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Lost (without Twitter)
There were more than 400,000 tweets during the Lost season finale; I didn’t make any of them, or read any of them in real-time, but not for a lack of interest. Rather, as I write this post (on Tuesday, 25 May) Australia has still not screened the Lost finale; it’s scheduled for Wednesday night on Seven. While Seven have reduced the delay between US screenings and Australian broadcast times, as was noted in yesterday’s links, the finale was simulcast live in the UK, Italy, Spain, Portugal, Israel, Turkey, and Canada but that was not the case down under. To add insult to injury, Seven couched this decision as service to Australian Lost fans:
Channel Seven will not screen the 2½-hour finale until 8.30pm Wednesday. A spokeswoman for the station said a Monday afternoon simulcast was considered, but it was felt fans would find the show more easily in its current timeslot – although the finale has been upgraded from digital channel 7TWO to Seven. […] ‘Ridiculous,” says comedian Wil Anderson, a Lost die-hard. ”If I was going to watch it on Wednesday, I could not go on the internet at all for two days. I will definitely have watched it by Wednesday.”
Better to have said nothing, or spoken plainly that they’ve decided the ratings boost from the Lost finale would be insufficient to justify tinkering with their Monday line-up, but to have Seven claim that the delay is to make things easier for Lost fans in Australia is really pretty offensive.
On the 400,000+ tweets made during the Lost finale by those who could see it live:
“And that is a conservative estimate,” said Mark Ghuneim, chief executive [of WiredSet]. That beat the show’s average of 27,000 tweets during the season, but was still a smaller volume overall than an event like the Oscars, said Mr. Ghuneim. “We tracked about 780,000 tweets during the Oscars,” Mr. Ghuneim said. “But it’s still an impressive number.” In addition, he said, tweets about the show peaked during commercials. “Instead of running to the fridge during commercial breaks, people were running to their laptops and phones,” he said.
From those comments, Twitter is a boon to commercial television: a social media tool which encourages real-time viewing, which actually justifies the ad breaks as times to reflect, comment and connect with other fans (with the ads still blaring away rather than risk missing the opening of next act), rather than skipping the commercials altogether. For so many Lost fans, that sense of shared viewing made the finale much more meaningful event television, whether you loved it, or hated it. Spreading that conversation across North America and sizable chunk of Europe made it even richer, but those riches were denied Australians. What Seven fails to understand, is that a delay of just over two days may as well be two decades; most people I know in Australia have already seen Lost via means which aren’t legal, be that a peer to peer download, or circumventing the geographic restrictions for an online replay-service like Hulu. Lost succeeded admirably in creating dedicated fans across the web; Seven succeeded admirably in forcing them to look elsewhere.
Perhaps the greatest irony, and the surest sign that Seven doesn’t understand social media, is the fact that there will be a “Live Blog” on the official Seven Lost pages on Wednesday night. On the web, live means live globally, not live in an arbitrary national sales region bounded by water. Besides which, I live in Perth, on the west coast of Australia, and the live blog wouldn’t even be live here anyway; were I watching Lost in Australia, it’d still be one giant spoiler thanks to Perth being 2-hours behind the East coast.
I’ve written about the tyranny of digital distance before which, in a nut-shell, occurs when the real-time nature of digital information sharing isn’t fulfilled due to historical, political and commercial boundaries which were largely established before the internet, before the web. Not being able to participate in the Lost finale’s global commentary is a poignant example of the tyranny of digital distance in action, and has done nothing for my relationship with commercial broadcasting in Australia. In an era where the immediacy and real-time nature of commentary can add so much to the shared viewing experience, the boundaries which prevent that fan experience can be all the more disappointing and distancing.
For the record: I’ve now seen the finale, and I loved it.
