Digital Culture Links: June 10th 2010
Links for June 4th 2010 through June 10th 2010:
- Copyright: The Elephant in the Middle of the Glee Club – Christina Mulligan [Balkinization] – Great post from Christina Mulligan about copyright and the (fantasy of) Glee: “The fictional high school chorus at the center of Fox’s Glee has a huge problem — nearly a million dollars in potential legal liability. For a show that regularly tackles thorny issues like teen pregnancy and alcohol abuse, it’s surprising that a million dollars worth of lawbreaking would go unmentioned. But it does, and week after week, those zany Glee kids rack up the potential to pay higher and higher fines. […] Defenders of modern copyright law will argue Congress has struck “the right balance” between copyright holders’ interests and the public good. They’ll suggest the current law is an appropriate compromise among interest groups. But by claiming the law strikes “the right balance,” what they’re really saying is that the Glee kids deserve to be on the losing side of a lawsuit. Does that sound like the right balance to you?”
- Second Life in second incarnation [The Age] – “Linden Lab, creator of the online virtual world Second Life, is laying off 30 per cent of its staff and restructing it to make the once popular online world more relevant to social networking times. The San Francisco company did not reveal how many people it was letting go as part of what it called a “strategic restructuring,” but it is understood it has more than 300 employees. […] Chief executive Mark Kingdon, known inworld as M Linden, said the company plans to create an internet browser-based virtual world experience, eliminating the need to download software, and extend Second Life into social networks. […] Second Life was an online sensation after Linden Lab launched the virtual world in 2003 as a place for people to play, socialise and do business but its popularity has faded in recent years.”
- Ashton Kutcher: ‘Bruce Willis? At first it was difficult. He’s the guy who used to sleep with my wife…but it got easier’ [Mail Online] – Ashton Kutcher on how he used Twitter to escape the paparazzi: “There used to be five or six cars full of paparazzi following us – I stopped that with Twitter. Except for rare occasions, they don’t follow us any more. I definitely try to lead the long tail of the press, so if I’m going to an event I break the story myself – I don’t need somebody making money from breaking a story about me. If I’m going to be in a zoo, I want the keys to the cage – I saturate the market with images of myself, so their images won’t have any value.” (5th June 2010)
- The ‘Star Wars Kid’: Where is he now? [The Age] – “Today, Canadian law student Ghyslain Raza is president of a nonprofit organisation dedicated to preserving the heritage, culture and history of a riverside French-Canadian town called Trois-Rivières. But before that, the world knew him by a different title: The “Star Wars Kid.” Raza is now a law student at Montreal’s McGill University. In February of this year, he took control of the Patrimoine Trois-Rivières (formerly called the Society for Conservation and Promotion of Cultural Heritage), which was founded more than 30 years ago. […] Is that where you expected the Star Wars kid to be today? The short attention spans of viral video viewers prevent the subjects of the videos from fully and accurately presenting themselves. Few people would want to be entirely defined by one minute and 48 seconds of fame, but that’s the hand Raza was dealt in his youth. Hardly anyone would recognise him these days, though.”
- Court uses Facebook to serve paternity test order [The Age] – Australian courts allow Facebook to be used as a communication platform for serving legal papers: “In a case which highlights the difficulties of keeping a low profile when you have a Facebook account, a court has ordered that the social networking site be used to serve legal documents on an elusive father in a child support dispute. The federal magistrate who made the order, Stewart Brown, said the Adelaide case was unusual but ”demonstrative of social movements and the currency of the times”.”
Digital Culture Links: June 3rd 2010
Links for May 31st 2010 through June 3rd 2010:
- Anatomy of an Unpublished Chapter [Just TV] – Jason Mittell’s insightful post about academic publishing in general, and the challenges of balancing copyright, readership and academic reputation. I admire Jason’s decision to give up publishing a chapter in a collected edition due to the inflexible copyright demands of the publisher (including a requirement for him to remove a pre-print version on his blog); that said, at this stage of my academic career, I’m definitely not established enough to be this brave!
