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Digital Culture Links: October 4th 2009

Links for October 1st 2009 through October 4th 2009:

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What is Google Wave?

Still confused about what Google Wave can do, or is intended to do.  So are most people; they should watch this.

(Or, if you really prefer your explanations more technical, there’s O’Reilly’s fairly technical An Introduction to Google Wave – Google Wave: Up and Running.)

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VegeSmite? Some quick thoughts on #vegefail & #nestlefamily

Twitter hastags are quickly becoming the popular shorthand to express corporate disasters with social media. Two cases in point recently: #vegefail, the dramatic, vitriolic and 100% negative response to Kraft naming a new Vegemite and Cheese product ‘iSnack 2.0’ after opening to public suggestions, and #nestlefamily in which the many, many questionable practices for Nestle regarding infant formula, and other things, resurfaced as the company courted influential ‘mummybloggers’ (a shorthand which, I gather, should really be ‘parent bloggers’ since some dads blog in this fashion, too).

First, Kraft: while having a national competition to name the new Vegemite product actually seemed a great way to harness Aussie love for all things Vegemite, especially when you receive more than 50,000 suggestions, letting Kraft simply pick a winner from all those suggestions was not such a good plan, especially when they picked ‘iSnack 2.0’ (which might be a good name for Steve Jobs’ new toaster, but not for an Australia food icon). Since the announcement last Saturday, there has been complaints, loud, angry, and funny (see one person’s response Downfall meme style! and the satirical iSnack 2.0 Twitter stream) but at the same time, the love for Vegemite was the most thing most central in these responses.  All the complaints may have looked like a massive marketing fail (hence #vegefail) yet Kraft have announced today (a mere 6 days later) that they’re going back to the drawing boards and getting another new name:

isnack3.0

In the end, though, I tend to agree that the iSnack 2.0 reaction was far from a PR disaster – whether planned from the beginning, or a clever reaction to overwhelming customer sentiment, in going back to their consumers and letting them vote once again (albeit from six safe and crappy names) Kraft both reminded most Australians how much they care about Vegemite and got more publicity for a new product than you could possibly generate with a traditional advertising campaign. (And despite the cynicism, yes, I’ve voted.)

By contrast, the recent #nestlefamily controversy erupted when Nestle attempted to court influential ‘mummybloggers’ in the US by inviting 20 or so of them to a paid retreat where Nestle could show off their latest products and get authentic mummyblogger feedback.  However, Nestle seemed to give no thought at all to what openly courting social media attention might actually mean. On hearing about the planned event, and noting that some of the attendees were people she respected, PhD in Parenting wrote a long post entitled ‘An open letter to the attendees of the Nestle Family blogger event’ which reminded a lot of people about the many issues with Nestle as a company, including their long history of unethical behaviour, especially in relation to infant products, most notably, of course, being pushing infant formula in Africa.  Needless to say, before the event even started, a massive debate began on Twitter between supporters and detractors of Nestle; the oddest thing, though, was the deafening silence from Nestle.  For most of the debate, they remained silent and let people rage on blogs and Twitter. In leaving others to defend Nestle, some of the most angry defenders have clearly done more harm than good.  I don’t have time to go too far into the details, but I recommend reading the summary by Crunchy Domestic Goddess which gives an even-handed overview of the guts of the debate in terms of the way social media has been used.

Then, in a last ditch effort, Nestle have officially joined Twitter to try and manage the #nestlefamily debates, but they still don’t understand that this is a conversation, not a PR engine.  At the end of the day, this tweet seems to sum up perfectly why Nestle just don’t get social media:

nestlefamily

Of course, now that questions are being asked loudly, if Nestle doesn’t answer them, others will.

The difference between Nestle and Kraft is simple: at the end of the day, Kraft listened and that was their salvation.  Nestle could learn from their corporate cousin.