Digital Culture Links: May 24th 2010
Largely Lost-centric links for May 24th 2010:
- Lost Finale: What the Web Wasn’t Made For [Mashable] – Why I’ll be off most social media today: “Those two wonderful facets of the web — on-demand viewing and instant communication between fans — tonight become a double-edged sword. The Lost Finale will be shown at 9pm ET on the East Coast, and 9pm PT on the West Coast. These time zone delays are the antithesis of what the web is about: Instant communication. The web is the perfect platform for the spread of breaking news, rumor, and those facts that corporations and politicians would rather keep quiet. In short: blogs, Facebook and Twitter make the spread of information immediate. But the web doesn’t understand the concept of the “spoiler”: The kind of information you’d like to avoid until a specific date or time. A TV blog can’t set its RSS feeds to be delivered later to the West Coast than the East. A Facebook update doesn’t get held back until you’ve watched the finale on your DVR. Your phone doesn’t know to block all Lost-related Tweets until you’ve watched the final episode.”
- Final episode Lost in transmission [WA Today] – Australian broadcasting is indeed, Lost, but not in a good way: “AT 2PM AEST today the final episode of supernatural drama Lost will be broadcast simultaneously in eight countries. Fans in the US, Canada, Britain, Italy, Spain, Portugal, Israel and Turkey will sit down as one to discover how the big questions in one of television’s most diabolically complicated shows are resolved. The international simulcast aims to stave off piracy, while attracting viewers worldwide before spoilers hit the web. But not in Australia. Channel Seven will not screen the 2½-hour finale until 8.30pm Wednesday. […] ‘Ridiculous,” says comedian Wil Anderson, a Lost die-hard. ”If I was going to watch it on Wednesday, I could not go on the internet at all for two days. I will definitely have watched it by Wednesday.” Many Australian Lost fans have left free-to-air television for an alternate viewing reality, downloading, to join in discussions online…”
- Ahead of ‘Lost’ Finale, Fans Shut Off Virtual Hints [NYTimes.com] – “Erin Farley has her plans for Sunday all laid out. Two hours before the last episode of “Lost” is broadcast three time zones away, she will shut down her home Internet connection. TweetDeck? Off. Facebook? Off. Her cellphone? Stashed out of reach. “I’ll turn off the whole Internet just to avoid having anything spoiled,” said Ms. Farley, a 31-year-old freelance writer in Portland, Ore. “I don’t want to ruin the surprise.” The Internet in general, and social media like Twitter in particular, can be a minefield for those who are trying to keep themselves in the dark about an event or show so they can enjoy it later. When the Olympics and Grammy Awards are time-delayed, for example, armchair critics chattering about the wins and losses online can destroy the suspense in an instant. […] people who don’t live on the East Coast, where Lost is shown first, are especially at risk for online spoilers. Overseas fans may have to wait days for a local broadcast – several years in Internet time”
- Lost bows out – after 121 baffling episodes – with 5am TV simulcast to beat plot spoilers [Television & radio | The Guardian] – Closer to non-sporting global television events: “Early on Monday morning [UK time] , millions of Lost fans will be hoping that the mysteries of the US drama’s fictional island accumulated over five years are finally revealed when the show closes in a unique broadcasting event. The finale will be simulcast on ABC in the US and by seven broadcasters around the world. Lost fans in the UK will be switching on Sky1 at 5am on Monday for the two-and-a-half-hour climax to six series, and 121 episodes, of baffling TV. Fans in Italy, Spain, Portugal, Israel, Turkey, Canada, as well as the UK, will see the show at the same time it is aired by ABC on America’s west coast. The time lag between broadcast in America and in the UK used to be six months or more, but has been narrowing for the most popular imports to counter DVD piracy and illegal downloads. Sky1 has been broadcasting this year’s final series of Lost on Friday nights — five days after its US Sunday evening premiere on ABC.”
- LOST re-enacted by Cats in 1 minute.