- Did Twitter censor the #flotilla hashtag following the Israel attack? [Technology | guardian.co.uk] – The #flotilla hashtag disappeared from Twitter’s trending topics briefly – cries of censorship erupted – but it soon returned and it appears that the disappearance was due to automated spam filtering (the hashtag had been active earlier in the week relating to another story).
- Terminating employees for their conduct on social media sites – Malcolm Burrows (B.Bus.,MBA.,LL.B.,GDLP.,MQLS Associate) offers some useful advice and tips about social media and the law in Australia, especially as to whether it’s legal to fire someone for social media comments made outside of work time (short answer: mostly no, but with some important exceptions).
- When Facebook Says – You Have Too Many Friends [NYTimes.com] – 5000 Facebook friends: that’s your limit.
“anthropologist and Oxford professor Robin Dunbar has posed a theory that the number of individuals with whom a stable interpersonal relationship can be maintained (read: friends) is limited by the size of the human brain, specifically the neocortex. “Dunbar’s number,” as this hypothesis has become known, is 150. Facebook begs to differ. […] Facebook famously co-opted the word “friend” and created a new verb. Friending “sustains an illusion of closeness in a complex world of continuous partial attention,” said Roger Fransecky, a clinical psychologist and executive coach in New York (2,894 friends). “We get captured by Facebook’s algorithms. […] Facebook discourages adding strangers as friends, adding that only a tiny fraction of its 400 million users have reached the 5,000 threshold, at which point Facebook wags its digital finger and says: That’s enough.” - Facebook, you’ve been sent a message . . . Angry users quit over privacy fears [The Australian] – “Tens of thousands of other disaffected former Facebook fans are also due to commit mass account suicide today, which has been declared “Quit Facebook Day” in a grassroots campaign started by two tech guys, Joseph Dee and Matthew Milan. Motivating them in part are the increasing privacy concerns surrounding the world’s most popular networking site. As of yesterday afternoon, about 24,000 Facebook users had committed to leaving, according to the tally on QuitFacebookDay.com. That’s about 0.006 per cent of the site’s approximately 400 million active users. However, surveys show growing dissatisfaction with the site, with users complaining settings make it too hard to restrict who can view their personal information and too easy for them to inadvertently share details with third-party websites, which mainly use the information to better target them for advertising.”
Digital Culture Links: May 28th 2010
Links for May 26th 2010 through May 28th 2010:
- CHART OF THE DAY: The Half-Life Of A YouTube Video Is 6 Days [Business Insider] – “A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views. That’s a really short life span for YouTube videos, and it’s probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views. Why? In the last two years, YouTube has improved its user interface, which helps videos get seen early on. Also, the world has gotten more adept at embedding and sharing videos in real-time via Twitter and Facebook. (And there’s probably more video to choose from.)”
- “Transparency Is Not Enough.” [danah boyd] – danah boyd making the important point that data transparency is only useful if we are also teaching the information literacy to responsibly employ that transparent data: “This is a country built on a mantra that “all [people] are created equal.” Those who are working towards transparency are doing so with this mission in mind. We desperately need an informed citizenry. But getting there is two pronged. We need information transparency and we also need to help people develop the skills to leverage that information to their advantage. And to help society writ large. The Internet radically increases the opportunities for information to be made available which is why we’re all here celebrating Gov2.0. But the Internet does not magically give people the skills they need to interpret the information they see. That’s why I need you. I need you to fight for information literacy alongside information transparency. Both are essential to creating an informed citizenry.”
- Twitter faux pas: 20 dreadful types of tweet [Telegraph] – Yes, this is silly, but there is some insight in there, too: “Twitter is frequently ridiculed by people who have never used the service. But fans of the micro-blogging site are more aware than anyone just how annoying some tweets can be. Below are 20 types of tweet that make our toes curl, from exchanges between celebrities who only engage with each other, to people who will type anything to win an Apple gadget.”
