Tama Leaver dot Net

Links for through to February 15th:

• Westpac in Facebook crackdown [The Age] – A case-study in how mis-manage community relations on Facebook: “WESTPAC is censoring criticism on social media sites amid growing public fury over its decision to retrench staff and raise interest rates independently of the Reserve Bank of Australia. Negative comments posted on Westpac’s Facebook page over the past week have been deleted within minutes, which has prompted accusations of a ”propaganda campaign” by the bank. But Westpac has defended the practice, claiming that ”partisan views” could deter customers from researching its financial products on social media sites.”
• Anger for Path Social Network After Privacy Breach [NYTimes.com] – “Last week, Arun Thampi, a programmer in Singapore, discovered that the mobile social network Path was surreptitiously copying address book information from users’ iPhones without notifying them. David Morin, Path’s voluble chief executive, quickly commented on Mr. Thampi’s blog that Path’s actions were an “industry best practice.” He then became uncharacteristically quiet as the Internet disagreed and erupted in outrage.[...] Mr. Morin eventually did bow to pressure with an earnest apology on the company’s blog. He said that Path would begin asking for permission before grabbing address books and that the company would destroy the data collected. [...] At Mr. Morin’s last job at Facebook, his boss Mark Zuckerberg apologized publicly more than 10 times for privacy breaches. It seems the management philosophy of “ask for forgiveness, not permission” is becoming the “industry best practice.” And based on the response to Mr. Morin, tech executives are even lauded for it.”
• Lessons from Path and Pinterest: Tell users everything [GigaOm] – “Path and Pinterest are probably two of the hottest social services right now, racking up millions of users and generating an ocean of favorable coverage. But both have gotten tripped up by the same thing that has made the social web a minefield for both Facebook and Google: namely, decisions that put their interests ahead of their users and a lack of disclosure about what was going on behind the scenes or under the hood of their services. Will these missteps spell doom for either company? Probably not. But the backlash is a welcome reminder that for social apps, the trust of users is not something to be toyed with. Path, a mobile photo-sharing app that expanded to become a full-fledged mobile social app when it relaunched a couple of months ago, was co-founded and is run by Dave Morin, an early Facebook staffer.”
• Amazon Publishing bookshop boycott grows [Books | guardian.co.uk] – “The cold war between north American booksellers and Amazon has hotted up this week, with the booksellers joining together to announce that they will not be selling any of the titles published by the online retailer. The opening salvo was fired last week by America’s biggest book chain Barnes & Noble, when it announced that it would not be stocking Amazon Publishing’s books. The website publishes a large range of titles, with imprints covering everything from romance to thrillers, and major authors including Deepak Chopra and self-help guru Timothy Ferriss. “Our decision is based on Amazon’s continued push for exclusivity with publishers, agents and the authors they represent,” said Jaime Carey, chief merchandising officer, in a statement.”
• Over 3 years later, “deleted” Facebook photos are still online [Ars Technica] – Despite the issue being raised over 3 years ago, Facebook still does not immediately (or even quickly) remove deleted photos from Facebook. While the ability to access these photos is removed, the photo itself can linger on for years, still accessible to anyone who has the direct link. When asked, once again, when this would be fixed, Facebook have commented that they’ve almost moved to a new system that should delete photos within 45 days. That’s still a long time after the remove button is pressed!
• How Much Can a Celebrity Make for Tweeting? [NY Mag] – “The weirdest thing about the rumor that Kim Kardashian gets paid $10,000 for a Twitter endorsement is that it’s true. (She recently plugged ShoeDazzle.com*, for instance.) The biggest player in the pay-to-tweet market is Ad.ly, a social-media advertorial clearinghouse pairing brands with celebs to inject highly personalized advertising into their Twitter streams.
  The pay rate for endorsing companies like Old Navy, Toyota, Best Buy, and American Airlines is determined by the size of a celeb’s following and how that group responds to his tweets with shares and retweets. On that sliding scale, Snoop Dogg (6.3 million followers) is in the top tier of payments, on the upside of $8,000 apiece, while Paula Abdul (2.2 million followers) falls somewhere in the middle, in the $5,000-each range, and Whitney Port (800,000 followers) falls in the bottom tier, making around $2,500 per tweet.”
