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Two New ARticles
Two new articles …
[X] Visualising the Ends of Identity: Pre-Birth and Post-Death on Instagram in Information, Communication and Society by me and Tim Highfield. This is one of the first Ends of Identity article coming from our big Instagram dataset, analysing the first year (2014). We’ll be writing more looking at the three years we collected (14-16) before the Instagram APIs changed and locked us out! Here’s the abstract:
This paper examines two ‘ends’ of identity online – birth and death – through the analytical lens of specific hashtags on the Instagram platform. These ends are examined in tandem in an attempt to surface commonalities in the way that individuals use visual social media when sharing information about other people. A range of emerging norms in digital discourses about birth and death are uncovered, and it is significant that in both cases the individuals being talked about cannot reply for themselves. Issues of agency in representation therefore frame the analysis. After sorting through a number of entry points, images and videos with the #ultrasound and #funeral hashtags were tracked for three months in 2014. Ultrasound images and videos on Instagram revealed a range of communication and representation strategies, most highlighting social experiences and emotional peaks. There are, however, also significant privacy issues as a significant proportion of public accounts share personally identifiable metadata about the mother and unborn child, although these issue are not apparent in relation to funeral images. Unlike other social media platforms, grief on Instagram is found to be more about personal expressions of loss rather than affording spaces of collective commemoration. A range of related practices and themes, such as commerce and humour, were also documented as a part of the spectrum of activity on the Instagram platform. Norms specific to each collection emerged from this analysis, which are then compared to document research about other social media platforms, especially Facebook.
You can read the paper online here, or if the paywall gets in your way there’s a pre-print available via Academia.edu.
[X] Instagrammatics and digital methods: studying visual social media, from selfies and GIFs to memes and emoji in Communication, Research and Practice, also authored by Tim Highfield and me. This paper came out earlier in the year, but I forgot to mention it here. The abstract:
Visual content is a critical component of everyday social media, on platforms explicitly framed around the visual (Instagram and Vine), on those offering a mix of text and images in myriad forms (Facebook, Twitter, and Tumblr), and in apps and profiles where visual presentation and provision of information are important considerations. However, despite being so prominent in forms such as selfies, looping media, infographics, memes, online videos, and more, sociocultural research into the visual as a central component of online communication has lagged behind the analysis of popular, predominantly text-driven social media. This paper underlines the increasing importance of visual elements to digital, social, and mobile media within everyday life, addressing the significant research gap in methods for tracking, analysing, and understanding visual social media as both image-based and intertextual content. In this paper, we build on our previous methodological considerations of Instagram in isolation to examine further questions, challenges, and benefits of studying visual social media more broadly, including methodological and ethical considerations. Our discussion is intended as a rallying cry and provocation for further research into visual (and textual and mixed) social media content, practices, and cultures, mindful of both the specificities of each form, but also, and importantly, the ongoing dialogues and interrelations between them as communication forms.
This paper is free to read online until at least the end of 2016, but if a paywall comes up, there’s a pre-print of this one of Academia.edu, too.
Imagining the Ends of Identity: Birth and Death on Instagram
At this year’s Association of Internet Researcher’s Conference (#ir16) in Phoenix, Arizona, Tim Highfield has kindly presented our collaborative work looking at birth and death on Instagram via the #ultrasound and #funeral hashtags.
The (short) paper is available either on the official conference site or on Academia.edu.
A revised and much longer version of this work is currently under review.
