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Digital Culture Links: July 18th 2010
Links for July 15th 2010 through July 18th 2010:
- As Older Users Join Facebook, Network Grapples With Death [NYTimes.com] – How Facebook does (and doesn’t) deal with death: “For a site the size of Facebook, automation is “key to social media success,” said Josh Bernoff, […] “The way to make this work in cases where machines can’t make decisions is to tap into the members,” he said, pointing to Facebook’s buttons that allow users to flag material they find inappropriate. “One way to automate the ‘Is he dead’ problem is to have a place where people can report it.” That’s just what Facebook does. To memorialize a profile, a family member or friend must fill out a form on the site and provide proof of the death, like a link to an obituary or news article, which a staff member at Facebook will then review. But this option is not well publicized, so many profiles of dead members never are converted to tribute pages. Those people continue to appear on other members’ pages as friend suggestions, or in features like the “reconnect” box …”
- Facebook Breaks All Bit.ly Links, Marks Them as Abusive [Mashable] – For a period of time, all bit.ly links were blocked on Facebook; clicking on them returned a ‘reported as abusive’ page from Facebook. I’m sure this will be resolved relatively quickly, but it does underscore the danger of URL shorteners as platforms (not just Facebook) battle phishing and spam. Blocking a whole domain is overkill, of course, but it’s going to happen and it’s worth asking about the extra burden that one extra (shortened) step brings to the internet at large. (It’s fixed now.)
- New Spice | Study like a scholar, scholar [YouTube] – Definitely my favourite parody of the Old Spice guy so far: “Do you want to be a scholar? Then study at the Harold B. Lee Library. Do your research here, study here, and be a scholar!” I’m on a cart …
- Everything you need to know about the internet [Technology | The Observer] – Nine ‘big picture’ notions about what the internet is and isn’t from John Naughton (Professor of the public understanding of technology at the Open University). Useful as a primer for Web Communications 101.
- The Trouble at Twitter Inc. [Gawker] – Gawker’s rumour-ridden piece suggesting that Evan Williams may be losing the reigns as CEO of Twitter.
- World Vision I Old Spice [YouTube] – Tim Costello from World Vision makes his own Old Spice guy (parody) reply, pitching World Vision as the charity of the future. It’s actually quite funny.
- O’Farrell lays low after Twitter gaffe [ABC News (Australian Broadcasting Corporation)] – “New South Wales Opposition Leader Barry O’Farrell is laying low after posting an embarrassing message this morning on the social networking site Twitter. Believing he was sending a private message to journalist Latika Bourke’s Twitter account, Mr O’Farrell opened up on his thoughts about the delay on candidate selection. […] “Deeply off the record – I think the timetable and struggle to get candidates reflects internal poll – pre and post the ranga,” he tweeted, a reference to Prime Minister Julia Gillard.”
Old Spice 2.0 – Day 2
Continuing from yesterday’s post about the impressive Old Spice replies social media campaign, I just wanted to highlight two more examples since they replies have continued into day two of the campaign. The first, a reply to knitmeapony’s request of an answering machine message shows just how clever the script writers are on these clips: the Old Spice guy carefully delivers a clip with can so easily be remixed into any number of customised answering machine replies, with strategic pauses between audio bites of numbers and phrases, making this a really easy clip to remix! Like so:
Or the equivalent for a man’s man’s answering machine:
The other clip which I really liked was to Isaiah Mustafa’s daughter, Hayley, who wondered why the Old Spice man looks so much like her dad:
It’s worth noting that while this clip is public, it’s unlisted, so not visible on the main YouTube channel; initially, it was only found by those who saw the tweet. Having some clips only available via specific media platforms gives Old Spice reply fans even more reason to join all the Old Spice social media forms!
Meanwhile, Marshall Kirkpatrick over at Read Write Web has a look behind the curtain at How the Old Spice Videos Are Being Made; Kirkpatrick gets a certain amount of access to the production team, so it’s worth having a read. Also, Boing Boing note that there’s already been some ‘competition’ for the Old Spice man, but that’s a little generous.
