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Digital Culture Links: October 4th 2010

Links for September 30th 2010 through October 4th 2010:

  • The Short Lifespan of a Tweet: Retweets Only Happen Within the First Hour [Read Write Web] – Interesting stats on the lifespan of a tweet: “For some, Twitter is a social network and for others it is just a broadcast medium. Judging from the latest data from social media analytics and monitoring service Sysomos, for the majority of users, Twitter is indeed mostly a broadcast medium. After analyzing over 1.2 billion tweets, the Sysomos team found that only 29% of tweets actually produce a reaction – that is, a reply or a retweet. According to Sysomos, just 6% of all tweets are retweeted and these retweets have a very short lifespan. Virtually all retweets happen within the first hour after the original tweet. If you are looking to get retweeted and nobody picks your tweet up within the first hour, chances are that nobody ever will. Only 1.63% of all retweets happen in the second hour and a minuscule 0.94% in the third hour. The same is true for @replies, too; 97% of all replies happen within the first hour.”
  • MP in strife over Overland Facebook slur [ABC News (Australian Broadcasting Corporation)] – “A Victorian Liberal MP has used Facebook to attack the state’s Police Chief Commissioner, Simon Overland. Upper House backbencher Bernie Finn yesterday wrote he was “dreaming of when Victoria will have a real police officer as Chief Commissioner”. The post labelled Mr Overland and his predecessor, Christine Nixon, as “political appointees” who have “proven themselves incompetent in the areas of law enforcement and community protection”. Asked by a Facebook follower when Victoria might have a “real copper running the show”, Mr Finn replies: “after November 27…”, which is the date of Victoria’s looming state election.”
  • Can companies ignore social media like Facebook, Twitter and YouTube? [BBC News] – Beware or harness? “Once upon a time companies could afford to be rude. Unhappy customers would grumble to a few friends, withdraw their custom, but there was little else they could do. Today, they still tell their friends, but they do it online, using social media websites like YouTube, Facebook and Twitter. Take the Canadian folk singer, Dave Carroll. After nine months of complaining he had had enough. United Airlines baggage handlers had damaged his $3,500 guitar, but the airline refused to pay compensation and its customer service agents were less than courteous. So he made a music video about the experience and on 6 July 2009 posted it on YouTube. Within three days it had been watched half a million times; by mid-August it had reached five million. United had a massive public relations crisis at its hands, not least as thousands of other unhappy customers now came forward to vent their frustration. These days one witty Tweet, one clever blog post, one devastating video …”
  • Twitter Now Getting More Traffic Than MySpace [Mashable] – “Twitter’s number of monthly unique visitors finally surpassed that of MySpace in August. Though it ranked third among social networking sites, Twitter ranked #50 in the list of top 50 properties overall. The numbers were crunched by the marketing research firm comScore. Twitter’s (Twitter) lead over MySpace (MySpace) was marginal — 96 million versus 95 million — but the trend over time paints a prettier picture of the microblogging service. Between August 2009 and August 2010, Twitter grew 76% while MySpace dropped 17%.”
  • U.S. single digital music sales flat this year: Nielsen [Reuters] – I wonder how this compares to the rise of micropayments for App purchases? “The rapid rise of single digital music sales has stalled in the United States, the world’s biggest and most important market, with sales in the first half of 2010 flat compared with a year before. According to research group Nielsen, digital sales for single track downloads were flat in the U.S. market after a 13 percent increase from 2008 to 2009 and 28 percent growth from 2007 to 2008. When combined with the growth in digital album sales, overall digital music sales were up over 5 percent in the U.S. Major music companies such as Vivendi’s Universal Music and EMI have pinned their hopes on boosting legal digital sales to counter online piracy and the collapse in CD sales.”

The Pangalactic Interwebs Podcast

podcast_logo After minimal deliberation and driven entirely by our own folly, my colleague Helen Merrick and I have started a new podcast that we’re rather geekily calling The Pangalactic Interwebs. We’re trying to mix a few thoughts about online culture with some other thoughts and opinions about science fiction and pretty much anything else that takes our fancy. We’re cautiously calling our schedule irregular, but we’re hoping to do a new podcast every two or three weeks. The first episode of the Pangalactic Interwebs has just been posted, so if you’re interested, please have a listen. If you like what you hear, please consider subscribing!

