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Facebook, Student Engagement, and the ‘Uni Coffee Shop’ Group

Here are the final slides and audio from Internet Research 13 in MediaCityUK, Salford. My last paper ‘Facebook, Student Engagement, and the ‘Uni Coffee Shop’ Group’ was presented as part of a panel about Facebook and Higher Education which also featured work by my collegues Mike Kent, Kate Raynes-Golide and Clare Lloyd.

The abstract:

While the curriculum, lecturers and tutors teaching Internet Communications via Open Universities Australia (OUA) have been engaging with students for several years using Twitter (see Leaver, 2012), in the past Facebook had been largely left alone since this was viewed as a more casual space where students might interact with each other, but not with teaching staff. However, in the last two years, more and more students have created groups to use Facebook as a discussion space about their units, often attracting a significant proportion of students from that unit. While these groups are important, of even more interest is the establishment of the group called the ‘Uni Coffee Shop’. Unlike the unit-specific groups, the Coffee Shop group, established by two Internet Communications students but open to anyone studying online via OUA, affords group support, social connectivity and a persistent online space for conversation which does not disappear or grow stagnant when students complete a specific unit.

This paper will outline an investigation into the effectiveness of the Uni Coffee Shop group as a student-created space for engagement and informal learning. Three modes of inquiry were used: a textual analysis of the common topics of discussion in the group over several months; a quantitative survey of members of the Coffee Shop group; and several follow-up qualitative interviews with Coffee Shop group members, including the two students who administer the group.  In addition, the paper includes the perspectives of teaching staff who have been invited to join the group by students and who, at times, answer specific questions and engage with students in a less formal manner. In detailing the results of these mechanisms, this paper will argue that fostering student-run spaces of engagement using Facebook can be a very effective means to create spaces of engagement and informal learning (Krause & Coates, 2008; Greenhow & Robelia, 2009); the support students give each other can persist over the length of an entire degree; and teaching staff engaging with students in their space, often on their terms, can create a better rapport and a stronger sense of connectivity over the length of a student’s entire degree (and potentially beyond). A student-run Facebook group also provide a space where teaching staff and students can interact using the affordances of Facebook without staff having to explicitly ‘friend’ students (something many staff are reluctant to do for a range of reasons).

References
Greenhow, C., & Robelia, B. (2009). Informal learning and identity formation in online social networks. Learning, Media and Technology, 34(2), 119 – 140.

Krause, K., & Coates, H. (2008). Students’ engagement in first‐year university. Assessment & Evaluation in Higher Education, 33(5), 493-505. doi:10.1080/02602930701698892

Leaver, T. (2012). Twittering informal learning and student engagement in first-year units. In A. Herrington, J. Schrape, & K. Singh (Eds.), Engaging students with learning technologies (pp. 97–110). Perth, Australia: Curtin University. Retrieved from http://espace.library.curtin.edu.au/R?func=dbin-jump-full&local_base=gen01-era02&object_id=187303

News and Trolls: Olympic Games Coverage in the Twenty-First Century

I’m at MediaCityUK in Salford for the annual Association of Internet Researchers conference (IR13) and today gave the first of three papers I’m involved with. Today’s was part of a great pre-conference session organised by Holly Kruse. My talk was called “News and Trolls: Olympic Games Coverage in the Twenty-First Century”; it’s very much a work in progress, but the slides are embedded below in case anyone’s interested.

Sadly I didn’t record the audio, so the slides may lack contextualisation.

Digital Culture Links: March 14th

Links for March 11th through March 14th:

  • A Sign of the Times: Encyclopaedia Britannica to End Its Print Run [The Atlantic] – “After nearly two-and-a-half centuries in print, the publishers of the Encyclopaedia Britannica are expected to announce tomorrow that they are stopping their presses … As Wikipedia emerged over the past decade, the question has always been, but how does it compare to the Encyclopaedia Britannica? (Answer: mostly favorably, with bonus points for breadth and accessibility.) … Recent years have seen a sharp decline: The 1990 edition sold 120,000 editions in the United States — the most ever — but the 2010 edition sold just 8,000. Four thousand copies are still in a warehouse, waiting for owners. Today, the printed encyclopedia accounts for less than one percent of the company’s revenues. Britannica, as a whole, is not moribund, though: a half a million people pay $70 each year for complete access online.”
  • Apple Reveals New “All-Time Top Apps” Following 25 Billion Downloads [Mac Stories] – Following the downloading of the 25 billionth app from the App Store, Apple have release top-downloads of all time charts for iPhone and iPad, breaking them down into free and paid lists. Angry Birds features prominently on all lists!
  • The Story of Keep Calm and Carry On [YouTube] – Well-made little video which tells the history of the now iconic and meme-ready ‘Keep Calm and Carry On’ poster which was originally designed and produced in England during the Second World War.
  • A Show with Ze Frank by Ze Frank [Kickstarter] – Ze Frank (of ‘The Show with Ze Frank’) uses Kickstarter to ask fans to contribute to a new version of The Show, aiming to raise $50,000 to do The Show for a year. Instead, he raised $146,752, with over 3,900 backers (with one parting with $4000 … that’s a LOT of love for The Show)!

