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Digital Culture Links: December 2nd 2009
Links for November 27th 2009 through December 2nd 2009:
- Seven’s FlashForward “leaked” to US [TV Tonight] – “Monday night’s episode of FlashForward was the last for the year on Seven, and screened before the US which took a broadcast break for Thanksgiving. That resulted in the episode being uploaded as a torrent and now “leaked” to America. The Hollywood Reporter notes that “Australians don’t care about our guilt-tinged empire-expanding holiday traditions and didn’t take a break. Whether the US-Aussie FlashForward schedule being jolted out-of-sync will result in future episodes also being leaked isn’t known.” Presumably the episode will be downloaded across the US complete with a Channel 7 watermark. It’s all rather ironic given Disney / ABC went to great lengths to make sure Aussie media didn’t reveal information on the series in the lead-up to the premiere, insisting they attend a cinema screening and sign confidentiality clauses.” (US viewers, welcome to the other side of the tyranny of digital distance!)
- The hits on iView [TV Tonight] – “Four Corners, United States of Tara, Good Game, Doctor Who, The Chaser’s War on Everything and Media Watch are the most popular titles on the ABC’s iView platform. The online catch-up service has been operating since July 2008. Since April this year there have been 6.2 million views of programs with an annual monthly average of 610,000 visits, up by 140% compared to last year. It averages 206,000 visitors per month, up by 60% compared to last year. In October 2009, ABC iView recorded its highest ever number of visitors and visits. 286,000 visitors and 1.054 million visits to ABC iView.” (Finally, streaming timeshifted TV is making solid inroads in Australia.)
- Moviegoers 2010 available for download [Marketing Strategy for Entertainment and Brand Clients – Stradella Road] – “Why does movie studio tracking and research so often surprise and disappoint us? The answer experienced movie marketers gave us in private conversations was this: We still don’t know our customers/audience as well as we should.
Where do moviegoers really spend their time? What are the social dynamics of the decision-making process? How do we synthesize the sea changes taking place with digital technologies in order to reach the right audience with the right message at the right time in the right place? We designed the Moviegoers 2010 research study to answer these questions […]
• Moviegoers spend more time each week online (19.8 hours) than they do watching TV (14.3 hours)
• 52% of moviegoers have digital video recorders (61% of the 30-39 demo) and, of those consumers, 71% fast-forward to skip commercials.
[Download the full report – PDF] - Westfield Facebook application draws fire [mUmBRELLA] – Westfield has drawn criticism over a Facebook application that may be in breach of the social networking site’s terms and conditions, despite the two companies collaborating to develop it. The application updates a user’s status with a Westfield-branded message to promote its Gift Card. It requires the user to opt in so that their status is updated to “All I Want for Christmas is a Westfield Gift Card”, with extra copy stating that the user has now gone into the draw to win a $10,000 gift card. […] But the promotion has also attracted a backlash from other users, complaining that the promotion is taking over the social networking site as friends’ status updates that feature the Westfield branding, clutter their screens. Facebook groups have also been created in opposition to it. One group, known as If All You Want For Christmas Is A Westfield Gift Card, I Don’t Want To Know, currently has over 3,300 fans.” (Spam as a Facebook App … great marketing!)
Digital Culture Links: October 26th 2009
Links for October 20th 2009 through October 26th 2009:
- Twitter Serves Up Ideas From Its Users [NYTimes.com] – “”Companies big and small monitor Twitter to find out what their customers like and what they want changed. Twitter does the same. It started two years ago as a bare-bones service, offering little more than the ability to post 140-character messages. Then, it outsourced its idea generation to its users. The company watches how people use the service and which ideas catch on. Then its engineers turn the ideas into new features. In the next several weeks, Twitter users will discover two new features, Lists and Retweets, that had the same user-generated beginnings. “Twitter’s smart enough, or lucky enough, to say, ‘Gee, let’s not try to compete with our users in designing this stuff, let’s outsource design to them,’ ” said Eric von Hippel, head of the innovation and entrepreneurship group at the Sloan School of Management at M.I.T.” (Build less, watch more: it’s a good design philosophy! 🙂
- White House Website CMS Switches To Drupal [The Age] – “A programming overhaul of the White House’s website has set the tech world abuzz. The online-savvy administration switched to open-source code for www.whitehouse.gov — meaning the programming language is written in public view, available for public use and able for people to edit. “We now have a technology platform to get more and more voices on the site,” White House new media director Macon Phillips said hours before the new site went live on Saturday. “This is state-of-the-art technology and the government is a participant in it.” White House officials described the change as similar to rebuilding the foundation of a building without changing the street-level appearance of the facade. It was expected to make the White House site more secure — and the same could be true for other administration sites in the future.” (Nice way to publicise open source platforms! 🙂
- Viewers turn away from TV in 2009 [ mUmBRELLA] – “Total prime time TV audiences have fallen below 5m in Australia, according to a new analysis of viewing data so far this year. This is despite the arrival of the new Freeview and subscription TV channels to tempt viewers. According to the analysis of figures across the prime 6pm to 10.30pm slot, the average audience has fallen from 5,027,868 in 2008 to 4,969,810 in 2009. This marks a decline of around 60,000 prime time viewers per evening – or a fall of just over 1%. This is despite the Australian population growing by more than 2% during the same period.” (I wonder how this compares to an increase in viewing shared video online … combine the YouTube and TV stats and I suspect overall engagement with broadcast and streamed video would be up.)
