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Digital Culture Links: November 9th 2010
Links for November 7th 2010 through November 9th 2010:
- Risk Reduction Strategies on Facebook [danah boyd | apophenia] – Fascinating look at certain teen uses of Facebook, including those who deactiviate their profile every time they log out (preventing unwanted uses/interactions when the user isn’t “there”) and others who continually delete all FB traces, using the platform to engage in the ‘now’ but erase the ‘then’. The most interesting insight: “For the longest time, scholars have talked about online profiles as digital bodies that are left behind to do work while the agent themselves is absent. In many ways, deactivation is a way of not letting the digital body stick around when the person is not present.”
- Google Maps Mistake: Nicaragua Accused Of Invading Costa Rica [WA Today] – Surely no army can really be relying purely on Google Maps data?!? “A Google Maps error is being blamed for Nicaraguan troops accidentally invading Costa Rica last week. The troops have been accused of crossing the hotly disputed Nicaragua border into Costa Rica and setting up camp for the night after taking down a Costa Rican flag and raising the Nicaraguan flag. But their commander, Eden Pastora, told Costa Rica’s largest newspaper, La Nacion, that Google Maps was used to justify the incursion. Nicaraguan government officials have also blamed a “bug in Google” for the error. […] In a blog post at the weekend, Google geopolicy analyst Charlie Hale confirmed the error, which misplaced the border between the two countries. The error lies in Google’s depiction of the border in part of the Caribbean coast, near the San Juan River, the centre of the dispute between Costa Rica and Nicaragua that arose over the latter’s dredging of a river separating the two countries.”
- Politicians Caught in the Web in Past Images [NYTimes.com] – A new generation of politicians have long digital shadows: “With the ubiquity of technology and social networking Web sites like Facebook that allow — and compel — young people to document themselves drinking, wearing little clothing or putting themselves in otherwise compromised positions, it was a given that a generation of politicians would someday find themselves confronted with digital evidence of their more immodest and imprudent moments. But who knew it would happen this quickly? Politics today is rife with examples of candidates having to explain why they were posing shirtless for pictures poolside with a skimpily clad woman (Representative Aaron Schock of Illinois), simulating sex acts on a toy (the Congressional candidate Krystal Ball of Virginia), or carousing on Halloween night dressed as a ladybug (the Senate candidate Christine O’Donnell of Delaware).”
- Google bars data from Facebook as rivalry heats up [Reuters] – Clash of the titans: “Google Inc will begin blocking Facebook and other Web services from accessing its users’ information, highlighting an intensifying rivalry between the two Internet giants. Google will no longer let other services automatically import its users’ email contact data for their own purposes, unless the information flows both ways. It accused Facebook in particular of siphoning up Google contact data, without allowing for the automatic import and export of Facebook users’ information. Facebook, with more than 500 million users, relies on email services such as Google’s Gmail to help new users find friends already on the network. When a person joins, they are asked to import their Gmail contact list into the social network service. Facebook then tells the user which email contacts are also on the social network. In a statement, Google said websites such as Facebook “leave users in a data dead end.” Facebook did not immediately provide a comment on Friday.”
Digital Culture Links: November 5th 2010
Links for November 2nd 2010 through November 5th 2010:
- Digital Primetime Arrives Just in Time to Crush the Net [The Steve Rubel Stream] – Will the massive increasing in demand for, and quality of, streaming online video create a ‘digital primetime’ which the current internet infrastructure is unable to cope with? Interesting question!
- Woman to pay $1.5m for downloading music [ABC News (Australian Broadcasting Corporation)] – “A US jury has ordered a Minnesota woman to pay $US1.5 million for illegally downloading 24 songs in a high-profile digital piracy case. Jammie Thomas-Rasset, a single mother of four, was found liable by a jury on Wednesday (local time) of copyright infringement for using Kazaa, a peer-to-peer file-sharing network, to download the songs from the internet. She has been ordered to pay $US62,500 for each of the 24 songs – a total of $US1.5 million. The verdict is the third in the long-running case and it has been welcomed by the Recording Industry Association of America (RIAA).[…] In December 2008, the RIAA said it would stop suing people who download music illegally and focus instead on getting internet service providers to take action.”
