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Digital Culture Links: August 5th 2011

August 5, 2011 / 1 Comment on Digital Culture Links: August 5th 2011

Links for July 27th 2011 through August 5th 2011:

The freedom to be who you want to be… [Google Public Policy Blog] – A February 2011 post from the Google Public Policy blog, which included this: “Pseudonymous. Using a pseudonym has been one of the great benefits of the Internet, because it has enabled people to express themselves freely—they may be in physical danger, looking for help, or have a condition they don’t want people to know about. People in these circumstances may need a consistent identity, but one that is not linked to their offline self. You can use pseudonyms to upload videos in YouTube or post to Blogger.” In light of the real names policy on Google Plus, I wonder if Google is getting so big that the left hand is writing policies while the right hand thinks about things?
“Real Names” Policies Are an Abuse of Power [danah boyd | apophenia] – Some important thoughts about the increasing in ‘real names’ policies, especially on Google Plus. From an historical point of view, boyd makes the important distinction between Facebook’s evolution (starting in a closed , trusted community where real-names are the norm) and GooglePlus, which has most directly courted the geek/coder/developer communities which have a much stronger tradition of handles, avatars and other non-real (where real = legal) names. And, as most people have pointed out, the disempowered, disenfranchised and non-elite members of society are often those who have the best (and convincing) need to use names other than their legal ones.
Evil fiction: teacher a target of fake Facebook profile [the Age] – “Police are hunting the creator of a fake Facebook profile that was used to impersonate a Sydney primary school teacher and frame him as a paedophile by targeting kids at his school. The teacher, who cannot be named, is a long-time campaigner against racism online and with others he runs a blog that names and shames racists by publishing their hate-filled Facebook postings. In a phone interview, he said he believed this is why he was targeted. He said he and his family had been harassed over the phone, received death threats and had threatening notes left in his mail box after his personal details – including his address, phone number, photos and work details – were posted on a white supremacist website. “This Facebook profile opened up a couple of days ago with a picture of me and a friend with shirts off holding a beer … they were writing things on the wall such as ‘i’m gay and I like little boys’ and all sorts of things like that,” the teacher said in a phone interview.”
Google+ pseudonym wars escalate – is it the new being ‘banned from the ranch’? [guardian.co.uk] – “Google is handling the issue of monikers rather badly when it comes to Google+. The list of blocked users is what is now being referred to as the NymWars extends to some fairly influential users. […] Blocked users are told: “After reviewing your profile, we determined that the name you provided violates our Community Standards.” Standards that are being used to ensure that everyone using Google+ is signed up using their real name. It doesn’t take much imagination to work up a few conspiracy theories about why Google should be so insistent on a real-name policy, alongside some more rational, soft-policy theories on encouraging a more, mature constructive level of engagement that reflects how we best communicate in the real world – ie, when we know who we’re talking to. But online identity is more nuanced than that. Though the roots of pseudonyms may have been in the murky, early web days when users may have felt safer protecting their identity when exploring this new world …”
6,000,000,000[ Flickr Blog] – Flickr reaches 6 billion photos in size, increasingly roughly 20% the number of uploads per year. This is a lot of photos, but a good, official (instagram-like) Flickr mobile app would probably mean this number would be much higher.
Facebook’s new ‘Expected: Child’ tag sparks outcry [The Age] – “Facebook just made it easier to tell all your friends and acquaintances about your new pregnancy in one fell swoop. The social networking site recently added “Expected: Child” to its list of friends and family tags. The company also allows you to write in your due date and has optional space for the soon-to-be little one’s name. […] When I heard the news I put in a call to a friend who is 10 weeks pregnant to see if she would consider adding an “Expected: Child” on her Facebook account. The answer? A big fat no. “I’m so curious to see who would even do that,” she said. She identified three main problems with this new designation.
1. It might hurt her friends’ feelings to hear about her pregnancy over Facebook rather than in person.
2. The issues around having a miscarriage.
3. For people who have had trouble conceiving, Facebook was already a minefield of pregnancy announcements and new baby photos.”
Fox Network to limit Web access to its shows [CNET News] – Fox in the US increases the tyranny of digital distance and provides massive incentives for unauthorised downloading of TV shows: “Fox Network announced late today that it will begin delaying Web access to many of its popular TV shows to give cable and satellite TV providers greater exclusivity with programming, essentially putting up a de facto pay wall around its content. Beginning August 15, only those people who subscribe to a participating video distributor will be able to view TV shows on an Internet portal the day after shows air on the network, the company said in a press release. All other viewers who are used to seeing episodes of “The Simpsons,” “Bones,” and “Glee” for free the next day on sites such as Hulu or Fox.com will now have to wait eight days to catch their shows.”
BBC iPlayer goes global with iPad app launch in 11 countries [guardian.co.uk] – “BBC Worldwide is launching its global iPlayer service today, via an iPad app that will be made available in 11 countries in Western Europe. The US, Canada and Australia will follow later this year, as part of what is intended to be a one-year pilot. The service will offer a limited amount of content for free, supported by pre-roll ads and sponsorship, but its core business model is subscription, with users paying €6.99 a month or €49.99 a year. The 11 launch countries are Austria, Belgium, France, Germany, Italy, Luxembourg, The Republic of Ireland, The Netherlands, Portugal, Spain and Switzerland. The global iPlayer app includes some features that are not in the UK version, including the ability to stream shows over 3G as well as Wi-Fi, and a downloading feature to store programmes on the iPad for offline viewing. “We think we have a load of unmet demand for BBC and British content internationally,” said BBC.com managing director Luke Bradley-Jones in an interview with Apps Blog.”
Media Piracy in Emerging Economies | A Report by the Social Science Research Council – “Media Piracy in Emerging Economies is the first independent, large-scale study of music, film and software piracy in emerging economies, with a focus on Brazil, India, Russia, South Africa, Mexico and Bolivia. Based on three years of work by some thirty-five researchers, Media Piracy in Emerging Economies tells two overarching stories: one tracing the explosive growth of piracy as digital technologies became cheap and ubiquitous around the world, and another following the growth of industry lobbies that have reshaped laws and law enforcement around copyright protection. The report argues that these efforts have largely failed, and that the problem of piracy is better conceived as a failure of affordable access to media in legal markets.” [PDF]