[Image by Colleen AF Venable; CC BY SA]

Digital Culture Links: September 30th 2010

Links for September 23rd 2010 through September 30th 2010:

  • Why I’m quitting Twitter [Jason Wilson – ABC The Drum Unleashed] – Jason Wilson’s decision to quit Twitter begs some interesting questions about academics in public debate: “My first reaction to the Grog’sgate story was disbelief and disgust, which I put out there as soon as it registered. There’s still some of that in my considered response, but it’s my professional role as someone whose research and teaching crosses over with the events of Grog’sgate to lead with considered analysis, not trail with it. Twitter encourages one (or me, at least) to vent immediate replies, which may not match, may even contradict a more disinterested evaluation. I’m not paid or qualified for minute-by-minute commentary, but for analysis and research. My personal opinions are my own, and they’re quite distinct from, and often incompatible with any professional conclusions I might draw. But I need to make that clearer by not issuing professional and personal messages from the same space. Since I’ve ruled out separate accounts, the whole thing needs to come to a halt.”
  • Tweets in your media, media in your Tweets [Twitter Blog] – Twitter officially pushes symbiotic relationships w/other media: “While Twitter is about all types of information, the ways that the service fits into media have long been important to us, and increasingly, media makers are weaving Tweets into the very fabric of their content. Look at segments like Jimmy Fallon’s Late Night Hashtags, where Tweets from viewers aren’t a gimmick; they’re great content. Look at sites like the Huffington Post, where Tweets underscore and amplify the headlines whenever there’s a big story brewing. Look at live shows like the VMAs, where Twitter came alive on a 95-foot-wide screen. Now, with the launch of the new Twitter, the ways that media fits into Twitter.com are just as important. Whenever there’s a new movie release, a TV show premiere, a big football game, or a breaking news story, people are talking about it on Twitter. With the new Twitter, they’re seeing glimpses of it, too, because photos and videos are now presented as part of the core Twitter experience.”
  • Invasion of Privacy Charges After Death of Tyler Clementi [NYTimes.com] – A sad but timely reminder about the potential ramifications of not respecting people’s right to privacy: “It started with a Twitter message on Sept. 19: “Roommate asked for the room till midnight. I went into molly’s room and turned on my webcam. I saw him making out with a dude. Yay.” That night, the authorities say, the Rutgers University student who sent the message used a camera in his dormitory room to stream the roommate’s intimate encounter live on the Internet. And three days later, the roommate who had been surreptitiously broadcast — Tyler Clementi, an 18-year-old freshman and an accomplished violinist — jumped from the George Washington Bridge into the Hudson River in an apparent suicide.”
  • When traditional media exposes public service bloggers [eGov AU] – Craig Thomler has a reasonable snapshot of “#grogsgate” as the anonymous writer behind political blog Grog’s Gamut has his identity revealed in the daily national newspaper (he’s a public servant). Thomler points out that Grog broke no rules, followed the social media and commentary policies of his employment, and that the ‘outing’ seems pretty petty and unnecessary. It does, though, remind us that having separable online and ‘real’ identities is a harder and harder thing to do these days. Read the outing in The Australian, and Grog’s Response.
  • French court convicts Google and its boss for defamation [WA Today] – Is an algorithm a defense? If not, most search engines, and social networks, have troubled legal water to navigate: “A Paris court has convicted US search engine giant Google and its chief executive Eric Schmidt of defamation over results from its “suggest” function, a French legal affairs website has revealed. The new function, which suggests options as you type in a word, brought up the words “rapist” and “satanist” when the plaintiff’s name was typed into the search engine, legalis.net reported. The court ordered Google to make a symbolic payment of one euro in damages and take measures to ensure they could be no repeat of the offence. […] A Google spokesman told AFP by email that they would be appealing the ruling. The statement said that the Google Suggest function simply reflected the most common terms used in the past with words entered, so it was not Google itself that was making the suggestions.