- The Cooks Source Scandal: How a Magazine Profits on Theft [Edward Champion’s Reluctant Habits] – The very sad and nasty story of Cooks Source Magazine, which appears to have been ripping large amounts of stories, photos and recipes off the internet, claiming the internet is entirely public domain, and ignoring all copyright on these works. Understandably, a number of people are upset, and the magazine’s editor has a lot of explaining to do.
- iBookstore Australia Launch: iBookstore Opens In Australia [SMH] – “Australians can now use ther iPhone, iPad or iPod Touch as a serious e-book reader after Apple opened the doors to its iBookstore today. It’s taken the company five months since the iPad’s launch to get the store up and running but it has succeeded in signing up a wide range of book publishers including Macmillan, Hachette, HarperCollins, Hardie Grant, Murdoch Publishers and Wiley. Previously, Australians viewing the iBookstore could only access old out-of-copyright books but now there is a range of new release titles on offer. The exact number is unclear but an Apple spokeswoman said they numbered in the “thousands”.”
- Children and ultra-violent video games: court to decide [SHM] – Wow: the ‘do violent videogames hurt kids’ debate rolls into the US Supreme Court: “The US Supreme Court has expressed sympathy for a California law that aims to keep children from buying ultra-violent video games in which players maim, kill or sexually assault images of people. But several justices said the law faces a high constitutional hurdle before going into effect. The high court has been reluctant to carve out exceptions to the First Amendment, striking down a ban on so-called “crush videos” that showed actual deaths of animals earlier this year. California officials argue that they should be allowed to limit minors’ ability to pick up violent video games on their own at retailers because of the purported damage they cause.”
- Google gaining on booming smartphone market [The Age] – “Google’s Android software platform rose to the number two spot globally on the booming smartphone market in the third quarter, research firm Canalys said this week. Nokia’s Symbian continued to lead the market with a 37 per cent share, while Android had 17 per cent of the market. It has surpassed Research In Motion, Apple and Microsoft this year. Growing popularity of Android phones – made by companies including Motorola, HTC and Samsung Electronics – puts Google in a good position as handsets look set to surpass computers for browsing the web. Google chief executive Eric Schmidt said in September he expects mobile searches to generate most of the firm’s revenue eventually, but it could take a long time, despite growing at a rapid clip.”
- Facebook posting boasting led to sack [WA Today] – Be ye not so stupid: “A West Australian schoolgirl who was sacked over Facebook for comments she made on the popular social network has had her dismissal upheld by the national workplace watchdog. The 15-year-old was fired after it was claimed she had written to a possible competitor of her employer, despite being told not to. In a peculiar twist, her employer then fired her via Facebook. The sacking has since been upheld by Fair Work Australia after the girl, who cannot be named, took too long to file a complaint. The case marks something of an increasing trend of workplace folly that has come from misuse of the social networking site. There have been at least five cases before Fair Work Australia where employees have been sacked after something they wrote or did was recorded on Facebook. There are likely to be many more dismissals that went unchallenged and never reached the tribunal.”
Digital Culture Links: November 1st 2010
Links for October 25th 2010 through November 1st 2010:
- WikiLeaks on the wars in Iraq and Afghanistan [The New Yorker] – “Whether WikiLeaks will prove over time to be a credible publisher of such truths is another question. Assange disclosed the names of informants in some of the war reports, even though doing so might endanger them and possibly cause their death. […] If the organization continues to attract sources and vast caches of unfiltered secret documents, it will have to steer through the foggy borderlands between dissent and vandalism, and it will have to defend its investigative journalism against those who perceive it as a crime. Assange is animated by the idea of radical transparency, but WikiLeaks as yet lacks a fixed address. Nor does it offer its audiences any mechanism for its own accountability. […] if WikiLeaks cannot learn to think efficiently about its publishing choices, it will risk failure, not only because of the governmental opponents it has induced but also because so far it lacks an ethical culture that is consonant with the ideals of free media.”