Old Spice Guy … versus Fabio?!?

July 27, 2011 / 1 Comment on Old Spice Guy … versus Fabio?!?

It has been just over a year since Isaiah Mustafa’s Old Spice Man character moved from traditional advertising spaces and conquered the internet with the fantastic rolling campaign of YouTube ‘reply’ videos. I am a huge fan of that 2010 campaign and think it’s still one of the best examples of a dusty brand embracing participatory culture completely and reaping the rewards. This week, the next iteration in that social media campaign has kicked off, with cultural manhood cliché Fabio attempting to wrestle away Mustafa’s Old Spice man crown. Mustafa accepted the challenge and now a ‘battle’ rages ‘Live at Internet Stadium’ with the two both replying to challenges and comments from participants online.

Commentators have already jumped on this as an example of advertising embracing transmedia storytelling in what seems a quite meaningful way. For example, Hypervocal comments:

We don’t know how this will all play out today, but the Old Spice Guy campaign has now transcended mere advertising into the realm of long form digital storytelling. It’s fairly incredible what Old Spice and W+K have established. We’re seeing a full-on social media duel unfold across Twitter and YouTube that doubles as a quasi-advertising campaign (except that nobody cares about the Old Spice connection, they care about the characters and story) — people are being called out directly on both platforms, dates and times for the duel were announced, and tweets and videos will surely be published in a real-time, but coordinated, environment later today.

I agree that this has transcended traditional advertising, but in doing so it asks to be judged in terms of storytelling, not just advertising. Now perhaps I’m not the right person to ‘get’ this duel; I’ve never found Fabio a convincing character and just don’t find him funny. (Nor it seems does the internet; his challenge has more ‘dislikes’ than likes, but Mustafa’s reply is almost entirely ‘liked’.) However, for me, as a narrative experience, the Old Spice campaign has jumped the shark. The ‘duel’ doesn’t appear to be over yet, and perhaps I’ll be won over, but for now both the manly men vying for the Old Spice crown seem burdened by their roles, not excited by it. Fabio is a weary icon at best, and Mustafa’s lines just aren’t as funny as last year.