- Exclusive: U.S. Spies Buy Stake in Firm That Monitors Blogs, Tweets [Danger Room | Wired.com] – “America’s spy agencies want to read your blog posts, keep track of your Twitter updates — even check out your book reviews on Amazon. In-Q-Tel, the investment arm of the CIA and the wider intelligence community, is putting cash into Visible Technologies, a software firm that specializes in monitoring social media. It’s part of a larger movement within the spy services to get better at using ”open source intelligence” — information that’s publicly available, but often hidden in the flood of TV shows, newspaper articles, blog posts, online videos and radio reports generated every day. Visible crawls over half a million web 2.0 sites a day…” (The question isn’t are we paranoid; it’s: are we paranoid enough!) [Via BBoing]
Digital Culture Links: October 1st 2009
Links for September 28th 2009 through October 1st 2009:
- Google Wave Overview [YouTube] – A nice and short (8 minute) explanation of Google Wave: it’s a hosted conversation, encouraging collaboration!
- MPs warned to avoid hasty blogs [BBC NEWS | UK | UK Politics] – The next generation of [UK] Labour MPs have been warned to be careful about what they write on blogs and websites like Twitter, Facebook and YouTube – as comments made in haste remain on the internet forever. At a packed fringe meeting hosted by Google at the Labour conference, activists, prospective and current MPs were told of the benefits of social networking sites – where politicians can get their message out without civil servants and special advisers getting in the way. Labour’s newly crowned “Twitter tsar”, MP Kerry McCarthy, made a bid to win over the sceptics by saying it did not have to be a burden […] But in a word of warning Adewale Oshineye, a Google engineer, advised prospective MPs to bear in mind they were publishing something that could be dug out years later. “When you are saying something amusing as a prospective parliamentary candidate, in four or five years’ time when you are a cabinet minister and someone digs that up…””
- Online advertising ‘overtakes TV’ [BBC NEWS | Business] – “Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said. Outlay grew 4.6% to £1.752bn between January and July, according to the study by the Internet Advertising Bureau and PricewaterhouseCoopers. The recession saw overall advertising slide by 16% in the period, according to the study. E-mail campaigns, classified adverts, display ads and search marketing are all classed as online advertising. The body representing UK commercial television broadcasters said that the comparison was unfair.” (Unfair … or harder to pitch against?)
- Aussies call an end to just phoning on mobiles [The Age] – “Using mobiles for just calls and texting is a thing of the past, as a third of Australians now check emails on their handsets and more than 70 per cent access mobile entertainment and information services. In spite of the global financial crisis, the use of mobile phone services has continued to grow in the past year as more Australians buy internet-enabled smartphones, the 2009 Australian Mobile Phone Lifestyle Index reveals. Released today by the Australian Interactive Media Industry Association, the exhaustive survey of 3710 respondents found 36% used email on their mobiles in the past 12 months, and, of those, almost half used email daily – a growth rate of 80 per cent over the previous year. In last year’s survey, just 7 per cent of respondents accessed social networking sites from their handsets, but this figure has jumped this year to 32 per cent, with half of those accessing the sites daily.”
