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Digital Culture Links: September 8th 2009
Links for September 4th 2009 through September 8th 2009:
- Paul McCartney, Elton John Oppose Music Piracy Plan [WA Today] – “Some of the biggest names in the music business, including Sir Elton John and Sir Paul McCartney, have slammed the record labels’ plans to disconnect from the internet people who are caught repeatedly downloading music illegally. The artists label the plans backward, illogical, expensive and “extraordinarily negative”. The movie and music industries have been pushing ISPs to implement this “three-strikes” scheme voluntarily for years but talks have stalled. In Australia, the film industry is now suing iiNet in an attempt to have the courts force ISPs to do more to prevent illegal downloading over their networks. Behind the scenes, the content owners have been pressuring the Government to step in and resolve the impasse through legislation.” (Good to see the big-name musicians explaining to the record companies that taking legal action against their fans doesn’t engender goodwill or increase sales!)
- Online advertising overtakes traditional media [SmartCompany] – “Small and medium businesses in the US are now more likely to advertise online than in traditional media, shows a new study from the US. Research from The Kelsey Group and Constat and reported on Digital Media shows that for the first time online advertising has overtaken traditional media. About 77% of US SMEs used online for advertising in August 2009 compared with just 69% that used traditional media. A year before 73% advertised online while 74% used traditional media. Steve Marshall, director of research at The Kelsey Group, says the milestone of digital/online surpassing traditional media among SMEs is an indicator of the broad shift to online platforms.” (All that targeted demographic stuff is starting to make a difference!)
- STATS: Young People Are Flocking to Twitter [Mashable] – “One of the most actively discussed topics in the Twitter universe over the past couple months has been the idea that teens don’t tweet – at least not as much as older demographics, and certainly not as actively as teens who use other popular social networking sites. Now, it appears that this story may be shifting. According to new data from comScore, younger users – specifically those in the 12-17 and 18-24 year-old demographics – are Twitter’s fastest growing audience segment.” (So … teens do tweet. Is this the mashable equivalent of a retraction, then? :P)
Digital Culture Links: September 3rd 2009
Links for September 2nd 2009 through September 3rd 2009:
- Copyright protection without the court action [Blogs – Twisted Wire – ZDNet Australia] – An excellent little podcast looking at the challenges challenges to copyright in the digital age, but more importantly exploring alternative distribution models which could circumvent many of the current big media strategy of litigation against a few file-sharers. Comments from Nic Suzor (Australia's Electronic Frontiers Australia), Peter Coroneos (Internet Industry Association (IIA)) and Mike O'Donnell, (CEO of iCopyright in the US). Amazingly, the idea of having better, quicker, more efficient ways to buy movies over the web was one of the main ideas put forward! 🙂 (See also the previous week's show & podcast where AFACT argued with Suzor and Coroneos about the role of ISPs in policing the content viewed by Australian internet users.)
- Web2.0 tools for Gov2.0 beginners: a practical guide [Centre for Policy Development] – A useful beginner's guide looking at web 2.0 tools and social media in relation to campaigning and building links and conversation between government and citizenry in particular ways. Gives a solid sense of the benefits and potential barriers with each platform mentioned. Written by Barry Saunders.
- YouTube Said to Be in Talks on Pay Movies [NYTimes.com] – "YouTube, the largest video site, is in negotiations with major Hollywood studios for a deal that would let its visitors pay to watch full-length movies, according to two people briefed on the negotiations. If an agreement is reached, it would be a major change for YouTube, which has built a huge audience by offering an eclectic collection of free video clips and earns most of its revenue from advertising. It would also put YouTube, which is owned by Google, in direct competition with services from Netflix, Amazon and Apple, which allow users to buy or rent movies online." (YouTube's creep away from a primary focus on supporting user-generated content continues …)
- Media favours Coalition, study finds [ABC News (Australian Broadcasting Corporation)] – "Newspapers are left wing, television is right wing, and the media as a whole tends to favour the Coalition. And surprisingly, according to researchers from the Australian National University, the ABC Television news is the most pro-Coalition of them all. Former Liberal prime minister John Howard railed against the alleged left-wing bias of the ABC, but the researchers found Aunty was more likely to favour his side. Researchers pored over news stories from 1996 to 2007 to establish if the media was biased. The results, released today, point to the media being generally middle-of-the-road, with the coalition tending to win out."
