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Digital Culture Links: May 28th 2010
Links for May 26th 2010 through May 28th 2010:
- CHART OF THE DAY: The Half-Life Of A YouTube Video Is 6 Days [Business Insider] – “A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views. That’s a really short life span for YouTube videos, and it’s probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views. Why? In the last two years, YouTube has improved its user interface, which helps videos get seen early on. Also, the world has gotten more adept at embedding and sharing videos in real-time via Twitter and Facebook. (And there’s probably more video to choose from.)”
- “Transparency Is Not Enough.” [danah boyd] – danah boyd making the important point that data transparency is only useful if we are also teaching the information literacy to responsibly employ that transparent data: “This is a country built on a mantra that “all [people] are created equal.” Those who are working towards transparency are doing so with this mission in mind. We desperately need an informed citizenry. But getting there is two pronged. We need information transparency and we also need to help people develop the skills to leverage that information to their advantage. And to help society writ large. The Internet radically increases the opportunities for information to be made available which is why we’re all here celebrating Gov2.0. But the Internet does not magically give people the skills they need to interpret the information they see. That’s why I need you. I need you to fight for information literacy alongside information transparency. Both are essential to creating an informed citizenry.”
- Twitter faux pas: 20 dreadful types of tweet [Telegraph] – Yes, this is silly, but there is some insight in there, too: “Twitter is frequently ridiculed by people who have never used the service. But fans of the micro-blogging site are more aware than anyone just how annoying some tweets can be. Below are 20 types of tweet that make our toes curl, from exchanges between celebrities who only engage with each other, to people who will type anything to win an Apple gadget.”
- Facebook to draw local police guidelines [The Age] – “Facebook appears to have bowed to police pressure to draw up a local law enforcement policy but will stop short of installing a police liaison officer in Australia as asked. In a telephone interview yesterday, Facebook US-based director of communications and public affairs Debbie Frost said a liaison team visited Australian authorities including the Attorney-General’s department last week and “was working on local guidelines”.”
- Facebook reveals ‘simplified’ privacy changes [BBC News] – A genuine response to widespread desire for better and more transparent privacy controls, or a half-way measure to ward off a tide of people leaving Facebook and stemming talk of government intervention in the way privacy is managed online? We’ll have to see once the new settings roll out: “Social network Facebook has said it will offer a one-stop shop for privacy settings in response to user concerns. Facebook founder Mark Zuckerberg admitted the settings had “gotten complex” for users. It follows a storm of protest from users over a series of changes on the site that left its members unsure about how public their information had become. “We needed to simplify controls,” he told a press conference. “We want people to be able to share information in the way that they want,” he told BBC News. “Our goal is not to make your information more private or more open.””
- BBC iPlayer integrates Twitter and Facebook [BBC News] – The BBC’s online video service, iPlayer, goes social: “The BBC iPlayer has launched a trial service inviting users to share favourite programmes via social networks such as Facebook and Twitter. People can now choose to log-on to the revamped video player, allowing them to personalise the service and see recommendations based on prior viewing. It will also aggregate content from other broadcasters including Channel 4. Users will also soon be able to chat using Microsoft’s Messenger service while watching live TV streams. “We spent more time designing [the new interface] than building it,” said the BBC’s Anthony Rose, chief technology officer for Project Canvas, a new online broadcast initiative currently under development. “It’s a complete social ecosystem.””
Reputation Management and Social Media
Today the Pew Research Centre’s Internet and American Life Project released their report Reputation Management and Social Media (2010) which is based on research undertaken late 2009. There is a great deal of important and topical information in the survey, with the US results likely to be slightly higher but certainly comparable to trends in Australia. I want to really draw attention to the way that younger adults are using social media according to this report, using three of Pew’s graphs to talk about their findings.
The first graph indicates how many internet users search for their own name online:
This result is particularly interesting for two reasons: firstly, it shows that across the board, interest in our own web presences has increased dramatically across the last decade; and secondly, it highlights that younger adults (those 18-29) appear to be the most concerned with their online reputation. As danah boyd celebrated earlier today, this result really undermines the cultural myth that younger people are the least interested with online privacy. Obviously this survey excludes people under-18, but it’s fair to assume that part of the process of growing up these days includes becoming sensitised to the importance of being aware of our web presence.