Digital Culture Links: December 15th

Links, catching up through to December 15th:

  • What Louis CK knows that most media companies don’t — Tech News and Analysis – Good round up of Louis CK’s online non-DRMed release of “Live at the Beacon Theater”. While a direct plea to fans didn’t prevent pirate versions altogether, CK’s fantastic online sales and healthy profit within 4 days show that this is a huge success (and arguably the torrent versions may still be helping with publicity).
  • Facebook riot page: Danny Cook jailed for 30 months [BBC News] – “A man has been jailed for 30 months for creating a Facebook group page called “Letz start a riot”. Danny Cook, 22, of Marlpool Place, Kidderminster, admitted intentionally encouraging or assisting in the commission of theft or criminal damage. Worcester Crown Court heard he made the Facebook page during the August riots. The judge, Mr Justice Butterfield, said: “I would be failing in my public duty if I did not impose a substantial custodial sentence.””
  • Louis CK – Live at the Beacon Theater Statement – Comedian Louis CK released his new standup video “Louis C.K. Live at the Beacon Theater” online for $5 via PayPal, available anywhere in the world, which in his words has “No DRM, no regional restrictions, no crap. You can download this file, play it as much as you like, burn it to a DVD, whatever.” A bold experiment in doing away with any sort of rights restrictions or DRM, Louis CK has released a statement thanking his fans and showing that this experiment has been a huge success. After just 4 days of sales: “As of Today, we’ve sold over 110,000 copies for a total of over $500,000. Minus some money for PayPal charges etc, I have a profit around $200,000 (after taxes $75.58).”
  • Google buys licensing firm RightsFlow‎ [guardian.co.uk] – “Google is getting serious about paying artists royalties for songs that are used as soundtracks or videos on YouTube. The company said on Friday that it has acquired RightsFlow, a New York-based company that will help it identify the owners of music that people use in videos they post. “YouTube has had a long-standing commitment to solving the really tough challenges around online copyright – how to manage content rights in a quickly evolving technology world,” said David King, YouTube’s product manager, in a blog post. “We’ve already invested tens of millions of dollars in content management technology such as Content ID. We want to keep pushing things forward.” The deal should help YouTube, part of Google, manage the complex relationship it has with content owners, who are rarely consulted when their work is put online for free.”
  • No Copyright Intended [Waxy.org] – Great post from Andy Baio on the immense confusion around copyright and remix: “These “no copyright infringement intended” messages are everywhere on YouTube, and about as effective as a drug dealer asking if you’re a cop. It’s like a little voodoo charm that people post on their videos to ward off evil spirits. How pervasive is it? There are about 489,000 YouTube videos that say “no copyright intended” or some variation, and about 664,000 videos have a “copyright disclaimer” citing the fair use provision in Section 107 of the Copyright Act. […] On YouTube’s support forums, there’s rampant confusion over what copyright is. People genuinely confused that their videos were blocked even with a disclosure, confused that audio was removed even though there was no “intentional copyright infringement.” Some ask for the best wording of a disclaimer, not knowing that virtually all video is blocked without human intervention using ContentID.”
  • (New) Twitter: Yours to discover – Twitter’s official announcement of the new interface. It’s a bit busier, with more of a nod towards larger social networking sites, shifting away from the focus on the trademark tweet brevity. Mashable has some useful notes on the new version.
  • Judge Hits Blogger with $2.5 Million Charge for Not Being a Journalist – In a case that’s sending a frightening message to the blogger community, a U.S. District Court judge ruled that a blogger must pay $2.5 million to an investment firm she wrote about — because she isn’t a real journalist. As reported by, Judge Marco A. Hernandez said Crystal Cox, who runs several blogs, wasn’t entitled to the protections afforded to journalists — specifically, Oregon’s media shield law for sources — because she wasn’t “affiliated with any newspaper, magazine, periodical, book, pamphlet, news service, wire service, news or feature syndicate, broadcast station or network, or cable television system.” The Obsidian Finance Group sued Cox in January for $10 million for writing several blog posts critical of the company and its co-founder, Kevin Padrick. Obsidian argued that the writing was defamatory. Cox represented herself in court.”
  • H&M;’s New Lingerie Models Are Computer-Generated [The Cut – NY Mag] – “The models fronting H&M;’s new holiday lingerie campaign are unreal, literally. Jezebel translated an article from Swedish newspaper Aftonbladet in which H&M; press officer Håcan Andersson confirms that their new lingerie-clad bodies are “completely virtual.” For H&M;’s website or catalogues, much of the store’s clothing is now shot on mannequins, which are then humanized via photo-editing software — which explains the eerily uniform pose now increasingly commonplace online.H&M; also shot real models for the campaign, but only to superimpose their heads on the standard body form. Aptly, H&M; calls them “facial models,” who are apparently aware of their abridged role in the finished catalogue shots.”
  • PS3: Delete Browser Cookies and Cache [Technipages] – Useful if iView is buggy on PS3 in Australia.