- Fan-made Lost Finale Trailer
- Facebook, MySpace Confront Privacy Loophole [WSJ.com] – “Facebook, MySpace and several other social-networking sites have been sending data to advertising companies that could be used to find consumers’ names and other personal details, despite promises they don’t share such information without consent. The practice, which most of the companies defended, sends user names or ID numbers tied to personal profiles being viewed when users click on ads. After questions were raised by The Wall Street Journal, Facebook and MySpace moved to make changes. By Thursday morning Facebook had rewritten some of the offending computer code. Advertising companies are receiving information that could be used to look up individual profiles, which, depending on the site and the information a user has made public, include such things as a person’s real name, age, hometown and occupation.” [Also see Benjamin Edelman’s analysis.]
- PAC-MAN rules! [Official Google Blog] – After their first interactive logo, celebrating Pac-Man’s 30th birthday, Google makes their homage game available permanently: “We’ve been overwhelmed — but not surprised 🙂 — by the success of our 30th anniversary PAC-MAN doodle. Due to popular demand, we’re making the game permanently available at www.google.com/pacman. Thanks to NAMCO for helping to make this wonderful collaboration happen. Enjoy!”
- Watching for Iron Sky [The Chutry Experiment ] – Useful introduction to the crowd-sourced film Iron Sky (coming some time 2011) for Web 207.
Digital Culture Links: May 10th 2010
Links for May 7th 2010 through May 10th 2010:
- An Early Look At Twitter Annotations Or, “Twannotations” [TechCrunch] – Twitter are adding annotations, or twannotataions, in the near future; it’ll let specific ‘things’ be identified. It’s a bit like turning Twitter into a semantic communication tool. Richard Giles asks if this will make Twitter (a privately owned) internet protocol be default, but either way annotations should make Twitter even more of a cultural barometer.
- The Tell-All Generation Learns When Not To, at Least Online [NYTimes.com] – Privacy concerns online cross all generational barrier, despite the myth of the millennial mindset: “The conventional wisdom suggests that everyone under 30 is comfortable revealing every facet of their lives online, from their favorite pizza to most frequent sexual partners. But many members of the tell-all generation are rethinking what it means to live out loud. While participation in social networks is still strong, a survey released last month by the University of California, Berkeley, found that more than half the young adults questioned had become more concerned about privacy than they were five years ago — mirroring the number of people their parent’s age or older with that worry. They are more diligent than older adults, however, in trying to protect themselves.”
- Facebook’s Gone Rogue; It’s Time for an Open Alternative [Wired.com] – Ryan Singel takes Facebook to task for the continual failings in respecting user privacy both in terms of their architecture (so many things simply can’t be turned off now) and their policies (basically, screwing with privacy one step at a time, while using a raft of lawyers to ensure it’s not illegal … but maybe unethical). Singel argues that everything Facebook currently provides could be achieved by a series of open tools and protocols which provide real and clear choices about what we do and don’t share with the world. Singel argues we need to make these choices now because Facebook, for many, has almost become our online identity.
- Zuckerberg’s Law of Information Sharing [NYTimes.com] – From November 6, 2008: “On stage at the Web 2.0 Summit on Thursday, Mark Zuckerberg, the chief executive of Facebook, was cheerfully unruffled. Mr. Zuckerberg pinned his optimism on a change in behavior among Internet users: that they are ever more willing to tell others what they are doing, who their friends are, and even what they look like as they crawl home from the fraternity party. “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. “That means that people are using Facebook, and the applications and the ecosystem, more and more.” Call it Zuckerberg’s Law.” The great thing about controlling the privacy settings for more than 400 million people, is it’s pretty easy to change things so more and more and their information is shared … even if many users don’t understand how and don’t think this is what they signed up for!
- The Evolution of Privacy on Facebook [mattmckeon.com] – A really useful inforgraphic by Matt McKeon which demonstrates five stages of Facebook’s default settings and how much information is public by default at each stage (short version: 2005 – not much; 2010 – almost everything!)
