What to Watch? AUDIENCE MOTIVATION IN A MULTI-SCREEN WORLD [Screen Australia: Research] – New report from Screen Australia (released June 2012) which investigates the viewing habits of audiences in Australia. The report is careful to highlight the ongoing impact of traditional methods and advertising, but focuses most significantly on social media users. The report characterises 35% of Australians over the age of 14 as ‘connectors’ who both enjoy screen culture and are frequent social media users, often using social media to discuss their favourite content. The reach of these online discussions, and impact on other viewers (including those who don’t use social media) is substantial and significant. [Read the full report.]
Recruiting Via Facebook, LinkedIn, Twitter Continues To Grow [AllFacebook] – “A total of 92 percent of U.S. companies use social networks and social media to recruit talent, up from 78 percent five years ago, according to new research from recruitment platform Jobvite, which also found that although LinkedIn remains dominant in the sector, Facebook and Twitter continue to make inroads. Other findings in the 2012 annual Social Recruiting Survey from Jobvite: Two-thirds of companies now use Facebook for recruiting, while 54 percent use Twitter. LinkedIn continues to rule this category, at 93 percent.” [Infographic]
Some YouTube Partners Are Making Tens of Millions Of Dollars A Year [SFGate] – “Speaking at IGNITION West, Shishir Mehrotra, vice president of product management of YouTube, said the channels have increased engagement. Mehrotra also said TV creators are now running test shows on YouTube before running it on TV. “We are the world’s biggest focus group,” he said. Business Insider’s Matt Rosoff, who was leading the discussion, questioned whether or not we are going to see big time stars come out of YouTube anytime soon. Mehrotra answered, “hundreds of people are making 6 figures, some are making tens of millions of dollars.””
Twitter ordered to hand over Occupy tweets [BBC News] – “A US court has ordered Twitter to release old messages and details about a user arrested during an Occupy Wall Street protest in New York. The micro-blogging firm contested the subpoena, saying the tweets were owned by users rather than the company. But a judge said defendant Malcolm Harris’ privacy would not be violated if the material was handed over. Earlier, the American Civil Liberties Union commended Twitter for defending free speech rights. “If you post a tweet, just like if you scream it out the window, there is no reasonable expectation of privacy,” Judge Matthew Sciarrino wrote in his decision. Nevertheless, the judge said he would personally review the information and would only release the relevant sections to prosecution and defence lawyers.”
Gamers get adults-only R18+ classification [The Age] – Finally! “An adults-only computer game rating category will at last become a reality with legislation passing federal parliament yesterday. The new law fulfils the Commonwealth’s part of a deal with states and territories to include an R18+ rating in the games classification system. “These are important reforms over 10 years in the making,” Home Affairs Minister Jason Clare said in a statement yesterday. “The R18+ category will inform consumers, parents and retailers about which games are not suitable for minors to play and will prevent minors from purchasing unsuitable material. […] Previously, the highest rating for computer games has been MA15+ meaning overseas adult-only games are usually banned here or given a lower classification allowing children to obtain them.
The new laws bring computer games in line with the classification system for films and other material and make Australia more consistent with international standards.”
Bradley Horowitz – Google+ – Google addresses a number of the concerns arising from the ‘real names’ policy in Google+. Not all the issues are resolved by a long shot, but Google+ is in trial mode and many solutions seems forthcoming. Also: “MYTH: Not abiding by the Google+ common name policy can lead to wholesale suspension of one’s entire Google account. When an account is suspended for violating the Google+ common name standards, access to Gmail or other products that don’t require a Google+ profile are not removed. Please help get the word out: if your Google+ Profile is suspended for not using a common name, you won’t be able to use Google services that require a Google+ Profile, but you’ll still be able to use Gmail, Docs, Calendar, Blogger, and so on. (Of course there are other Google-wide policies (e.g. egregious spamming, illegal activity, etc) that do apply to all Google products, and violations of these policies could in fact lead to a Google-wide suspension.)”
iPad Book Apps Hobbled: Only Existing Account-Holders Can Use The Apps, Google Books Booted [TechCrunch] – Apple takes 30%, or your app dies: “At the beginning of the year, Apple said it wanted 30% of everything sold through the iPad platform. You could sell almost anything – books, downloadable content, magazines, pictures of kittens – but, according to their subscription rules, everything had to go through Apple itself and you could not, in short, go out to a web page to complete the transaction. That promise – to shut down external web stores on the iPad – has been fulfilled and the Nook, Kindle, Kobo, and Google Books apps have just been either drastically changed or removed from the App Store entirely. Nook, Kindle, and Kobo now have no access to the web-based bookstore and you can no longer create accounts in the app.”
