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Social, Casual and Mobile Games Book Published!
Michele Willson and I are delighted to announce that our collection Social, Casual and Mobile Games: The Changing Gaming Landscape has been released by Bloomsbury Academic.
Here’s a quick blurb and the contents and contributors:
Social, casual and mobile games, played on devices such as smartphones, tablets, or PCs and accessed through online social networks, have become extremely popular, and are changing the ways in which games are designed, understood, and played. These games have sparked a revolution as more people from a broader demographic than ever play games, shifting the stereotype of gaming away from that of hardcore, dedicated play to that of activities that fit into everyday life.
Social, Casual and Mobile Games explores the rapidly changing gaming landscape and discusses the ludic, methodological, theoretical, economic, social and cultural challenges that these changes invoke. With chapters discussing locative games, the new freemium economic model, and gamer demographics, as well as close studies of specific games (including Candy Crush Saga, Angry Birds, and Ingress), this collection offers an insight into the changing nature of games and the impact that mobile media is having upon individuals and societies around the world.
Contents
1. Social networks, casual games and mobile devices: the shifting contexts of gamers and gaming / Tama Leaver and Michele Willson
Part I: The (New?) Gaming Landscape
2. Who are the casual gamers? Gender tropes and tokenism in game culture / Lina Eklund
3. Between aliens, hackers and birds: non-casual mobile games and casual game design / Brendan Keogh
4. Casual gaming: the changing role of the designer / Laureline Chiapello
5. Discussions with developers: F2Play and the changing landscape of games business development / Tom Phillips
Part II: Reasons to Play
6. The sociality of asynchronous gameplay: social network games, dead-time and family bonding / Kelly Boudreau and Mia Consalvo
7. Digital affection games: cultural lens and critical reflection / Lindsay Grace
8. Mobile games and ambient play / Larissa Hjorth and Ingrid Richardson
9. Affect and social value in freemium games / Fanny Ramirez
Part III: Locative Play
10. Riding in cars with strangers: a cross-cultural comparison of privacy and safety in Ingress / Stacy Blasiola, Miao Feng and Adrienne Massanari
11. Playful places: uncovering hidden heritage with Ingress / Erin Stark
12. Rewriting neighbourhoods: Zombies, Run! and the runner as rhetor / Jamie Henthorn
13. The de-gamification of Foursquare? / Rowan Wilken
Part IV: New Markets
14. Social games and game-based revenue models / Mark Balnaves and Gary Madden
15. Angry Birds as a social network market / Tama Leaver
16. From premium to freemium: the political economy of the app / David Nieborg
Part V. Cheating, Gambling and Addiction
17. Social casino apps and digital media practices: New paradigms of consumption / Cesar Albarran-Torres
18. Cheating in Candy Crush Saga / Marcus Carter and Staffan Bjork
Afterword
19. Reflections on the casual games market in a post-Gamergate world / Adrienne Shaw and Shira Chess
Michele and I would like to publicly thank all of our wonderful contributors, the folks at Bloomsbury, and Troy Innocent for the rather nifty cover image. For the book’s launch Bloomsbury are offering 40% off the normal price, which makes the eBook version actually affordable for humans, not just libraries! Details here: http://www.bloomsbury.com/us/social-casual-and-mobile-games-9781501310584/
The front material and first chapter can be read online here (PDF).
Finally, here are the very generous cover jacket reviews:
“This book is an exciting rogue’s gallery of authors, games and topics at the forefront of modern gaming. The inclusion of issues discussing not only recent developments in design, playfulness and the definition of who plays games, but also attending to the darker aspects of contemporary gaming cultures such as the transition to Freemiun, cheating and GamerGate is an important step in examining new pathways into games and gaming culture. Social, Casual and Mobile Games: The Changing Gaming Landscapedemonstrates through an impressive series of chapters how this genre of games needs to be taken seriously as a cultural marker of today’s players and the games they engage with.”