- Most pirates say they’d pay for legal downloads [News.com.au] – Peer-topeer sharers want legal options in Australia: “Most people who illegally download movies, music and TV shows would pay for them if there was a cheap and legal service as convenient as file-sharing tools like BitTorrent. That’s the finding of the most comprehensive look yet at people who illegally download TV shows, movies and music in Australia, conducted by news.com.au and market research firm CoreData. The survey canvassed the attitudes of more than 7000 people who admitted to streaming or downloading media from illegitimate sources in the past 12 months. It found accessibility was as much or more of a motivator than money for those who illegally download media using services like BitTorrent. More respondents said they turned to illegal downloads because they were convenient than because they were free … [More results here.]
- What Happens When You Deactivate Your Facebook Account [Read Write Web] – Facebook is a big part of millions and millions of peoples’ lives, but what happens when you pull the plug? Last night I met a man who walked to the edge of the cliff and nearly deactivated his Facebook account. He took a screenshot of what he saw after clicking the “deactivate my account” link on his account page – and it is pretty far-out. That man considered quitting Facebook because it was having an adverse emotional impact on him and I’ll spare him and his contacts from posting the screenshot he shared with me. I have posted below though a shot of the screen I saw when I clicked that button myself. Check it out. I bet you haven’t seen this screen before, have you? […] Can you believe that? How incredibly manipulative! And what claims to make. Facebook has undoubtedly made it easier to keep in touch with people than almost any other technology on the planet, but to say that leaving Facebook means your friends “will no longer be able to keep in touch with you” is just wrong.”
Digital Culture Links: January 27th 2010
Links for January 27th 2010:
- Terms of (Ab)Use: US and UK Consumers Dance to Different iTunes [Electronic Frontier Foundation] – Further illustration of the insanity of different national licensing agreements: “For example, as with many TOS agreements, the iTunes U.S. Terms purport to allow Apple to terminate any part of the service, including access to any music or other content available through iTunes, at any time without warning. The U.K. Terms step back from that extreme position. In particular, the U.K. Terms do not allow Apple to affect a user’s access to content already purchased. Furthermore, before terminating a user’s access to iTunes, the U.K. Terms require there at least be “strong grounds,” rather than mere “suspicion,” to believe the user has violated the agreement, and also obligates iTunes to provide notice of any planned modification, suspension, or termination to the extent possible. In other words, the U.K. Terms provide customers at least some guidance as to the grounds for termination, rather than leave them to worry their access to iTunes can be terminated at any moment for any reason.”
- Australia Set to Introduce Internet Filter that Could Block Access to Thousands of Anime, Comics, Gaming (ACG) and Slash Fan Sites by Mark McLelland, University of Wollongong [Guest Post: Confessions of an Aca-Fan] – Guest post by Mark McLelland looking at the implications of the Australian government’s forthcoming ISP-level internet filtering legislation on slash, anime, manga sites and thus fans in Australia. Outlook: poor.
- After Three Months, Only 35 Subscriptions for Newsday’s Web Site [The New York Observer] – So, how’s that paywall going? “In late October, Newsday, the Long Island daily that the Dolans bought for $650 million, put its web site, newsday.com, behind a pay wall. The paper was one of the first non-business newspapers to take the plunge by putting up a pay wall, so in media circles it has been followed with interest. Could its fate be a sign of what others, including The New York Times, might expect? So, three months later, how many people have signed up to pay $5 a week, or $260 a year, to get unfettered access to newsday.com? The answer: 35 people. As in fewer than three dozen. As in a decent-sized elementary-school class. That astoundingly low figure was revealed in a newsroom-wide meeting last week by publisher Terry Jimenez when a reporter asked how many people had signed up for the site. Mr. Jimenez didn’t know the number off the top of his head, so he asked a deputy sitting near him. He replied 35.”
