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Digital Culture Links: March 8th 2011
Links for March 2nd 2011 through March 8th 2011:
- Angry Birds is coming to Facebook, which means it has now pretty much conquered the entire world [News.com.au] – I’m genuinely curious how a hugely popular single-player game will deploy the social dynamics of Facebook in when Angry Birds is re-engineered as a social game: “ANGRY Birds will be flinging itself onto Facebook next month, the makers of the hugely popular game said today. Finland-based Rovio Mobile told tech magazine Wired UK that the Facebook version of Angry Birds will include new aspects of gameplay. “There will be completely new aspects to it that just haven’t been experienced on any other platform,” said Rovio chief executive Mikael Hed. “The pigs will have a more prominent role.””
- Angry Birds – Letters from the Front Lines [McSweeney’s Internet Tendency] – “Dearest Martha, It has been some time since I’ve had the opportunity to write you, perhaps seven or eight levels. The green pigs have fortified their defenses and there seems to be no end to this madness. They are an industrious lot who have remarkable construction skills in spite of their lack of arms or legs. They’re a formidable enemy but I still envision the day we can bring our eggs home safely. Keep the nest warm for me, Yellow Bird” There’s a lot more where that came from! 🙂
- Twitter Spoils the Oscars Party for Channel Nine [Mapping Online Publics] – “In addition to their massive global TV audience, the 2011 Academy Awards also featured the #Oscars hashtag for the first time, of course, encouraging even more discussion of the Oscar ceremony on Twitter. And discuss they did – globally, over 500,000 tweets were posted during the marathon five-hour live event of the red carpet arrivals and awards ceremony, peaking at nearly 2500 tweets per minute during the tongue-in-cheek ‘best movie’ song montage. […] what’s especially interesting from our perspective in Australia is the local takeup of Twitter to discuss the Oscars. With ‘spoilers’ about winners and losers being posted on Twitter and other social media sites, it’s now almost impossible not to be aware of the Oscar results well before they reach our screens in the evening – which means that local viewers may still watch the delayed telecast to catch the full pomp and circumstance of the Academy Awards, but the party’s already over by then.”
- German minister quits amid plagiarism scandal [ABC News (Australian Broadcasting Corporation)] – “Germany’s popular defence minister Karl-Theodor zu Guttenberg has announced his resignation a month after being stripped of his doctoral title over accusations of plagiarism. […] The suave aristocrat, who can trace his family back to the 12th century and whose wife is a direct descendent of the 19th century “Iron Chancellor” Otto von Bismarck, had been dubbed “Baron Cut-And-Paste” and “Zu Googleberg” by the media. […] the plagiarism row, which broke after a law professor close to the opposition went through his doctoral thesis, was what finally broke him. Internet sleuths set up a wiki, or collaborative website, to comb through the 475 pages, concluding that more than two-thirds of the dissertation contained evidence of unattributed copying.”
- Bloody battle over Mortal Kombat ban as critics decry ‘broken’ classification system [The Age] – Australian Video Game Classification: Still Broken, Still Confusing Everyone. “Warner Bros. is appealing a ban on one of the most anticipated game releases of the year, Mortal Kombat, as the federal government’s censors defend their decision to ban Mortal Kombat while allowing a sexy spanking game to be classified PG. Earlier this week it was revealed that the Classification Board had given Mortal Kombat a “refused classification” rating due to its violent gameplay, effectively banning it from sale in this country unless the publisher, Warner Bros., submits a more toned-down version. At the same time, a new risqué title for the Wii, We Dare, is due for release tomorrow and has been given a PG rating despite the game promoting spanking, stripping and sexual partner swapping. The Australian Christian Lobby said the We Dare decision showed the classification system was “broken”. Even the game’s publisher, Ubisoft, says the game is intended for an “adult” audience.”
- Charlie Sheen Joins Twitter [The Age] – Could the whole Sheen meltdown be part of a campaign to sell a brand of milk? (I’m joking … I think?)