Similarly, the Pew report also highlights the face that younger people are the most active in controlling their presence online, insomuch as they are most likely to have changed their privacy settings on social networks, they are the most likely to untag a photo of themselves, and so forth:
Here we see that younger people are also the most conscious of shaping their web presence, by editing who can see what they share online, and which elements of the digital artefacts linked to them remain visible, and remain linked to their names.
The last Pew graph shows how much information people are seeking about others online:
Everything from contact details to photos are being sought online, which similarly highlights how important it is that everyone be aware of what their web presence really ‘says’ about them.
Since I teach in the Internet Studies department here at Curtin, it’s hardly a surprise that all of this information is vital to consider when we design the learning experiences our students encounter. In the first-year unit Web Communications 101, the notion of web presence is our central organising theme. However, one of the distinctions we make, which Pew does not, is the difference between digital traces we leave purposefully, and maintain control over, versus those we don’t. In Web Comms 101, as Pew does, we talk about footprints, but we also talk about digital shadows, those bits of digital media that are somehow attached to our names, or chosen identities, which we have minimal, if any, control over. Given how much people search for each other, and how much thought is going into how we appear online for the average internet user, it’s probably how we address and deal with those shadows which will be one of the most important topics to seriously consider in the coming years.
Digital Culture Links: May 26th 2010
Links for May 24th 2010 through May 26th 2010:
- Facebook ‘hindering the police’ [WA Today] – The Australian Federal Police take on Facebook: “Facebook’s woeful relationship with law enforcement bodies is hampering police investigations and putting lives at risk, the Australian Federal Police says. The AFP’s assistant commissioner and head of high tech crime operations, Neil Gaughan, will fly to Washington DC today for a meeting convened by the US Department of Justice in which senior law enforcement officials from around the world will discuss their concerns with the social networking website. State and federal police have told the Herald’s sister paper, the Age, the company has been unwilling to provide police with the intelligence they need for investigations. They want Facebook to appoint a dedicated law enforcement liaison in Australia who can, for example, match user accounts to physical internet addresses.”
- Facebook told to set up warning system after new sex scam [The Age] – Just what Facebook needs, its own viruses: “A major computer security firm urged Facebook to set up an early-warning system after hundreds of thousands of users were hit by a new wave of fake sex-video attacks. British-based virus fighter Sophos warned users of the world’s biggest social networking site to be on guard against any posting entitled “distracting beach babes”, which contains a movie thumbnail of a bikini-clad woman. In a press statement, Sophos said the malicious posts appear as if they are coming from Facebook users’ friends, but it urged recipients not to click on the thumbnail. By clicking on it, users are taken to a rogue Facebook application informing them that they do not have the right player software installed, Sophos said. It tricks users into installing adware, a software package that automatically plays, displays or downloads advertisements to their computer, and the video link is spread further across the network.”
- Lady Gaga Says No Problem If People Download Her Music; The Money Is In Touring [Techdirt] – “… Lady Gaga admits she’s fine with people downloading her music in unauthorized forms because she makes it up in touring revenue:
She explains she doesn’t mind about people downloading her music for free, “because you know how much you can earn off touring, right? Big artists can make anywhere from $40 million [£28 million] for one cycle of two years’ touring. Giant artists make upwards of $100 million. Make music — then tour. It’s just the way it is today.”
Similarly, she knocks bands that don’t really try to work hard to please the fans, and who just expect them to automatically buy each album:
“I hate big acts that just throw an album out against the wall, like ‘BUY IT! F*** YOU!’ It’s mean to fans. You should go out and tour it to your fans in India, Japan, the UK. I don’t believe in how the music industry is today. I believe in how it was in 1982.”
- The Twitter Platform [Twitter Blog] – Twitter makes clear, that they will control advertising on Twitter, and no one else will: ” … aside from Promoted Tweets, we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API. We are updating our Terms of Service to articulate clearly what we mean by this statement, and we encourage you to read the updated API Terms of Service to be released shortly.” (Their logic, while motivated by finances as much as anything else, does actually make sense in terms of user experience.)
- How The Australian fell in love with the iPad [mUmBRELLA] – Is The Australian an Apple customer or commentator? “While it’s fair to say that the world’s media has been pretty excited about Apple’s iPad, The Australian appears to be on the verge of spontaneously combusting over the device’s official arrival Down Under this Friday. Clearly the newspaper’s plans to launch its own paid-for iPad app are unrelated to that. Indeed, if it sells as many apps as it has written stories about the iPad, it will be well on the way to securing a digital future for itself. […] I’d love to bring you every article The Australian’s carried about the iPad. But Google tells me there are 4,790 of them. So I’d better stop there. Did I mention that The Australian’s got an iPad app?”
