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Lost (without Twitter)

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[Image via NewTeeVee]

There were more than 400,000 tweets during the Lost season finale; I didn’t make any of them, or read any of them in real-time, but not for a lack of interest. Rather, as I write this post (on Tuesday, 25 May) Australia has still not screened the Lost finale; it’s scheduled for Wednesday night on Seven. While Seven have reduced the delay between US screenings and Australian broadcast times, as was noted in yesterday’s links, the finale was simulcast live in the UK, Italy, Spain, Portugal, Israel, Turkey, and Canada but that was not the case down under. To add insult to injury, Seven couched this decision as service to Australian Lost fans:

Channel Seven will not screen the 2½-hour finale until 8.30pm Wednesday. A spokeswoman for the station said a Monday afternoon simulcast was considered, but it was felt fans would find the show more easily in its current timeslot – although the finale has been upgraded from digital channel 7TWO to Seven. […] ‘Ridiculous,” says comedian Wil Anderson, a Lost die-hard. ”If I was going to watch it on Wednesday, I could not go on the internet at all for two days. I will definitely have watched it by Wednesday.”

Better to have said nothing, or spoken plainly that they’ve decided the ratings boost from the Lost finale would be insufficient to justify tinkering with their Monday line-up, but to have Seven claim that the delay is to make things easier for Lost fans in Australia is really pretty offensive.

On the 400,000+ tweets made during the Lost finale by those who could see it live:

“And that is a conservative estimate,” said Mark Ghuneim, chief executive [of WiredSet]. That beat the show’s average of 27,000 tweets during the season, but was still a smaller volume overall than an event like the Oscars, said Mr. Ghuneim. “We tracked about 780,000 tweets during the Oscars,” Mr. Ghuneim said. “But it’s still an impressive number.” In addition, he said, tweets about the show peaked during commercials. “Instead of running to the fridge during commercial breaks, people were running to their laptops and phones,” he said.

From those comments, Twitter is a boon to commercial television: a social media tool which encourages real-time viewing, which actually justifies the ad breaks as times to reflect, comment and connect with other fans (with the ads still blaring away rather than risk missing the opening of next act), rather than skipping the commercials altogether. For so many Lost fans, that sense of shared viewing made the finale much more meaningful event television, whether you loved it, or hated it. Spreading that conversation across North America and sizable chunk of Europe made it even richer, but those riches were denied Australians. What Seven fails to understand, is that a delay of just over two days may as well be two decades; most people I know in Australia have already seen Lost via means which aren’t legal, be that a peer to peer download, or circumventing the geographic restrictions for an online replay-service like Hulu. Lost succeeded admirably in creating dedicated fans across the web; Seven succeeded admirably in forcing them to look elsewhere.

Perhaps the greatest irony, and the surest sign that Seven doesn’t understand social media, is the fact that there will be a “Live Blog” on the official Seven Lost pages on Wednesday night. On the web, live means live globally, not live in an arbitrary national sales region bounded by water. Besides which, I live in Perth, on the west coast of Australia, and the live blog wouldn’t even be live here anyway; were I watching Lost in Australia, it’d still be one giant spoiler thanks to Perth being 2-hours behind the East coast.

I’ve written about the tyranny of digital distance before which, in a nut-shell, occurs when the real-time nature of digital information sharing isn’t fulfilled due to historical, political and commercial boundaries which were largely established before the internet, before the web. Not being able to participate in the Lost finale’s global commentary is a poignant example of the tyranny of digital distance in action, and has done nothing for my relationship with commercial broadcasting in Australia. In an era where the immediacy and real-time nature of commentary can add so much to the shared viewing experience, the boundaries which prevent that fan experience can be all the more disappointing and distancing.

For the record: I’ve now seen the finale, and I loved it.

Facebook faces a Diaspora

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Ever since Facebook deployed their ‘instant personalisation’ tools (ie putting a ‘Like’ button on pretty much everything online), the backlash against the resulting privacy losses has been loud and clear; Facebook look to be going into PR damage control, as Read Write Web notes, they’re circling the wagons.  Despite providing Elliot Schrage, vice president for public policy at Facebook, a platform to directly engage with public concerns about Facebook earlier this week, the New York Times has seemingly turned on the social networking goliath today.  First off the ranks, their article ‘Price of Facebook Privacy? Start Clicking’ does a really good job at showing the huge problems with Facebook’s privacy settings, from the privacy policies massive (and growing) length, to a brilliant (and dumbfounding) infographic which illustrates the more than 170 privacy options users need to navigate and understand to have any ownership of your privacy on Facebook.

At the same time, the New York Times are asking ‘Is There Life After Facebook?’, in which they talk about the problems of social media evangelists who feel Facebook has crossed a line, and want to delete their own profiles. Yet the strongest critique of Facebook’s recent changes comes from the showcase ‘Four Nerds and a Cry to Arms Against Facebook’ which introduces the founders of Diaspora, a yet-to-be-released social network which will attempt to replicate the social elements of Facebook while providing clear privacy controls using an open-source framework. While it’s far too early to judge whether Diaspora will be successful, the fact that they’ve already raised more than $US60,000 via Kickstarter (with pledges from more than 1700 people!) shows that a lot of people are looking for a change.

