Food marketing, blogging, and how not to respond to reviews [unwakeable] – Lisa Dempster explains how the over-the-top response of the owners of Melbourne restaurant Lord of the Fries to a fairly harmless review in her blog illustrates how business, restaurants and anyone else should spend a little more time understanding how their customers use and converse using social media. Short version: don’t Twitter angry and then delete critical comments on your own Facebook fan pages!
Warcraft and Twilight Fans Make Wikia Profitable [RW Web] – “According to this year’s Comscore stats, consumer publishing platform Wikia has surpassed DIY social network competitor Ning for monthly unique visitors. Since July 2008 the company’s traffic has more than doubled from 2.8 million to 6.5 million unique US visitors per month. Despite abandoning Wikia search in early March, it seems Wikipedia co-founder Jimmy Wales has built another great company. As of this evening, Wikia’s CEO Gil Penchina is announcing the company’s profitability due to its custom sponsorships program. … Best known for its “enthusiast” wikis, Wikia hosts more than 50,000 fan sites including the Star Wars Wookieepedia, Harry Potter Wiki, Twilight Saga Wiki and World of Warcraft WoWWiki.”