- Quitting Facebook is pointless; challenging them to do better is not [danah boyd | apophenia] – boyd’s discussion points:
“1. I do not believe that people will (or should) leave Facebook because of privacy issues.
2. I do not believe that the tech elites who are publicly leaving Facebook will affect on the company’s numbers; they are unrepresentative and were not central users in the first place.
3. I do not believe that an alternative will emerge in the next 2-5 years that will “replace” Facebook in any meaningful sense.
4. I believe that Facebook will get regulated and I would like to see an open discussion of what this means and what form this takes.
5. I believe that a significant minority of users are at risk because of decisions Facebook has made and I think that those of us who aren’t owe it to those who are to work through these issues.
6. I believe that Facebook needs to start a public dialogue with users and those who are concerned ASAP (and Elliot Schrage’s Q&A doesn’t count).”
Lost (without Twitter)
There were more than 400,000 tweets during the Lost season finale; I didn’t make any of them, or read any of them in real-time, but not for a lack of interest. Rather, as I write this post (on Tuesday, 25 May) Australia has still not screened the Lost finale; it’s scheduled for Wednesday night on Seven. While Seven have reduced the delay between US screenings and Australian broadcast times, as was noted in yesterday’s links, the finale was simulcast live in the UK, Italy, Spain, Portugal, Israel, Turkey, and Canada but that was not the case down under. To add insult to injury, Seven couched this decision as service to Australian Lost fans:
Channel Seven will not screen the 2½-hour finale until 8.30pm Wednesday. A spokeswoman for the station said a Monday afternoon simulcast was considered, but it was felt fans would find the show more easily in its current timeslot – although the finale has been upgraded from digital channel 7TWO to Seven. […] ‘Ridiculous,” says comedian Wil Anderson, a Lost die-hard. ”If I was going to watch it on Wednesday, I could not go on the internet at all for two days. I will definitely have watched it by Wednesday.”
Better to have said nothing, or spoken plainly that they’ve decided the ratings boost from the Lost finale would be insufficient to justify tinkering with their Monday line-up, but to have Seven claim that the delay is to make things easier for Lost fans in Australia is really pretty offensive.
On the 400,000+ tweets made during the Lost finale by those who could see it live:
“And that is a conservative estimate,” said Mark Ghuneim, chief executive [of WiredSet]. That beat the show’s average of 27,000 tweets during the season, but was still a smaller volume overall than an event like the Oscars, said Mr. Ghuneim. “We tracked about 780,000 tweets during the Oscars,” Mr. Ghuneim said. “But it’s still an impressive number.” In addition, he said, tweets about the show peaked during commercials. “Instead of running to the fridge during commercial breaks, people were running to their laptops and phones,” he said.
From those comments, Twitter is a boon to commercial television: a social media tool which encourages real-time viewing, which actually justifies the ad breaks as times to reflect, comment and connect with other fans (with the ads still blaring away rather than risk missing the opening of next act), rather than skipping the commercials altogether. For so many Lost fans, that sense of shared viewing made the finale much more meaningful event television, whether you loved it, or hated it. Spreading that conversation across North America and sizable chunk of Europe made it even richer, but those riches were denied Australians. What Seven fails to understand, is that a delay of just over two days may as well be two decades; most people I know in Australia have already seen Lost via means which aren’t legal, be that a peer to peer download, or circumventing the geographic restrictions for an online replay-service like Hulu. Lost succeeded admirably in creating dedicated fans across the web; Seven succeeded admirably in forcing them to look elsewhere.
Perhaps the greatest irony, and the surest sign that Seven doesn’t understand social media, is the fact that there will be a “Live Blog” on the official Seven Lost pages on Wednesday night. On the web, live means live globally, not live in an arbitrary national sales region bounded by water. Besides which, I live in Perth, on the west coast of Australia, and the live blog wouldn’t even be live here anyway; were I watching Lost in Australia, it’d still be one giant spoiler thanks to Perth being 2-hours behind the East coast.