I do wonder if there will be any more of these clips. There are still some gems in the second day’s replies, but they also seem to be running out of steam here and there, repeating their jokes a bit. Perhaps the Old Spice man needs to rest after a job well done, leaving the tantalizing promise of a repeat performance weeks or months down the track?
Update: It’s done; I must ride my jetski/lion into the sunset …
Old Spice 2.0!
When Old Spice is mentioned, if anything comes to mind at all, it’s … old. And not old in a dignified or wise way. That’s all changed for me today, as I’ve just seen evidence that their current marketing campaign is one of the cleverest commercial use of social media I’ve ever seen (thanks to a post from mUmbrella). The story begins with this well-produced, amusing advertisement for Old Spice:
Apparently it won some awards and so forth, but it’s still just a normal tv spot.
Then, today, things started to get interesting on the Old Spice YouTube channel (with links on Twitter, Facebook and even Reddit) as Isaiah Mustafa, in his Old Spice role, started replying to comments from people online. First off, a big media nod to Ellen DeGeneres, and it seemed like there might be a series of carefully scripted replies to recognisable celebrities and media platforms (all amplifying the Old Space brand, of course). But then the Old Spice marketers did something really clever: the replies in the videos shifted aim, towards non-celebrity, ‘ordinary’ internet users who’ve made comments somewhere (YouTube, Facebook, Reddit, Twitter, etc) about the Old Spice ads. Suddenly, that netherworld of social media comments, which so often feels like screaming into the wind, brought a deluge of replies from the Old Spice guy. Over one hundred Old Spice replies were uploaded in 24 hours, the vast majority of which are in reply to comments made today. Just as impressive, the writing team have obviously enjoyed their energy drinks, because the scripts were hilarious, endearing, ironic and certainly every single reply is worth watching.
No doubt the most notable Old Spice reply will be one done in reply to jsbeals’s request to pass on his marriage proposal; the story ends well as she apparently said yes! However, what really impressed me is that the masculinity of the Old Spice ads, while driving the marketing pitch, is also deeply ironic (which rather suits the a brand of this vintage), poking particular fun at its own notion of ‘being a man’:
The Old Spice replies are also littered with internet-driven humour, with a particular take on the age old pirates vs ninjas debate, a good poke at stupid YouTube handles in the form of a decent robot joke, an hilarious jab (and brave) jab at 4chan, /b/, and anonymous, and lots of other references to please us all. My favourite quirky video, though, was this seemingly innocuous reply to a tweet that came from Isaiah Mustafa …
and got this reply:
The funny thing, of course, is that Isaiah Mustafa is the guy in the ads, in the bathroom … in a towel (and I guess we know what’s under that towel now: the iPhone from which he’s tweeting to his own account!). Indeed, Mustafa has been a great sport, going along with some very quirky scripts that he’s obviously delivered very quickly. When the boundary between a game, a conversation and an advertising campaign becomes so thin, it’s everyone who wins. Old Spice 2.0 has certainly made me laugh today and I’m sure I’ll be reading about the Old Spice replies in pretty much every news media I go near tomorrow!
Digital Culture Links: May 26th 2010
Links for May 24th 2010 through May 26th 2010:
- Facebook ‘hindering the police’ [WA Today] – The Australian Federal Police take on Facebook: “Facebook’s woeful relationship with law enforcement bodies is hampering police investigations and putting lives at risk, the Australian Federal Police says. The AFP’s assistant commissioner and head of high tech crime operations, Neil Gaughan, will fly to Washington DC today for a meeting convened by the US Department of Justice in which senior law enforcement officials from around the world will discuss their concerns with the social networking website. State and federal police have told the Herald’s sister paper, the Age, the company has been unwilling to provide police with the intelligence they need for investigations. They want Facebook to appoint a dedicated law enforcement liaison in Australia who can, for example, match user accounts to physical internet addresses.”
- Facebook told to set up warning system after new sex scam [The Age] – Just what Facebook needs, its own viruses: “A major computer security firm urged Facebook to set up an early-warning system after hundreds of thousands of users were hit by a new wave of fake sex-video attacks. British-based virus fighter Sophos warned users of the world’s biggest social networking site to be on guard against any posting entitled “distracting beach babes”, which contains a movie thumbnail of a bikini-clad woman. In a press statement, Sophos said the malicious posts appear as if they are coming from Facebook users’ friends, but it urged recipients not to click on the thumbnail. By clicking on it, users are taken to a rogue Facebook application informing them that they do not have the right player software installed, Sophos said. It tricks users into installing adware, a software package that automatically plays, displays or downloads advertisements to their computer, and the video link is spread further across the network.”
