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What Dr Horrible Can Teach TV About Participatory Culture
Yesterday at the Social Networks stream of the conference attached to GO3 at the Perth Convention Centre I gave a fairly rough version of a new paper called “What Dr Horrible Can Teach TV About Participatory Culture.” As readers of this blog will be well aware, one of my ongoing interests is the way that traditional media forms, especially television, engage with participatory culture and their immediate fan networks. In my past writing on the Tyranny of Digital Distance I’ve looked at the way shows like Battlestar Galactica have harnessed a global fan network only to have that network turn sour as national media distributors insist on broadcasting shows at different times (implicitly encouraging fans to participate in peer-to-peer downloading of TV). While Joss Whedon’s Dr Horrible had a few similar teething issues, it looks like a very promising model for web-based media that can actually be a fan favourite and make a decent profit in the process. My thinking on this very much in process (as, indeed, is the ongoing story of Dr Horrible’s success), but my first stab at drawing a few ideas together was in this paper. I didn’t get a chance to record my talk, but I’ve uploaded the presentation onto Slideshare if you’re interested. There’s a fair bit not on the slides, but they should give you at least an outline of the argument:
Any questions, feedback or criticism would be most welcome!
Links for July 30th 2008
Interesting links for July 28th 2008 through July 30th 2008:
- Dr. Horrible’s Sing-Along Blog [Hulu] – Joss Whedon’s 3 Dr Horrible webisodes – availble for one week only – are now back – for 4 months – on Hulu. Only, of course, if you live in the US. Or know how to circumvent Hulu’s region locking.
- Harry Potter and the Half-Blood Prince – Trailer [Moviefone] – The new trailer for the Harry Potter 6 film looks amazing. The embedded version seems geo-locked to the US, but the HD versions should load anywhere (or, at least, they loaded in Australia). Evil Young Lord V looks very creepy!
- Conroy welcomes ISP filtering [Australian IT] – “The federal Government will embark on the next step of its internet filtering strategy after initial trials proved successful, Communications Minister Stephen Conroy said. … today released the findings of a recent … ISP-level internet filtering trial…
- Scrabulous pulled from Facebook in US and Canada [ABC News] – “The creators of online Scrabble knock-off Scrabulous say they have pulled their application from US and Canadian Facebook pages due to a lawsuit filed by game-making giant Hasbro.”
- Google enrolled for schools email deal [The Age] – “Google has snatched what is believed to be its biggest single client in the world – the NSW Department of Education – away from its rival Microsoft to claim up to 1.3 million new users of its free email product.”
- Joss Whedon’s online musical comedy Sing-Along Social Media Blitz [Chief Marketer] – “WWJWD. What Would Joss Whedon Do. Marketers looking to capitalize on the power of social media could do worse than keep that mantra in mind next time they want to launch a campaign.” (A look at the success of Dr Horrible.)
- China becomes biggest net nation [BBC NEWS | Technology] – “China now has the world’s largest net-using population, say official figures. More than 253 million people in the country are now online, according to statistics from the China Internet Network Information Center (CNNIC).”
- Indiana Jones and the Temple of Absurdly Implausible Excess [NYTimes.com] – Has the phrase “jump the shark” jumped the shark? Or, more to the point, should we be saying that it has “nuked the fridge”? …which emerged from a 1980s dorm-room discussion of a particularly ridiculous episode of the TV show “Happy Days”…
Dr Horrible’s International Debut Debacle
30 … 20 … 10 … nothing. That’s the experience fans outside of the US had earlier today when Joss Whedon’s web-based musical webisode experiment Dr Horrible’s Sing-Along Blog went live using Hulu, a video-streaming service geo-locked to stream to US IP addresses only:
Now, it’s not unusual for content to be limited to US internet addresses, especially television, but Dr Horrible is a different kettle of fish. Joss Whedon has done an amazing job of courting the fans and getting them on side to view promote (and eventually buy) Dr Horrible’s adventures, so it came as something of a shock to most international fans (with whom Whedon usually has a pretty good rapport) when discovered they weren’t able to get the free stream of Dr Horrible’s first act (or even buy the episodes on iTunes).
On Whedonesque – the main Joss Whedon appreciation blog (to which Joss posts from time to time) – the thread initially celebrating Dr Horrible’s release was inundated with international fans lamenting the fact that they couldn’t view the new web-based show. Dr Horrible’s Facebook page and MySpace page similarly received a vitriolic helping of international fan dismay!
