Links for January 25th through January 30th:

• Twitter Is a Critical Tool in Republican Campaigns [NYTimes.com] – “When Newt Gingrich said in a recent debate that he was a man of “grandiose” ideas, Mitt Romney’s campaign pounced. It sent mocking Twitter messages with a hashtag, “#grandiosenewt”, encouraging voters to add their own examples of occasions when they felt Mr. Gingrich had been “grandiose.” Within minutes, the hashtag was trending on Twitter. Reporters picked up on it, sending out their own Twitter posts and writing their own articles. The result: for at least one news cycle, the Romney campaign had stamped a virtual “grandiose” on Mr. Gingrich’s forehead. If the 2008 presidential race embraced a 24/7 news cycle, four years later politicos are finding themselves in the middle of an election most starkly defined by Twitter, complete with 24-second news cycles and pithy bursts. With 100 million active users, more than 10 times as many as in the 2008 election, Twitter has emerged as a critical tool for political campaigns, allowing them to reach voters, gather data and respond …”
• Google CEO Larry Page: Identity Is A ‘Deep, Deep Part Of What We’re Doing’ [Huffington Post] – “Watch out: Google is getting personal. CEO Larry Page emphasized that Google is determined to deliver online experiences tailored to each individual’s interests and social circles, an ambitious goal that requires the web giant to learn even more about its users’ preferences and personal information. “Engaging with users, really deeply understanding who they are, and delivering things that make sense for them is really, really important. We’re at the early stages of that and Google+ is a big effort,” said Page during an earnings call Thursday. “This notion of identity is a deep, deep part of what we’re doing and an example of how we can make all our products better by understanding people.” Though Google already knows a great deal about the people who use its services, from what YouTube videos they’ve watched to whom they email most on Gmail, the web giant still lusts after the treasure trove of personal data Facebook has accumulated over the past eight years …”
• Twitter uncloaks a year’s worth of DMCA takedown notices, 4,410 in all [Ars Technica] – “On almost any given day, Twitter receives a handful of requests to delete tweets that link to pirated versions of copyrighted content—and quickly complies by erasing the offending tweets from its site. That fact itself is probably unsurprising to people familiar with the Digital Millennium Copyright Act (DMCA) takedown process, which gives sites like Twitter a “safe harbor” against lawsuits related to user behavior and uploads—so long as the sites don’t knowingly tolerate pirated material or links to such material. But Twitter has taken the unusual step of making DMCA takedown notices public, in partnership with Chilling Effects, a project of the Electronic Frontier Foundation and several universities. […] Scrolling through recent takedown notices, you’ll see names like Magnolia Pictures, Simon and Schuster, Warner Music Group, Universal Music Group, among those of many other media companies.”
• Apple’s iPad and the Human Costs for Workers in China [NYTimes.com] – Long and important piece which looks at the poor working conditions in some of the factories which assemble and supply the parts for Apple’s most popular products. It balances the enormous profits Apple makes with the human cost which have, in some cases, led to worker suicide.
• MPAA Wins the Oscar Screener Battle, but Loses the War [Epicenter | Wired.com] – “Every year, the MPAA tries desperately to stop Oscar screeners — the review copies sent to Academy voters — from leaking online. And every year, teenage boys battling for street cred always seem to defeat whatever obstacles Hollywood throws at them. For the last 10 years, I’ve tracked the online distribution of Oscar-nominated films, going back to 2003. Using a number of sources (see below for methodology), I’ve compiled a massive spreadsheet, now updated to include 310 films. This year, for the first time, I’m calling it: The MPAA is winning the battle to stop screener leaks. A record 37 films were nominated this year, and the studios sent out screeners for all but four of them. But, so far, only eight of those 33 screeners have leaked online, a record low that continues the downward trend from last year. They may be winning the battle, but they’ve lost the war. While screeners declined in popularity, 34 of the nominated films (92 percent) were leaked online by nomination day …”
• Tweets still must flow [Twitter Blog] – Twitter starts blocking tweets nationally: “As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression. Some differ so much from our ideas that we will not be able to exist there. Others are similar but, for historical or cultural reasons, restrict certain types of content, such as France or Germany, which ban pro-Nazi content. Until now, the only way we could take account of those countries’ limits was to remove content globally. Starting today, we give ourselves the ability to reactively withhold content from users in a specific country — while keeping it available in the rest of the world. We have also built in a way to communicate transparently to users when content is withheld, and why. We haven’t yet used this ability, but if and when we are required to withhold a Tweet in a specific country, we will attempt to let the user know, and we will clearly mark when the content has been withheld.”
• No More Résumés, Say Some Firms [WSJ.com] – “Union Square Ventures recently posted an opening for an investment analyst. Instead of asking for résumés, the New York venture-capital firm—which has invested in Twitter, Foursquare, Zynga and other technology companies—asked applicants to send links representing their “Web presence,” such as a Twitter account or Tumblr blog. Applicants also had to submit short videos demonstrating their interest in the position. Union Square says its process nets better-quality candidates —especially for a venture-capital operation that invests heavily in the Internet and social-media—and the firm plans to use it going forward to fill analyst positions and other jobs. Companies are increasingly relying on social networks such as LinkedIn, video profiles and online quizzes to gauge candidates’ suitability for a job. While most still request a résumé as part of the application package, some are bypassing the staid requirement altogether.”
• Online echo chambers: A study of 250 million Facebook users reveals the Web isn’t as polarized as we thought. – Slate Magazine – A large-scale controlled study of Facebook users and their sharing habits suggests that far from an echo chamber (our social networks reinforcing the views and interests of our strong ties), Facebook users appear to get as much information from their weak ties (ie not as good friends/acquaintances) and thus suggesting social networks introduce diversity of information and perspectives. [Read Eytan Bakshy’s Rethinking Information Diversity in Networks]