- Lady Gaga Says No Problem If People Download Her Music; The Money Is In Touring [Techdirt] – “… Lady Gaga admits she’s fine with people downloading her music in unauthorized forms because she makes it up in touring revenue:
She explains she doesn’t mind about people downloading her music for free, “because you know how much you can earn off touring, right? Big artists can make anywhere from $40 million [£28 million] for one cycle of two years’ touring. Giant artists make upwards of $100 million. Make music — then tour. It’s just the way it is today.”
Similarly, she knocks bands that don’t really try to work hard to please the fans, and who just expect them to automatically buy each album:
“I hate big acts that just throw an album out against the wall, like ‘BUY IT! F*** YOU!’ It’s mean to fans. You should go out and tour it to your fans in India, Japan, the UK. I don’t believe in how the music industry is today. I believe in how it was in 1982.”
- The Twitter Platform [Twitter Blog] – Twitter makes clear, that they will control advertising on Twitter, and no one else will: ” … aside from Promoted Tweets, we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API. We are updating our Terms of Service to articulate clearly what we mean by this statement, and we encourage you to read the updated API Terms of Service to be released shortly.” (Their logic, while motivated by finances as much as anything else, does actually make sense in terms of user experience.)
- How The Australian fell in love with the iPad [mUmBRELLA] – Is The Australian an Apple customer or commentator? “While it’s fair to say that the world’s media has been pretty excited about Apple’s iPad, The Australian appears to be on the verge of spontaneously combusting over the device’s official arrival Down Under this Friday. Clearly the newspaper’s plans to launch its own paid-for iPad app are unrelated to that. Indeed, if it sells as many apps as it has written stories about the iPad, it will be well on the way to securing a digital future for itself. […] I’d love to bring you every article The Australian’s carried about the iPad. But Google tells me there are 4,790 of them. So I’d better stop there. Did I mention that The Australian’s got an iPad app?”
- Quitting Facebook is pointless; challenging them to do better is not [danah boyd | apophenia] – boyd’s discussion points:
“1. I do not believe that people will (or should) leave Facebook because of privacy issues.
2. I do not believe that the tech elites who are publicly leaving Facebook will affect on the company’s numbers; they are unrepresentative and were not central users in the first place.
3. I do not believe that an alternative will emerge in the next 2-5 years that will “replace” Facebook in any meaningful sense.
4. I believe that Facebook will get regulated and I would like to see an open discussion of what this means and what form this takes.
5. I believe that a significant minority of users are at risk because of decisions Facebook has made and I think that those of us who aren’t owe it to those who are to work through these issues.
6. I believe that Facebook needs to start a public dialogue with users and those who are concerned ASAP (and Elliot Schrage’s Q&A doesn’t count).”
Digital Culture Links: May 24th 2010
Largely Lost-centric links for May 24th 2010:
- Lost Finale: What the Web Wasn’t Made For [Mashable] – Why I’ll be off most social media today: “Those two wonderful facets of the web — on-demand viewing and instant communication between fans — tonight become a double-edged sword. The Lost Finale will be shown at 9pm ET on the East Coast, and 9pm PT on the West Coast. These time zone delays are the antithesis of what the web is about: Instant communication. The web is the perfect platform for the spread of breaking news, rumor, and those facts that corporations and politicians would rather keep quiet. In short: blogs, Facebook and Twitter make the spread of information immediate. But the web doesn’t understand the concept of the “spoiler”: The kind of information you’d like to avoid until a specific date or time. A TV blog can’t set its RSS feeds to be delivered later to the West Coast than the East. A Facebook update doesn’t get held back until you’ve watched the finale on your DVR. Your phone doesn’t know to block all Lost-related Tweets until you’ve watched the final episode.”