“Charlie Sheen has once again become an advocate for chocolate milk consumption in his much-anticipated debut on Twitter this morning. The troubled actor, who has been racking up a phenomenal 100,000 followers an hour after joining the micro-blogging site overnight, posted a Twitpic of himself in a kitchen holding a bottle of flavoured milk. Last month the Hollywood bad boy received a round of applause from a university baseball team in California when he offered some anti-drug advice during a congratulatory speech. “Stay off the crack. Drink a chocolate milk,” Sheen said at the time. In an apparent reference to that, the dairy fan posted on Twitter a photograph of himself, the milk and porn star Bree Olson, one of two “goddesses” who lives with him in his Los Angeles home. Olson is pictured holding organic “Naked” juice.”
Digital Culture Links: March 1st 2011
Links for March 1st 2011:
- Should an employer ever require your social media passwords as an employment condition? [eGov AU] – “At least one state agency in the US, Maryland Division of Correction, recently started requiring employees to provide their personal Facebook password and allow their employer to scrutinise their account as a condition of continued employment. Apparently this request wasn’t illegal – although it breaches Facebook’s usage policy (which could mean the employee loses their account). The rationale given by the employer was that they needed to review the contents of the account as part of the employment contract. A video of one staff member asked to provide his personal Facebook password is below. […] A number of law enforcement agencies have also apparently begun requesting this information as part of their recruitment process, as reported by USANow in the article, Police recruits screened for digital dirt on Facebook, etc. […] Should employers be allowed to request your passwords?” My answer: absolutely not!
- Your view from the #Oscars stage [Twitter Media] – “The 83rd Annual Academy Awards captured the country’s attention on Sunday night, but ABC’s cameras didn’t provide the only view. This year’s show was a new kind of 360-degree event, with:
* a camera-snapping, live-tweeting host;
* an official hashtag on air; and
* a big, sustained second-screen conversation on Twitter.
First: whatever you thought of his hosting, there’s no question that James Franco broke new ground with his tweeting. […] And all together, that represents a brand-new kind of event experience: one where viewers get to experience it from every vantage point, from even the stage itself. And the experience went both ways, because Franco got to hear what the viewers at home were saying, too; his account was mentioned 63,737 times during the show. Second: an official #oscars hashtag appeared on air twice—once near the beginning of the telecast and again near the end: Now, we know that when a hashtag shows up on TV, it causes a surge of Tweets.” - Auto-Tune the News Rocks the Oscars: Online Video News [NewTeeVee] – “I’m probably not the only one who was ready to fall asleep halfway through the show during last night’s Oscars telecast, but then it happened: Anne Hathaway and James Franco joked slightly awkwardly about this being “the year of the movie musical,” only to wake up the audience with an awesome auto-tune mash-up, featuring Harry Potter pals Ron Weasley and Hermione Granger, Woody from the Toy Story franchise, Justin Timberlake playing Sean Parker and Twilight’s Edward, Jacob and Bella. […] The video wasn’t just a tribute to the YouTube auto-tune mash-up phenomenon, though; it was actually produced by none other than the Gregory Brothers, best known for Auto-Tune the News and their Songify This videos. Asked about the collaboration, Evan Gregory told me via email: “The producers of the broadcast reached out to us and asked us to do a piece. Then we collaborated with them over a period of several weeks to pull it together.””
- 5 Reasons Why Your Online Presence Will Replace Your Resume in 10 years [Dan Schawbel – Personal Branding – Forbes] – While I don’t agree with all of these points, it is a useful indicator of how central web presence will be in terms of employment now and even more so in the future:
“5 reasons why your online presence will replace your resume:
1. Social networking use is skyrocketing while email is plummeting
2. You can’t find jobs traditionally anymore
3. People are managing their careers as entrepreneurs
4. The traditional resume is now virtual and easy to build
5. Job seeker passion has become the deciding factor in employment” - Gmail back soon for everyone [Official Gmail Blog] – Apparently it was “0.02%” of gmail accounts that were temporarily deleted – still tens of thousands of accounts. Google sound confident all data will be back, soon, but that’s an awfully big scare, especially given how stable and reliable Gmail has appeared in the past compared to other cloud email services (yes, Hotmail, I’m looking at you!).