Now, if Dr Horrible was an NBC or Viacom property, that would be the end of the story. However, given Joss Whedon’s track record, it seems reasonable that the geo-blocking was unintentional or accidental. And now we can see that’s exactly right … on various forums Whedon’s team have posted that they’re trying to get a globally-viewable version up. It seems that this may very well be the case that the tools for online distribution simply aren’t quite up to the demands being put on them by content creators. Ironically, this experience might actually lead to more fans working out how to circumvent Hulu’s geo-restrictions as Whedon has sided with the fans once more and in the short term the official Dr Horrible Twitter feed has linked to instructions on how to circumvent Hulu! Indeed, for long-time Whedon fans this might be reminiscent of a moment in 1999 when Whedon encouraged Canadian viewers to “bootleg that puppy” after Fox postponed the season three finale due in the wake of the Columbine shootings.
For Dr Horrible, it has been a rough start, but Whedon’s track record and the excitement from US fans who’ve already enjoyed Dr Horrible leave the rest of us waiting eagerly, knowing that Whedon and his team are doing all they can and will surely learn a lot from this experience. (And thus, I should add, we can reasonably expect that acts two and three of Dr Horrible will, indeed, get a simultaneous global release!).
Update: Drs Horrible (aka Mutant Enemy) have risen to the challenge, and the first act of Dr Horrible is now viewable by everyone! Go watch Act One (’tis funny!).
Update 2: It seems that Dr Horrible’s first day had one more obstacle: popularity. Dr Horrible’s servers were completely overloaded and the site diappeared for a while, but now they’ve moved onto “monster servers” so all should be good … or is that evil?
Dr Horrible’s Sing-Along Blog
So who the hell is Dr Horrible, and why should you care? Well, he looks to be quite an amusing character and the centre of a story written by someone who writes quite good stories: Joss Whedon. More to the point, for a limited time, Dr Horrible’s story will be online … for free. Oh, and it’s a musical. From the guy who wrote the musical episode of Buffy. And quite a few other bits of Buffy, too.
Dr Horrible is as much an experiment in models of distribution and commerce. From Tuesday July 15th (US time … so some time Wednesday for most in Australia) an episode of Dr Horrible will appear every two days (with three in total), until they all disappear on July 20th. Joss Whedon (and, indeed, quite a few other Whedon’s, it seems) are hoping that they can galvanise their fanbase (as they did so impressively for Serenity) and once everyone has seen it for free, perhaps sell a few full copies later down the track. Apparently Joss thought up the concept during the WGA writer’s strike when other distribution methods were sorely needed. As Joss describes his thoughts in Dr Horrible’s master plan:
1) Why, Joss? Why? Why now, why free, why us?
Once upon a time, all the writers in the forest got very mad with the Forest Kings and declared a work-stoppage. The forest creatures were all sad; the mushrooms did not dance, the elderberries gave no juice for the festival wines, and the Teamsters were kinda pissed. (They were very polite about it, though.) During this work-stoppage, many writers tried to form partnerships for outside funding to create new work that circumvented the Forest King system. Frustrated with the lack of movement on that front, I finally decided to do something very ambitious, very exciting, very mid-life-crisisy. Aided only by everyone I had worked with, was related to or had ever met, I single-handedly created this unique little epic. A supervillain musical, of which, as we all know, there are far too few. The idea was to make it on the fly, on the cheap – but to make it. To turn out a really thrilling, professionalish piece of entertainment specifically for the internet. To show how much could be done with very little. To show the world there is another way. To give the public (and in particular you guys) something for all your support and patience. And to make a lot of silly jokes. Actually, that sentence probably should have come first. […]
3) Joss, you are so kind, and generous, and your forehead is like, huge, like SCARY, like I think I can see Cary Grant and Eva Marie Saint hanging off it… what can WE do to help this musical extravanganza?
What you always do, peeps! What you’re already doing. Spread the word. Rock some banners, widgets, diggs… let people know who wouldn’t ordinarily know. It wouldn’t hurt if this really was an event. Good for the business, good for the community – communitIES: Hollywood, internet, artists around the world, comic-book fans, musical fans (and even the rather vocal community of people who hate both but will still dig on this). Proving we can turn Dr Horrible into a viable economic proposition as well as an awesome goof will only inspire more people to lay themselves out in the same way. It’s time for the dissemination of the artistic process. Create more for less. You are the ones that can make that happen. Wow. I had no idea how important you guys were. I’m a little afraid of you.
So, once more, the success or failure of a Whedon idea is in the hands of fans. If you want to spread the Horrible word, the website has lots of spiffy banners you can use to link to Dr Horrible’s show. It should be an interesting experiment. I’ll certainly be watching! (Early reviews seem very promising!)