At first glance, Diaspora’s aims might seem a little utopian (and thus technically quite hard to achieve):

Diaspora aims to be a distributed network, where totally separate computers connect to each other directly, will let us connect without surrendering our privacy. We call these computers ‘seeds’. A seed is owned by you, hosted by you, or on a rented server. Once it has been set up, the seed will aggregate all of your information: your facebook profile, tweets, anything. We are designing an easily extendable plugin framework for Diaspora, so that whenever newfangled content gets invented, it will be automagically integrated into every seed.

Now that you have your information in your seed, it will connect to every service you used to have for you. For example, your seed will keep pulling tweets and you will still be able to see your Facebook newsfeed. In fact, Diaspora will make those services better! Upload an image to Flickr and your seed can automatically generate a tweet from the caption and link. Social networking will just get better when you have control over your data.

A seed will not just be all your existing networks put together, though. Decentralizing lets us reconstruct our “social graphs” so that they belong to us. Our real social lives do not have central managers, and our virtual lives do not need them. Friend another seed and the two of you can synchronize over a direct and secure connection instead of through a superfluous hub. Encryption (privacy nerds: we’re using GPG) will ensure that no matter what kind of content is being transferred, you can share privately. Eventually, today’s hubs could be almost entirely replaced by a decentralized network of truly personal websites.

If Diaspora tells us anything, it’s that Facebook’s dominance is under threat, and the next Mark Zuckerberg (or Zuckerbergs in Diaspora’s case) might start with firmer principles in place. Privacy is one of the great bugbears of social media, we want to share, but we want at least a modicum of control over that.  Facebook might roll back some of its worst ‘personalisation’ changes of recent weeks, but even then, many people have lost the will to trust Facebook; that loss might be their most expensive mistake ever.

Digital Culture Links: May 12th 2010

Links for May 10th 2010 through May 12th 2010:

  • Show us the money! Oz Budget under CC [Creative Commons Australia] – Perhaps the only outstanding thing about the Australian budget was the licensing of it (congrats to CC Australia!): “In the debate over the merits of last night’s conservative budget, there’s one thing we’d argue Swan did get right – the licensing. The entire budget has been released under a Creative Commons Attribution licence. This means the material it contains – the deficit strategy, the fiscal aggregates, the government’s responses to the economic crisis – is all available for free reuse, by anyone, for any purpose, as long as the source is attributed. A single document, even one that’s 350 pages long, may not seem like that big a deal compared to some of the other open government initiatives over the last few years – like the release of the Australian Bureau of Statistic’s entire store of census data under CC. But as a public endorsement of CC as the licence of choice for the Australian Federal Government, it’s huge.”
  • Roulette Russian: The teen-ager behind Chatroulette [The New Yorker] – A really odd feature from Julia Ioffe which is based on interviews with Andrey Ternovskiy, the Russian teenager who invented Chatroulette. Ioffe’s story is more about Ternovskiy leaving Russia for the US than anything else and it paints Chatroulette as a website built with equal parts of skill and naivete. It ends of a rather hollow note, implying that relationships built online are substantially less than ‘real’.
  • Confusing *a* public with *the* public « BuzzMachine – Jeff Jarvis thinks ‘a public’ is a small group, while ‘the public’ is everyone; he think Facebook needs to think this, too: “I think Facebook’s problem lately with its disliked like button (and Google’s problem with the start of Buzz) is that they confuse the notion of the public sphere—that is, all of us—with the idea of making a public—that is, the small societies we create on Facebook or join on Twitter. Private v. public is not a binary decision; there is a vast middle inbetween that is about the control of our own publics. Allow me to explain…. […] That is, when I blog something, I am publishing it to the world for anyone and everyone to see: the more the better, is the assumption. But when I put something on Facebook my assumption had been that I was sharing it just with the public I created and control there. That public is private.”
  • Obama stresses education over iPod, Xbox [Reuters] – “President Barack Obama told college graduates on Sunday the era of the iPod and the Xbox has not always been good for the cause of a strong education. Obama said today’s college graduates are coming of age at a time of great difficulty for the United States. They face a tough economy for jobs, two wars and a 24/7 media environment not always dedicated to the truth, he said. Added to the mix are the distractions offered by popular electronic devices that entertain millions of Americans. “With iPods and iPads; Xboxes and PlayStations — none of which I know how to work — information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation,” Obama said.”

Fair Use … of Hitler!

You’ve probably heard that many of those wonderful YouTube parodies using the clips from Downfall are disappearing due to copyright claims.  Well, to help combat that tragedy, Rocketboom/Know Your Meme have put together this useful Public Service Announcement ‘Challenging a YouTube Take Down with Fair Use’:

Developing a Web Presence During Candidature

I gave a short seminar today on the topic of developing a web presence during candidature.  Honours, masters and doctoral students increasingly need to be aware of the tools and conventions that most directly allow them to be part of their scholarly field online.  Hopefully this presentation gave some students here at Curtin some beginning ideas. I fear the slides are somewhat less useful without the presenter, but on the off chance they’re useful to anyone, here you go:

As always, comments are most welcome.

Merton Speaks.

Mashable have managed to track down and interview the mysterious Merton, the guy behind that wonderful Chatroulette Piano Improv video:

Merton seems like a nice enough guy, who genuinely seems taken aback with how viral the video went. This interview also reminds me about the perils of writing about things happening today on the web; in the next issue of Flow I’ll have a column called ‘How Chatroulette Taught Me Everything I Need to Know About the Internet’ which discusses the Merton and Ben Folds, but already be a little out-of-date since it doesn’t refer to this interview.  *hmph*

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