- Many Gmail Users Can’t Find Their Messages [Google OS] – Woah: Google has (accidentally?) deleted “0.08%” of all gmail accounts. That must be hundreds or thousands of accounts! While I love Gmail, it’s this sort of accident that reminds us all how precarious data in the cloud can be. Google are in the process of restoring these accounts, but even a few days with none of your email or email account would cause real challenges for most people! (Actually the BBC note that this might mean up to 150,000 Gmail accounts!!)
- iiNet again slays Hollywood in landmark piracy case [The Age] – “The giants of the film industry have lost their appeal in a lawsuit against [Australian] ISP iiNet in a landmark judgment handed down in the Federal Court today. The appeal dismissed today had the potential to impact internet users and the internet industry profoundly as it sets a legal precedent surrounding how much ISPs are required to do to prevent customers from downloading movies and other content illegally. The film studios had sued iiNet arguing that, by not acting to prevent illegal file sharing on its network, it was essentially “authorising” the activity. “I have concluded that the appeal should be dismissed,” Justice Arthur Robert Emmett said in court this afternoon…”
- Filmed on a phone, spy movie takes out junior Tropfest award [WA Today] – Tropfest under-15 winner shot the whole film on an iPhone: “Simeon Bain cites the 2010 blockbuster Inception as the motivation for his own film, for which he won the Tropfest film festival’s Trop Jr prize this year. Like Inception, Simeon’s film, Imagine, follows the story of a skilled spy, but that is where the similarities end. Simeon’s film was much cheaper, costing $70 to make over three days, and being shot entirely with a mobile phone. ”I was between cameras,” Simeon, from Gisborne, said. ”I was on the verge of getting a new one, and my old camera just wasn’t good enough, so I decided to use my iPhone instead. Filming with a phone has its benefits, because it requires very little set up and it’s highly portable.””
- What is ‘The Streisand Effect’? [YouTube] – Quirky little video which actually explains the Streisand Effect very clear (short version: attempts to censor information online often lead to that information becoming a lot more popular and viewed!).
- Facebook Privacy: 10 Settings Every User Needs to Know [Mashable] – Useful list of privacy settings every Facebook user should be aware of.
- How Angry Birds really took off: 200m minutes a day spent playing it [SMH] – Fluffy article on the development of Angry Birds, but it does highlight the importance of the Apple App Store as a reliable single portal for developers: “Rovio needed a solution and the iPhone provided one. After the phone’s launch in 2007, Rovio realised that their industry was about to change completely. For the first time, users from all over the world would be able to download games from the same place: Apple’s online App Store. So a manufacturer only had to produce one version of a game, reducing costs dramatically.”
The Old Spice Super Fan and Insanely Clever Marketing (Updated)
You probably remember last year’s amazing Old Spice social media campaign (details here and here) in which the man from the ads started replying to people’s comments on YouTube. It was incredibly well put together and the most endearing and genuine use of social media for marketing to date. In a really clever move, after announcing that newly crafted ads were coming soon, the marketing team decided the best way to share the first new ad would be to give the link to just one fan and let them decide how/when/if to share it. Here’s Isaiah Mustafa in his Old Spice Guy persona looking for his Super Fan:
And here’s the just announced winning reply, a very endearing parody from teenager Chris Gatewood (@chrisscross):
Having a teenage winner is a slick move, since it really targets the aging Old Spice brand at a youthful demographic. It’s also a little risky, but acknowledging the importance and power of Old Spice’s fans (fans of the videos, and thus fans of the brand, even if not yet prominent users) is important and will endear the brand even further. The risk, and probably reward, comes in giving Chris Gatewood the only link to the new Old Spice advertisement, which a lot of people are waiting to see. If Chris uses this opportunity, it’ll certainly drive traffic to his twitter page and elsewhere. For the Old Spice folks, it really empowers one fan and encourages others to see Old Spice once again as truly interacting with their fans/consumers rather than just talking at them (as 90% of online brands tend to do).
