I was playing with Google Trends and their comparison function and noticed that you can now limit searches to regions (ie just Australia, for example). I was playing around looking at the comparative popularity of ‘blog’ versus ‘wiki’ and found something interesting: cumulatively, global searchers are still typing in ‘blog’ more, but in Australia, ‘wiki’ is a more popular term, and has been since the third quarter of 2006. Since there’s no scale on Google Trends, I’ve no numbers attached to these trends, but the results are interesting nevertheless.
While the world is looking for blogs…
[Click either image to expand.]
I’ve no idea why wikis are more popular in Australia … perhaps something to do with Wikipedia? I note in the News trends (the smaller bottom graph), blogs are still mentioned a lot more in the mainstream media. I wonder what it is about wikis and Aussies?