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Digital Health

Image by John Caroro on UnSplash. https://unsplash.com/@johnm23Social media, and visual social media in particular, are powerful platforms for the sharing of all sorts of messaging around health issues, including the use of cigarettes and e-cigarettes and vaping of various forms. Working with an interdisciplinary team across three faculties at Curtin University and now with external partners in other universities and health bodies, we have been exploring the way that vaping in particular has been visualised, messaged, shared and (re)shaped online.


McCausland, K., Booth, S., Leaversuch, F., Freeman, B., Wolf, K., Leaver, T., & Jancey, J. (2024). Socio-ecological factors that influence youth vaping: Perspectives from Western Australian school professionals, parents and young people. International Journal of Qualitative Studies on Health and Well-Being, 19(1), 2322753. https://doi.org/10.1080/17482631.2024.2322753 [Open Access]

Jancey, J., Carey, R. N., Freeman, B., Leaver, T., Wolf, K., Bromberg, M., Chai, K., Bialous, S., Adams, P., Mcleod, M., & McCausland, K. (2024). E-cigarettes on Instagram: Exploring vape content via an Australian vaping influencer. Tobacco Induced Diseases, 22(January), 1–11. https://doi.org/10.18332/tid/175619 [Open Access]

Jancey, J., Leaver, T., Wolf, K., Freeman, B., Chai, K., Bialous, S., Bromberg, M., Adams, P., Mcleod, M., Carey, R. N., & McCausland, K. (2023). Promotion of E-Cigarettes on TikTok and Regulatory Considerations. International Journal of Environmental Research and Public Health, 20(10), https://doi.org/10.3390/ijerph20105761 [Open Access]

McCausland, K., Maycock, B., Leaver, T., Wolf, K., Freeman, B., & Jancey, J. (2021). “Is it banned? Is it illegal?”: Navigating Western Australia’s regulatory environment for e-cigarettes. International Journal of Drug Policy, 94, 103177. https://doi.org/10.1016/j.drugpo.2021.103177 [Open Access]

Sharp, G., Fardouly, J., Bromberg, M., Leaver, T., & Gerrard, Y. (2021, September 29). Comment aider les ados à surmonter les complexes créés par les réseaux sociaux. Retrieved September 29, 2021, The Conversation, http://theconversation.com/comment-aider-les-ados-a-surmonter-les-complexes-crees-par-les-reseaux-sociaux-168620

Sharp, G., Fardouly, J., Bromberg, M., Leaver, T., & Gerrard, Y. (2021, September 23). Instagram can make teens feel bad about their body, but parents can help. Here’s how. The Conversation. http://theconversation.com/instagram-can-make-teens-feel-bad-about-their-body-but-parents-can-help-heres-how-168093

McCausland, K., Maycock, B., Leaver, T., Wolf, K., Freeman, B., Thomson, K., & Jancey, J. (2020). E-Cigarette Promotion on Twitter in Australia: Content Analysis of Tweets. JMIR Public Health and Surveillance, 6(4), e15577. https://doi.org/10.2196/15577 [Open Access]

McCausland, K., Jancey, J., Leaver, T., Wolf, K., Freeman, B., & Maycock, B. (2020). Motivations for use, identity and the vaper subculture: A qualitative study of the experiences of Western Australian vapers. BMC Public Health, 20(1), 1552. https://doi.org/10.1186/s12889-020-09651-z [Open Access]

McCausland, K., Maycock, B., Leaver, T., Wolf, K., Freeman, B., & Jancey, J. (2020). E-Cigarette Advocates on Twitter: Content Analysis of Vaping-Related Tweets. JMIR Public Health and Surveillance, 6(4), e17543. https://doi.org/10.2196/17543 [Open Access]

McCausland, K., Maycock, B., Leaver, T., & Jancey, J. (2019). The Messages Presented in Electronic Cigarette–Related Social Media Promotions and Discussion: Scoping Review. Journal of Medical Internet Research, 21(2), e11953. https://doi.org/10.2196/11953 [Open Access]

Conference Presentations

Leaver, T. (2021) Instagram: The Collision of Communication and Commerce, Plenary presentation for The Australia and New Zealand Academy for Eating Disorders Conference 2021, #ANZAED2021, Online, 21st August 2021. https://youtu.be/jIdkMr0mrc8 [Invited Plenary]


Leaver, T. interviewed in Alice Murray, ‘Screen Scars’, 7 Nightly News, Channel 7, Perth, 8 July 2023, 6.22pm. [TV] https://youtu.be/Bpwm7UfYEhw

Leaver. T. quoted in Nick Pearson, Vaping nearly always treated in a positive light on TikTok: study, 9 News, 13 May 2023. https://www.9news.com.au/health/vaping-tiktok-vape-ecigarette-promotion-smoking-youth-social-media-national.

Leaver, T. interviewed Interviewed by Hillary Harper, Why you should care about Andrew Tate, Life Matters, ABC Radio National, 31 January 2023, 9.10am. https://www.abc.net.au/radionational/programs/lifematters/why-should-you-care-about-andrew-tate-/101907154

Leaver, T. interviewed by Paul Dowsley, TikTok’s Eating Disorder Problem, Channel 7 News, Channel 7, Victoria, 16 December 2022, 6.50pm. [TV] https://youtu.be/QQjMieCxrog

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