Update: Surprising no one, the Old Spice guy (Mustafa) won the ‘duel’, but the pathway there, through numerous odd videos, was a bizarre one, even by internet standards. Just watch the final showdown video to see odd things really got:

Update 2: YouTube have run the numbers, and the Old Spice Guy versus Fabio videos (over 100 of them) clocked up 22 million views in a week, with the viewing peaking with just over 5 million views in a single day.

Digital Culture Links: July 26th 2011

July 26, 2011 / 1 Comment on Digital Culture Links: July 26th 2011

Links for July 21st 2011 through July 26th 2011:

Bradley Horowitz – Google+ – Google addresses a number of the concerns arising from the ‘real names’ policy in Google+. Not all the issues are resolved by a long shot, but Google+ is in trial mode and many solutions seems forthcoming. Also: “MYTH: Not abiding by the Google+ common name policy can lead to wholesale suspension of one’s entire Google account. When an account is suspended for violating the Google+ common name standards, access to Gmail or other products that don’t require a Google+ profile are not removed. Please help get the word out: if your Google+ Profile is suspended for not using a common name, you won’t be able to use Google services that require a Google+ Profile, but you’ll still be able to use Gmail, Docs, Calendar, Blogger, and so on. (Of course there are other Google-wide policies (e.g. egregious spamming, illegal activity, etc) that do apply to all Google products, and violations of these policies could in fact lead to a Google-wide suspension.)”
iPad Book Apps Hobbled: Only Existing Account-Holders Can Use The Apps, Google Books Booted [TechCrunch] – Apple takes 30%, or your app dies: “At the beginning of the year, Apple said it wanted 30% of everything sold through the iPad platform. You could sell almost anything – books, downloadable content, magazines, pictures of kittens – but, according to their subscription rules, everything had to go through Apple itself and you could not, in short, go out to a web page to complete the transaction. That promise – to shut down external web stores on the iPad – has been fulfilled and the Nook, Kindle, Kobo, and Google Books apps have just been either drastically changed or removed from the App Store entirely. Nook, Kindle, and Kobo now have no access to the web-based bookstore and you can no longer create accounts in the app.”
Not rocket science – Angry Birds boss puffs his chest at Fortune tech conference [News.com.au] – Convergence in action: “Peter Vesterbacka, the chief marketing officer of Angry Birds creator Rovio, outlined the company’s ambitions last week at the Fortune Brainstorm Tech conference at a Colorado ski resort. … downloads of the addictive Angry Birds game had hit 300 million. Angry Birds involves catapulting cartoonish birds into fortresses built by egg-stealing green pigs but Mr Vesterbacka said Rovio was “not a games company”. “What we are building is a next generation entertainment franchise,” he said. “I think we’re the fastest growing consumer franchise ever.” Mr Vesterbacka said Rovio had acquired an animation studio and started producing two-minute animated Angry Birds shorts, and a full-length movie was two or three years away. “We’re working on new Angry Birds experiences,” he said. “We’ll expose a bit more of the Angry Birds story.” The Rovio executive said the company’s next project was its first book. “It’s the Angry Birds cookbook,” he said.”
Does Google+ hate women? [Bug Girl’s Blog] – As Google’s new social network Google+ matches Facebook in demanding that users only use their real (legal) names, a host of issues emerge for people who have good and legitimate reasons to use anonymity or pseudonymity online (including those who wish to address hate, abuse and other crimes without explicitly naming names or having that cemented to their online selves). Importantly, too, as Google+ is linked to Google in general, declaring a real name (or your age) on Google+ can end up forfitting other Google services, such as GMail, which can be a much larger issue.
NYU Prof Vows Never to Probe Cheating Again—and Faces a Backlash [The Chronicle of Higher Education] – “A New York University professor’s blog post is opening a rare public window on the painful classroom consequences of using plagiarism-detection software to aggressively police cheating students. And the post, by Panagiotis Ipeirotis, raises questions about whether the incentives in higher education are set up to reward such vigilance. But after the candid personal tale went viral online this week, drawing hundreds of thousands of readers, the professor took it down on NYU’s advice. As Mr. Ipeirotis understands it, a faculty member from another university sent NYU a cease-and-desist letter saying his blog post violated a federal law protecting students’ privacy.”
Start-Up Handles Social Media Background Checks [NYTimes.com] – “Companies have long used criminal background checks, credit reports and even searches on Google and LinkedIn to probe the previous lives of prospective employees. Now, some companies are requiring job candidates to also pass a social media background check. A year-old start-up, Social Intelligence, scrapes the Internet for everything prospective employees may have said or done online in the past seven years. Then it assembles a dossier with examples of professional honors and charitable work, along with negative information that meets specific criteria: online evidence of racist remarks; references to drugs; sexually explicit photos, text messages or videos; flagrant displays of weapons or bombs and clearly identifiable violent activity. “We are not detectives,” said Max Drucker, chief executive of the company, which is based in Santa Barbara, Calif. “All we assemble is what is publicly available on the Internet today.””