Now, it’s certainly true that the largest single audience will be when the Old Spice ad plays during the US Superbowl (which is the peak ratings event in the US, and also where their most expensive ads usually debut), but reaching out to the online fans first is still a clever move. Here’s the hilariously kitsch video of the Old Spice Man calling Chris to tell him he’s going to posses the only link to the new Old Spice video in the entire universe for the next three days:
And if you want to see the new Old Spice ad … I guess you’ll have to follow Chris Gatewood on Twitter and wait for him to share a link. 🙂
Update: Chris has shared the link, so here’s the brand new Old Spice ad “Scent Vacation”:
Digital Culture Links: January 27th 2011
Links for January 21st 2011 through January 27th 2011:
- The Old Spice Guy Returns [VIDEO] – The most-viewed, most lauded ad campaign of 2010, Old Spice’s “Smell Like a Man, Man,” is back, along with spokesman Isaiah Mustafa. In a 74-second clip loaded on YouTube on January 20 (but apparently just made public this morning), a barechested Mustafa speaks to the camera from his shower. “As you can see, I’ve returned and it’s not because I forgot my jacket,” says Mustafa. “Actually, my wildly exaggerated body-muscle distribution makes creating such a garment an impossibility.” Mustafa goes on to say that he’s returned in for a campaign of new advertisements “to inform the people on this crazy blue marble that we call earth how they or their man can use Old Spice to smell as fresh as the freshest-smelling places on earth.”
- What Glee Means for Twitter & Television [RW Web] – “Twitter CEO Dick Costolo discussed the Glee phenomena earlier this month at the Consumer Electronics Show when he sat down to talk with Kara Swisher. Costolo explains that TV and Twitter have an interesting relationship because, more and more, viewers have a device in their hand while they’re watching TV. “The characters on Glee actually tweet and they tweet during the show. When Glee starts, the moment it airs for the first time on the East Coast, the tweets per second for Glee shoot up,” said Costolo. “They stay up there at a super high level at hundreds of [times] what they are before the show comes on until the moment the show ends and then they drop. […] People feel like they have to watch the show while it’s going on because the community is tweeting about the show and the characters are tweeting as the show’s happening so [they have to] watch it in real time.”” (Video here.)
- Apple app store reaches 10 billion downloads [BBC – Newsbeat] – “The 10 billionth download has been made from Apple’s app store, the company has announced. The world’s largest technology firm reached the milestone on Saturday night (22 January). […] It’s taken just two and a half years for the app store to reach 10 billion downloads. Apple says seven billion of those have come in the last 12 months. There are 350,000 apps available to more 160 million iPhone, iPod touch and iPad users in 90 countries around the world. But Apple is facing growing competition. In the mobile phone market Google’s Android and RIM’s (the makers of Blackberry) operating systems have a greater share than Apple’s. The company’s iPad is also facing a much tougher market than when it launched last year. At the recent Consumer Electronics Show in Las Vegas around 80 new tablet PCs were unveiled.”
Digital Culture Links: November 17th 2010
Links for November 11th 2010 through November 17th 2010:
- The Shadow Scholar [The Chronicle of Higher Education] – A truly fascinating, albeit hugely disheartening, piece describing the inner workings of a paid student essay mill from the inside. The pseudonymous author talks candidly about her/his range and rates, as well as the sort of relationships that can form with repeat customers, who use this sort of service to pass entire degrees. It’s a huge indictment of huge chunks of the global education system, but also contains some implicit points about how to write assignments that are much harder to plagiarise. Some of the comments are well worth reading, too, although many are more about name-calling than taking the issues raised seriously.
- Riding the tube [SMH] – Profile of Natalie Tran, Australia’s most successful YouTuber, with near to a million subscribers, making a healthy living off the advertising.
- Twitter + Ping = Discovering More Music [Twitter Blog] – Now Twitter can be integrated into Apple’s Ping proto-social network, so you can share your musical likes in your Twitter stream. Ping is still at a very early, underdeveloped stage … I’m not sure what this will add for Twitter except a bunch of musical likes. For Apple, it’s a huge win since those links are pointing back to the Apple store (with integration into the new twitter, so you can click directly on the songs to purchase).
- Fox.com joins NBC, ABC and CBS by blocking Google TV [Engadget] – Google have some deals to strike with the networks very soon if Google TV is actually going to have any TV on it: “Looks like Fox has finally made a decision, following the other major networks, Hulu and several cable channels by opting to block streaming video on its website from Google TV devices. Blocking by Flash ID is the order of the day and takes simple browser workarounds out of play, so unless users want to go the PlayOn route, there’s large swaths of legitimate video on the web that’s now inaccessible.”
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