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Digital Culture Links: September 28th 2009

Links for September 22nd 2009 through September 28th 2009:

  • Creators’ Corner [YouTube] – YouTube have just announced ‘Creative Corner’, a series of resources to help aspiring digital video creators learn better techniques, add special effects, and make the most of getting views on YouTube.  Seems like a useful resource.
  • Online Aussies: ‘We won’t pay for news’ [mUmBRELLA] – “A large majority of Australians say they would not pay for online news, a survey suggests. According to a poll of more than 18,000 Australians released today by Pure Profile, only 5% said they would be willing to pay for “high quality articles”. A further 7% said they would be willing to pay if there was no advertising. 10% said they would not pay because the quality of online news was unimportant to them, while the vast majority – 78% – said they would simply refuse to pay for online news.”
  • An Infusion of Another $100 Million Is Seen for Twitter [NYTimes.com] – “…the start-up appears to have chalked up another achievement. Twitter, which has no discernible revenue, is set to raise about $100 million of new funding that would value the company at around $1 billion, a person briefed on the company’s plans said Thursday. … But Twitter’s cash infusion and exospheric valuation are not easily reduced to the level of the blind bets of past dot-com bubbles. In its three and a half years, Twitter has become a magnet for media attention, and its Web site now attracts 54 million visitors a month, according to comScore, the tracking firm. Along with Facebook, it is helping to remake the Web as a forum for the perpetual sharing of even the most trivial bits of information about people’s lives.” (A billion dollars … seems a lot to me.)
  • ‘Nigel the Crazy Noonga’ Website Shut Down | Racism Outrage – “A website set up by a Perth student about a fictional Aboriginal character has been shut down and is being investigated by police amid racism claims. The website, which Radio 6PR reports was created by a 19-year-old Curtin University student, features audio excerpts of a character called “Nigel the crazy Noonga”, who prank calls businesses and fast-food outlets with a fake Aboriginal accent. The portrayal of negative Aboriginal stereotypes has sparked outrage from the Aboriginal community. Craig Somerville, lecturer at the Curtin University Centre for Aboriginal Studies, told 6PR he believed the material on the website had crossed the line between humour and racism. “This is very nasty, rude and bad material,” he said. “It’s not only bad humour; it perpetuates a wrong judgment about Aboriginal people.” Mr Somerville expressed his disappointment at claims the student who set up the website was from his university.”
  • Ubiquitous Media, Rare Earths [sean cubitt’s blog] – “… we act as if computing and network resources were unbounded. But materials, manufacture, use and recycling put boundaries round the materiality of internet and convergent media. The squalor and penury associated with extracting metals, building computers and recycling mobiles, TVs and digital devices are one half of a story which includes toxic waste, toxic working conditions, human waste from the maquilladoras, atnospheric and water pollution in the recycling villages of Africa and China, species and habitat loss . . . Like any other form of organisation, maintaining the negentropy of the internet requires vast amounts of energy, physical and human. It also requires materials that are becoming more strategic and costly by the minute. “
  • US proposes net neutrality rules [BBC NEWS | Technology] – The US has proposed new rules that would require internet firms to respect the principle of “network neutrality”. The head of the Federal Communications Commission (FCC) said that “all web traffic should be treated equally”. The new rules are intended to prevent firms throttling bandwidth-sapping web traffic such as streaming video. … [The FCC] proposed two new rules to guide the FCC’s approach to network neutrality. The first would prevent internet service providers (ISPs) from discriminating against bandwidth-intensive web-content and applications by slowing or blocking it. … The second would mean that ISPs would have to be more transparent about how they manage network traffic. The two new rules join four previous guiding principles of the FCC, which state that all consumers must be able to access “lawful” content, applications, and services, and attach non-harmful devices to the network.” (Network Neutrality FTW!)
  • In Facebook Fracas, Beauty School Goes After Student for Online Comments [The Wired Campus] – “A beauty school in Illinois is suing a student for his “defamatory” comments on a Facebook site that encouraged students to vent about their instructors. The Salon Professional Academy of Elgin, Ill., says Nicholas Blacconiere created a site called Tspa RobinHood that looked similar to TSPA Elgin’s Facebook page because it used the academy’s logo. The suit, filed in July, also says that he posted libelous comments about school officials on the site. Print-outs of the Facebook page included in the suit show several posts by “Tspa RobinHood.” The site says it gives “the students a voice, because what happens when we need to be heard? Nobody gives a s___.” It encourages students to send messages to the site, which it says will then be posted anonymously.” (Reputation management: it’s a game everyone can play!)
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Digital Culture Links: September 17th 2009

