Is this an Alternative Reality Game well in advance of the 2008 Batman film or a Smart Mob cleverly using the image of the new Joker instead of Zombies or pillow fights?

“57% of [US] online adults have used the internet to watch or download video, and 19% do so on a typical day. Three-quarters of broadband users (74%) who enjoy high-speed connections at both home and work watch or download video online.”