– Esther MacCallum-Stewart, Research Fellow, Digital Cultures Research Centre, University of the West of England, UK“Social, Casual and Mobile Games captures a wide array of scholarship from all corners of Game Studies. The authors explore, from a variety of empirical and theoretical perspectives, a rich tableau of games and players that often disappear from dominant narratives about what makes a game or a game player.”
– Casey O’Donnell, Associate Professor of Media and Information, Michigan State University, USA, and author of Developer’s Dilemma“This terrific and timely book is an invaluable guide to the profound ways in which gaming – in all its casual, mobile, and social glory – will never be the same again. Critical research for the rest of the (gaming) world has finally arrived.”
– Gerard Goggin, Professor of Media and Communications, The University of Sydney, Australia
Digital Culture Links: July 10th
Links, catching up, through to July 10th:
- What to Watch? AUDIENCE MOTIVATION IN A MULTI-SCREEN WORLD [Screen Australia: Research] – New report from Screen Australia (released June 2012) which investigates the viewing habits of audiences in Australia. The report is careful to highlight the ongoing impact of traditional methods and advertising, but focuses most significantly on social media users. The report characterises 35% of Australians over the age of 14 as ‘connectors’ who both enjoy screen culture and are frequent social media users, often using social media to discuss their favourite content. The reach of these online discussions, and impact on other viewers (including those who don’t use social media) is substantial and significant. [Read the full report.]
- Recruiting Via Facebook, LinkedIn, Twitter Continues To Grow [AllFacebook] – “A total of 92 percent of U.S. companies use social networks and social media to recruit talent, up from 78 percent five years ago, according to new research from recruitment platform Jobvite, which also found that although LinkedIn remains dominant in the sector, Facebook and Twitter continue to make inroads. Other findings in the 2012 annual Social Recruiting Survey from Jobvite: Two-thirds of companies now use Facebook for recruiting, while 54 percent use Twitter. LinkedIn continues to rule this category, at 93 percent.” [Infographic]
- Origin of the @reply – Digging through twitter’s history [Anarchogeek] – A quick overview of the social emergence of the @reply convention on Twitter.
- Some YouTube Partners Are Making Tens of Millions Of Dollars A Year [SFGate] – “Speaking at IGNITION West, Shishir Mehrotra, vice president of product management of YouTube, said the channels have increased engagement. Mehrotra also said TV creators are now running test shows on YouTube before running it on TV. “We are the world’s biggest focus group,” he said. Business Insider’s Matt Rosoff, who was leading the discussion, questioned whether or not we are going to see big time stars come out of YouTube anytime soon. Mehrotra answered, “hundreds of people are making 6 figures, some are making tens of millions of dollars.””
- Twitter ordered to hand over Occupy tweets [BBC News] – “A US court has ordered Twitter to release old messages and details about a user arrested during an Occupy Wall Street protest in New York. The micro-blogging firm contested the subpoena, saying the tweets were owned by users rather than the company. But a judge said defendant Malcolm Harris’ privacy would not be violated if the material was handed over. Earlier, the American Civil Liberties Union commended Twitter for defending free speech rights. “If you post a tweet, just like if you scream it out the window, there is no reasonable expectation of privacy,” Judge Matthew Sciarrino wrote in his decision. Nevertheless, the judge said he would personally review the information and would only release the relevant sections to prosecution and defence lawyers.”
- Facebook’s email switch prompts criticism by users [BBC News] – “Facebook is facing a backlash from users after replacing email addresses listed in members’ contacts with those provided by its @facebook.com system. The company said it had acted to make details “consistent” across its site. If Facebook’s email system takes off it could drive more traffic to the firm’s pages helping boost advertising sales. But some users have branded the move “annoying” and “lame” and publicised instructions on how to display original addresses instead of the Facebook ones.” And here’s a guide on Forbes showing how to change your Facebook email address back if you’d prefer.