• What if Facebook Timeline was read instead of your CV? [guardian.co.uk] – If the thought irks you, make sure your privacy settings are set appropriately on Facebook as Timeline rolls out: “It’s all change at Facebook in the next few weeks as its timeline feature is rolled out to all users – whether they want it or not. This will make it easier for people to dig into your past from your homepage in an unprecedented manner. Pull up someone’s profile with Timeline enabled and you can scroll back through their entire Facebook history. Click on a year (say, 2008) and you can see everything they did in those 12 months, including status updates, photos, and wall posts.[...] Does this matter from an employment point of view? Well, yes it does. Numerous surveys have shown that employers are using Facebook and other social media sites to vet job applicants. In January 2010, a survey for Careerbuilder.co.uk found that more than half of employers used social networking sites to research job candidates.”
• Man charged over YouTube driving [News.com.au] – “A P-PLATE driver who posted video of his antics on YouTube faces eight dangerous driving charges and losing his car forever.
  The 22-year-old from Kadina, on South Australia’s Yorke Peninsula, has had his Holden Commodore impounded for 28 days, police said today. He was nabbed after footage of his alleged driving offences was uploaded to YouTube and police learned about his alleged behaviour on roads near Kadina. “
• Twitter Is a Critical Tool in Republican Campaigns [NYTimes.com] – “When Newt Gingrich said in a recent debate that he was a man of “grandiose” ideas, Mitt Romney’s campaign pounced. It sent mocking Twitter messages with a hashtag, “#grandiosenewt”, encouraging voters to add their own examples of occasions when they felt Mr. Gingrich had been “grandiose.” Within minutes, the hashtag was trending on Twitter. Reporters picked up on it, sending out their own Twitter posts and writing their own articles. The result: for at least one news cycle, the Romney campaign had stamped a virtual “grandiose” on Mr. Gingrich’s forehead. If the 2008 presidential race embraced a 24/7 news cycle, four years later politicos are finding themselves in the middle of an election most starkly defined by Twitter, complete with 24-second news cycles and pithy bursts. With 100 million active users, more than 10 times as many as in the 2008 election, Twitter has emerged as a critical tool for political campaigns, allowing them to reach voters, gather data and respond …”
• Google CEO Larry Page: Identity Is A ‘Deep, Deep Part Of What We’re Doing’ [Huffington Post] – “Watch out: Google is getting personal. CEO Larry Page emphasized that Google is determined to deliver online experiences tailored to each individual’s interests and social circles, an ambitious goal that requires the web giant to learn even more about its users’ preferences and personal information. “Engaging with users, really deeply understanding who they are, and delivering things that make sense for them is really, really important. We’re at the early stages of that and Google+ is a big effort,” said Page during an earnings call Thursday. “This notion of identity is a deep, deep part of what we’re doing and an example of how we can make all our products better by understanding people.” Though Google already knows a great deal about the people who use its services, from what YouTube videos they’ve watched to whom they email most on Gmail, the web giant still lusts after the treasure trove of personal data Facebook has accumulated over the past eight years …”
• Google Will Start Country-Specific Censorship for Blogs – “Google figured out Twitter‘s trick for avoiding universally censoring content weeks ago, but it managed to go unnoticed — for a while. That is, until TechDows wrote about Blogger‘s plan for country-specific URLs Tuesday. At some point “over the coming weeks,” Google’s Blogger will begin redirecting users to country-specific domain names — think Google.fr in France rather than Google.com — to avoid universally removing content that would not be tolerated in specific jurisdictions. A Blogger support post, “Why does my blog redirect to a country-specific URL?,” last updated Jan. 9, explains that Google is using the method to limit the impact of censored content. Readers will be redirected to sites with their own country’s domain name when they try to visit blogs recognized as foreign, as determined by their IP addresses. If you would like to see a non-affected page, you can direct to google.com/ncr (NCR stands for “no country redirect”) …”
• Twitter uncloaks a year’s worth of DMCA takedown notices, 4,410 in all [Ars Technica] – “On almost any given day, Twitter receives a handful of requests to delete tweets that link to pirated versions of copyrighted content—and quickly complies by erasing the offending tweets from its site. That fact itself is probably unsurprising to people familiar with the Digital Millennium Copyright Act (DMCA) takedown process, which gives sites like Twitter a “safe harbor” against lawsuits related to user behavior and uploads—so long as the sites don’t knowingly tolerate pirated material or links to such material. But Twitter has taken the unusual step of making DMCA takedown notices public, in partnership with Chilling Effects, a project of the Electronic Frontier Foundation and several universities. [...] Scrolling through recent takedown notices, you’ll see names like Magnolia Pictures, Simon and Schuster, Warner Music Group, Universal Music Group, among those of many other media companies.”