Not rocket science – Angry Birds boss puffs his chest at Fortune tech conference [News.com.au] – Convergence in action: “Peter Vesterbacka, the chief marketing officer of Angry Birds creator Rovio, outlined the company’s ambitions last week at the Fortune Brainstorm Tech conference at a Colorado ski resort. … downloads of the addictive Angry Birds game had hit 300 million. Angry Birds involves catapulting cartoonish birds into fortresses built by egg-stealing green pigs but Mr Vesterbacka said Rovio was “not a games company”. “What we are building is a next generation entertainment franchise,” he said. “I think we’re the fastest growing consumer franchise ever.” Mr Vesterbacka said Rovio had acquired an animation studio and started producing two-minute animated Angry Birds shorts, and a full-length movie was two or three years away. “We’re working on new Angry Birds experiences,” he said. “We’ll expose a bit more of the Angry Birds story.” The Rovio executive said the company’s next project was its first book. “It’s the Angry Birds cookbook,” he said.”
Does Google+ hate women? [Bug Girl’s Blog] – As Google’s new social network Google+ matches Facebook in demanding that users only use their real (legal) names, a host of issues emerge for people who have good and legitimate reasons to use anonymity or pseudonymity online (including those who wish to address hate, abuse and other crimes without explicitly naming names or having that cemented to their online selves). Importantly, too, as Google+ is linked to Google in general, declaring a real name (or your age) on Google+ can end up forfitting other Google services, such as GMail, which can be a much larger issue.
NYU Prof Vows Never to Probe Cheating Again—and Faces a Backlash [The Chronicle of Higher Education] – “A New York University professor’s blog post is opening a rare public window on the painful classroom consequences of using plagiarism-detection software to aggressively police cheating students. And the post, by Panagiotis Ipeirotis, raises questions about whether the incentives in higher education are set up to reward such vigilance. But after the candid personal tale went viral online this week, drawing hundreds of thousands of readers, the professor took it down on NYU’s advice. As Mr. Ipeirotis understands it, a faculty member from another university sent NYU a cease-and-desist letter saying his blog post violated a federal law protecting students’ privacy.”
Start-Up Handles Social Media Background Checks [NYTimes.com] – “Companies have long used criminal background checks, credit reports and even searches on Google and LinkedIn to probe the previous lives of prospective employees. Now, some companies are requiring job candidates to also pass a social media background check. A year-old start-up, Social Intelligence, scrapes the Internet for everything prospective employees may have said or done online in the past seven years. Then it assembles a dossier with examples of professional honors and charitable work, along with negative information that meets specific criteria: online evidence of racist remarks; references to drugs; sexually explicit photos, text messages or videos; flagrant displays of weapons or bombs and clearly identifiable violent activity. “We are not detectives,” said Max Drucker, chief executive of the company, which is based in Santa Barbara, Calif. “All we assemble is what is publicly available on the Internet today.””
Last year Vincenzo Cosenza, produced a very useful visualisation highlighting the dominant social networking service by country; this month he has re-done the figures (current June 2010) and the results, while not surprising, really hit home how big Facebook has become; it’s the dominant network in most countries, with a few exceptions like QQ in China and Orkut in Brazil.
(Click to interact with the map.)
Also of interest in this table, showing the three most popular social networking services in a number of countries. Here in Australia, Facebook dominates, with Twitter in second place, with MySpace hanging on in third; it’s interesting that, despite the hype and media visibility, MySpace still remains number two in the US, while LinkedIN ranks higher in the UK and Canada.