- Gamers get adults-only R18+ classification [The Age] – Finally! “An adults-only computer game rating category will at last become a reality with legislation passing federal parliament yesterday. The new law fulfils the Commonwealth’s part of a deal with states and territories to include an R18+ rating in the games classification system. “These are important reforms over 10 years in the making,” Home Affairs Minister Jason Clare said in a statement yesterday. “The R18+ category will inform consumers, parents and retailers about which games are not suitable for minors to play and will prevent minors from purchasing unsuitable material. […] Previously, the highest rating for computer games has been MA15+ meaning overseas adult-only games are usually banned here or given a lower classification allowing children to obtain them.
The new laws bring computer games in line with the classification system for films and other material and make Australia more consistent with international standards.”
Digital Culture Links: March 16th through March 22nd
Links for March 16th through March 22nd:
- The Hunger Games Game [CollegeHumor Video] – A parody video from College Humor, turning The Hunger Games into a tween-girl fantasy boardgame focusing on the love-triangle, to great comic effect. On some level, though, this is also a pretty decent critique of the way a film which and certain elements of the fandom around it miss the core critique of authority and a media culture, reducing it to a vapid romance tale.
- Dragon Tattoo Has Unique DVD Design – Sony’s DVD release of The Girl with the Dragon Tattoo has confused some people because it’s designed to look like a ripped copy and, sporting letters which look like they’re written in felt-tip pen on a DVD-R. Confusing messages you’re sending there, Sony!
- Twitter turns six [Twitter Blog] – On the sixth anniversary of Twitter’s launch, the service has reached 140 million users, with 340 million tweets made daily. That said, since most active users seem to tweet a lot more than 3 times a day, a significant proportion of users don’t actually seem to tweet much.
- Game sales surpassed video in UK, says report [BBC News] – “Sales of computer games in the UK have surpassed those of videos for the first time, new figures suggest. The Electronic Retailers Association (ERA) said sales of £1.93bn in 2011 made the gaming industry the country’s biggest entertainment sector. By contrast, sales of DVDs and other video formats totalled £1.80bn, while music pulled in £1.07bn.”
- Will The Real Mitt Romney Please Stand Up (feat. Eminem) – YouTube – Clever political mashup video in search of the ‘real’ Mitt Romney featuring Romney and Obama in the style of Eninem’s Slim Shady.
- Rob Reid: The $8 billion iPod | Video on TED.com – Fantastic TED parody explanation of the logic behind copyright lawsuits and litigation: copyright maths. From TED: “Comic author Rob Reid unveils Copyright Math (TM), a remarkable new field of study based on actual numbers from entertainment industry lawyers and lobbyists. Rob Reid is a humor author and the founder of the company that created the music subscription service Rhapsody”
Digital Culture Links: October 31st through November 4th
Links for October 31st through November 4th:
- Anonymous online comments [The Age] – “Online news readers should be forced to reveal their identity when commenting on a story, a parliamentarian has argued while complaining about West Australian’s poor online behaviour. WA Labor MP Andrew Waddell called on news websites, including this one, to publish readers’ names with their post. “It has become an unfortunate fact that there is a group of cowards who, hiding behind the veil of anonymity, abuse their right to free speech to perpetuate lies, abuse others, commit hate crimes, libel others and behave in an unacceptable manner,” Mr Waddell told parliament yesterday. “It is often possible to post a comment on a very public site without there being any need to provide real validated identification. This gives … courage to those who may not otherwise be willing to stand behind their comments and face the consequences of their opinions. “A vibrant society has a healthy ongoing political debate … [but] vicious, nasty, anonymous trolls have no place in that debate.”
- Man jailed for posting sex images of ex-partner online [BBC News] – “”A Nottingham man who posted sexual images of his former girlfriend online as he stalked her via social networking sites has been jailed for four months. Shane Webber, 23, of Hodgkin Close in Clifton, sent photographs and personal details about Ruth Jeffery, 22, to her family and strangers. Webber admitted one count of harassment at an earlier hearing at Southampton Magistrates’ Court. Miss Jeffery said she was devastated by Webber’s actions. Outside court she said even if Webber had received the maximum jail sentence magistrates could impose – six months – it would not have made up for the hurt she had been caused. She said: “I am extremely pleased with the outcome. The maximum sentence in a magistrates’ court will never make up for the hurt he had put me through but I am pleased I can now put it behind me.”