Digital Culture Links: July 12th 2011

July 12, 2011 / 1 Comment on Digital Culture Links: July 12th 2011

Links for July 5th 2011 through July 12th 2011:

China’s first ‘virtual property’ insurance launched for online gaming sector [Global Times] – “A Chinese insurance company has unveiled a new type of “virtual property” insurance that might be the first of its kind in the world. The new service, tailored for online game players, was jointly launched by Sunshine Insurance Group Corporation and online game operator and manufacturer Gamebar. The two companies agreed to create the virtual property insurance amid an increasing number of disputes between online game operators and their customers, often related to the loss or theft of players’ “virtual property” such as “land” and “currency.” Over 300 million people engage in online gaming in China, and these players sometimes become involved in arguments with game operators due to the loss of property.” [Via]
First lesson of viral video: No monkey business [Online Video News] – “Apes with assault rifles are just a bad idea: That’s the lesson 20th Century Fox wanted to convey with a viral video it published on YouTube last week. The video shows a group of soldiers from an unidentified African country having some fun with a chimpanzee. Then one of the soldiers hands the ape an AK-47, and the animal takes aim at the soldiers. The clip is a viral video ad for the upcoming Rise of the Planet of the Apes movie, complete with a semi-authentic and amateurish look and some subtle branding that identifies it as content of the “20th Century Fox Research Library.” And so far it has been a success, if you only measure view counts: The video has attracted more than 4.5 million views since being published last Wednesday. But a look at the YouTube comment section tells a different story: A substantial number of commenters take the opportunity to drop the n-word, compare black people to monkeys or publish other kinds of racial slurs.”
Fifty Million [Matt Mullenweg] – On July 11, 2001, Worpress “passed over 50,000,000 websites, blogs, portfolios, stores, pet projects, and of course cat websites powered by WordPress.” That’s a lot! 🙂
Smartphone Adoption and Usage – 11 July 2011 [Pew Research Center’s Internet & American Life Project] – “In its first standalone measure of smartphone ownership, the Pew Internet Project finds that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. That translates into 35% of all adults. […] Some 87% of smartphone owners access the internet or email on their handheld, including two-thirds (68%) who do so on a typical day. When asked what device they normally use to access the internet, 25% of smartphone owners say that they mostly go online using their phone, rather than with a computer.” [Full Report PDF]
Apple App Store: 15 Billion Downloads & Counting [Mashable] – “Apple’s App Store has generated 15 billion downloads since its launch in July 2008, Apple has announced. The App Store now offers more than 425,000 apps, 100,000 of which are created specifically for Apple’s tablet, the iPad. Apple has paid developers more than $2.5 billion to date. Given Apple’s 30/70 revenue split with app developers, that means Apple itself has netted more than $1 billion directly from app sales. In January 2010, the App Store surpassed 3 billion downloads, and in January 2011, Apple announced that the App Store surpassed 10 billion downloads. It took Apple’s App Store only six months to jump from 10 billion to 15 billion downloads.”
Zynga Launches PrivacyVille, a Gamified Version of Its Privacy Policies [Inside Social Games] – Gamification of Zynga’s privacy policy! “As Zynga edges closer to its initial public offering, the social game developer seems concerned with educating the masses both on social game revenue models and on the actual fine print of social game privacy policies. Today, the company announces PrivacyVille, an interactive walkthrough of its privacy policies that rewards participants with zPoints to spend in gift network RewardVille. The experience can be clicked through in about two minutes, with each structure on the CityVille-like map representing a different component of Zynga’s privacy policy. The tutorial text seems to stress to readers that Zynga will collect players’ information from Facebook and from mobile devices and share it with third-party service providers, the legal system in the case of a court ordered disclosure, and with other players in cases where a player’s icon displays a link back to their Facebook account.”
Natalie Tran: Down Under’s Top YouTuber Considers Her Next Move [Forbes] – Quick profile of Natalie Tran, the person behind Australia’s most subscribed to YouTube channel (communitychannel): “Around the world, young adults like Natalie Tran are facing a key moment in their lives: they’ve been graduated from university and are examining the success and failures of their academic years to decide which direction to take their careers. It’s just that most of those students have not built an international fan-base at this point. Tran, 23, has. The Sydney, Australia resident recently received her Digital Media degree from the University of New South Wales. I hope she got at least one high mark for this fact: Tran is Australia’s most-subscribed-to YouTuber. Over the past five years, her “communitychannel” has amassed nearly 1 million subscribers and her videos have garnered nearly 400 million upload views. Reasons: Smart, funny, quirky, beautiful. Why complicate matters?”
Google Realtime goes dark after Twitter agreement expires [VentureBeat] – “Google has taken its powerful Realtime search product offline after a 2009 agreement to display up-to-the-minute Twitter results expired. The shutdown of Realtime comes just as Google is in the process of rolling out Google+, its new social networking initiative that competes with Twitter. Google said it planned to relaunch Realtime search after retooling it and adding in Google+ results. “Since October of 2009, we have had an agreement with Twitter to include their updates in our search results through a special feed, and that agreement expired on July 2,” Google told Search Engine Land. “While we will not have access to this special feed from Twitter, information on Twitter that’s publicly available to our crawlers will still be searchable and discoverable on Google. Our vision is to have google.com/realtime include Google+ information along with other realtime data from a variety of sources.””