- MI6 chief red over daughter’s Facebook shot [The Age] – This seems a ridiculous media beat-up to me: “British spy chief John Sawers is facing public embarrassment after his daughter posted a photo of herself posing with a gold Kalashnikov rifle on Facebook. Oxford graduate Corinne Sawers, 23, is seen standing in front of a family Christmas tree holding the gold-plated weapon – similar to those found among Saddam Hussein’s treasures after the 2003 Iraq invasion – in her profile pictures, The Sunday Mirror reports. The gun is a decommissioned Kalashnikov and is believed to have been a gift to Corinne’s father, MI6 boss Sir John, as a memento of his time in Iraq. All of Corinne’s 873 Facebook friends, and tens of thousands of their friends globally, can see her gun-toting picture on the networking site.”
- New Zealand is still Middle-earth: A summary of the Hobbit crisis [Observations on film art] – An outstanding summary by Kristin Thompson of the issues surrounding the ill-advised actors’ boycott of Peter Jackson’s The Hobbit, the subsequent debates, deliberations and the eventual change in New Zealand’s laws to accommodate the production and any other films with budgets of $NZ150 million (James Cameron is supposedly looking at shooting Avatar 2 and 3 there). If nothing else, the whole debate shows just how deeply tied New Zealand is not with Middle Earth, both metaphorically and emotionally.
- LimeWire file-sharing site shut down in US [BBC News] – “An injunction issued by the US district court in New York has effectively shut down LimeWire, one of the internet’s biggest file-sharing sites. It ends four years of wrangling between the privately-owned Lime Group and the Recording Industry Association of America (RIAA). The injunction compels Lime Group to disable its searching, downloading, uploading and file trading features. The firm plans to launch new services that adhere to copyright laws soon. Visitors to the LimeWire website are confronted with a legal notice that reads: “This is an offical notice that LimeWire is under a court ordered injunction to stop distributing and supporting its file-sharing software.””
- Tweeting celebrities in dash for cash [SMH] – “Australian celebrities are being offered as much as $10,000 for a single tweet endorsing products to their thousands of Twitter followers, say sponsorship experts. But while the US celebrities like Kim Kardashian, Lindsay Lohan and Snoop Dogg are reportedly already enjoying large one-off payments to promote brands and products on Twitter, the dash for cash is yet to take hold here. The celebrities need only post a one-line product endorsement in exchange for the fee, and according to Britain’s Marketing Week, Range Rover approached 40 British celebrities this week to tweet in a similar way about the recently unveiled Evoque 4×4 in the UK. Bruce Kaider, president of Sponsorship Australasia and founder of a sports management company, confirmed that high profile Australian sportspeople were already being approached to endorse products on Twitter for fees of anything between $500 to $10,000 per tweet.”
- Facebook and Farmville dominate 3’s mobile broadband data [Technology | guardian.co.uk] – Zynga and Farmville second only to Facebook in UK mobile network traffic: “The mobile network 3 has released the first in a series of research papers describing traffic use and behaviour among its mobile broadband customers, published here first by the Guardian. Of the 2,500 terabytes of data used across the network in July, it’s no surprise that Facebook (by several metrics now the most popular website in the world) came out top, accounting for 7.023 terabytes of data use across the network. 3 says the data, from more than 1 million customers, is specifically from mobile broadband or dongles, which evidently have moved far beyond primarily business use; 3 claims its users account for 40% of the dongle market. […] The surprise is that casual gaming company Zynga is second only to Facebook in volume of data used at 3.584 terabytes, while Zynga’s own flagship game, Farmville, is listed fifth with 1.68 terabytes for the month.”