I’ve written about the tyranny of digital distance before which, in a nut-shell, occurs when the real-time nature of digital information sharing isn’t fulfilled due to historical, political and commercial boundaries which were largely established before the internet, before the web. Not being able to participate in the Lost finale’s global commentary is a poignant example of the tyranny of digital distance in action, and has done nothing for my relationship with commercial broadcasting in Australia. In an era where the immediacy and real-time nature of commentary can add so much to the shared viewing experience, the boundaries which prevent that fan experience can be all the more disappointing and distancing.
For the record: I’ve now seen the finale, and I loved it.
Digital Culture Links: May 24th 2010
Largely Lost-centric links for May 24th 2010:
- Lost Finale: What the Web Wasn’t Made For [Mashable] – Why I’ll be off most social media today: “Those two wonderful facets of the web — on-demand viewing and instant communication between fans — tonight become a double-edged sword. The Lost Finale will be shown at 9pm ET on the East Coast, and 9pm PT on the West Coast. These time zone delays are the antithesis of what the web is about: Instant communication. The web is the perfect platform for the spread of breaking news, rumor, and those facts that corporations and politicians would rather keep quiet. In short: blogs, Facebook and Twitter make the spread of information immediate. But the web doesn’t understand the concept of the “spoiler”: The kind of information you’d like to avoid until a specific date or time. A TV blog can’t set its RSS feeds to be delivered later to the West Coast than the East. A Facebook update doesn’t get held back until you’ve watched the finale on your DVR. Your phone doesn’t know to block all Lost-related Tweets until you’ve watched the final episode.”
- Final episode Lost in transmission [WA Today] – Australian broadcasting is indeed, Lost, but not in a good way: “AT 2PM AEST today the final episode of supernatural drama Lost will be broadcast simultaneously in eight countries. Fans in the US, Canada, Britain, Italy, Spain, Portugal, Israel and Turkey will sit down as one to discover how the big questions in one of television’s most diabolically complicated shows are resolved. The international simulcast aims to stave off piracy, while attracting viewers worldwide before spoilers hit the web. But not in Australia. Channel Seven will not screen the 2½-hour finale until 8.30pm Wednesday. […] ‘Ridiculous,” says comedian Wil Anderson, a Lost die-hard. ”If I was going to watch it on Wednesday, I could not go on the internet at all for two days. I will definitely have watched it by Wednesday.” Many Australian Lost fans have left free-to-air television for an alternate viewing reality, downloading, to join in discussions online…”
- Ahead of ‘Lost’ Finale, Fans Shut Off Virtual Hints [NYTimes.com] – “Erin Farley has her plans for Sunday all laid out. Two hours before the last episode of “Lost” is broadcast three time zones away, she will shut down her home Internet connection. TweetDeck? Off. Facebook? Off. Her cellphone? Stashed out of reach. “I’ll turn off the whole Internet just to avoid having anything spoiled,” said Ms. Farley, a 31-year-old freelance writer in Portland, Ore. “I don’t want to ruin the surprise.” The Internet in general, and social media like Twitter in particular, can be a minefield for those who are trying to keep themselves in the dark about an event or show so they can enjoy it later. When the Olympics and Grammy Awards are time-delayed, for example, armchair critics chattering about the wins and losses online can destroy the suspense in an instant. […] people who don’t live on the East Coast, where Lost is shown first, are especially at risk for online spoilers. Overseas fans may have to wait days for a local broadcast – several years in Internet time”
- Lost bows out – after 121 baffling episodes – with 5am TV simulcast to beat plot spoilers [Television & radio | The Guardian] – Closer to non-sporting global television events: “Early on Monday morning [UK time] , millions of Lost fans will be hoping that the mysteries of the US drama’s fictional island accumulated over five years are finally revealed when the show closes in a unique broadcasting event. The finale will be simulcast on ABC in the US and by seven broadcasters around the world. Lost fans in the UK will be switching on Sky1 at 5am on Monday for the two-and-a-half-hour climax to six series, and 121 episodes, of baffling TV. Fans in Italy, Spain, Portugal, Israel, Turkey, Canada, as well as the UK, will see the show at the same time it is aired by ABC on America’s west coast. The time lag between broadcast in America and in the UK used to be six months or more, but has been narrowing for the most popular imports to counter DVD piracy and illegal downloads. Sky1 has been broadcasting this year’s final series of Lost on Friday nights — five days after its US Sunday evening premiere on ABC.”
- LOST re-enacted by Cats in 1 minute.