Digital Culture Links: September 23rd 2010

Links for September 22nd 2010 through September 23rd 2010:

  • Zotero Everywhere [Zotero Blog] – The big announcement from Zotero is that the reference management system is growing up from a Firefox-specific plugin to plugins for many browsers and even more importantly, a stand-alone desktop application. That’s the death of Endnote you can hear! The announcement: “Today we are announcing support for Google Chrome, Apple Safari, and Microsoft Internet Explorer, which account for 98% of the web’s usage share. Plugins for these browsers will soon allow users to add anything they find on the web to their Zotero libraries with a single click, regardless of the their browser preferences. Rather than use the Zotero pane in Firefox, users will have the new option of accessing their libraries via a standalone desktop version of Zotero, available for Mac, Windows, and Linux.”
  • Google’s Chief Defends His Privacy Comment — or Joke [NYTimes.com] – In an interesting on his infamous comment that teens should be able to change their names when they become legal adults in order to escape their online histories, Google CEO Eric Schmidt told The Colbert Report that then comment was intended as a joke and his intention was simply to emphasise the fact that once something is online it’s potentially there forever. This is either a very clever sidestep by Schmidt to get around one of this most legendary gaffs, or the slowest retraction ever not-quite-issued. See the video:
    The Colbert Report Mon – Thurs 11:30pm / 10:30c
    Eric Schmidt
    www.colbertnation.com
    Colbert Report Full Episodes 2010 Election Fox News
  • Announcement: Dissertation, “Status Update: Celebrity, Publicity, and Self-Branding in Web 2.0,” now available [tiara.org] – Alice Marwick has generously shared her 2010 Ph D dissertation, “Status Update: Celebrity, Publicity, and Self-Branding in Web 2.0.” under a Creative Commons (CC BY NC ND) license (PDF link). This is a must-read for those interested in social media, the way Web 2.0 is used (Marwick does a great job contextualising the term) and obviously social media more broadly. (Strongly recommended for Web 101 and Web 207 students.)
  • A Better Games Experience [Facebook] – Facebook moves to reduce the number of people annoyed by social game feeds in their news, while making the game news more central for social/casual gamers: “Previously, you’ve had the ability to hide an application story, or block it completely. Now, we’re putting changes in place so game stories only post to your feed if you’re playing them. This means people who play games can post stories to their Wall without worrying about overwhelming their friends who aren’t playing, and people who don’t play games won’t see irrelevant stories in their feed for which they have no context.”
  • Twitter patches hole after cyber attack [ABC News (Australian Broadcasting Corporation)] – “Twitter has fixed a security flaw on its popular social media website after a cyber attack sent some users to Japanese porn websites. […] It said no user information was compromised. A tweet from Twitter’s safety chief said the attack had been “fully patched” and that hackers could no longer exploit the flaw. “We don’t believe any user info was compromised,” the tweet said. Twitter’s website was hijacked by users who exploited a security flaw that allowed messages to pop up and third-party websites to open when a user moved their mouse over a link, security technology company Sophos said. Sophos, which has no formal business relationship with Twitter, says the messages spread without users’ consent.” Twitter’s Official Response

On the Rise of Apps …

ft-apps-9212

A neat visualisation from Flowtown on the back of a recent Pew report on US-based mobile and App use.

Digital Culture Links: September 21st 2010

Links for September 16th 2010 through September 21st 2010:

  • Mobile phones are now our net tool of choice [News.com.au] – “The mobile phone, which not long ago was mainly for talking and texting, is now replacing the PC as the preferred way to surf the internet. A report shows half of users in their 30s accessed the web using their mobile device while at work or at home even though they had access to a computer. The behaviour comes as a result of the thriving smartphone market which was energised by the release of the iPhone more than two years ago. Christena Singh, author of the Sensis e-Business Report, said mobile internet use has become mainstream with use common across a wide age range. […] The most popular information accessed on mobile devices are maps and directions (67 per cent), the weather (64 per cent), news sites (59 per cent), social networking sites (56 per cent) and sports results (46 per cent).” [PDF of Sensis e-Business Report]
  • Downloads grow by 50% [The Age] – “Australia’s appetite for the internet continues to grow and the number of wireless internet connections has soared in the last year, a study has found. A report released yesterday by the Bureau of Statistics shows the amount of data downloaded in the June 2010 quarter increased by more than 50 per cent compared to the same period a year earlier. In the same period, the number of wireless broadband connections increased by 70 per cent to nearly 3.5 million, while the number of fixed-line broadband connections rose slightly to 4.2 million.”
  • Old Spice manufacturer ignores a smellers’ market [The Australian] – A slightly odd article which celebrates the US-created and focused 2010 viral Old Spice videos and campaign and the knock-on effect on Old Spice branded products (which have increased sales dramatically), but then complains not enough Old Spice products are actually sold in Australia. Certainly the global reach of YouTube as a viral advertising is worth noting, and I guess the Australia’s national newspaper is complaining that there aren’t enough Old Spice products in Australia on the back of the campaign’s success, that’s an even stronger testimony. (Or a waste of ink: you decide.)
  • A Baby Photo Becomes an Internet Meme [NYTimes.com] – “Sometime back in 2000, Allen S. Rout, a systems programmer from Gainesville, Fla., posted a few photos of his 5-month-old son, Stephen, on his personal Web site. They were the kind of photos that every parent takes, but one in particular stood out: Stephen wearing a pair of red overalls, smiling in a crib. “We’re really blessed,” Mr. Rout wrote as the caption. “Stephen is an amazingly happy baby.” The photo had faded from memory until last July, when Mr. Rout, curious about his online reputation, did a Google search of himself. Deep within the results pages, he found the picture of Stephen. Only, it wasn’t exactly the same picture. He was surrounded by cartoonish word bubbles filled with Japanese writing: “Don’t call me baby!” they read. “Call me Mr. Baby!” And there were other images in which the photo was transformed further…” [More on this here at Know Your Meme]
  • The Future of Television [YouTube] – Nice little video summary of television’s emergence, early history and where it might be going tomorrow. (Useful for Web Media 207.)
  • Internet Founder Tim Berners-Lee Details 4 Concerns About Future of Mobile Web (Nokia World 2010) ]RWW] – In a keynote at Nokia World 2010 in London, Sir Tim Berners-Lee, the inventor of the world wide web, celebrated the emerging mobile web, but also noted four major challenges ahead: (1) Privacy – matching what smartphones etc can do/share with current needs and ideas about privacy will prove difficult; (2) Accountability – ensuring companies that collect data from mobile web users are transparent; (3) Neutrality – even the mobile web must be neutral, with no variation in charges for different types/tiers of data; and (4) the biggest challenge is still assisting the 80% of the global population who aren’t even online yet, let alone mobile web users.
  • Engineer’s Privacy Breach Raises Questions For Google [International Business Times] – The challenges of trusting the cloud, whoever happens to be running that part of it (even Google): “A significant privacy breach from a Google engineer has web privacy experts questioning the Mountain View, Calif. company’s control system and transparency methods. David Barksdale, a 27-year-old engineer who worked in Google’s Seattle office, leveraged his role as a member of an elite technical group to access private data about minors. Google fired Barksdale after getting complaints from the minor’s parents. […] For web privacy experts, the Barksdale incident is a huge red flag. Furthermore, Google reportedly told TechCrunch it was not the first time one of its engineers was fired for a privacy breach. Even though these are largely isolated incidents for a 10-year-old company with approximately 20,000 employees, it does signify some within the company has access to people’s critical, private data. What they do with it, is up to them.”

Digital Culture Links: September 15th 2010

Links for September 10th 2010 through September 15th 2010:

  • Myths of the NBN myths [ABC The Drum Unleashed] – Stilgherrian rebukes the common myths associated with the National Broadband Network, showing their false logic and short-sightedness. A good read.
  • The Rise of Apps Culture [Pew Research Center’s Internet & American Life Project] – New Pew study shows Apps are emerging, but far from ubiquitous just yet: “Some 35% of U.S. adults have software applications or “apps” on their phones, yet only 24% of adults use those apps. Many adults who have apps on their phones, particularly older adults, do not use them, and 11% of cell owners are not sure if their phone is equipped with apps. Among cell phone owners, 29% have downloaded apps to their phone and 13% have paid to download apps. “An apps culture is clearly emerging among some cell phone users, particularly men and young adults,” said Kristen Purcell, Associate Director for Research at the Pew Internet Project. “Still, it is clear that this is the early stage of adoption when many cell owners do not know what their phone can do. The apps market seems somewhat ahead of a majority of adult cell phone users.””
  • The Agnostic Cartographer – John Gravois [Washington Monthly] – Interesting article looking at the politics behind all maps, but especially Google Maps – trying to create one definitive map for the world, when so many maps are bound to particular nations, politics and cultures, means a lot of diplomacy or a lot of disputes (both are currently happening).
  • musing on child naming and the Internet [danah boyd | apophenia] – (Unborn) kids and digital footprints: “I am of the age where many of my friends are having kids and so I’ve been exposed to more conversations about what to name one’s child than I ever could’ve imagined. I’m sure people have always had long contested discussions with their partners and friends about naming, but I can’t help but laugh at the role that the Internet is playing in these conversations today. I clearly live in a tech-centric world so it shouldn’t be surprising that SEO and domain name availability are part of the conversation. But I’m intrigued by the implicit assumption in all of this… namely, that it’s beneficial for all individuals to be easily findable online and, thus, securing a fetus’ unique digital identity is a tremendous gift.”
  • ‘That is so gay!’ [ABC The Drum Unleashed] – Matthew Sini on Stephanie Rice’s recent Twitter controversy: “A certain tweeting swimmer used the word faggot recently in a haphazard, inelegant and wholly unconscious way the other day. As many Rice-lovers have vocally pointed out, the intention behind the word choice was clearly not to insult. But that is the point. When you can use this sort of language in such a casual way, you have displayed an ignorance of very material prejudice and a history of oppression and suffering. Both Stephanie Rice, and me and my friends, make light of this history of suffering, but the difference is Rice does not acknowledge it when making light. She can only be accused of ignorance. In the same way that many ‘kids today’ use the phrase ‘that’s so gay’ or some cognate of it to describe something that is undesirable.”
  • FarmVille – Facebook application metrics from AppData Facebook Application Metrics [AppData] – Statistics for Farmville use in terms of the Facebook plugin. 83,755,953 all-time high for monthly users to date.
  • App Store Review Guidelines [Apple – App Store Resource Center] – Apple releases their guidelines for reviewing Apps for the Apple App store. Finally, developers can figure out exactly what they need to do to ensure their Apps are accepted, and critics can evaluate how Apple wield their power in policing the iWalled Garden.

Digital Culture Links: September 8th 2010

Links for September 6th 2010 through September 8th 2010:

  • In ‘Bed Intruder Song,’ Gregory Brothers Have Billboard Hit [NYTimes.com] – “Viral videos tend to have a short lifespan online. […] But in one of the stranger twists in recent pop-music history, a musical remake of a local news clip transcended YouTube fame and reached the Billboard Hot 100 chart in August. It was a rare case of a product of Web culture jumping the species barrier and becoming a pop hit. The song’s source material could not have been more unlikely: A local TV news report from Huntsville, Ala., about an intruder who climbed into a woman’s bed and tried to assault her. But with some clever editing and the use of software that can turn speech into singing, the Gregory Brothers, a quartet of musicians living in Brooklyn, transformed an animated and angry rant by the victim’s brother into something genuinely catchy. The resulting track, “Bed Intruder Song,” has sold more than 91,000 copies on iTunes, and last week it was at No. 39 on the iTunes singles chart. Its video has been viewed more than 16 million times on YouTube.” The background to this meme:
  • Avatar activism [Le Monde diplomatique] – Henry Jenkins on the mobilisation of popular cultural in protest movements: “Five Palestinian, Israeli and international activists painted themselves blue to resemble the Na’vi from James Cameron’s blockbuster Avatar (1) in February, and marched through the occupied village of Bil’in. The Israeli military used tear gas and sound bombs on the azure-skinned protestors, who wore traditional keffiyahs with their Na’vi tails and pointy ears. The camcorder footage of the incident was juxtaposed with borrowed shots from the film and circulated on YouTube. We hear the movie characters proclaim: “We will show the Sky People that they can not take whatever they want! This, this is our land!” The event is a reminder of how people around the world are mobilising icons and myths from popular culture as resources for political speech, which we can call Avatar activism.”
  • Reputation bankruptcy :[The Future of the Internet — And How to Stop It] – Should we be able to purge our online reputation record and declare reputation bankruptcy? Jonathan Zittrain: “As real identity grows in importance on the Net, the intermediaries demanding it ought to consider making available a form of reputation bankruptcy. Like personal financial bankruptcy, or the way in which a state often seals a juvenile criminal record and gives a child a “fresh start” as an adult, we ought to consider how to implement the idea of a second or third chance into our digital spaces. People ought to be able to express a choice to de-emphasize if not entirely delete older information that has been generated about them by and through various systems: political preferences, activities, youthful likes and dislikes. If every action ends up on one’s “permanent record,” the press conference effect can set in. Reputation bankruptcy has the potential to facilitate desirably experimental social behavior and break up the monotony of static communities online and offline.”
  • What Are BP, Apple, Amazon, and Others Spending on Google Advertising? [Fast Company] – A peak into adword spending: “Google is typically very secretive about the specifics of its search revenue. I can’t actually recall any other leak quite like this one, in which the budgets of specific companies are laid out–kudos to AdAge for snagging the internal document with such rarely seen information. Much of the list, which covers the month of June 2010, will be of no surprise to anyone that uses Google Search regularly (which is pretty much everyone): AT&T spends ridiculous amounts of money, as do Apollo Group (which owns the University of Phoenix), Amazon, and Expedia. It’s worthwhile to note that some of AT&T’s $8.08 million budget was probably due to the launch of the wireless carrier’s biggest product of the year, the Apple iPhone 4. Apple itself spent slightly less than $1 million, which puts the company in the upper echelon of Google spending but not all that close to the top. 47 companies spent over $1 million, so Apple was, at best, in the top 50.”
  • On Wikipedia, Cultural Patrimony, and Historiography [booktwo.org] – A fantastic way to illustrate the importance of Wikipedia histories: “… Wikipedia is a useful subset of the entire internet, and as such a subset of all human culture. It’s not only a resource for collating all human knowledge, but a framework for understanding how that knowledge came to be and to be understood; what was allowed to stand and what was not; what we agree on, and what we cannot. As is my wont, I made a book to illustrate this. Physical objects are useful props in debates like this: immediately illustrative, and useful to hang an argument and peoples’ attention on. This particular book—or rather, set of books—is every edit made to a single Wikipedia article, The Iraq War, during the five years between the article’s inception in December 2004 and November 2009, a total of 12,000 changes and almost 7,000 pages.”