- Sarah Brown becomes Britain’s highest-profile Twitter user [Politics | guardian.co.uk] – “Sarah Brown [wife of UK PM] has overtaken Stephen Fry as Britain’s highest profile Twitter user, it emerged today. “SarahBrown10” has gained more than 775,000 followers since joining the social networking service in March, outstripping Fry’s 768,000. The number of fans keeping up with Brown’s tweets amounts to almost five times the entire Labour party membership. The prime minister’s wife steers clear of political controversy in her messages, instead giving followers glimpses into her day-to-day life and publicising her favourite charities. … Since joining Twitter, Brown has sent out 1,162 messages, each limited to 140 characters. Ross Furlong, an online public relations expert, said Brown’s tweets could help Labour despite the fact that she does not use them for campaigning purposes. “Although the content is deliberately not party political, she is effectively pressing voter flesh online, as she did in person at the Glenrothes byelection to great effect,” Furlong said .”
Digital Culture Links: September 3rd 2009
Links for September 2nd 2009 through September 3rd 2009:
- Copyright protection without the court action [Blogs – Twisted Wire – ZDNet Australia] – An excellent little podcast looking at the challenges challenges to copyright in the digital age, but more importantly exploring alternative distribution models which could circumvent many of the current big media strategy of litigation against a few file-sharers. Comments from Nic Suzor (Australia's Electronic Frontiers Australia), Peter Coroneos (Internet Industry Association (IIA)) and Mike O'Donnell, (CEO of iCopyright in the US). Amazingly, the idea of having better, quicker, more efficient ways to buy movies over the web was one of the main ideas put forward! 🙂 (See also the previous week's show & podcast where AFACT argued with Suzor and Coroneos about the role of ISPs in policing the content viewed by Australian internet users.)
- Web2.0 tools for Gov2.0 beginners: a practical guide [Centre for Policy Development] – A useful beginner's guide looking at web 2.0 tools and social media in relation to campaigning and building links and conversation between government and citizenry in particular ways. Gives a solid sense of the benefits and potential barriers with each platform mentioned. Written by Barry Saunders.
- YouTube Said to Be in Talks on Pay Movies [NYTimes.com] – "YouTube, the largest video site, is in negotiations with major Hollywood studios for a deal that would let its visitors pay to watch full-length movies, according to two people briefed on the negotiations. If an agreement is reached, it would be a major change for YouTube, which has built a huge audience by offering an eclectic collection of free video clips and earns most of its revenue from advertising. It would also put YouTube, which is owned by Google, in direct competition with services from Netflix, Amazon and Apple, which allow users to buy or rent movies online." (YouTube's creep away from a primary focus on supporting user-generated content continues …)
- Media favours Coalition, study finds [ABC News (Australian Broadcasting Corporation)] – "Newspapers are left wing, television is right wing, and the media as a whole tends to favour the Coalition. And surprisingly, according to researchers from the Australian National University, the ABC Television news is the most pro-Coalition of them all. Former Liberal prime minister John Howard railed against the alleged left-wing bias of the ABC, but the researchers found Aunty was more likely to favour his side. Researchers pored over news stories from 1996 to 2007 to establish if the media was biased. The results, released today, point to the media being generally middle-of-the-road, with the coalition tending to win out."
- Conroy urged to 'end net censorship farce' [The Age] – "The Federal Government's internet censorship trials have been repeatedly delayed over the past nine months, leading to claims from the Opposition that the Government is deliberately withholding the results to avoid embarrassment. The Opposition's communications spokesman, Nick Minchin, today called on the Communications Minister, Stephen Conroy, to "end this farce and produce his long overdue trial results for independent assessment". Live trials of the filtering policy, which is intended to block "prohibited content" for all Australians as determined by a secret Government blacklist, were initially slated to begin in December last year and take about six weeks. They were then pushed back until July, then September and, today, the Government is still unable to put a date on when it will release the results to the public."
- TV facing 'iTunes moment' warns Microsoft's Ashley Highfield [Media | guardian.co.uk] – "The TV industry has as little as two years to create viable digital businesses or face a version of the "iTunes moment" that saw the music business cede the online future to Apple, according to Ashley Highfield. Highfield, the the managing director of consumer and online at Microsoft UK, said he believed the reluctance advertisers feel to advertise on sites such as Facebook will soon be a "non-issue", putting more pressure on broadcasters' advertising revenues. "Once this happens the shift of spending from TV to web will accelerate even more," he said, giving the Futureview address at the MediaGuardian Edinburgh International Television Festival today. "So realistically I think the industry has about two to three years to adapt or face its iTunes moment. And it will take at least that long for media brands to build credible, truly digital brands. But, importantly, I do believe TV does have a small two to three year window in which to respond.""