• Tweets still must flow [Twitter Blog] – Twitter starts blocking tweets nationally: “As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression. Some differ so much from our ideas that we will not be able to exist there. Others are similar but, for historical or cultural reasons, restrict certain types of content, such as France or Germany, which ban pro-Nazi content. Until now, the only way we could take account of those countries’ limits was to remove content globally. Starting today, we give ourselves the ability to reactively withhold content from users in a specific country — while keeping it available in the rest of the world. We have also built in a way to communicate transparently to users when content is withheld, and why. We haven’t yet used this ability, but if and when we are required to withhold a Tweet in a specific country, we will attempt to let the user know, and we will clearly mark when the content has been withheld.”
• Google Will Start Country-Specific Censorship for Blogs – “Google figured out Twitter‘s trick for avoiding universally censoring content weeks ago, but it managed to go unnoticed — for a while. That is, until TechDows wrote about Blogger‘s plan for country-specific URLs Tuesday. At some point “over the coming weeks,” Google’s Blogger will begin redirecting users to country-specific domain names — think Google.fr in France rather than Google.com — to avoid universally removing content that would not be tolerated in specific jurisdictions. A Blogger support post, “Why does my blog redirect to a country-specific URL?,” last updated Jan. 9, explains that Google is using the method to limit the impact of censored content. Readers will be redirected to sites with their own country’s domain name when they try to visit blogs recognized as foreign, as determined by their IP addresses. If you would like to see a non-affected page, you can direct to google.com/ncr (NCR stands for “no country redirect”) …”
• Man charged over YouTube driving [News.com.au] – “A P-PLATE driver who posted video of his antics on YouTube faces eight dangerous driving charges and losing his car forever.
  The 22-year-old from Kadina, on South Australia’s Yorke Peninsula, has had his Holden Commodore impounded for 28 days, police said today. He was nabbed after footage of his alleged driving offences was uploaded to YouTube and police learned about his alleged behaviour on roads near Kadina. “
• What if Facebook Timeline was read instead of your CV? [guardian.co.uk] – If the thought irks you, make sure your privacy settings are set appropriately on Facebook as Timeline rolls out: “It’s all change at Facebook in the next few weeks as its timeline feature is rolled out to all users – whether they want it or not. This will make it easier for people to dig into your past from your homepage in an unprecedented manner. Pull up someone’s profile with Timeline enabled and you can scroll back through their entire Facebook history. Click on a year (say, 2008) and you can see everything they did in those 12 months, including status updates, photos, and wall posts.[...] Does this matter from an employment point of view? Well, yes it does. Numerous surveys have shown that employers are using Facebook and other social media sites to vet job applicants. In January 2010, a survey for Careerbuilder.co.uk found that more than half of employers used social networking sites to research job candidates.”
• Angry Birds boss: ‘Piracy may not be a bad thing: it can get us more business’ [Technology | guardian.co.uk] – “Rovio Mobile learned from the music industry’s mistakes when deciding how to deal with piracy of its Angry Birds games and merchandise, chief executive Mikael Hed told the Midem conference in Cannes this morning. “We have some issues with piracy, not only in apps, but also especially in the consumer products. There is tons and tons of merchandise out there, especially in Asia, which is not officially licensed products,” said Hed. “We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy.” Hed explained that Rovio sees it as “futile” to pursue pirates through the courts, except in cases where it feels the products they are selling are harmful to the Angry Birds brand, or ripping off its fans. When that’s not the case, Rovio sees it as a way to attract more fans, even if it is not making money from the products. “Piracy may not be a bad thing: it can get us more business at the end of the day.”"