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Thinking Beyond the Real & Now at Media 140 Perth

Today was Media 140 Perth, a one-day event exploring brands, marketing and communications in the real-time web.  Many of the speakers were more business and PR orientated, but I presented a short talk about the longevity of real-time online conversations (ie online conversations also = online content) and suggested some ways in which businesses using real-time conversations and platforms like Twitter might go about ensuring the people they’re inviting into the conversation are doing so in a fully informed manner.  Here are the slides:

(The slides probably don’t make much sense without my narration, but comments are of course welcome.  If you were there at the presentation, comments from you are welcome to, although I’m sure most of you will prefer Twitter.)

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  1. Really enjoyed your presentation today, great work. Only thing is on slide 22 when you search for "we use twitter because" if you switch to "i use twitter because" you get 379k+ matches 🙂

    Great work,
    Stuart @stuartkhall

    • Good point Stuart! A very quick look at the first few pages of results, though, show a lot more individuals and a lot less brands and lot more individuals and media pieces questioning the value of Twitter! 😉 Nevertheless, the more the better!

  2. Hi Tama,

    I know it’s a bit late but I just wanted to thank you for your deep, insightful and thoroughly well researched and paced presentation at 140. Your thoughts are still bouncing around my head!

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