Digital Culture Links: September 1st 2009
Links for August 25th 2009 through September 1st 2009:
- Twitter is Now Bigger than MySpace in the UK [Mashable] – "According to Hitwise UK, Twitter has overtaken MySpace for the first time on the list of most visited UK websites. Last week, Twitter was the 27th most visited website in the UK, while MySpace was 28th. Looking at social networks alone, Facebook was the biggest UK site, followed by YouTube (YouTube) and Bebo, with Twitter in the 4th place and MySpace in the 5th. And that doesn’t even take into account all the visitors that used one of the many 3rd party Twitter applications such as TweetDeck (TweetDeck) or Seesmic Desktop (Seesmic Desktop). "
- Bad news for newspapers, great news for journalism [bronwen clune] – Bronwen looks beyond the paywall: "Of course the argument for paid content is about defending commercial news organisations and not journalism. Problem is the two aren’t mutually exclusive anymore. For starters, it excludes the competition from government subsidised media – SBS and ABC – who probably can’t wait for News Corp and Fairfax to start charging for their content. A senior news person at SBS told me just yesterday that he “WANTS those sites to charge!” – not because he believes in paid content, he doesn’t, but because it certainly brightens his future."
- ABC most reliable network, Nine worst -readers [TV Tonight] – "The ABC is the most reliable network -according to readers of TV Tonight- and Nine the least. In the Audience Inventory, the public broadcaster was a clear winner in the key question of starting TV programmes on time by a huge 55% win. It was followed by Foxtel (22%), SBS (11%), TEN (7%), Seven (3%) and Nine (2%). The question was completed by 99% of the survey respondents, which totalled over 800." (That certainly matches with my thoughts!)
- Murdoch attack on 'dominant' BBC [BBC NEWS | Business] – "News Corporation's James Murdoch has said that a "dominant" BBC threatens independent journalism in the UK. The chairman of the media giant in Europe, which owns the Times and Sun, also blamed the UK government for regulating the media "with relish". "The expansion of state-sponsored journalism is a threat to the plurality and independence of news provision," he told the Edinburgh Television Festival. The scope of the BBC's activities and ambitions was "chilling", he added. Organisations like the BBC, funded by the licence fee, as well as Channel 4 and Ofcom, made it harder for other broadcasters to survive, he argued." (Or: if the BBC stays free and Newscorp puts everything they create behind a paywall, James is rightly concerned people will just read the free BBC stuff instead!)
- Wikipedia Will Limit Changes on Articles About Living People [NYTimes.com] – "… as the English-language version of Wikipedia has just surpassed three million articles, that freewheeling ethos is about to be curbed. Officials at the Wikimedia Foundation, the nonprofit in San Francisco that governs Wikipedia, say that within weeks, the English-language Wikipedia will begin imposing a layer of editorial review on articles about living people. The new feature, called “flagged revisions,” will require that an experienced volunteer editor for Wikipedia sign off on any change made by the public before it can go live. Until the change is approved — or in Wikispeak, flagged — it will sit invisibly on Wikipedia’s servers, and visitors will be directed to the earlier version. The change is part of a growing realization on the part of Wikipedia’s leaders that as the site grows more influential, they must transform its embrace-the-chaos culture into something more mature and dependable." (With great power comes great(er) responsibility?)
Dr Horrible, Brisbane & ANZCA 2009
Just to reassure you all that I’ve not turned into a automated link-posting robot, I thought I’d make an actual post since I’m about to head to Brisbane for The Australian and New Zealand Communication Association 2009 conference, held at QUT this week. It should be a great conference, with a number of my Internet Studies colleagues presenting, lots of great sounding papers and the Oxford Internet Summer Doctoral Programme folks also around QUT at present, making for a pretty vibrant atmosphere, I’m sure!
For those of you interested (or looking at the 5 parallel streams of papers, trying to decide which one looks interesting) here is the abstract for my talk, ‘What Dr Horrible Can Teach Media Creators About Participatory Culture’:
During the 2007/2008 US Writer’s Guild of America strike writer-director Joss Whedon came up with the notion of a one-off online “show” made outside of the studio system, on a miniscule budget, and entirely publicised using the web and social networks. Thus, Dr Horrible’s Sing-Along Blog, a three-act online musical comedy centred on a flawed supervillian, was conceived. In promoting Dr Horrible, Whedon and his team used both official websites and presences on Facebook, MySpace, Twitter, Digg as well as engaging with Whedon’s existing legion of fans via fansites such as Whedonesque.com. Moreover, far from using these websites purely as one-way advertising delivery platforms, the producers, writers and some Dr Horrible actors engaged fans in meaningful dialogue via these platforms.