- Conroy urged to 'end net censorship farce' [The Age] – "The Federal Government's internet censorship trials have been repeatedly delayed over the past nine months, leading to claims from the Opposition that the Government is deliberately withholding the results to avoid embarrassment. The Opposition's communications spokesman, Nick Minchin, today called on the Communications Minister, Stephen Conroy, to "end this farce and produce his long overdue trial results for independent assessment". Live trials of the filtering policy, which is intended to block "prohibited content" for all Australians as determined by a secret Government blacklist, were initially slated to begin in December last year and take about six weeks. They were then pushed back until July, then September and, today, the Government is still unable to put a date on when it will release the results to the public."
- TV facing 'iTunes moment' warns Microsoft's Ashley Highfield [Media | guardian.co.uk] – "The TV industry has as little as two years to create viable digital businesses or face a version of the "iTunes moment" that saw the music business cede the online future to Apple, according to Ashley Highfield. Highfield, the the managing director of consumer and online at Microsoft UK, said he believed the reluctance advertisers feel to advertise on sites such as Facebook will soon be a "non-issue", putting more pressure on broadcasters' advertising revenues. "Once this happens the shift of spending from TV to web will accelerate even more," he said, giving the Futureview address at the MediaGuardian Edinburgh International Television Festival today. "So realistically I think the industry has about two to three years to adapt or face its iTunes moment. And it will take at least that long for media brands to build credible, truly digital brands. But, importantly, I do believe TV does have a small two to three year window in which to respond.""
Digital Culture Links: September 1st 2009
Links for August 25th 2009 through September 1st 2009:
- Twitter is Now Bigger than MySpace in the UK [Mashable] – "According to Hitwise UK, Twitter has overtaken MySpace for the first time on the list of most visited UK websites. Last week, Twitter was the 27th most visited website in the UK, while MySpace was 28th. Looking at social networks alone, Facebook was the biggest UK site, followed by YouTube (YouTube) and Bebo, with Twitter in the 4th place and MySpace in the 5th. And that doesn’t even take into account all the visitors that used one of the many 3rd party Twitter applications such as TweetDeck (TweetDeck) or Seesmic Desktop (Seesmic Desktop). "
- Bad news for newspapers, great news for journalism [bronwen clune] – Bronwen looks beyond the paywall: "Of course the argument for paid content is about defending commercial news organisations and not journalism. Problem is the two aren’t mutually exclusive anymore. For starters, it excludes the competition from government subsidised media – SBS and ABC – who probably can’t wait for News Corp and Fairfax to start charging for their content. A senior news person at SBS told me just yesterday that he “WANTS those sites to charge!” – not because he believes in paid content, he doesn’t, but because it certainly brightens his future."
- ABC most reliable network, Nine worst -readers [TV Tonight] – "The ABC is the most reliable network -according to readers of TV Tonight- and Nine the least. In the Audience Inventory, the public broadcaster was a clear winner in the key question of starting TV programmes on time by a huge 55% win. It was followed by Foxtel (22%), SBS (11%), TEN (7%), Seven (3%) and Nine (2%). The question was completed by 99% of the survey respondents, which totalled over 800." (That certainly matches with my thoughts!)
- Murdoch attack on 'dominant' BBC [BBC NEWS | Business] – "News Corporation's James Murdoch has said that a "dominant" BBC threatens independent journalism in the UK. The chairman of the media giant in Europe, which owns the Times and Sun, also blamed the UK government for regulating the media "with relish". "The expansion of state-sponsored journalism is a threat to the plurality and independence of news provision," he told the Edinburgh Television Festival. The scope of the BBC's activities and ambitions was "chilling", he added. Organisations like the BBC, funded by the licence fee, as well as Channel 4 and Ofcom, made it harder for other broadcasters to survive, he argued." (Or: if the BBC stays free and Newscorp puts everything they create behind a paywall, James is rightly concerned people will just read the free BBC stuff instead!)
- Wikipedia Will Limit Changes on Articles About Living People [NYTimes.com] – "… as the English-language version of Wikipedia has just surpassed three million articles, that freewheeling ethos is about to be curbed. Officials at the Wikimedia Foundation, the nonprofit in San Francisco that governs Wikipedia, say that within weeks, the English-language Wikipedia will begin imposing a layer of editorial review on articles about living people. The new feature, called “flagged revisions,” will require that an experienced volunteer editor for Wikipedia sign off on any change made by the public before it can go live. Until the change is approved — or in Wikispeak, flagged — it will sit invisibly on Wikipedia’s servers, and visitors will be directed to the earlier version. The change is part of a growing realization on the part of Wikipedia’s leaders that as the site grows more influential, they must transform its embrace-the-chaos culture into something more mature and dependable." (With great power comes great(er) responsibility?)