- Go beyond the PC, Microsoft urged [BBC News] – “Microsoft must think beyond the PC if it is to weather the changes due to hit in the next five years. The warning was given by Microsoft’s chief software architect Ray Ozzie in a memo penned soon after he announced he was leaving the company. […] he said, the strengths that had helped Microsoft grow in the past now risked holding it back. The memo, called “Dawn of a New Day” mirrors one Mr Ozzie wrote soon after taking over from Bill Gates as the man in charge of charting the development direction of Microsoft’s portfolio of programs. That first memo imagined a world of seamless computing and kicked off Microsoft’s attempts to get its many different programs working together across lots of different devices. In Dawn of a New Day, Mr Ozzie praised the work Microsoft had done towards that end, but said rivals had done even better.”
- A Labor Issue Entangles ‘The Hobbit’ [NYTimes.com] – The real battle for Middle Earth: “Is Wellywood burning? New Zealand’s feisty film workers have taken to the streets this week to try to keep Peter Jackson’s production of “The Hobbit” in their country, nudging the prime minister, John Key, toward a Tuesday summit meeting with a visiting contingent of Warner Brothers executives. Filming had been threatened by a dispute over whether a New Zealand branch of an Australian union could engage in collective bargaining on the Hollywood films, which they have not been able to do in the past. As of Tuesday afternoon in Wellington — the New Zealand capital and the center of a growing movie industry sometimes called Wellywood — the matter was unsettled. But it was clear that Mr. Jackson’s furry little film creatures were not going anywhere without a fight.”
- Sony Kills The Cassette Walkman On The iPod’s Birthday [Gizmodo Australia] – Steve Jobs killed the cassette playing star? “After 30 years, Sony has announced that they will stop manufacturing and selling the venerable cassette Walkman. In a poetic twist, the official death of the Walkman also lands on the iPod’s 9th anniversary. The Sony Walkman was introduced on July 1, 1979 in Japan and it was a major breakthrough in delivering a low-cost portable stereo. […] Over its 30 year history of the Cassette Walkman, Sony sold 200 million units. A portable music player became a part of our lives, largely in part of the Walkman.”
Digital Culture Links: October 23rd 2010
Links for October 19th 2010 through October 23rd 2010:
- Facebook Advertisers Can Glean Private Data [NYTimes.com] – So Facebook is basically leaking private data? “Online advertising offers marketers the chance to aim ads at very specific groups of people — say, golf players in Illinois who make more than $150,000 a year and vacation in Hawaii. But two recent academic papers show some potential pitfalls of such precise tailoring. Both papers focus on Facebook ads and show that in certain circumstances, advertisers — or snoops posing as advertisers — may be able to learn sensitive profile information, like a person’s sexual orientation or religion, even if the person is sharing that information only with a small circle of friends. Facebook does not share such information with advertisers. The papers come amid an intense focus on vulnerabilities in Facebook’s privacy safeguards.”
- iMovie blocks studio names in new trailers [Engadget] – iMovie 11 and the words you can’t say: “Perhaps its testament to the quality of the iMovie ’11 trailers that Apple is blocking the use of big name studios in the titles. Ironic since Apple provides templates that ape the Paramount snow-capped mountain […] and familiar Universal Studios globe. Just don’t try to enter those studio names into the title sequence — the words “Paramount” and “Universal” will be replaced with hyphens. We suspect other studios are affected as well. Hard to say if this is Apple’s doing or the studios as both are notoriously controlling. We’d laugh if only we could stop crying.”
- Big Networks Block Web Shows From Google TV [NYTimes.com] – Will Google TV suffer the unending legal battles that have besieged Google Books? “In the latest sign that Google may struggle to transform television viewing with Google TV, its new service for Internet-connected TVs, three major broadcast networks and Hulu are blocking people from using the service to watch full-length TV shows on their Web sites. Initially, people could watch the full shows on TVs and set-top boxes that use the Google TV software, which Sony and Logitech began selling this month. But as of Thursday, most of the full shows on the sites of NBC, ABC, CBS and Hulu were blocked. People could still visit the sites to read text and, in some cases, watch short vignettes, but not full shows.”