Fan discussion and remixing of the show emerged rapidly; within weeks of its release there were hundreds of fan sing-along videos on YouTube, joined by everything from fan-created artwork and wallpaper to unofficial sheet music. Far from shunning these unofficial creations, the Dr Horrible producers actively congratulated and promoted the best fan creations. Despite Dr Horrible initially being available for free in its first week, subsequent sales via the iTunes store, and later on DVD, at times rivaled all but the most successful Hollywood blockbusters. Thus, in an era where media companies and startups are increasingly becoming concerned about brand loyalty, not just Nielsen ratings, Dr Horrible may serve as a model for producers and fans interacting in mutually beneficial ways as part of participatory culture. This paper will attempt to examine the way Whedon and his team utilised participatory culture in promoting Dr Horrible, asking which elements built on the foundation of Whedon’s past successes, but even more importantly what lessons Dr Horrible has for both existing and emerging media creators.
And here are the slides I’ll be using:
What Dr Horrible Can Teach Media Creators About Participatory Culture
View more presentations from Tama Leaver.
I’ll probably be Twittering from the conference (Wed – Fri) and I think the default Twitter hashtag will be #anzca2009.
Annotated Digital Culture Links: April 24th 2009
Links for April 23rd 2009 through April 24th 2009:
- A little cynicism about the Susan Boyle phenomenon [Just TV] – Some useful points to think about in terms of the dramatic rise (or spread) of Susan Boyle, the Britain’s Got Talent competitor who has taken the internet by storm. Mittell asks why so few people are allowing for the possibility that Boyle’s appearance was more manufactured than it appeared – this is reality tv, after all!
- calling a customer a brat: twitter and the distinctions between public and private [jill/txt] – A cautionary tale: in Norway a teenager wrote on Twitter, complaining he couldn’t legally purchase a song in Norway which was available in the US. A Warner Brothers’ representative in Norway saw the tweet, and twittered back a response which basically called the teenager a brat and suggested (sarcastically) that he should just pirate it. The exchange was widely linked to, Warner Brothers had to issue a public apology. Jill notes this is a clear case of folks on Twitter not clearly understanding that it’s public space: “… if the record company exec had been talking to a journalist rather than firing off 140 characters from his sofa he would almost certainly not have called a would-be customer a brat. He would have moderated his tone and choice of words according to his awareness that he would be quoted.”
- Oprah effect: 43% jump in Twitter traffic – Technology Live [USATODAY.com] – “Oprah Winfrey’s effect on book sales when she supports a new title is legendary. She may have even contributed to the election of the nation’s first black president with her endorsement of Barack Obama. So what happened in Twitterland after Winfrey started Tweeting, and used her TV show as a platform to announce her online Twitter presence? According to market tracker Hitwise, traffic to Twitter went up 43% in a before and after survey of the Oprah Effect. Additionally, on April 17th, the day of Winfrey’s first Tweets, 37% of visits to Twitter.com were new visitors, Hitwise says. By comparison, Hitwise says Facebook’s ratio of new visitors in March were 8%.”
Annotated Digital Culture Links: March 30th 2009
Links for March 25th 2009 through March 30th 2009:
- Vintage DHARMA ads.[Flickr] – An outstanding set of fan-made ads for the more banal side of Lost‘s Dharma Initiative! By Adam Campbell [Via io9]
- Shooter video games ‘sharpen vision’ [News.com.au] – “Slaying hordes of bad guys in fast-paced video games improves vision, a study has shown for the first time. Far from being harmful to eyesight, as some had feared, action games provide excellent training for what eye doctors call contrast sensitivity, the study found. Contrast sensitivity is the ability to notice tiny changes in shades of grey against a uniform background, and is critical to everyday activities such as night driving and reading. It often degrades with age. The findings, published in Nature Neuroscience, reveal a previously unsuspected adaptability in the brain, and could open the way to new therapies, the researchers said.” (This week, video games are good! 🙂
- When Stars Twitter, a Ghost May Be Lurking – NYTimes.com – “The rapper 50 Cent is among the legion of stars who have recently embraced Twitter to reach fans who crave near-continuous access to their lives and thoughts. On March 1, he shared this insight with the more than 200,000 people who follow him: “My ambition leads me through a tunnel that never ends.” Those were 50 Cent’s words, but it was not exactly him tweeting. Rather, it was Chris Romero, known as Broadway, the director of the rapper’s Web empire, who typed in those words after reading them in an interview. “He doesn’t actually use Twitter,” Mr. Romero said of 50 Cent, whose real name is Curtis Jackson III, “but the energy of it is all him.” … someone has to do all that writing, even if each entry is barely a sentence long. In many cases, celebrities and their handlers have turned to outside writers — ghost Twitterers, if you will — who keep fans updated on the latest twists and turns, often in the star’s own voice.” (If you need a ghostwriter for 140chars, you’re not trying!)