- Google Doodle For Australia Day Missing Aboriginal Flag [SMH] – “An Australia Day artwork by student Jessie Du will be viewed by millions on Google’s home page today but one feature of her original design is conspicuously absent – the Aboriginal flag. Jessie’s Australia-themed version of the Google logo beat thousands of other entrants in the search giant’s Doodle 4 Google competition […] Jessie, 11, is a student at Rydalmere East Public School. Her entry fashioned the letters in Google’s logo out of native Australian animals, such as the kangaroo, koala and emu. The central “o” in the original design was the Aboriginal flag but this has been edited out of the final version that adorns Google’s home page today. The discrepancy caused much consternation on Twitter, but a Google spokeswoman explained that the editing of Jessie’s design was due to a copyright dispute. The designer of the flag, Harold Thomas, who owns the copyright to the flag, refused to give Google permission to reproduce the design on its website…”
- Stop pining for life on Pandora and come back to planet Earth [Telegraph] – Conservative London Mayor Boris Johnson on Avatar: “It is a feature of powerful military empires that they like to romanticise their victims and luxuriate guiltily in the pathos of their suffering. Think of the Roman crowds pleading for the lives of captured barbarians in the amphitheatre.[…] And I can’t believe that many of these gloomy post-Avatar Westerners, when they really think about it, would want to up sticks to Pandora and take part in Na’vi society, with its obstinate illiteracy, undemocratic adherence to a monarchy based on male primogeniture and complete absence of restaurants. The final irony, of course, is that this entrancing vision of prelapsarian innocence is the product of the most ruthless and sophisticated money-machine the world has ever seen. With a budget of $237 million and with takings already at £1 billion, this exquisite capitalist guilt trip represents one of the great triumphs of capitalism.”
Digital Culture Links: January 24th 2010
Links for January 24th 2010:
- What Does China Censor Online? [Information Is Beautiful] – Provocative infographic illustrating some of what China blocks online.
- The Director of Downfall Speaks Out on All Those Angry YouTube Hitlers [Vulture – New York Magazine] – “When the Conan-Leno debacle began, two things were certain: One, it would change the face of late night, and two, someone would apply it to the Downfall Hitler meme. When Oliver Hirschbiegel staged the famous bunker scene in his 2004 movie, with Bruno Ganz as Hitler, he wasn’t expecting it to be appropriated for comedy; a dramatic recreation of Hitler’s last stand is not exactly a laugh-out-loud subject. And yet the German filmmaker is pleased, nay, thrilled that YouTube enthusiasts have taken it upon themselves to reinterpret it to address anything from Hillary Clinton’s loss to the Taylor Swift-Kanye West feud. “Someone sends me the links every time there’s a new one,” says the director …”
- Phone texting ‘helps pupils to spell’ [BBC News] – “Children who regularly use the abbreviated language of text messages are actually improving their ability to spell correctly, research suggests. A study of eight- to 12-year-olds found that rather than damaging reading and writing, “text speak” is associated with strong literacy skills. Researchers say text language uses word play and requires an awareness of how sounds relate to written English. This link between texting and literacy has proved a surprise, say researchers. These latest findings of an ongoing study at the University of Coventry contradict any expectation that prolonged exposure to texting will erode a child’s ability to spell.”
- Serial Boxes [Just TV] – A draft of Jason Mittell’s “Serial Boxes: The Cultural Values of Long-Form American Television” essay which gives a very clear account of the different ways viewers engage with television, especially long-form serial television, in light of the shifts from live viewing as the only (or primary) choice to a market where box-set DVDs and the like encourage quite different modes of reception. Mittell also looks at the ‘re-watch’ projects and notes why they usually fail to sustain their initial enthusiasm and momentum.