- Google’s Street View broke Canadian privacy laws [The Register] – “The Canadian privacy watchdog today said Google’s Street View fleet broke the law when it collected payload data from unsecured Wi-Fi networks. An investigation by the Office of the Privacy Commissioner of Canada, one of dozens launched around the world earlier this year, also found the practice was the result of a single Google engineer’s “careless error”, as well as a wider lack of controls at the firm. In some cases, Street View cars intercepted entire emails, said Privacy Commissioner Jennifer Stoddart. […] She did not announce any punitive measures, but recommended Google should destroy the data, tighten its privacy governance processes, and improve privacy training for its employees. The investigation will be closed in February next year, subject to confirmation Google has taken those actions.”
- Facebook Vows to Fix a Flaw in Data Protection [NYTimes.com] – “When you sign up for Facebook, you enter into a bargain. You share personal information with the site, and Facebook agrees to obey your wishes when it comes to who can see what you post. At the same time, you agree that Facebook can use that data to decide what ads to show you. It is a complicated deal that many people enter into without perhaps fully understanding what will happen to their information. It also involves some trust — which is why any hint that Facebook may not be holding up its end of the bargain is sure to kick up plenty of controversy. The latest challenge to that trust came on Monday, when Facebook acknowledged that some applications on its site, including the popular game FarmVille, had improperly shared identifying information about users, and in some cases their friends, with advertisers and Web tracking companies.”
Digital Culture Links: October 18th 2010
Links for October 13th 2010 through October 18th 2010:
- Facebook in Online Privacy Breach; Applications Transmitting Identifying Information [WSJ.com] – *sigh* “Many of the most popular applications, or “apps,” on the social-networking site Facebook Inc. have been transmitting identifying information—in effect, providing access to people’s names and, in some cases, their friends’ names—to dozens of advertising and Internet tracking companies, a Wall Street Journal investigation has found. The issue affects tens of millions of Facebook app users, including people who set their profiles to Facebook’s strictest privacy settings. The practice breaks Facebook’s rules, and renews questions about its ability to keep identifiable information about its users’ activities secure. […] The Journal found that all of the 10 most popular apps on Facebook were transmitting users’ IDs to outside companies. […] include Zynga Game Network Inc.’s FarmVille, with 59 million users, and Texas HoldEm Poker and FrontierVille. Three of the top 10 apps, including FarmVille, also have been transmitting personal information about a user’s friends to outside companies”
- Apple stores teeming with germs [WA Today] – Finally, viruses come to Apple! 😛 “A leading Australian expert in infectious diseases says people who use display iPads and iPhones at Apple stores are risking serious infections and the company should do more to maintain hygiene. The call by Professor Peter Collignon, the director of infectious diseases and microbiology at the Australian National University, follows research that found a higher risk of transmitting pathogens from glass surfaces like iPads to human skin. “You wouldn’t have hundreds of people using the same glass or cup, but theoretically if hundreds of people share the same keyboard or touch pad, then effectively that’s what you’re doing,” Collignon said in a phone interview.”