Mapping the Ends of Identity on Instagram
At last week’s Australian and New Zealand Communication Association (ANZCA) conference at Swinburne University in Melbourne I gave a new paper by myself and Tim Highfield entitled ‘Mapping the Ends of Identity on Instagram’. The slides, abstract, and audio recording of the talk are below:
While many studies explore the way that individuals represent themselves online, a less studied but equally important question is the way that individuals who cannot represent themselves are portrayed. This paper outlines an investigation into some of those individuals, exploring the ends of identity – birth and death – and the way the very young and deceased are portrayed via the popular mobile photo sharing app and platform Instagram. In order to explore visual representations of birth and death on Instagram, photos with four specific tags were tracked: #birth, #ultrasound, #funeral and #RIP. The data gathered included quantitative and qualitative material. On the quantitative front, metadata was aggregated about each photo posted for three months using the four target tags. This includes metadata such as the date taken, place taken, number of likes, number of comments, what tags were used, and what descriptions were given to the photographs. The quantitative data gives also gives an overall picture of the frequency and volume of the tags used. To give a more detailed understanding of the photos themselves, on one day of each month tracked, all of the photographs on Instagram using the four tags were downloaded and coded, giving a much clearer representative sampling of exactly how each tag is used, the sort of photos shared, and allowed a level of filtering. For example, the #ultrasound hashtag includes a range of images, not just prenatal ultrasounds, including both current images (taken and shared at that moment), historical images, collages, and even ultrasound humour (for example, prenatal ultrasound images with including a photoshopped inclusion of a cash, or a cigarette, joking about the what the future might hold). This paper will outline the methods developed for tracking Instagram photos via tags, it will then present a quantitative overview of the uses and frequency of the four hashtags tracked, give a qualitative overview of the #ultrasound and #RIP tags, and conclude with some general extrapolations about the way that birth and death are visually represented online in the era of mobile media.
And the audio recording of the talk is available on Soundcloud for those who are willing to brave the mediocre quality and variable volume (because I can’t talk without pacing about, it seems!).
Digital Culture Links: May 21st
Links through to May 21st:
- Sensis Yellow Social Media Report 2013 [PDF] – The new Sensis Yellow Social Media Report is out (based on a survey of 937 Australians in March and April 2013), showing widespread social media use, with growth in mobile and second screen uses:
* 95% of AUstralian social media users use Facebook
* The typical Australian spends 7 hrs/wk on Facebook
* 67% of Australians access social sites on a smartphone
* 42% of Australians use social media while watching TV - A better, brighter Flickr [Flickr Blog] – Yahoo have majorly redesigned Flickr, giving new free (ad-supported) accounts 1Tb of storage, which is an awful lot of photos. The Android app is now almost identitcal to the iOS app, but the new aesthetics of the web-based version are a big change, looking more and more like every other photo-sharing service around today. Quite a few long-term Flickr users (of which I am one) have voiced a range of concerns about the design changes. Also, what this redesign means for people who’ve already paid for Pro accounts is deeply unclear on the main Flickr pages. (The Twitter account seems to suggest nothing changes.)
- Yahoo! to Acquire Tumblr / Yahoo [Yahoo News Centre] – Yahoo buys Tumblr for $1.1 billion and, in their words, “promises not to screw it up”. A clever buy for Yahoo, but it’ll be hard to integrate the rebellious/youth Tumblr userbase into the Yahoo brand.
- Introducing Photos of You [Instagram Blog] – Just in case you momentarily forgot that Facebook owns Instagram, the photo-sharing service has just added the ability to tag photos (remarkably similar to Facebook’s tagging function). Looks like Instagram needs a better map of your personal networks before they can harness it commercially.
- Follow the audience… [YouTube Blog] – May 2013 and YouTube users “are watching more than 6 billion hours of video each month on YouTube; almost an hour a month for every person on Earth and 50 percent more this year than last.”
Digital Culture Links: April 25th
Links through to April 22nd (catching up!):
- Siri secrets stored for up to 2 years [WA Today] – “Siri isn’t just a pretty voice with the answers. It’s also been recording and keeping all the questions users ask. Exactly what the voice assistant does with the data isn’t clear, but Apple confirmed that it keeps users’ questions for up to two years. Siri, which needs to be connected to the internet to function, sends all of its users’ queries to Apple. Apple revealed the information after
Wired posted an article raising the question and highlighting the fact that the privacy statement for Siri wasn’t very clear about how long that information is kept or what would be done with it.” - Now playing: Twitter #music [Twitter Blog] – Not content to be TV’s second screen, Twitter wants to be the locus of conversations about music, too: “Today, we’re releasing Twitter #music, a new service that will change the way people find music, based on Twitter. It uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists. It also brings artists’ music-related Twitter activity front and center: go to their profiles to see which music artists they follow and listen to songs by those artists. And, of course, you can tweet songs right from the app. The songs on Twitter #music currently come from three sources: iTunes, Spotify or Rdio. By default, you will hear previews from iTunes when exploring music in the app. Subscribers to Rdio and Spotify can log in to their accounts to enjoy full tracks that are available in those respective catalogs.