Digital Culture Links: July 4th 2011

July 4, 2011

Links for June 30th 2011 through July 4th 2011:

Google Chrome hits 20% global share as Microsoft continues browser slide [Network World] – “Google Chrome’s rise in popularity has been remarkably fast and it’s just hit a new milestone: more than 20% of all browser usage, according to StatCounter. Chrome rose from only 2.8% in June 2009 to 20.7% worldwide in June 2011, while Microsoft’s Internet Explorer fell from 59% to 44% in the same time frame. Firefox dropped only slightly in the past two years, from 30% to 28%.”
Angry Birds film takes off [guardian.co.uk] – “An Angry Birds movie is slingshotting its way into development with the announcement that former Marvel Studios chairman David Maisel has been recruited as a special adviser by Rovio – the mobile game company that developed the popular pig-popping franchise. “There has been so much chatter about an Angry Birds movie, but it’s now real,” Maisel told Variety. “The process is starting now.” Maisel, who was responsible for shepherding mega-hits such as Iron Man to the big screen while at Marvel, said he was interested in the “emotional connection” that players have with the Angry Birds characters.”
Australian Social Trends, Jun 2011 – Summary data released in the Australian Bureau of Statistics in 2011 about social and cultural trends in Australia (as measured by a variety of stats). Useful for lectures.
Exclusive: Myspace to Be Sold to Specific Media for $35 Million [AllThingsD] – MySpace purchase price in 2005: $580 million.
MySpace sale price in 2011: $35 million.
NewsCorp: not winning.
Chinese faked photograph leaves officials on street of shame [The Guardian] – “For government officials in Huili, a distinctly modest county in a rural corner of south-west China, attracting national media coverage would normally seem a dream come true. Unfortunately, their moment in the spotlight was not so welcome: mass ridicule over what may well be one of the worst-doctored photographs in internet history. The saga began on Monday when Huili’s website published a picture showing, according to the accompanying story, three local officials inspecting a newly completed road construction project this month. The picture certainly portrayed the men, and the road, but the officials appeared to be levitating several inches above the tarmac. As photographic fakery goes it was astonishingly clumsy.” [Gallery of photoshop ‘responses.]
‪Credit Is Due (The Attribution Song)‬‏ [YouTube] – Nina Paley’s excellent short video explaining why copying WITHOUT ATTRIBUTION is plagiarism. (And why that’s wrong.) Surely this clip will find its way into first-year university lectures everywhere!
Bitcoins [Rocketboom] – Molly on Rocketboom makes a valiant, if slightly confused, effort to explain Bitcoins.