- Facebook and Microsoft Team Up on Social Search [NYTimes.com] – Searching your social graph? “Bing just got a little more help from its friend, Facebook. On Wednesday, Microsoft announced that Facebook users would be able to see recommendations and relevant links from their friends in search results on Bing. “It isn’t just about the common connections between data and the offline world, it’s about the connections between people,” said Yusuf Mehdi, a senior vice president of online business at Microsoft, during an event held at Microsoft’s campus in Mountain View, Calif. Mr. Mehdi gave the example of a Bing user trying to decide whether or not to see the science fiction film “Inception.” When a user searches for the film on Bing, information about how many of their friends “liked” the movie on Facebook and relevant links they have shared will appear alongside reviews, ticketing information and movie show times, he said. […] Facebook and Microsoft are increasingly deepening ties, perhaps in an effort to better fend off a common adversary, Google”
- Unlogo – Nifty! “Unlogo is a web service that eliminates logos and other corporate signage from videos. On a practical level, it takes back your personal media from the corporations and advertisers. On a technical level, it is a really cool combination of some brand new OpenCV and FFMPEG functionality. On a poetic level, it is a tool for focusing on what is important in the record of your life rather than the ubiquitous messages that advertisers want you to focus on. In short, Unlogo gives people the opportunity to opt out of having corporate messages permanently imprinted into the photographic record of their lives.” [Video: http://vimeo.com/14566198]
- Facebook keeps ‘deleted’ user photos for years [WA Today] – “Even if you delete incriminating photos on your Facebook profile, the company is keeping them accessible to anyone online for up to 30 months. The social networking site admitted it had been keeping deleted photos for a “limited” amount of time. But users who have kept the direct link to photos that were originally uploaded to the social networking site have been able to still gain access to them months, even years after deletion. In one report, a Facebook user said they had deleted an image from the site 2.5 years ago (30 months), and that it was still available to see on the site. Another said a photo from April 2009 was still accessible after it was deleted.”
- Baby Born From 20-Year-Old Frozen Embryo [io9] – “Cryopreservation was once the domain of sci-fi novels and B-rate movies. (Think Encino Man.) But it’s increasingly real, as the recent birth of a healthy boy from a frozen embryo created 20 years earlier shows. The birth, which is reported in a study in the online edition of the journal Fertility and Sterility, sets a record. Until now, no embryo frozen for this long has resulted in a live birth. The 42-year-old mother of the boy, who is not named in the study, began trying to get pregnant using IVF ten years ago. At the time, she and her husband received embryos from a heterosexual couple who had themselves undergone IVF. That couple had anonymously donated their leftover embryos after the woman successfully gave birth. Thing was, they did so in 1990 …”
- Half of second-hand mobile phones contain personal data [SMH] – “Consumers are unwittingly passing much of their most private personal data to strangers when they discard mobile phones, with intimate photos and credit card numbers and pins frequently left on handsets, according to new research. An analysis of 50 handsets bought from second-hand resellers on eBay found that more than half contained personal messages or photos, according to exclusive research from the mobile and forensics experts Disklabs. More than 60 per cent still contained phone numbers left on a call log. A number were sold with pornographic material still on the phone. […] Personal security information, including home address, credit card numbers and pin numbers, was on 26 of the handsets.”
Digital Culture Links: October 12th 2010
Links for October 10th 2010 through October 12th 2010:
- Simpsonic Business as Usual? [Antenna] – Jonathan Gray’s excellent piece discussing the tensions evident in Bansky’s Simpsons’ opening sequence: “… it leaves us with uncomfortable questions about Groening and co. How are they complicit, and are they simply making this a joke so that they and we can say, “Oh yes, that is bad, isn’t it? But we know about it, so it’s all okay. Let’s just get back to business as usual, shall we? Pass the Cheetos”? I was left with many conflicting responses here myself, on one hand thinking it was a brilliant statement, on the other hand feeling deeply uncomfortable that this is the show’s response to its labor practices – making an opening credit sequence rather than actually fucking doing something about them. Yet, the contestation of authorship in which the sequence engages leaves us wondering whether the American animators (who are largely responsible for the couch gags, by the way – these rarely involve the writers) can do anything about The Simpsons Factory.”
