Continuing from yesterday’s post about the impressive Old Spice replies social media campaign, I just wanted to highlight two more examples since they replies have continued into day two of the campaign. The first, a reply to knitmeapony’s request of an answering machine message shows just how clever the script writers are on these clips: the Old Spice guy carefully delivers a clip with can so easily be remixed into any number of customised answering machine replies, with strategic pauses between audio bites of numbers and phrases, making this a really easy clip to remix! Like so:
Or the equivalent for a man’s man’s answering machine:
The other clip which I really liked was to Isaiah Mustafa’s daughter, Hayley, who wondered why the Old Spice man looks so much like her dad:
It’s worth noting that while this clip is public, it’s unlisted, so not visible on the main YouTube channel; initially, it was only found by those who saw the tweet. Having some clips only available via specific media platforms gives Old Spice reply fans even more reason to join all the Old Spice social media forms!
Meanwhile, Marshall Kirkpatrick over at Read Write Web has a look behind the curtain at How the Old Spice Videos Are Being Made; Kirkpatrick gets a certain amount of access to the production team, so it’s worth having a read. Also, Boing Boing note that there’s already been some ‘competition’ for the Old Spice man, but that’s a little generous.
I do wonder if there will be any more of these clips. There are still some gems in the second day’s replies, but they also seem to be running out of steam here and there, repeating their jokes a bit. Perhaps the Old Spice man needs to rest after a job well done, leaving the tantalizing promise of a repeat performance weeks or months down the track?
Update: It’s done; I must ride my jetski/lion into the sunset …
Old Spice 2.0 – Day 2 http://bit.ly/9VCxS6 – a few quick thoughts on day two of the @OldSpice social media campaign ('tis clever!)
RT @tamaleaver: Old Spice 2.0 – Day 2 http://bit.ly/9VCxS6 – a few quick thoughts on day two of the @OldSpice social media campaign ('tis clever!)
Some interesting observations of the Old Spice campaign by @tamaleaver http://icio.us/mrwile
RT @peterfletcher: Some interesting observations of the Old Spice campaign by @tamaleaver http://icio.us/mrwile
Ha! I had the Old Spice message for my answering machine not long ago! Didn’t realise it was a video response!
The Old Spice Super Fan and Insanely Clever Marketing: http://bit.ly/ezKrhV (New stuff from @OldSpice & his SuperFan @chrisscross) #web207