Beyond Broadcasting: ‘Watching Battlestar Galactica in Australia and the Tyranny of Digital Distance’
I’m very pleased that the ‘Beyond Broadcasting’ issue of Media International Australia is out, not only because it features some excellent articles asking some great questions about the future of television in the era of digital communication, but also because it features an article of mine that I’ve been thinking about on and off for a number of years. My article, ‘Watching Battlestar Galactica in Australia and the Tyranny of Digital Distance‘ has ideas that will already be familiar to readers of this blog (and, indeed, my old blog Ponderance) as the concepts in this paper have slowly built up over time and appeared sporadically in blog form (such as here and here). When I started writing up these fragments into the final paper and posted the abstract in this blog, I was delighted that it provoked a conversation with some of my blog’s readers. A larger number of people seem to have found their way to that post after hitting NBC’s “We’re sorry, but the clip you selected isn’t available from your location” message and punching it into Google, and a few of them offered a comment on this post before heading elsewhere (quite possibly in search of a proxy so they can watch the US-hosted geo-blocked content).
While the article has taken a couple of years to evolve from the initial idea to this published version, the ideas still seem current. Indeed, there was an engaging debate recently in th US between the New York Times Vulture blog (and here, and here) and film and media scholar Michael Newman over the issue of newspapers and blogs posting spoilers about current TV shows when audiences are increasingly time-shifting and either watching their shows a few days later on TiVO, or a few months later on DVD. As I argue in my paper, the problem of avoiding spoilers becomes even harder for viewers in other countries, when the broadcast (or the option to download legally) is often delayed by a number of months – an issue indicative of what I’ve called the tyranny of digital distance.
I’m also pleased that the editors of this themed issue, and the general editor of Media International Australia were kind enough to give me permission to put up a post-print of my article here. (A post-print, for those interested, is the final version of the article submitted to the journal after the peer review process and final changes to the article have been made, but before the article is page-made and the layout done for the journal itself.) So, if you fancy reading the whole paper and you don’t have access to Media International Australia through your library, you can still read the full paper here.
If you can get hold of the journal, there are a number of other papers which are a great read. One of these, Axel Bruns’ ‘Reconfiguring Television for a Networked, Produsage Context’ can be accessed over at his blog.
As always, any comments or thoughts on my paper or the issues it touches on are most welcome!
Doctor Who: ‘Time Crash’
In a seven-minute special filmed for the Children in Need Appeal in the UK, the current Doctor, David Tennant meets his earlier, fifth, incarnation Peter Davison. The episode is largely fan service, but it’s still a good little clip. Check it out here:
Oh, and for those fans who noticed all sorts of continuity references there is a good Wikipedia entry for the episode with all the details.
State of the Art: Science Fiction Histories (Perth, Western Australia, 22 & 23 March 2008)
CALL FOR PAPERS – STATE OF THE ART: SCIENCE FICTION HISTORIES
Perth, Western Australia, 22nd-23rd March 2008
In his recent history of the genre, Roger Luckhurst argues that the marginalisation of Science Fiction (SF) from the literary establishment helped readers and writers to identify its conventions. Fandom blossomed from this liminal space, its culture providing a unique history of the relations between texts and their readers. While fans were the first historians of SF, other communities have since established their own versions of the genre. The rise of national SF in countries such as Brazil and the old Soviet Union, China and Japan de-centre its Anglo-American bias. Feminist and queer writers work to unravel its phallocentrism and heterosexism. Histories of black and Aboriginalist fiction point out the political uses of the form. The genre has itself been shaped by its reception by these communities. In Anglo-American SF, the genre’s intimacy with fandom has transformed the way its fiction (and history) has been written. It is with a view to thinking through such developments that this symposium seeks work on what SF has been to different audiences at different times, on rewriting generic history to arrive at a better understanding of the state of the art today.
Papers are invited on the following or related topics:
[X] Histories of the SF community
[X] Intersections and interactions between fan and popular cultures, and between fandom and the general public.
[X] Political histories in SF, such as Marxist, anarcho-capitalist, etc
[X] Intersection of SF with feminist & queer theories
[X] Postcolonial approaches to SF
[X] National histories of SF
[X] Non-Anglo-American traditions of SF
[X] History of race in SF
[X] The collapse of genre: slipstream, new weird, etc
Sponsored by Curtin University of Technology, the symposium will be held as part of State of the Art: Swancon 2008, the National Australian convention of science fiction, fantasy and horror.