- Facebook to draw local police guidelines [The Age] – “Facebook appears to have bowed to police pressure to draw up a local law enforcement policy but will stop short of installing a police liaison officer in Australia as asked. In a telephone interview yesterday, Facebook US-based director of communications and public affairs Debbie Frost said a liaison team visited Australian authorities including the Attorney-General’s department last week and “was working on local guidelines”.”
- Facebook reveals ‘simplified’ privacy changes [BBC News] – A genuine response to widespread desire for better and more transparent privacy controls, or a half-way measure to ward off a tide of people leaving Facebook and stemming talk of government intervention in the way privacy is managed online? We’ll have to see once the new settings roll out: “Social network Facebook has said it will offer a one-stop shop for privacy settings in response to user concerns. Facebook founder Mark Zuckerberg admitted the settings had “gotten complex” for users. It follows a storm of protest from users over a series of changes on the site that left its members unsure about how public their information had become. “We needed to simplify controls,” he told a press conference. “We want people to be able to share information in the way that they want,” he told BBC News. “Our goal is not to make your information more private or more open.””
- BBC iPlayer integrates Twitter and Facebook [BBC News] – The BBC’s online video service, iPlayer, goes social: “The BBC iPlayer has launched a trial service inviting users to share favourite programmes via social networks such as Facebook and Twitter. People can now choose to log-on to the revamped video player, allowing them to personalise the service and see recommendations based on prior viewing. It will also aggregate content from other broadcasters including Channel 4. Users will also soon be able to chat using Microsoft’s Messenger service while watching live TV streams. “We spent more time designing [the new interface] than building it,” said the BBC’s Anthony Rose, chief technology officer for Project Canvas, a new online broadcast initiative currently under development. “It’s a complete social ecosystem.””
Reputation Management and Social Media
Today the Pew Research Centre’s Internet and American Life Project released their report Reputation Management and Social Media (2010) which is based on research undertaken late 2009. There is a great deal of important and topical information in the survey, with the US results likely to be slightly higher but certainly comparable to trends in Australia. I want to really draw attention to the way that younger adults are using social media according to this report, using three of Pew’s graphs to talk about their findings.
The first graph indicates how many internet users search for their own name online:
This result is particularly interesting for two reasons: firstly, it shows that across the board, interest in our own web presences has increased dramatically across the last decade; and secondly, it highlights that younger adults (those 18-29) appear to be the most concerned with their online reputation. As danah boyd celebrated earlier today, this result really undermines the cultural myth that younger people are the least interested with online privacy. Obviously this survey excludes people under-18, but it’s fair to assume that part of the process of growing up these days includes becoming sensitised to the importance of being aware of our web presence.
Similarly, the Pew report also highlights the face that younger people are the most active in controlling their presence online, insomuch as they are most likely to have changed their privacy settings on social networks, they are the most likely to untag a photo of themselves, and so forth:
Here we see that younger people are also the most conscious of shaping their web presence, by editing who can see what they share online, and which elements of the digital artefacts linked to them remain visible, and remain linked to their names.
The last Pew graph shows how much information people are seeking about others online:
Everything from contact details to photos are being sought online, which similarly highlights how important it is that everyone be aware of what their web presence really ‘says’ about them.
Since I teach in the Internet Studies department here at Curtin, it’s hardly a surprise that all of this information is vital to consider when we design the learning experiences our students encounter. In the first-year unit Web Communications 101, the notion of web presence is our central organising theme. However, one of the distinctions we make, which Pew does not, is the difference between digital traces we leave purposefully, and maintain control over, versus those we don’t. In Web Comms 101, as Pew does, we talk about footprints, but we also talk about digital shadows, those bits of digital media that are somehow attached to our names, or chosen identities, which we have minimal, if any, control over. Given how much people search for each other, and how much thought is going into how we appear online for the average internet user, it’s probably how we address and deal with those shadows which will be one of the most important topics to seriously consider in the coming years.
