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Tag Archives: demographics
Bond University and iGEA (Interactive Games & Entertainment Association) have released their Digital Australia 2012 (DA12) report based on a representative sample of Australians (1252 Australian households with 3533 people in them) further demonstrates that gamers are neither outsiders, anti-social, nor all men (almost half aren’t). Some key findings:
- Females make up 47% of the total game population, up from 46% in 2008.
- The average age of video game players in Australia is 32 years, up from 30 in 2008.
- 75% of gamers in Australia are aged 18 years or older.
- 94% aged 6 to 15 years compared with 43% of those aged 51 or older play video games.
- The average adult gamer has been playing video games for 12 years, 26% have been playing for more than 20.
- Nearly 1 in 5 gamers play social network games and 1 in 10 massively multiplayer games.
- Playing habits are moderate with 59% playing for up to an hour at one time and only 3% playing for five or more hours in one sitting.
- Of parents who play games, 88% play with their children, up from 80% in 2008.
- 90% of parents who play computer games themselves use them to help educate their children, up from 75% in 2008
- 79% of parents say an adult makes the purchase when games are purchased for their children.
Links for August 15th 2009 through August 20th 2009:
- iiNet uses Telecommunications Act to boost copyright case [Australian IT] – "iiNet has put two new lines of legal defence before the Federal Court in its bid to stop a group of entertainment companies suing it for copyright infringement. … barrister Richard Cobden today ventured a new defence in which he revealed the ISPs intent to argue that bowing to AFACT's demands to disconnect the customers for "unproven allegations of copyright breaches" would itself be in breach of privacy provisions of the Telecommunications Act. Mr Cobden also told the court that the ISP intended to argue that any steps AFACT required it to take could not be considered reasonable unless its rivals in the telecommunications sector were also asked to pursue them. … iiNet said: "There are very good public policy reasons why ISPs cannot use their customers' information in the manner AFACT has demanded. "The existing law currently provides a process for investigating copyright theft or any other illegal activity using the internet, requiring court orders, warrants and due process."
- Liskula Cohen Forces Google To Reveal Anonymous 'Skank' Blogger's Identity [SMH] – "A former Vogue Australia cover girl has won a landmark court battle to reveal the identity of an anonymous blogger who called her a "skank" and an "old hag". Model Liskula Cohen sued Google in January in the hope of forcing the company to reveal the person responsible for allegedly defamatory comments on a blog called Skanks in NYC, which was hosted by Google's Blogger service." (While I don't believe anyone is really anonymous online, I'm not sure that I'm comfortable with the precedent this sets with Google being forced to release user details.)
- Video gamers 'older than thought' [BBC NEWS | Technology] – "The average age of an adult video game player is 35 – higher than previously thought, a US study suggests."
Links for February 2nd 2009:
- Researcher: No Link Between Violent Games & School Shootings [GamePolitics] – “A researcher at Texas A&M International University has concluded that there is “no significant relationship” between school shootings and playing violent video games. Writing for the Journal of Investigative Psychology and Offender Profiling, Prof. Christopher Ferguson criticizes the methodology used in earlier research linking games to violence and aggression. He also points out that no evidence of violent game play was found in recent high-profile incidents such as the Virginia Tech massacre, the Utah Trolley Stop mall shooting and the February, 2008 shooting on the campus of Northern Illinois University.”
- Internet users worldwide surpass 1 billion | Digital Media [CNET News] – “Global Internet usage reached more than 1 billion unique visitors in December, with 41.3 percent in the Asia-Pacific region, according to a report released Friday by ComScore. The study looked at Internet users over the age of 15 who accessed the Net from their home or work computers. Europe grabbed the next largest slice of the global Internet audience, with 28 percent, followed by the United States, with an 18.4 percent slice. But Latin America, while comprising just 7.4 percent of the global Internet audience, is the region to watch, noted Jamie Gavin, a ComScore senior analyst. “
- YouTube – 2009 Oscars Interactive Photo Hunt! – “A new genre? YouTube user Copyrighthater has created a game using YouTube’s in-video links and annotation tools. In each video (a.k.a. game level) you’re presented with two images from an Oscar movie and you have to find the difference and click it. If you’re right, you get to the next level.” (Thanks, Jill!)
- The Pope on YouTube [Official Google Blog] – “Today we’re delighted to announce that the Vatican has launched a dedicated YouTube channel. To find out more about why the Pope has taken the decision to interact with YouTube on a regular basis, here is a short introduction from Father Federico Lombardi, S.I., Director of Vatican Radio, the Vatican Television Centre and the Holy See Press Office.”
- Video games thrash movies and DVDs [WA Today] – “The video games industry is now double the size of the box office and more than 40 per cent larger than the movie disc industry in Australia, thanks to explosive growth in social games that allow the whole family to play. The Interactive Entertainment Association of Australia (IEAA) today released figures showing games industry revenue was $1.96 billion in calendar year 2008, an increase of 47 per cent from the previous year. Box office takings for the same period were up 6 per cent to $946 million, the Motion Picture Distributors Association of Australia said. Total revenue for movies sold on disc grew 5 per cent to $1.4 billion, the Australian Visual Software Distributors Association (AVSDA) said.”