SPEAKERS
Swancon 33 guests of honour are:
[X] Ken McLeod (Scotland)
[X] Paul Cornell (UK)
[X] Glenda Larke
[X] Zara Baxter
Confirmed Speakers for the Symposium are:
[X] Mark Bould (The University of the West of England)
[X] Andrew Milner (Monash University)
[X] Sylvia Kelso (James Cook University)
[X] Stephen Dedman (University of W.A.)
SUBMISSIONS
Submissions are sought for both individual papers and panel presentations.
Papers –submit 300-500 word abstract
Panels – submit 300 word description of the panel theme and short abstracts / details of panel participants
PUBLICATION OF PAPERS
Selected papers from the symposium will be published in a special journal issue. To be considered for publication, draft papers must be submitted before the symposium.
DEADLINES
Abstracts due: December 7. 2007
Draft papers (for publication) due: March 14, 2008
CONTACTS
Sonia Marcon, Swancon Academic Stream
Darren Jorgensen, Media, Society & Culture, Curtin University of Technology
Helen Merrick, Media, Society & Culture, Curtin University of Technology
Email: sciencefictionhistories@gmail.com
Website: http://www.swancon.com/
The Simpsons Star Wars Opening
I gather this has been around for a month at least, but I thought this mash of The Simpsons and Star Wars by Rich Cando (of Dude Films fame) was too good not to share:
[Via]
Eight Things About Me (A Meme)
Chuck tagged me a few days ago with the Eight Things meme; although I’m generally fairly anti-meme, I’ve been enjoying a bit of back and forth with Chuck in his blog and on del.icio.us, so figured I could add one more procrastination on a writing day. Apparently, I have to start with rules …
Rules:
1. We have to post these rules before we give you the facts.
2. Players start with eight random facts/habits about themselves.
3. People who are tagged write their own blog post about their eight things and include these rules.
4. At the end of your blog, you need to choose eight people to get tagged and list their names. Don’t forget to leave them a comment telling them they’re tagged and that they should read your blog.
Eight Facts about Me:
1. When I was in Primary School I won a Lego building competition; this is, without a doubt, my fondest memory of the first 7 years of education.
2. Apart from The Goonies, the film that rattled around my brain the most when I was a kid was called Explorers. I was fascinated how three boys could essentially make a spacecraft out of everyday junk (and a little piece of alien technology). In retrospect, this example of making something amazing from the bits and pieces others leave lying around resonates with some of the way I view the internet and participatory culture (and until I looked it up on IMDb to link to for this post, I hadn’t realised River Phoenix was one of the kids).
3. When I was twelve years old I joined Perth’s Doctor Who fan club, The West Lodge, which was my first proper immersion into fandom; I attend the local science-fiction convention in the following year (Swancon 14) but found the whole thing rather intimidating and didn’t get back to Swancon until seven years later when Neil Gaiman visited Perth as GoH in 1996.
4. I have re-read all six of Frank Herbert’s Dune books as a series at least twenty times since I was 14; I’ve been relatively unimpressed by the prequel novels in the past few years.
5. My sister and I both have PhDs and are the first members of our family to ever attend university at all. My sister is eighteen months younger, started her thesis a year after I did, but we both were officially given our PhDs at the same graduation ceremony.
6. Emily and I currently live less than 14 metres from Subiaco Oval, which is where Australian Rules Football attracts 40-45,000 people most weekends. Despite AFL being Australia’s national winter sport, I’ve never been to a Football game.
7. Until last Saturday I had never test-driven a car, having bought my only owned vehicle to date from my parents. On Saturday I test-drove a Prius which Emily and I are seriously considering buying despite the fact it will take us several years to pay it off.
8. In the proposal for my PhD thesis in 2000, the final chapter was supposed to look at the use of computer-generated imagery and special effects in nature documentaries as a case study of artificial culture where natural and technological meaning merged together. (It never got written because after that proposal both September 11 2001 and the Spider-Man films happened, and I used the latter to interrogate the cultural impact of the former.)
You’re It! I now tag the following people (hoping at least a few will play along): Jill Walker Rettberg (just getting used to writing that double barrel surname!), Christy Dena, David Silver, Nancy Baym (because fandom has a meme for a heart!), Mia Consalvo (who can sadly not follow the meme and call it ‘cheating‘), Jean Burgess, Kate Raynes-Goldie and Kevin Lim (who lives for these sort of connections!).
More LOL Theorists, Now with Self-Reflexivity!
I am more than litte pleased to see my two LOL Therorist Henry Jenkins pictures have come to Henry’s attention and he’s actually reposted them in his own blog!
Of course, that couldn’t possible be the end of the circle, so …
Make sure you continue to tune in to LOL Theorists for all the academic hijinx; or, if you’re really busy, perhaps just check out the Henry Jenkins channel! 🙂
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