Digital Culture Links: September 6th 2010

Links for August 30th 2010 through September 6th 2010:

  • The future of the internet: A virtual counter-revolution [The Economist] – A good overview article which looks at the potential “balkanisation” or fragmenting of the internet into different walled gardens of various sorts. The article focuses on three trends: national governments asserting their power in various ways to regulate their citizens’ access to the web; big IT companies building different walled gardens, from Facebook’s social network to Apple’s regulated iOS and App store; and lastly the push to by big internet providers for tiered internet provision and the push back in the form of net neutrality. (This is a short but useful overview of these issues for teaching purposes.)
  • Computers as Invisible as the Air [NYTimes.com] – Useful historical reminder: “The personal computer is vanishing. Computers once filled entire rooms, then sat in the closet, moved to our desks, and now nestle in our pockets. Soon, the computer may become invisible to us, hiding away in everyday objects. A Silicon Valley announcement last week hinted at the way computing technology will transform the world in the coming decade. Hewlett-Packard scientists said they had begun commercializing a Lilliputian switch that is a simpler — and potentially smaller — alternative to the transistor that has been the Valley’s basic building block for the last half-century. That means the number of 1’s and 0’s that can be stored on each microchip could continue to increase at an accelerating rate. […] This is the fulfillment of Moore’s Law, first described in the 1960s by Douglas Engelbart & Gordon Moore, which posits that computer power increases exponentially while cost falls just as quickly”
  • Stephanie Rice apologises for ‘offensive Tweet’ [TV Tonight] – “Channel Seven personality and Olympic swimmer Stephanie rice has apologised for a comment she made on her Twitter feed which has been branded as homophobic. After the Wallabies’ win over the Springboks in South Africa on Saturday night, Rice tweeted; “Suck on that f**gots”, adding; “Probs the best game I’ve ever seen!! Well done boys.” Rice has since removed the comment and apologised. “I made a comment on Twitter last night in the excitement of the moment,” she told news.com.au. “I did not mean to cause offence and I apologise. I have deleted it from the site.” Former NRL player, openly gay Ian Roberts slammed her actions. “She is an idiot and anyone who continues to endorse her as an athlete is an idiot as well,” he said. “And I say that with a very sad tone in my voice. What a fool.””
  • YouTube Deal Turns Copyright Videos Into Revenue [NYTimes.com] – “Last month, a YouTube user, TomR35, uploaded a clip from the AMC series “Mad Men” in which Don Draper makes a heartfelt speech about the importance of nostalgia in advertising. Viewers wouldn’t notice, but that clip also makes an important point about modern advertising — YouTube is an increasingly fruitful place for advertisers. In the past, Lions Gate, which owns the rights to the “Mad Men” clip, might have requested that TomR35’s version be taken down. But it has decided to leave clips like this up, and in return, YouTube runs ads with the video and splits the revenue with Lions Gate. Remarkably, more than one-third of the two billion views of YouTube videos with ads each week are like TomR35’s “Mad Men” clip — uploaded without the copyright owner’s permission but left up by the owner’s choice. They are automatically recognized by YouTube, using a system called Content ID that scans videos and compares them to material provided by copyright owners.”
  • Google’s Earth – William Gibson / Op-Ed Contributor [NYTimes.com] – An insightful and engaging look at today’s cyberspaces and Google’s Earth from William Gibson, over 25 years after he coined the term cyberspace: “We have yet to take Google’s measure. We’ve seen nothing like it before, and we already perceive much of our world through it. We would all very much like to be sagely and reliably advised by our own private genie; we would like the genie to make the world more transparent, more easily navigable. Google does that for us: it makes everything in the world accessible to everyone, and everyone accessible to the world. But we see everyone looking in, and blame Google. Google is not ours. Which feels confusing, because we are its unpaid content-providers, in one way or another. We generate product for Google, our every search a minuscule contribution. Google is made of us, a sort of coral reef of human minds and their products.”
  • Introducing Wikileakileaks.org: Your Source for Wikileaks [Valleywag] – Gawker Media try and turn the transparency tables on Wikileaks’ secretive founder Julian Assange by setting up “Wikileakileaks.org: your source for Wikileaks-related secrets, documents and rumors!” The site aims to be an anoymous clearing house for Wikileaks-related material. While there is some merit on turning transparency back on its secretive champions, this also smacks of pettiness since, as Gawker admit, they’ve been blacklisted by Assange after an unfavourable reporting.
  • Facebook’s now trying to trademark the word ‘face’ [Chicago Breaking Business] – It gets sillier: “Facebook, which has gone after sites with the word “book” in their names, is also trying to trademark the word “face,” according to court documents. But the social networking site has met with a familiar foe. As TechCrunch first reported, Aaron Greenspan has asked for an extension of time to file an opposition to Facebook’s attempt. Greenspan is the president and CEO of Think Computer, the developer of a mobile payments app called FaceCash. Greenspan, also a former Harvard classmate of Facebook chief executive Mark Zuckerberg, claimed he had a hand in developing the social networking giant. The case was settled last year. In an interview with CNNMoney.com, Greenspan said the two extensions he filed now give him until September 22 to oppose the “face” trademark attempt. The original deadline was June 23.”