Links for September 11th 2009 through September 17th 2009:

  • 50 Cent: Piracy Is A Part Of The Marketing [Techdirt] – “…rapper 50 Cent (Curtis Jackson) was apparently on CNBC recently talking about his “business acumen.” I have to admit that having three different people all trying to interview him at once is rather annoying — as they almost never let him complete a thought. However, when they ask him about piracy, and whether or not it makes him angry (around 2 minutes), he responds that: he sees it as a part of the marketing of a musician, because “the people who didn’t purchase the material, they end up at the concert.” He says that people can fall in love with the music either way, and then they’ll go to concerts. He notes that you can’t stop piracy either way, so why try to fight it? He also talks about other business opportunities for musicians.” (Can’t say I’m a fan of his music, but his perspective on piracy, fans and the business futures for music are spot on!)
  • Why the White House is Hiring a Social Media Archivist [Mashable] – The US White House is seeking to archive all of their social media presence and conversation. While their motivations are legal (they’re required to archive all correspondence of any sort) this is still an important archiving process of important historical value. It would be nice to see all national governments following a similar procedure for their national records (hello Mr Rudd).
  • Hands-On: iPod Nano vs. Flip SD [NewTeeVee] – The new iPod Nano with video-recording offers a direct challenge to the Flip market. Testing a new Nano versus a Flip HD, the results: “Overall — the Flip offered a MUCH better picture both indoor and out, providing way more detail in the image. The Flip microphone was also a little more discerning in our test, able to distinguish our subject’s voice in a crowded room much better than the Nano.
  • Wikipedia’s Rapid Reaction to Outburst During Obama Speech [The Lede Blog – NYTimes.com] – “If journalism is the first draft of history, what is a Wikipedia entry when it is updated within minutes of an event to reflect changes in a person’s biography? This is the very live issue that cropped up in a heated argument on the discussion page that accompanies Wikipedia’s entry on Representative Joe Wilson Wednesday night, just 30 minutes after the Republican from South Carolina interrupted President Barack Obama’s speech by shouting “You lie!””
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YouTube in Australia (and marketing to Australians)

Google Australia have released the results of a survey of 3000 Australian YouTube users which is interesting in its statistics, but also for its main message: corporate marketers should be on YouTube, because well-made entertaining advertising content is just as welcome as user-generated content.  I wonder how many user-generated content creators really agree?  Take a look:

It’s a nifty little presentation, but in case you just want the stats, here they are from the Google Australia blog:

We’re large and diverse

  • Includes all the family – 14-17 year olds only make up 7% of Australian YouTube users, 18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10%
  • Are workers, students, stay-at-home mums and retirees – 57% are working, 19% are stay at home, and only 15% are studying
  • Encompasses all life stages – 55% are married, 35% are single and 9% are divorced
  • Are not just techies and nerds – 61% of YouTube users are not tech-savvy

We’re active and engaged

  • 86% of the community say YouTube is their favourite place to watch videos and 63% agree YouTube is one of their favourite websites
  • 79% stay longer than they intended (on average 1 hour and 09 mins per week).
  • 62% visit at least once a week
  • 47% share videos when they find a video which they love
  • 86% spend time on YouTube for entertainment
  • 2 out of 3 people do more than just watch videos in YouTube
  • 20% uploaded video

We watch a broad range of content:

  • 51% music videos
  • 31% movie trailers
  • 27% user-generated content
  • 26% TV shows
  • 25% TV ads
  • 22% news clips
  • 18% sports news/highlights

[Via Mumbrella]

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Digital Culture Links: September 9th 2009

Links for September 9th 2009:

  • Food marketing, blogging, and how not to respond to reviews [unwakeable] – Lisa Dempster explains how the over-the-top response of the owners of Melbourne restaurant Lord of the Fries to a fairly harmless review in her blog illustrates how business, restaurants and anyone else should spend a little more time understanding how their customers use and converse using social media. Short version: don’t Twitter angry and then delete critical comments on your own Facebook fan pages!
  • When’s the Best Time to Tweet? [Flickr – Photo Sharing!] – Nice infographic showing the average uses of Twitter (if there were only 100 Twitter users). Useful for lecture slides.
  • The Hierarchy Of Digital Distractions [Information Is Beautiful] – Visualisation of distraction in the digital age. All far too true!
  • Warcraft and Twilight Fans Make Wikia Profitable [RW Web] – “According to this year’s Comscore stats, consumer publishing platform Wikia has surpassed DIY social network competitor Ning for monthly unique visitors. Since July 2008 the company’s traffic has more than doubled from 2.8 million to 6.5 million unique US visitors per month. Despite abandoning Wikia search in early March, it seems Wikipedia co-founder Jimmy Wales has built another great company. As of this evening, Wikia’s CEO Gil Penchina is announcing the company’s profitability due to its custom sponsorships program. … Best known for its “enthusiast” wikis, Wikia hosts more than 50,000 fan sites including the Star Wars Wookieepedia, Harry Potter Wiki, Twilight Saga Wiki and World of Warcraft WoWWiki.”
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Digital Culture Links: September 8th 2009

Links for September 4th 2009 through September 8th 2009:

  • Paul McCartney, Elton John Oppose Music Piracy Plan [WA Today] – “Some of the biggest names in the music business, including Sir Elton John and Sir Paul McCartney, have slammed the record labels’ plans to disconnect from the internet people who are caught repeatedly downloading music illegally. The artists label the plans backward, illogical, expensive and “extraordinarily negative”. The movie and music industries have been pushing ISPs to implement this “three-strikes” scheme voluntarily for years but talks have stalled. In Australia, the film industry is now suing iiNet in an attempt to have the courts force ISPs to do more to prevent illegal downloading over their networks. Behind the scenes, the content owners have been pressuring the Government to step in and resolve the impasse through legislation.” (Good to see the big-name musicians explaining to the record companies that taking legal action against their fans doesn’t engender goodwill or increase sales!)
  • Online advertising overtakes traditional media [SmartCompany] – “Small and medium businesses in the US are now more likely to advertise online than in traditional media, shows a new study from the US. Research from The Kelsey Group and Constat and reported on Digital Media shows that for the first time online advertising has overtaken traditional media. About 77% of US SMEs used online for advertising in August 2009 compared with just 69% that used traditional media. A year before 73% advertised online while 74% used traditional media. Steve Marshall, director of research at The Kelsey Group, says the milestone of digital/online surpassing traditional media among SMEs is an indicator of the broad shift to online platforms.” (All that targeted demographic stuff is starting to make a difference!)
  • STATS: Young People Are Flocking to Twitter [Mashable] – “One of the most actively discussed topics in the Twitter universe over the past couple months has been the idea that teens don’t tweet – at least not as much as older demographics, and certainly not as actively as teens who use other popular social networking sites. Now, it appears that this story may be shifting. According to new data from comScore, younger users – specifically those in the 12-17 and 18-24 year-old demographics – are Twitter’s fastest growing audience segment.” (So … teens do tweet. Is this the mashable equivalent of a retraction, then? :P)
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Digital Culture Links: September 3rd 2009

Links for September 2nd 2009 through September 3rd 2009:

  • Copyright protection without the court action [Blogs – Twisted Wire – ZDNet Australia] – An excellent little podcast looking at the challenges challenges to copyright in the digital age, but more importantly exploring alternative distribution models which could circumvent many of the current big media strategy of litigation against a few file-sharers. Comments from Nic Suzor (Australia's Electronic Frontiers Australia), Peter Coroneos (Internet Industry Association (IIA)) and Mike O'Donnell, (CEO of iCopyright in the US). Amazingly, the idea of having better, quicker, more efficient ways to buy movies over the web was one of the main ideas put forward! 🙂 (See also the previous week's show & podcast where AFACT argued with Suzor and Coroneos about the role of ISPs in policing the content viewed by Australian internet users.)
  • Web2.0 tools for Gov2.0 beginners: a practical guide [Centre for Policy Development] – A useful beginner's guide looking at web 2.0 tools and social media in relation to campaigning and building links and conversation between government and citizenry in particular ways. Gives a solid sense of the benefits and potential barriers with each platform mentioned. Written by Barry Saunders.
  • YouTube Said to Be in Talks on Pay Movies [NYTimes.com] – "YouTube, the largest video site, is in negotiations with major Hollywood studios for a deal that would let its visitors pay to watch full-length movies, according to two people briefed on the negotiations. If an agreement is reached, it would be a major change for YouTube, which has built a huge audience by offering an eclectic collection of free video clips and earns most of its revenue from advertising. It would also put YouTube, which is owned by Google, in direct competition with services from Netflix, Amazon and Apple, which allow users to buy or rent movies online." (YouTube's creep away from a primary focus on supporting user-generated content continues …)
  • Media favours Coalition, study finds [ABC News (Australian Broadcasting Corporation)] – "Newspapers are left wing, television is right wing, and the media as a whole tends to favour the Coalition. And surprisingly, according to researchers from the Australian National University, the ABC Television news is the most pro-Coalition of them all. Former Liberal prime minister John Howard railed against the alleged left-wing bias of the ABC, but the researchers found Aunty was more likely to favour his side. Researchers pored over news stories from 1996 to 2007 to establish if the media was biased. The results, released today, point to the media being generally middle-of-the-road, with the coalition tending to win out."
  • Conroy urged to 'end net censorship farce' [The Age] – "The Federal Government's internet censorship trials have been repeatedly delayed over the past nine months, leading to claims from the Opposition that the Government is deliberately withholding the results to avoid embarrassment. The Opposition's communications spokesman, Nick Minchin, today called on the Communications Minister, Stephen Conroy, to "end this farce and produce his long overdue trial results for independent assessment". Live trials of the filtering policy, which is intended to block "prohibited content" for all Australians as determined by a secret Government blacklist, were initially slated to begin in December last year and take about six weeks. They were then pushed back until July, then September and, today, the Government is still unable to put a date on when it will release the results to the public."
  • TV facing 'iTunes moment' warns Microsoft's Ashley Highfield [Media | guardian.co.uk] – "The TV industry has as little as two years to create viable digital businesses or face a version of the "iTunes moment" that saw the music business cede the online future to Apple, according to Ashley Highfield. Highfield, the the managing director of consumer and online at Microsoft UK, said he believed the reluctance advertisers feel to advertise on sites such as Facebook will soon be a "non-issue", putting more pressure on broadcasters' advertising revenues. "Once this happens the shift of spending from TV to web will accelerate even more," he said, giving the Futureview address at the MediaGuardian Edinburgh International Television Festival today. "So realistically I think the industry has about two to three years to adapt or face its iTunes moment. And it will take at least that long for media brands to build credible, truly digital brands. But, importantly, I do believe TV does have a small two to three year window in which to respond.""
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There’s an app for that, too.

Sometimes the simplest parodies are the most effective. Case in point: Adam Sacks’ brilliant, satirical take on the power of a range of Apple iPhone applications.

Topical, isn’t it?

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