- Q&A: Felicia Day, from ‘The Guild’ to ‘Dragon Age’ [latimes.com] – “Playing” Felicia Day: “And when Electric Arts [makers of Dragon Age] called, that was the first call in years that was really like, “Oh!” They asked, “What would you like to do?” and I said, “What properties do you have?” And when Dragon Age came up I was, like, “Yes!” Because when am I ever going to be able to be in a medieval world as an actor? Probably never. So I’ll help create it myself. This will be the first time that a video game property is a Web series; and the elf is an actual playable character. So my character will be a DLC [downloadable content] piece; if people own Dragon Age II, they’ll be able to purchase an extension pack and play with my character. It’s full motion capture with me, full facial capture, full vocal acting. It’s pretty much the coolest thing I could ever imagine: Not only am I in a game, but it’s as a character I created.”
- Angry Birds smashes half a billion downloads! [YouTube] – Cute little video with statistics about Angry Birds including the big one: half a billion downloads so far. That’s an awful lot! (Personally, I can account for 5 of those – 3 on Android, 2 on the iPad!)
- Plagiarism [Common Craft] – Basic but very accessible and useful video explaining plagiarism: “While Plagiarism can be intentional, it is more often caused by misunderstanding. Avoiding it means understanding the role of intellectual property and what makes plagiarism wrong. This video teaches: Why giving credit to others is necessary; A definition of plagiarism; Steps to avoiding plagiarism; Types of ideas and media that can be plagiarized”
- BBC News – Man jailed for posting sex images of ex-partner online – “A Nottingham man who posted sexual images of his former girlfriend online as he stalked her via social networking sites has been jailed for four months. Shane Webber, 23, of Hodgkin Close in Clifton, sent photographs and personal details about Ruth Jeffery, 22, to her family and strangers. Webber admitted one count of harassment at an earlier hearing at Southampton Magistrates’ Court. Miss Jeffery said she was devastated by Webber’s actions. Outside court she said even if Webber had received the maximum jail sentence magistrates could impose – six months – it would not have made up for the hurt she had been caused. She said: “I am extremely pleased with the outcome. The maximum sentence in a magistrates’ court will never make up for the hurt he had put me through but I am pleased I can now put it behind me.”
- Angry Birds developer Rovio to open stores in China [BBC News] – Angry Birds maker Rovio has announced plans to open stores in China within 12 months. Unofficial merchandise connected to the videogame has already proved popular in the country. The company’s chief marketing officer, Peter Vesterbacka, made the announcement at the Techcrunch conference in Beijing. He said he was targeting $100m (£62m) in sales from the shops in their first year of operation. “On the physical side, we don’t have a lot of our officially licensed products out here, so we have ourselves to blame,” he told the conference. Mr Vesterbacka said he had been to China many times “checking out the Angry Birds’ presence”. He told delegates he was unhappy with the quality of the unofficial products, but had also gained “a lot of inspiration from the copyists”. The comment drew laughter from the audience.”
- Qantas’ Social Media Response Rapped For Bad Service [The Age] – “Qantas has been criticised for its mechanical, impersonal social media response to the grounding of its fleet and the ensuing customer chaos. The announcement sparked a torrent of posts on Twitter, with independent social media analyst Thomas Tudehope noting that, at its peak, “Alan Joyce”, “Qantas” and “Anthony Albanese” were all trending worldwide – indicating in excess of a thousand tweets per minute. “This is particularly remarkable given that Australia only has an estimated 2 million Twitter accounts compared to a global audience pushing towards 250 million accounts,” Tudehope said. […] Several Twitter accounts have sprung up lampooning Qantas and its CEO, Alan Joyce, including @AlanJoyceCEO and @Qantas_VH_OQA.”
Digital Australia 12: A Snapshot of Australian Gamers
Bond University and iGEA (Interactive Games & Entertainment Association) have released their Digital Australia 2012 (DA12) report based on a representative sample of Australians (1252 Australian households with 3533 people in them) further demonstrates that gamers are neither outsiders, anti-social, nor all men (almost half aren’t). Some key findings:
- Females make up 47% of the total game population, up from 46% in 2008.