- Fan-made Lost Finale Trailer
- Facebook, MySpace Confront Privacy Loophole [WSJ.com] – “Facebook, MySpace and several other social-networking sites have been sending data to advertising companies that could be used to find consumers’ names and other personal details, despite promises they don’t share such information without consent. The practice, which most of the companies defended, sends user names or ID numbers tied to personal profiles being viewed when users click on ads. After questions were raised by The Wall Street Journal, Facebook and MySpace moved to make changes. By Thursday morning Facebook had rewritten some of the offending computer code. Advertising companies are receiving information that could be used to look up individual profiles, which, depending on the site and the information a user has made public, include such things as a person’s real name, age, hometown and occupation.” [Also see Benjamin Edelman’s analysis.]
- PAC-MAN rules! [Official Google Blog] – After their first interactive logo, celebrating Pac-Man’s 30th birthday, Google makes their homage game available permanently: “We’ve been overwhelmed — but not surprised 🙂 — by the success of our 30th anniversary PAC-MAN doodle. Due to popular demand, we’re making the game permanently available at www.google.com/pacman. Thanks to NAMCO for helping to make this wonderful collaboration happen. Enjoy!”
- Watching for Iron Sky [The Chutry Experiment ] – Useful introduction to the crowd-sourced film Iron Sky (coming some time 2011) for Web 207.
Digital Culture Links: May 14th 2010
Links for May 13th 2010 through May 14th 2010:
- Well, These New Zuckerberg IMs Won’t Help Facebook’s Privacy Problems [Business Insider] – “Facebook CEO Mark Zuckerberg and his company are suddenly facing a big new round of scrutiny and criticism about their cavalier attitude toward user privacy. An early instant messenger exchange Mark had with a college friend won’t help put these concerns to rest. According to SAI sources, the following exchange is between a 19-year-old Mark Zuckerberg and a friend shortly after Mark launched The Facebook in his dorm room:Zuck: Yeah so if you ever need info about anyone at Harvard
Zuck: Just ask.
Zuck: I have over 4,000 emails, pictures, addresses, SNS
[Redacted Friend’s Name]: What? How’d you manage that one?
Zuck: People just submitted it.
Zuck: I don’t know why.
Zuck: They “trust me”
Zuck: Dumb fucks.
Brutal. Could Mark have been completely joking? Sure. But the exchange does reveal that Facebook’s aggressive attitude toward privacy may have begun early on.” - Why, despite myself, I am not leaving Facebook. Yet. [Online Fandom] – “… Using Facebook with the rules I signed on for makes me a subversive user. That’s wrong. What I want is a Facebook that is premised on a belief that first and foremost human relationships are valuable and sacred, not the ground on which money trees grow, but that if the value of relationships is genuinely nurtured, there will be ways to earn money. I want a Facebook that really believes that people have a right to select how their information will be shared, instead of a belief that they’re too dumb to figure it out if the settings are too confusing so it’s okay to dupe them. I want a Facebook that can find creative ways to make a profit using the rules they originally set for their own game. I want an ethical Facebook. That shouldn’t be too much to ask.”
- Social networks and the end of privacy [ABC The Drum Unleashed] – Pesce on wanting to let go: “I want to quit. Like Michael Corleone, every time I think I’m out, they pull me back in! No, I’m not talking about the Mafia, though I am Sicilian. I’m talking about an organisation that’s more pervasive, and more insidious – Facebook. […] For now, I’ve cut back on Facebook. I’m not accepting new friend requests, or joining new groups. I’m still using Facebook to share interesting information – particularly if that information is about the problems with Facebook. It is possible that we can use Facebook to accelerate the transition to an alternative to Facebook. That would be the most appropriate end to a fun but unwholesome chapter in the Web’s history.”
- Apple ‘digital locker’ to allow online music stream [The Australian] – Apple iCloud: “The move could pose a significant threat to existing music operations such as Spotify and We7. According to music industry insiders, iTunes customers will be given access to a “digital locker” that will automatically store songs bought through Apple’s music store. At present, songs downloaded from iTunes can be stored only on a computer or iPod. Under the digital locker system, customers will also be able to access the tracks they have purchased by logging on to a website — expected to be called iTunes.com — where the songs could be streamed over the internet to any computer. Spotify and We7 are fledgeling services giving access to millions of songs that can be heard over the web and paid for through monthly subscriptions or advertising. Analysts have long expected Apple — acting before Google or Amazon — to create a system allowing people to store and access their music collections “in the cloud” on the internet.”
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