Digital Culture Links: May 26th 2010
Links for May 24th 2010 through May 26th 2010:
- Facebook ‘hindering the police’ [WA Today] – The Australian Federal Police take on Facebook: “Facebook’s woeful relationship with law enforcement bodies is hampering police investigations and putting lives at risk, the Australian Federal Police says. The AFP’s assistant commissioner and head of high tech crime operations, Neil Gaughan, will fly to Washington DC today for a meeting convened by the US Department of Justice in which senior law enforcement officials from around the world will discuss their concerns with the social networking website. State and federal police have told the Herald’s sister paper, the Age, the company has been unwilling to provide police with the intelligence they need for investigations. They want Facebook to appoint a dedicated law enforcement liaison in Australia who can, for example, match user accounts to physical internet addresses.”
- Facebook told to set up warning system after new sex scam [The Age] – Just what Facebook needs, its own viruses: “A major computer security firm urged Facebook to set up an early-warning system after hundreds of thousands of users were hit by a new wave of fake sex-video attacks. British-based virus fighter Sophos warned users of the world’s biggest social networking site to be on guard against any posting entitled “distracting beach babes”, which contains a movie thumbnail of a bikini-clad woman. In a press statement, Sophos said the malicious posts appear as if they are coming from Facebook users’ friends, but it urged recipients not to click on the thumbnail. By clicking on it, users are taken to a rogue Facebook application informing them that they do not have the right player software installed, Sophos said. It tricks users into installing adware, a software package that automatically plays, displays or downloads advertisements to their computer, and the video link is spread further across the network.”
- Lady Gaga Says No Problem If People Download Her Music; The Money Is In Touring [Techdirt] – “… Lady Gaga admits she’s fine with people downloading her music in unauthorized forms because she makes it up in touring revenue:
She explains she doesn’t mind about people downloading her music for free, “because you know how much you can earn off touring, right? Big artists can make anywhere from $40 million [£28 million] for one cycle of two years’ touring. Giant artists make upwards of $100 million. Make music — then tour. It’s just the way it is today.”
Similarly, she knocks bands that don’t really try to work hard to please the fans, and who just expect them to automatically buy each album:
“I hate big acts that just throw an album out against the wall, like ‘BUY IT! F*** YOU!’ It’s mean to fans. You should go out and tour it to your fans in India, Japan, the UK. I don’t believe in how the music industry is today. I believe in how it was in 1982.”
- The Twitter Platform [Twitter Blog] – Twitter makes clear, that they will control advertising on Twitter, and no one else will: ” … aside from Promoted Tweets, we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API. We are updating our Terms of Service to articulate clearly what we mean by this statement, and we encourage you to read the updated API Terms of Service to be released shortly.” (Their logic, while motivated by finances as much as anything else, does actually make sense in terms of user experience.)
- How The Australian fell in love with the iPad [mUmBRELLA] – Is The Australian an Apple customer or commentator? “While it’s fair to say that the world’s media has been pretty excited about Apple’s iPad, The Australian appears to be on the verge of spontaneously combusting over the device’s official arrival Down Under this Friday. Clearly the newspaper’s plans to launch its own paid-for iPad app are unrelated to that. Indeed, if it sells as many apps as it has written stories about the iPad, it will be well on the way to securing a digital future for itself. […] I’d love to bring you every article The Australian’s carried about the iPad. But Google tells me there are 4,790 of them. So I’d better stop there. Did I mention that The Australian’s got an iPad app?”
- Quitting Facebook is pointless; challenging them to do better is not [danah boyd | apophenia] – boyd’s discussion points:
“1. I do not believe that people will (or should) leave Facebook because of privacy issues.
2. I do not believe that the tech elites who are publicly leaving Facebook will affect on the company’s numbers; they are unrepresentative and were not central users in the first place.
3. I do not believe that an alternative will emerge in the next 2-5 years that will “replace” Facebook in any meaningful sense.
4. I believe that Facebook will get regulated and I would like to see an open discussion of what this means and what form this takes.