- Conroy admits blacklist error, blames ‘Russian mob’ [SMH] – “The Communications Minister, Stephen Conroy, has admitted that Bill Henson images were added to the communications regulator’s list of prohibited websites in error, while blaming the addition of a dentist’s site to the blacklist on the “Russian mob”. Meanwhile, the website of the Federal Government’s censorship body, the Classification Board, was hacked last night and defaced with an anti-censorship screed. The admission by Senator Conroy on ABC television’s Q&A program last night casts significant doubt on the Government’s ability to filter the internet without inadvertently blocking legitimate websites. Q&A was inundated with 2000 questions from the public about the Government’s hugely unpopular policy, and the audience last night ridiculed Senator Conroy by laughing at a number of his responses.”
- YouTube Being Blocked in China, Google Says [NYTimes.com] – “Google said Tuesday that its YouTube video-sharing Web site had been blocked in China. Google said it did not know why the site had been blocked, but a report by the official Xinhua news agency of China on Tuesday said that supporters of the Dalai Lama had fabricated a video that appeared to show Chinese police officers brutally beating Tibetans after riots last year in Lhasa, the Tibetan capital. Xinhua did not identify the video, but based on the description it appears to match a video available on YouTube that was recently released by the Tibetan government in exile. It purports to show police officers storming a monastery after riots in Lhasa last March, kicking and beating protesters. It includes other instances of brutality and graphic images of a protester’s wounds. According to the video, the protester later died.”
Annotated Digital Culture Links: February 16th 2009
Links for February 9th 2009 through February 16th 2009:
- Vigilantes publish alleged arsonist’s image online [The Age] – “Facebook vigilantes, frustrated at a court order protecting a man charged with lighting one of the deadly Victorian bushfires, which killed at least 11 people, have published his photograph and address on the social networking site and threatened his life. The move potentially breaches an order suppressing his image and address amid fears of a violent backlash by angry victims. Victoria Police has contacted Facebook seeking the removal of the details and urged people to let police do their job. This morning the suppression order on naming the man, Brendan Sokaluk, 39, was lifted, but the order remains in place on publishing his street address or his image. At least two Facebook groups have been created to name and shame the alleged arsonist, and thousands of Facebook users have joined them. Membership is growing rapidly as word spreads.” (While I completely understand people’s anger, this sort of social networking lynch mob mentality is really quite dangerous.)
- Fair Use Held Hostage by ABC-Disney [Just TV] – Jason Mittell’s tale of how aquiring copyright permission from ABC/Disney for a cover image for his new book, Television and American Cuture, became a debacle with Disney refusing to license the cover image unless the publishers licensed every internal Disney image – something that should be covered by fair use – but with the book already at the printers, the publishers gave into Disney’s demands. As Mittell notes, Disney are legally able to do this, but it’s a bit of a slap in the face for fair and educational uses.
- Murdoch looks for new ways to monetise MySpace traffic [The Age] – “”Rupert Murodch has delivered a sobering assessment about the internet as a growth engine, revealing search and advertising revenues at News Corp’s Fox Interactive Media division – which houses the popular MySpace networking site – have stalled. The new-media unit, which has invested heavily to expand MySpace, contributed just $US7 million ($10.4 million) to News Corp’s $US818 million second-quarter operating income, the company said on Friday. There was a “slight downturn” in revenue at the social networking site, Mr Murdoch said. That compares to $US179 million News Corp made from newspapers including The Wall Street Journal and information services such as the Dow Jones news wire. Asked about his views on the long-term viability of the internet, Mr Murdoch said generating a return on investment for assets such as MySpace, which News Corp bought for $US580 million in 2005, was still a challenge. “I think we have to find new ways to monetise our huge audiences,” he told analysts.”
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