Links for April 11th:
- Hillary Clinton Responds to Her Meme … With a Meme [The Atlantic] – Hillary Clinton responds to the Texts from Hillary Tumblr/meme by penning her own version and meeting with the two guys who started the Tumblr. Hilarity ensues, and Clinton’s online credibility goes up about 5000%. The pundits are impressed, too.
- Selling You on Facebook [WSJ.com] – Useful article from the Wall Street Journal looking at how Facebook and Facebook apps utilise user’s data: “This appetite for personal data reflects a fundamental truth about Facebook and, by extension, the Internet economy as a whole: Facebook provides a free service that users pay for, in effect, by providing details about their lives, friendships, interests and activities. Facebook, in turn, uses that trove of information to attract advertisers, app makers and other business opportunities.”
- Angry Birds animated TV series to premiere in Autumn 2012 [Technology | guardian.co.uk] – “Rovio Mobile is launching a series of 52 shortform animations for its Angry Birds in Autumn, but has ruled out a movie until after 2014. “We’re going to roll out a weekly animation series later this year of shortform content,” said Rovio’s head of animation Nick Dorra, speaking at the MIPTV conference in Cannes. The series will consist of 52 episodes lasting between two-and-a-half and three minutes each. “We’re going to roll it out on all possible devices,” said Dorra. “We’re looking at building a video app for that, and we’re also looking at partnerships and so on… We want to be on all screens.” Those partnerships include a deal with Samsung announced in January 2012 that involves an app for the company’s range of Smart TV internet-connected televisions.”
- Twitter UK boss says social TV happens whether broadcasters like it or not [Technology | guardian.co.uk] – “Twitter’s UK general manager Tony Wang expects broadcasters to start using the microblogging service in more “artful” ways beyond showing hashtags and account handles on-air. “Broadcasters are not the ones to choose whether to have social TV. It happens whether they like it or not. But they have a choice about how to harness that social TV energy,” he told the MIPCube conference in Cannes. Wang cited stats showing that 80% of under-25s are using a second screen to communicate with friends while watching TV, while 72% of them are using Twitter, Facebook and other mobile apps to comment on the shows they watch. He added that Twitter sees three distinct strategies from broadcasters when it comes to social TV: some are doing nothing, others are doing something, and a few are doing “artful” things on-air. “It’s the past, present and future of social TV.””