5. I believe that a significant minority of users are at risk because of decisions Facebook has made and I think that those of us who aren’t owe it to those who are to work through these issues.
6. I believe that Facebook needs to start a public dialogue with users and those who are concerned ASAP (and Elliot Schrage’s Q&A doesn’t count).”
Lost (without Twitter)
There were more than 400,000 tweets during the Lost season finale; I didn’t make any of them, or read any of them in real-time, but not for a lack of interest. Rather, as I write this post (on Tuesday, 25 May) Australia has still not screened the Lost finale; it’s scheduled for Wednesday night on Seven. While Seven have reduced the delay between US screenings and Australian broadcast times, as was noted in yesterday’s links, the finale was simulcast live in the UK, Italy, Spain, Portugal, Israel, Turkey, and Canada but that was not the case down under. To add insult to injury, Seven couched this decision as service to Australian Lost fans:
Channel Seven will not screen the 2½-hour finale until 8.30pm Wednesday. A spokeswoman for the station said a Monday afternoon simulcast was considered, but it was felt fans would find the show more easily in its current timeslot – although the finale has been upgraded from digital channel 7TWO to Seven. […] ‘Ridiculous,” says comedian Wil Anderson, a Lost die-hard. ”If I was going to watch it on Wednesday, I could not go on the internet at all for two days. I will definitely have watched it by Wednesday.”
Better to have said nothing, or spoken plainly that they’ve decided the ratings boost from the Lost finale would be insufficient to justify tinkering with their Monday line-up, but to have Seven claim that the delay is to make things easier for Lost fans in Australia is really pretty offensive.
On the 400,000+ tweets made during the Lost finale by those who could see it live:
“And that is a conservative estimate,” said Mark Ghuneim, chief executive [of WiredSet]. That beat the show’s average of 27,000 tweets during the season, but was still a smaller volume overall than an event like the Oscars, said Mr. Ghuneim. “We tracked about 780,000 tweets during the Oscars,” Mr. Ghuneim said. “But it’s still an impressive number.” In addition, he said, tweets about the show peaked during commercials. “Instead of running to the fridge during commercial breaks, people were running to their laptops and phones,” he said.
From those comments, Twitter is a boon to commercial television: a social media tool which encourages real-time viewing, which actually justifies the ad breaks as times to reflect, comment and connect with other fans (with the ads still blaring away rather than risk missing the opening of next act), rather than skipping the commercials altogether. For so many Lost fans, that sense of shared viewing made the finale much more meaningful event television, whether you loved it, or hated it. Spreading that conversation across North America and sizable chunk of Europe made it even richer, but those riches were denied Australians. What Seven fails to understand, is that a delay of just over two days may as well be two decades; most people I know in Australia have already seen Lost via means which aren’t legal, be that a peer to peer download, or circumventing the geographic restrictions for an online replay-service like Hulu. Lost succeeded admirably in creating dedicated fans across the web; Seven succeeded admirably in forcing them to look elsewhere.
Perhaps the greatest irony, and the surest sign that Seven doesn’t understand social media, is the fact that there will be a “Live Blog” on the official Seven Lost pages on Wednesday night. On the web, live means live globally, not live in an arbitrary national sales region bounded by water. Besides which, I live in Perth, on the west coast of Australia, and the live blog wouldn’t even be live here anyway; were I watching Lost in Australia, it’d still be one giant spoiler thanks to Perth being 2-hours behind the East coast.
I’ve written about the tyranny of digital distance before which, in a nut-shell, occurs when the real-time nature of digital information sharing isn’t fulfilled due to historical, political and commercial boundaries which were largely established before the internet, before the web. Not being able to participate in the Lost finale’s global commentary is a poignant example of the tyranny of digital distance in action, and has done nothing for my relationship with commercial broadcasting in Australia. In an era where the immediacy and real-time nature of commentary can add so much to the shared viewing experience, the boundaries which prevent that fan experience can be all the more disappointing and distancing.
For the record: I’ve now seen the finale, and I loved it.
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