- Traditional developers look to Facebook games for inspiration [WA Today] – The rise of casual gaming: “While casual games might seem like innocuous time wasters, the sort of drop-in, drop-out games played on Facebook, mobile phones and through web portals have seen revenue grow from $US300 million in 2005 to at least $US3 billion ($3.05 billion) today. The real-time farming simulation game, FarmVille, made for Facebook and smartphones by the developer Zynga, has more than 62 million active users, which is equivalent to about 10 per cent of Facebook users. […] While console-game developers charge a large upfront fee, casual-games revenue is derived through micro-transactions. “You may see 90 per cent or more of your audience never pay you a dime,” Kozik says. “They engage in the game absolutely free and can see if it is something that appeals to them or not. Then the 10 per cent or less who do pay more than justifies the continued expansion of the game.” Casual and social games are less expensive to develop than console games.”
- Apple Awarded Trademark for “There’s an App for That” [Mashable] – There’s a trademark for that: “Apple has filed a trademark application for the company’s now ubiquitous catchphrase, “There’s an app for that.” Apple filed for the trademark back in December 2009, citing first commercial use of the phrase on January 26, 2009, per trademark documentation. The trademark was filed in the Advertising, Business and Retail Services, Computer and Software Services and Scientific Services categories. The trademark applies to “retail store services featuring computer software provided via the Internet (Internet) and other computer and electronic communication networks; retail store services featuring computer software for use on handheld mobile digital electronic devices and other consumer electronics.””
- The Search – Is Your Web Identity Hurting Your Employment Chances? [NYTimes.com] – Web presences as (un)intended CVs: “You looked wonderful on your résumé. Your references raved about you. The interview went swimmingly. Yet you didn’t get the job. Oh, no: did they see that Facebook photo of you dancing on a table? Or find out that you’re six months behind on your mortgage payment? You may never know why you weren’t hired, but be aware that background checks can make or break a job application. And in a data-rich world, the person with the fewest red flags may get the job. Little hard research has been done on how hiring managers use the Internet to vet applicants. But you should assume that they are at least looking you up on search engines. So it’s wise to review the results of a quick search of your name. It is very hard to remove anything questionable about yourself from a search engine, but you can at least push it lower by adding positive entries, said Barbara Safani, owner of Career Solvers, a career management business in New York. “
- Short Attention Spans for Web Videos [NYTimes.com] – I suspect the quality of the content matters, too! “After watching an online video for a full minute, 44.1 percent of viewers will have clicked away, according to Visible Measures. But an outsize slice of that loss occurs in the first 10 seconds, during which 19.4 percent of a video’s audience defects. This phenomenon, known as “viewer abandonment,” is of intense interest to those who make online videos or advertise alongside them. Visible Measures studied the abandonment rate of 40 million videos over seven billion viewings. Music videos had especially high rates of abandonment, as did videos slow to reach a punchline — for example, a Budweiser ad about a man humiliated while buying pornography, which loses nearly 40 percent of viewers in the first 10 seconds. “It took a shocking 12 seconds to get to the conceit,” said Matt Cutler, the head of research at Visible Measures.”
- Keeping Our Distance, the Facebook Way [NYTimes.com] – It’s all about the weak ties: “Facebook is the best distancing tool since the creation of the Christmas card. Sending holiday greeting cards began in the 1850s in England and spread quickly as a way to stay in touch with far-flung friends and relatives. The cards, whether religious or not in theme, went to people you rarely wrote to and even more rarely spoke to, but for whom you still had a measure of affection — or curiosity. You wanted to know what was going on in their lives, and one exchange a year did the trick. The cards kept the people in your social network at a distance, while maintaining ties to them. I recall my parents sending and receiving Christmas cards. I did it for a year after I married, but I stopped because it was just too much work. Facebook, which tries to replicate our real-world relationships online, now helps me maintain those connections. But it does cards one better. It preserves the weak ties in my social network without creating obligations.”
- 10 Unbelievable Twitter Stories [Oddee.com] – A bit silly, but some useful extreme stories of what Twitter communication is very good for (and very bad for).