- Android To Reach 1 Billion This Year | Google, Eric Schmidt, Mobiles [The Age] – “Google executive chairman Eric Schmidt predicts there will be more than 1 billion Android smartphones in use by the end of the year.”
- Soda Fountains, Speeding, and Password Sharing [The Chutry Experiment] – Fascinating post about the phenomenon of Netflix and HBO Go password sharing in the US. When a NY Times journalist admitted to this (seemingly mainstream) practice, it provoked a wide-ranging discussion about the ethics and legality of many people pooling resources to buy a single account. Is this theft? Is it illegal (apparently so)? And, of course, Game of Thrones take a centre seat!
- “Welcome to the New Prohibition” [Andy Baio on Vimeo] – Insightful talk from Andy Baio about the devolution of copyright into an enforcement tool and revenue extraction device rather than protecting or further the production of artistic material in any meaningful way. For background to this video see Baio’s posts “No Copyright Intended” and “Kind of Screwed”.
- Instagram Today: 100 Million People [Instagram Blog] – Instagram crosses the 100 million (monthly) user mark.
Digital Culture Links: Last Links for 2012.

Happy New Year, originally uploaded by Tama Leaver.
End of year links:
- Best Memes of 2012: Editorial Choices [Know Your Meme] – The best memes of 2012, according to Know Your Meme:
#10: Sh*t People Say
#9: What People Think I Do
#8: Overly Attached Girlfriend
#7: Ehrmagerd
#6: Ridiculously Photogenic Guy
#5: Somebody That I Used to Know
#4: Kony 2012
#3: Call Me Maybe
#2: Grumpy Cat
#1: Gangnam Style
Personally, I’d add Texts from Hillary, McKayla is Not Impressed and Binders Full of Women to the list! - Posterous Spaces backup tool available now [The Official Posterous Space] – Posterous adds the ability for users to download their entire Posterous sites as a zip file, complete with images and a usable (if dull) html interface. There hasn’t been a lot of movement with Posterous since the team were bought out by Twitter, so this new tool may signal the beginning of the end of the end for Posterous, which is a real shame since it’s still a more robust tool than Tumblr in a number of ways.
- App sales soar in 2012 [Technology | The Guardian] – “Shiny new tablets and smartphones given as presents make Christmas Day and Boxing Day the two most lucrative days of the year for app sales. Yet in the apps economy, turkeys are a year-round phenomenon. Thousands of new apps are released every week for devices running Apple’s iOS and Google’s Android, but most sink without trace. With an estimated 1bn apps released so far on those two platforms alone, there are relatively few winners and many losers. This month, industry analyst Canalys claimed that in the first 20 days of November, Apple’s US App Store generated $120m (£75m) of app revenues, with just 25 publishers accounting for half of that. And 24 of those 25 companies make games, including the likes of Zynga, Electronic Arts and Angry Birds publisher Rovio. But analysts suggested in August that two-thirds of Apple store apps had never been downloaded – a lifeless long tail of more than 400,000 unwanted apps.”