  • Swiss Govt: Downloading Movies and Music Will Stay Legal [TorrentFreak] – “One in three people in Switzerland download unauthorized music, movies and games from the Internet and since last year the government has been wondering what to do about it. This week their response was published and it was crystal clear. Not only will downloading for personal use stay completely legal, but the copyright holders won’t suffer because of it, since people eventually spend the money saved on entertainment products. In Switzerland, just as in dozens of other countries, the entertainment industries have been complaining about dramatic losses in revenue due to online piracy. In a response, the Swiss government has been conducting a study into the impact downloading has on society, and this week their findings were presented. […] The report states that around a third of Swiss citizens over 15 years old download pirated music, movies and games from the Internet. However, these people don’t spend less money as a result …”
  • Many Online Book Buyers First Shop Around in Stores [NYTimes.com] – “Bookstore owners everywhere have a lurking suspicion: that the customers who type into their smartphones while browsing in the store, and then leave, are planning to buy the books online later — probably at a steep discount from the bookstores’ archrival, Amazon.com. Now a survey has confirmed that the practice, known among booksellers as showrooming, is not a figment of their imaginations. According to the survey, conducted in October by the Codex Group, a book market research and consulting company, 24 percent of people who said they had bought books from an online retailer in the last month also said they had seen the book in a brick-and-mortar bookstore first. Thirty-nine percent of people who bought books from Amazon in the same period said they had looked at the book in a bookstore before buying it from Amazon, the survey said.”
  • Zynga Sets Offering Price at $8.50 to $10 a Share [NYTimes.com] – “Zynga set the price range for its initial public offering at $8.50 to $10 a share, a highly anticipated debut that could value the company at $7 billion. At the top end of that range, the company, a four-year-old online game maker, is on track to raise $1 billion, which would make it the largest United States-based Internet offering since Google in 2004. […] Zynga, unlike many of its peers, is churning out a profit, a crucial selling point as it starts its road show on Monday. It recorded earnings of $30.7 million for the first nine months of this year, on revenue of $828.9 million. The company, which makes the bulk of its money from the sale of virtual goods, is the top game maker on Facebook, with some 227 million monthly active users. Its latest franchise, Castleville, which started about two weeks ago, has already attracted about 20 million users on Facebook, according to AppData, a site that tracks online games.”
  • 9 In 10 Moms Are Facebook Friends With Their Kids [All Facebook] – “While 90 percent of mothers are friends with their children on Facebook, 46 percent of them restrict their kids’ access to their profiles, according to a study by the publisher of Parenting and Babytalk magazines. This percentage is significantly higher than what we’ve seen in a Kaplan survey of teens, about 65 percent of whom said they are Facebook friends with their parents. We wonder whether the moms have a more idealized view of things, but it’s possible that some of these mothers might have separate, made-up aliases for befriending their kids on Facebook. Meanwhile, other findings from the email survey of 1,146 mothers by The Parenting Group are: 33 percent of mothers allowed their children to create Facebook pages by age 12, despite the age limit of 13 set by the Children’s Online Privacy Protection Act and the social network’s own rules. 73 percent of moms who aren’t Facebook friends with their kids monitor their Facebook usage by accessing their pages as someone else.”
  • Facebook Extends Maximum Status Update 12-Fold [All Facebook] – “Facebook has extended the maximum length of status updates to 60,000 characters, 12 times what it used to be. Perhaps this move intends to offset the site’s recently announced plan to end support of RSS in the Notes application.The change might offer longer thoughts better visibility in the news feed than the old Notes had.  However, longer statuses don’t jibe with the ticker, which tends to clip posts after a period mark.”
  • PS3: Delete Browser Cookies and Cache [Technipages] – Useful if iView is buggy on PS3 in Australia.
  • Fail! Qantas red-faced after Twitter campaign backfires [Perth Now] – Social media #fail: “It probably seemed like a great idea in the marketing meeting. But a social media campaign in the midst of a bitter industrial battle spilling over to thousands of angry passengers has backfired for Qantas. The airline posted a seemingly innocent tweet this morning using the hashtag #qantasluxury asking for entries to a competition with suggestions for a dream in-flight experience: @QantasAirwaysTo enter tell us ‘What is your dream luxury inflight experience? (Be creative!) Answer must include #QantasLuxury. Little did they know just how “creative” – and angry – the responses would be as Twitter users seized the opportunity to have their say in their hundreds. While many of the tweets were sarcastic, most were from passengers unhappy with the state of the airline or who had experienced the disruption first-hand.  timwattsau#qantasluxury was being abandoned at Heathrow for 4 days in the snow with no customer support while trying to get home to 8mo pregnant wife!”