On the Importance of Dating Felicia Day’s Avatar in Australia!
If you’ve glanced at YouTube, or your iTunes store, or Twitter, or even Facebook in the last few days you may very well have noticed people talking about and linking to this video:
What you might not have realised if you’ve only just heard of The Guild or Felicia Day, is that this little video represents something of a leap forward in terms of indie-based web productions finding a way to make a healthy amount of money while still giving away their content predominantly for free. For those of you who’ve not come across The Guild before, it’s a comedy web series created and written by Felicia Day (of Dr Horrible and Buffy fame), looking at the ‘real’ lives of six MMO (videogame) players. The ‘game’ is never explicitly named, but the characters and situations are largely based on play in and around World of Warcraft.
Anyway, one of the most important things is that after the first season of The Guild, Day very cleverly managed to strike a deal with Microsoft which would allow them to co-produce The Guild and thus season two was initially, exclusively available via the Xbox Live, MSN and Zune websites. Significantly, Day retained all intellectual property regarding The Guild, meaning that the show remains under her ownership and control (about which Day is rightly proud). Indeed, just striking that deal is a significant business move for an indie web media creator. Of course, Day ensured that episodes also appeared on YouTube and other venues after a period of time, ensuring fans could access The Guild in whichever manner they preferred. The Guild has built a very healthy following (as has Day herself, with over a million Twitter followers) and after initially being available for free, Day released DVDs of season one and two
via Amazon, which have sold reasonably well.
However, the music video which I’m focusing on today is The Guild’s ‘(Do You Wanna Date My) Avatar’ which was written by Felicia Day, features the cast of The Guild, and was directed by Jed Whedon (one of Joss’ brothers, who also co-wrote Dr Horrible). Initially revealed at Comic-Con, the music video playfully engages with pretty much every stereotype that there is about gamers, electronically dancing a fine line between knowing parody and unadulterated fandom. Following the deal with Microsoft, ‘Avatar’ was available exclusively on the Xbox and Zune websites for a week, before hitting the rest of the web both for free on YouTube and as paid download via iTunes stores, Amazon and elsewhere. And that’s where the story gets impressive, as the music video has hit number one on the US iTunes store and on Amazon as an mp3 download. More to the point, Day has learnt from the successes and problems that Dr Horrible hit last year.
While Dr Horrible was a huge hit in the US iTunes store, there were problems even viewing Dr Horrible outside of the US for the first few days, and it took months before Australians had a legal option to purchase Dr Horrible online
. In contrast, Day seems acutely aware that The Guild’s fans are spread all across the globe and that all ‘national’ versions of the iTunes store (all of which have separate licensing agreements) should be ready to spread The Guild’s musical talents. [Update: To distribute the mp3 versions, Day used the Tunecore service which lets artists release their mp3s across a range of international stores simultaneously for a small fee.] The image visible on the left shows today’s Top Music Videos in the Australian iTunes store, with (Do You Wanna Date My) Avatar [feat. Felicia Day] sitting proudly at the top of the charts; it also topped the UK iTunes store (and elsewhere across the globe, too, I’m sure). While there was a delay of a day or so getting some versions of the music video or mp3 into particular national online stores, Day has no doubt affirmed the loyalty of fans across the globe by ensuring they have access to ‘Avatar’ for free, or to buy, on exactly the same terms as fans in the US. While we may never know exactly how much ‘Avatar’ earns (or even what the music video cost to make) even the $2.59 a pop for the music video in Australia, or $1.69 for the mp3 single, will surely combine with sales across the globe to make a very respectable amount. Indeed, I’d guess it could make more than a full season of The Guild webisodes!
Most importantly, though, Felicia Day has shown the sort of foresight that comes from being a clever media creator in the digital era: rather than bowing to the tyranny of digital distance, and letting the globe be arbitrarily cut into different regions in which different media companies can license and re-sell content, Day clearly views her loyal fans as a truly global, participative audience who all deserve equal access to the highly enjoyable media she creates! Felicia Day is someone who understands that digital media can, and should, also mean global media.
Now, after all that, if you’ve not done so already, stop listening to me, and check out ‘(Do You Wanna Date My) Avatar’!