- Final episode Lost in transmission [WA Today] – Australian broadcasting is indeed, Lost, but not in a good way: “AT 2PM AEST today the final episode of supernatural drama Lost will be broadcast simultaneously in eight countries. Fans in the US, Canada, Britain, Italy, Spain, Portugal, Israel and Turkey will sit down as one to discover how the big questions in one of television’s most diabolically complicated shows are resolved. The international simulcast aims to stave off piracy, while attracting viewers worldwide before spoilers hit the web. But not in Australia. Channel Seven will not screen the 2½-hour finale until 8.30pm Wednesday. […] ‘Ridiculous,” says comedian Wil Anderson, a Lost die-hard. ”If I was going to watch it on Wednesday, I could not go on the internet at all for two days. I will definitely have watched it by Wednesday.” Many Australian Lost fans have left free-to-air television for an alternate viewing reality, downloading, to join in discussions online…”
- Ahead of ‘Lost’ Finale, Fans Shut Off Virtual Hints [NYTimes.com] – “Erin Farley has her plans for Sunday all laid out. Two hours before the last episode of “Lost” is broadcast three time zones away, she will shut down her home Internet connection. TweetDeck? Off. Facebook? Off. Her cellphone? Stashed out of reach. “I’ll turn off the whole Internet just to avoid having anything spoiled,” said Ms. Farley, a 31-year-old freelance writer in Portland, Ore. “I don’t want to ruin the surprise.” The Internet in general, and social media like Twitter in particular, can be a minefield for those who are trying to keep themselves in the dark about an event or show so they can enjoy it later. When the Olympics and Grammy Awards are time-delayed, for example, armchair critics chattering about the wins and losses online can destroy the suspense in an instant. […] people who don’t live on the East Coast, where Lost is shown first, are especially at risk for online spoilers. Overseas fans may have to wait days for a local broadcast – several years in Internet time”
- Lost bows out – after 121 baffling episodes – with 5am TV simulcast to beat plot spoilers [Television & radio | The Guardian] – Closer to non-sporting global television events: “Early on Monday morning [UK time] , millions of Lost fans will be hoping that the mysteries of the US drama’s fictional island accumulated over five years are finally revealed when the show closes in a unique broadcasting event. The finale will be simulcast on ABC in the US and by seven broadcasters around the world. Lost fans in the UK will be switching on Sky1 at 5am on Monday for the two-and-a-half-hour climax to six series, and 121 episodes, of baffling TV. Fans in Italy, Spain, Portugal, Israel, Turkey, Canada, as well as the UK, will see the show at the same time it is aired by ABC on America’s west coast. The time lag between broadcast in America and in the UK used to be six months or more, but has been narrowing for the most popular imports to counter DVD piracy and illegal downloads. Sky1 has been broadcasting this year’s final series of Lost on Friday nights — five days after its US Sunday evening premiere on ABC.”
- LOST re-enacted by Cats in 1 minute.
- Fan-made Lost Finale Trailer
- Facebook, MySpace Confront Privacy Loophole [WSJ.com] – “Facebook, MySpace and several other social-networking sites have been sending data to advertising companies that could be used to find consumers’ names and other personal details, despite promises they don’t share such information without consent. The practice, which most of the companies defended, sends user names or ID numbers tied to personal profiles being viewed when users click on ads. After questions were raised by The Wall Street Journal, Facebook and MySpace moved to make changes. By Thursday morning Facebook had rewritten some of the offending computer code. Advertising companies are receiving information that could be used to look up individual profiles, which, depending on the site and the information a user has made public, include such things as a person’s real name, age, hometown and occupation.” [Also see Benjamin Edelman’s analysis.]
- PAC-MAN rules! [Official Google Blog] – After their first interactive logo, celebrating Pac-Man’s 30th birthday, Google makes their homage game available permanently: “We’ve been overwhelmed — but not surprised 🙂 — by the success of our 30th anniversary PAC-MAN doodle. Due to popular demand, we’re making the game permanently available at www.google.com/pacman. Thanks to NAMCO for helping to make this wonderful collaboration happen. Enjoy!”
- Watching for Iron Sky [The Chutry Experiment ] – Useful introduction to the crowd-sourced film Iron Sky (coming some time 2011) for Web 207.
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