Old Spice Guy … versus Fabio?!?

Mustafa_Fabio

It has been just over a year since Isaiah Mustafa’s Old Spice Man character moved from traditional advertising spaces and conquered the internet with the fantastic rolling campaign of YouTube ‘reply’ videos. I am a huge fan of that 2010 campaign and think it’s still one of the best examples of a dusty brand embracing participatory culture completely and reaping the rewards. This week, the next iteration in that social media campaign has kicked off, with cultural manhood cliché Fabio attempting to wrestle away Mustafa’s Old Spice man crown. Mustafa accepted the challenge and now a ‘battle’ rages ‘Live at Internet Stadium’ with the two both replying to challenges and comments from participants online.

Commentators have already jumped on this as an example of advertising embracing transmedia storytelling in what seems a quite meaningful way. For example, Hypervocal comments:

We don’t know how this will all play out today, but the Old Spice Guy campaign has now transcended mere advertising into the realm of long form digital storytelling. It’s fairly incredible what Old Spice and W+K have established. We’re seeing a full-on social media duel unfold across Twitter and YouTube that doubles as a quasi-advertising campaign (except that nobody cares about the Old Spice connection, they care about the characters and story) — people are being called out directly on both platforms, dates and times for the duel were announced, and tweets and videos will surely be published in a real-time, but coordinated, environment later today.

I agree that this has transcended traditional advertising, but in doing so it asks to be judged in terms of storytelling, not just advertising. Now perhaps I’m not the right person to ‘get’ this duel; I’ve never found Fabio a convincing character and just don’t find him funny. (Nor it seems does the internet; his challenge has more ‘dislikes’ than likes, but Mustafa’s reply is almost entirely ‘liked’.) However, for me, as a narrative experience, the Old Spice campaign has jumped the shark. The ‘duel’ doesn’t appear to be over yet, and perhaps I’ll be won over, but for now both the manly men vying for the Old Spice crown seem burdened by their roles, not excited by it. Fabio is a weary icon at best, and Mustafa’s lines just aren’t as funny as last year.

Live_at_Internet_Stadium

Mano_A_Mano_in_El_Bano

Update: Surprising no one, the Old Spice guy (Mustafa) won the ‘duel’, but the pathway there, through numerous odd videos, was a bizarre one, even by internet standards. Just watch the final showdown video to see odd things really got:

OldSpice_Fabio_Winner

Update 2: YouTube have run the numbers, and the Old Spice Guy versus Fabio videos (over 100 of them) clocked up 22 million views in a week, with the viewing peaking with just over 5 million views in a single day.

OldSpice_Graph

Google+

Yes Google+ is the Googleplex’s latest foray into social networking, trying to explicitly tackle the same territory Facebook’s Social Graph, but sadly I don’t have time right now to write about it (I’ll wait until I actually have access, rather than the screenshots floating around). In the meantime, XKCD have a great summary:

googleplus

You could also read Google’s official announcement and commentary in the New York Times, the Guardian or from Steven Levy in Wired (and quite a few other places, too).

Twitter


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