- Bathurst delay angers viewers [The Age] – Interesting idea; I don’t think a social media blackout would work, but there are definitely issues to sort out: “A social media blackout is needed when watching so-called live sport. The poor TV networks just can’t win when it comes to sport. They regularly get canned for cutting away from the action to screen ads. But Sunday’s Bathurst 1000 race was so tight that Seven claims it didn’t want to risk missing too much of the action. Instead, the network started pausing the coverage to drop in ad breaks. As a result, the broadcast was almost half an hour behind the race by the time the cars crossed the finish line. […] Rather than treat viewers like idiots, perhaps the networks should start treating them like a precious commodity that will dry up if not handled with care. This means being honest when live sport isn’t really live.”
“I’m on a horse … cow.”
Unless you’ve been buried under a rock, you’ve probably heard of the amazing successful Old Spice viral video marketing campaign (I’ve mentioned it here, and here). Since the original videos became popular, there have been a lot of parodies, but the recent “Smell Like a Monster” parody video from Sesame Street is just brilliant, so here you go:
PS If you really don’t get why that’s funny, re-watch it after you’ve check out the original ad:
(Which has now clocked over 20 million views on YouTube!) [Via Peter Black]
Facebook finally lets you export all of YOUR data!
Sure, in part it’s a defensive public relations move in the face of The Social Network, and in part a pre-emptive reply to Diaspora and similar social networks touting better control over your information, but it is nevertheless a massive step in the right direction as Facebook finally allows users to easily download all of their personal information. Here’s a quick video explaining how:
This feature is rolling out over the next few days, and while I’m deeply curious how the information is formatted (since this will determine how hard it is to import into a different network), I commend Facebook for taking a step in the right direction (of course, they’ve still got a lot of work to do in other areas).
Google TV Outside the US?
After announcing the service earlier this year, Google today began the hard sell of their forthcoming Google TV platform. It has hardware and software components, with the hardware either wired into new TVs (such as the flagship Sony Internet TV) or via a connected box (like a tuner or Apple TV box), but its main innovation is what looks to be a pretty sophisticated but non-threatening interface which combines web video, broadcast tv and recorded media. While it’s not out yet, it’s worth taking a look at the Quick Tour of Google TV as it demonstrates most of the capabilities and really emphasises how an application-driven web tv experience could be something pretty impressive. Twitter, for example, have already announced their Google TV app will come bundled in the initial software.
As Google moves further and further into the domain of big media distributors, there will inevitably be something of a power struggle, as this quote from the New York Times reminds us:
Google TV has been in talks with the major networks and Hollywood studios about optimizing their Web sites for TV screens and about obtaining data about their programs for search purposes. But one executive described the relationship between Google and the networks as being at the “first date” stage.
According to executives involved, some networks want Google to share revenue from the ads that it overlays on videos. Some want Google to weed out illegal Internet sources of their shows and make sure that their marquee programs still stand out on a service that potentially levels the playing field for all makers of video.
The struggle for our TV screens will reach new heights, and even the Apple TV box looks positively safe and conservative in comparison. Given the ongoing war between corporate copyright owners and unauthorised downloaders, Google TV seems like a fertile battleground since the experience of watching either streaming tv or unauthorised downloads may be very similar (with the absence of ads for unauthorised downloads being potentially the only meaningful difference).
For those of us outside the US, the question of international versions of this service is a thorny one. For each and every country, Google will have to negotiate new relationships with the existing broadcasters. Indeed, the analogue-era tradition of cutting the globe into national zones for the purposes of media distribution looks even more arbitrary than ever as the web and television edge even closer together. Certainly, there is the potential for the tyranny of digital distance to really throw a spanner in Google’s no doubt global aspirations for Google TV, but looking through Australian eyes, the service would definitely be welcomed by viewers. Indeed, if Google negotiate carefully, they can probably win the support of the networks, too, who are all seeking to profit on catch-up tv services. From ABC’s iView to Plus7, Nine’s FixPlay, Ten’s Full Episodes and Video site and even SBS’s developing catch-up service all the Australian national broadcasters have presences online from which viewers can stream full episodes. With some minor tweaks, most of these services could easily be optimised for Google’s TV platform.
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