- The average age of video game players in Australia is 32 years, up from 30 in 2008.
- 75% of gamers in Australia are aged 18 years or older.
- 94% aged 6 to 15 years compared with 43% of those aged 51 or older play video games.
- The average adult gamer has been playing video games for 12 years, 26% have been playing for more than 20.
- Nearly 1 in 5 gamers play social network games and 1 in 10 massively multiplayer games.
- Playing habits are moderate with 59% playing for up to an hour at one time and only 3% playing for five or more hours in one sitting.
- Of parents who play games, 88% play with their children, up from 80% in 2008.
- 90% of parents who play computer games themselves use them to help educate their children, up from 75% in 2008
- 79% of parents say an adult makes the purchase when games are purchased for their children.
Digital Culture Links: September 21st 2011
Links for September 7th 2011 through September 21st 2011:
- Game over for Japanese teens as grey gamblers take prime slot at arcades [News.com.au] – “The country which gave the world classic arcade games such as “Space Invaders” and “PacMan” is facing a demographic crisis, with a dwindling birth rate and ever-swelling numbers of elderly people. So Japan’s amusement arcades, once an exclusive resort of youth, are increasingly becoming the abode of the old, The (London) Times said today. According to the Hello Taito game centre in the Tokyo suburb of Kameari, as many as 90 per cent of its weekday visitors are over 60 years old. In an effort to encourage elderly customers, the company is making concerted efforts to appeal to this unfamiliar demographic. Metal stools have been replaced by benches covered with old-fashioned tatami mats. Seaweed tea, popular among retired people, is provided free, as well as blankets and reading glasses. Even the deafening noises emitted by the arcade machines have been turned down to a minimum out of consideration for geriatric sensibilities.”
- Ctrl-Z new media philosophy – New broadly-themed and inclusive academic journal looking for submissions under the broad umbrella of “New Media Philosophy”.
- Harried, underpaid staff plan to flee the sector [The Australian] – *sigh* “Two in five academics under the age of 30 plan to leave Australian higher education within the next five to 10 years because of high levels of dissatisfaction caused by lack of job security, poor pay and mountains of paperwork and red tape. And for those aged between 30 and 40, the figure is one in three. Dissatisfaction and insecurity are so rife among casual and sessional staff that a new report for the Department of Education, Employment and Workplace Relations estimates that close to half the academic workforce will retire, move to an overseas university or leave higher education altogether within the next decade.”
- Online gamers crack AIDS enzyme puzzle [The Age] – Collaborative online gamers manage to crack a crucial enzyme which is key to combating HIV. This is tangible evidence of collective intelligence of game players when usefully directed and harnessed.
- danah boyd | apophenia » Guilt Through Algorithmic Association – How algorithms can make someone look guilty or attached to something, even if it’s only other searchers making that connection: “You’re a 16-year-old Muslim kid in America. Say your name is Mohammad Abdullah. Your schoolmates are convinced that you’re a terrorist. They keep typing in Google queries likes “is Mohammad Abdullah a terrorist?” and “Mohammad Abdullah al Qaeda.” Google’s search engine learns. All of a sudden, auto-complete starts suggesting terms like “Al Qaeda” as the next term in relation to your name. You know that colleges are looking up your name and you’re afraid of the impression that they might get based on that auto-complete. You are already getting hostile comments in your hometown, a decidedly anti-Muslim environment. You know that you have nothing to do with Al Qaeda, but Google gives the impression that you do. And people are drawing that conclusion. You write to Google but nothing comes of it. What do you do? This is guilt through algorithmic association.”
- Marilyn Monroe, Grace Kelly and Marlene Dietrich join Charlize Theron in new Dior J’Adore advert [Mail Online] – Marilyn Monroe, Grace Kelly and Marlene Dietrich all posthumously join Charlize Theron in a new perfume advertisement thanks to the plasticity of computer generated imagery.
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