- 2012’s Most Popular Locations on Instagram [Instagram Blog] – “What was the most-Instagrammed place in the world this past year? The answer may surprise you. Out of anywhere else in the world, Bangkok’s Suvarnabhumi Airport tops the list. Over 100,000 photos were taken there last year! What other locations were popular in 2012? From Asia to Europe to North America, Instagrammers shared their view of the world. Read on for the full list:
* Suvarnabhumi Airport (BKK) ท่าอากาศยานสุวรรณภูมิ in Bangkok, Thailand
* Siam Paragon (สยามพารากอน) shopping mall in Bangkok, Thailand
* Disneyland Park in Anaheim, California
* Times Square in New York City
* AT&T; Park in San Francisco
* Los Angeles International Airport (LAX)
* Dodger Stadium in Los Angeles
* Eiffel Tower in Paris
* Staples Center in Los Angeles
* Santa Monica Pier in Los Angeles” - Wikipedia’s most searched articles of the year revealed [BBC News] – “A study of 2012’s most read Wikipedia articles reveals striking differences in what proved popular across the different language versions of the online encyclopaedia. Facebook topped the English edition while an entry for adult video actresses did best in Japan. Hua Shan – a Chinese mountain featuring “the world’s deadliest hiking trail” – topped the Dutch list. By contrast, cul-de-sacs were the German site’s most clicked entry. … Lower entries on the lists also proved revealing. While articles about Iran, its capital city Tehran and the country’s New Year celebrations topped the Persian list, entries about sex, female circumcision and homosexuality also made its top 10. …
English language most viewed
1. Facebook
2. Wiki
3. Deaths in 2012
4. One Direction
5. The Avengers
6. Fifty Shades of Grey
7. 2012 phenomenon
8. The Dark Knight Rises
9. Google
10. The Hunger Games” - Bug reveals ‘erased’ Snapchat videos [BBC News] – Using a simple file browser tool, users are able to find and save files sent via Snapchat, an app that’s meant to share and then erase photos, messages and video. Not surprisingly really, since all communication online is, essentially, copying files of some sort or another.
- Web tools whitewash students online [The Australian] – Universities offering web presence washing at graduation. Perhaps teaching grads to manage their own would be better.
“Samantha Grossman wasn’t always thrilled with the impression that emerged when people Googled her name. “It wasn’t anything too horrible,” she said. “I just have a common name. There would be pictures, college partying pictures, that weren’t of me, things I wouldn’t want associated with me.” So before she graduated from Syracuse University last spring, the school provided her with a tool that allowed her to put her best web foot forward. Now when people Google her, they go straight to a positive image – professional photo, cum laude degree and credentials – that she credits with helping her land a digital advertising job in New York. “I wanted to make sure people would find the actual me and not these other people,” she said. Syracuse, Rochester and Johns Hopkins in Baltimore are among the universities that offer such online tools to their students free of charge …” - Mark Zuckerberg’s sister learns life lesson after Facebook photo flap [Technology | The Guardian] – A photo from Randi Zuckerberg’s Facebook page gets taken out of context and reposted on Twitter and she complains, then goes overtly moral, tweeting: “Digital etiquette: always ask permission before posting a friend’s photo publicly. It’s not about privacy settings, it’s about human decency”The Guardian’s take: “But what’s most odious about the episode is the high-handedness of Zuckerberg’s response. Facebook makes money when users surrender their privacy. The company has made it the user’s job to defend personal information, which otherwise might be made public by default. Got a problem with that? The company’s answer always has been that users should read the privacy settings, closely, no matter how often they change. … Eva Galperin said that while Facebook has made amendments to their privacy settings, they still remain confusing to a large number of people. “Even Randi Zuckerberg can get it wrong,” she said. “That’s an illustration of how confusing they can be.”
- Twitter and Facebook get on the school timetable in anti-libel lessons [Media | The Guardian] – Some private schools in the UK are now embedding social media literacies into their curriculum, especially how to avoid defamation of others, and, I guess, how not to get sued. While it’d be nice to hear about more well-rounded literacies – like managing your identity online in its early forms – this is nevertheless a step in the right direction. I fear, though, a new digital divide might appear if social media literacies are embedded for some, not all.
- Top Tweets of 2012: Golden Tweets – Twitter’s official list of top 2012 tweets, led by Barack Obama’s “Four more years” and in second place … Justin Bieber.