- Facebook sites inciting anti-Indian sentiment continue to flourish [The SMH] – “Facebook sites inciting anti-Indian sentiment continue to flourish despite protests from Indians in Australia. Groups such as I think Indian People Should Wear Deodorant, Stop Whinging Indians, and Australia: Indians, You Have a Right to Leave, have not been removed. Gautam Gupta, secretary of the Federation of Indian Students, said: “These sites must be shut down but, on the other hand, we must keep track of these hate groups being formed. They can be online or offline. When they’re offline we call them gangs. These are essentially online gangs.” More than half a dozen Australian groups that are specifically anti-Indian are still active on Facebook. On top of that, there are many broadly racist groups, including F— Off – We’re Full and Speak English or Piss Off!!!, which has 54,000 members and is growing at a rate of about 2000 people a week. “I don’t think it’s just a Facebook problem – it’s a social problem, a problem in the society,” Mr Gupta said.”
Digital Culture Links: December 2nd 2009
Links for November 27th 2009 through December 2nd 2009:
- Seven’s FlashForward “leaked” to US [TV Tonight] – “Monday night’s episode of FlashForward was the last for the year on Seven, and screened before the US which took a broadcast break for Thanksgiving. That resulted in the episode being uploaded as a torrent and now “leaked” to America. The Hollywood Reporter notes that “Australians don’t care about our guilt-tinged empire-expanding holiday traditions and didn’t take a break. Whether the US-Aussie FlashForward schedule being jolted out-of-sync will result in future episodes also being leaked isn’t known.” Presumably the episode will be downloaded across the US complete with a Channel 7 watermark. It’s all rather ironic given Disney / ABC went to great lengths to make sure Aussie media didn’t reveal information on the series in the lead-up to the premiere, insisting they attend a cinema screening and sign confidentiality clauses.” (US viewers, welcome to the other side of the tyranny of digital distance!)
- The hits on iView [TV Tonight] – “Four Corners, United States of Tara, Good Game, Doctor Who, The Chaser’s War on Everything and Media Watch are the most popular titles on the ABC’s iView platform. The online catch-up service has been operating since July 2008. Since April this year there have been 6.2 million views of programs with an annual monthly average of 610,000 visits, up by 140% compared to last year. It averages 206,000 visitors per month, up by 60% compared to last year. In October 2009, ABC iView recorded its highest ever number of visitors and visits. 286,000 visitors and 1.054 million visits to ABC iView.” (Finally, streaming timeshifted TV is making solid inroads in Australia.)
- Moviegoers 2010 available for download [Marketing Strategy for Entertainment and Brand Clients – Stradella Road] – “Why does movie studio tracking and research so often surprise and disappoint us? The answer experienced movie marketers gave us in private conversations was this: We still don’t know our customers/audience as well as we should.
Where do moviegoers really spend their time? What are the social dynamics of the decision-making process? How do we synthesize the sea changes taking place with digital technologies in order to reach the right audience with the right message at the right time in the right place? We designed the Moviegoers 2010 research study to answer these questions […]
• Moviegoers spend more time each week online (19.8 hours) than they do watching TV (14.3 hours)
• 52% of moviegoers have digital video recorders (61% of the 30-39 demo) and, of those consumers, 71% fast-forward to skip commercials.
[Download the full report – PDF] - Westfield Facebook application draws fire [mUmBRELLA] – Westfield has drawn criticism over a Facebook application that may be in breach of the social networking site’s terms and conditions, despite the two companies collaborating to develop it. The application updates a user’s status with a Westfield-branded message to promote its Gift Card. It requires the user to opt in so that their status is updated to “All I Want for Christmas is a Westfield Gift Card”, with extra copy stating that the user has now gone into the draw to win a $10,000 gift card. […] But the promotion has also attracted a backlash from other users, complaining that the promotion is taking over the social networking site as friends’ status updates that feature the Westfield branding, clutter their screens. Facebook groups have also been created in opposition to it. One group, known as If All You Want For Christmas Is A Westfield Gift Card, I Don’t Want To Know, currently has over 3,300 fans.” (Spam as a Facebook App … great marketing!)
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