Ping: It Just Doesn’t Work

Apple_PING

Amongst the hoppla about Apple’s revamped-once-more iPod updates this week, something slightly different emerged: Steve Jobs announced the release of Apple’s new music-based social network Ping. Given Apple’s reputation for designing hardware and software with the philosophy “It Just Works”, you’d imagine Ping would be worth exploring. At this stage, at least, though, you’d be wrong: as a social network, Ping is dead on arrival. Perhaps that’s because Jobs originally wanted to connect Ping with Facebook so users could populate their friend connections easily.  Apparently that hasn’t happened because Apple and Facebook have their own terms and conditions for playing in their walled gardens, and the two aren’t compatible (the New York Times is now calling the two companies ‘frenemies’).

In Dave Winer’s wrap-up of Ping, he highlights the major problems: no one’s using it yet, it’s really hard to actually find other users, it only runs in iTunes (not traditional browsers), and it’s based on your purchase history – not your listening history – with no option to add non-purchased music to your own interests. In short, Ping’s all about your iTunes store purchases; clearly Apple’s motivation is to build more interaction and recommendations between users, but unless you’re a big iTunes store purchasers, I can’t see how this service will ever ‘know’ enough about you to be useful (and, no, I wouldn’t take the trouble to list my interests even if I could now, since the only way for people to find me is to string search for names or emails). Beyond that, spammers are already moving in.

Apple have implemented pretty simple privacy controls, but given your Ping identity has to be the name associated with your iTunes Store account, it’s unclear whether anyone can use nicknames (I can’t find a way) which leads to its own privacy issues. Sure, this is the first iteration of Ping, and it’s likely to be improved, but there’s a long way to go and releasing this minimal a social network really doesn’t do Apple any favours. While Mashable suggested Ping would be the last nail in MySpace’s coffin, the amount Apple got wrong with Ping actually reminds us that MySpace really wasn’t (and for many people, isn’t) that bad! Ping: it just doesn’t work.

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