- Facebook’s Poke App Is a Head-Scratcher [NYTimes.com] – Ephemeral Mobile Media: “.. it’s hard to grasp what the point of the Facebook Poke app really is. Poke, which came out last week, is a clone of Snapchat, an app popular among teenagers. Many have labeled Snapchat a “sexting” app — a messaging platform ideally suited for people who want to send short-lived photos and videos of you-know-what to get each other feeling lusty. The files self-destruct in a few seconds, ideally relieving you of any shame or consequence, unless, of course, the recipient snaps a screen shot. (Poke and Snapchat alert you if a screen shot has been taken.) It’s a bit of a head-scratcher for adults, like me and my Facebook friends, who aren’t inclined to sext with one another. We’re more used to uploading photos of pets, food, babies and concerts, which aren’t nearly as provocative. The most interesting aspect of Poke is that you can send photos and videos only of what you’re doing at that moment; you cannot send people a nice photo saved in your library …”
- Game of Thrones tops TV show internet piracy chart [BBC News] – Game of Thrones has emerged as the most-pirated TV show over the internet this year, according to news site Torrentfreak’s latest annual survey. It said one episode of the series had racked up 4,280,000 illegal global downloads – slightly more than than its estimated US television audience. … Despite all the closures, one episode of of Game of Thrones racked up 4,280,000 illegal global downloads, according to Torrentfreak. That was slightly more than than its estimated US television audience. The level of piracy may be linked to the fact that the TV company behind it – HBO – does not allow Netflix, Hulu, Amazon Prime or other US streaming services access to its programmes. It instead restricts them to its own HBO Go online product, which is only available to its cable subscribers. Outside the US, Torrentfreak noted that Australia was responsible for a disproportionate amount of illegal copies of Game of Thrones…”
Instagram’s Terms of Use Updated … Badly.
Despite Mark Zuckerberg implying that Facebook’s purchase wouldn’t alter the core fabric of Instagram, a billion dollar purchase price (okay, less than that after Facebook’s share price tanked) means an expectation of a significant return. Sadly, today, Instagram announced a significant update to their Terms of Use which show the decidedly Facebooksih direction that the photo-sharing service is taking to try and bring in the cash. The changes were framed by a blog post which suggests nothing major is changing, but that’s just not true. Here’s a key passage from the updated Terms of Use (which are legally binding as of 16 January 2013):
2. Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata)) on your behalf.
3. You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.
Or, if I could translate slightly: Instagram may, at their discretion and without telling you, use your photo to sell or promote something to other Instagram users – most likely your followers – and not even clearly identify this as an advertisement or promotion. While, strictly speaking, these Terms don’t alter the copyright status of your photos on Instagram (you own them, but give Instagram explicit permission to use them, re-use them, or let third parties use them as long as you’re still an Instagram user) the tone and spirit behind those uses have changed substantially. Sure, this might be a trade-off that many people are happy with: they get to keep using Instagram for free, and all sorts of new advertisements and promotions appear, some using images you’ve posted.
However, I fear that most people will ignore these Terms of Use changes and notifications. Ignore them, that is, until an advertisement pops up with their head or photo in it and then everyone will get loud, and angry, but unless you’re prepared to delete your Instagram account, there new Terms are absolutely binding. In the mean time, keep in mind you can always export and download all of your Instagram photos and maybe set up with a different service. For more details about what the changes mean, I recommend reading these overviews at the NY Times Bits Blog and the Social Times.
These updated changes may not worry you in the slightest, but please take the time to consider what they mean before they come into effect.
Update (21 December 2012): After considerable public backlash against the new Terms, Instagram have, for now, chosen to largely revert to their previous terms. This is a short-term win insomuch as Instagram are now aware that there are lines that their users don’t want to see crossed. Even though there was considerable misinterpretation (as far as I can see, Instagram never intended, for example, to wholesale sell anyone’s photos), concerns raised were legitimate. However, the longer term problem remains: few people ever read Terms of Use, so a change like this is only ever interpreted as a knee-jerk response against the most sensational media reports. Perhaps the salient lesson here is that at least a passing familiarity with all Terms we’ve signed up for makes us more aware of where we really stand as users, consumers and participants in a mobile media culture?
Incidentally, I’d love it if Instagram added native support for Creative Commons licenses, but I understand that as a Facebook-owned company, that’s highly unlikely. The lesson Instagram might learn from a conversation with Creative Commons, though, is having layered Terms where human-readable terms means read by all humans, not just those with law degrees.
Who Do You Think You Are 2.0?
At today’s first day of the Perth CCI Symposium I presented the next section of my ongoing Ends of Identity research project as part of the Cultural Science session. I’ve attempted to use the BBC TV series Who Do You Think You Are? to explore how social media both before, during and after our lives shapes, frames and reframes who ‘we’ are in various ways.
As always, comments, questions and criticism are most welcome!