The Australian ran a couple of stories today about Australian politics finding another outlet in MySpace’s ‘Impact’ website (the Australian version).

In Nicola Berkovic’s ‘Kevin has more ‘friends’ than John’, she points out that Labor is doing much better in MySpace than the Liberal Party. As Berkovic notes:

Yesterday afternoon, the Opposition Leader had more than 800 friends, while the Prime Minister had a measly seven. And most of them were fellow Liberal MPs. However, it is also a risky strategy for politicians, who are used to their minders having some degree of control over their image and political message. […]

Many of Mr Rudd’s MySpace friends are preoccupied with the issues that interest many young people: drinking, smoking and sex. […] However, Mr Rudd said, provided that people did not post defamatory or profane comments on his site, he was relaxed about losing control over his image on the internet. “It’s just life in the fast lane,” the Opposition Leader said.

I’d say Kevin Rudd’s attitude is probably a sensible one (and its not like any of the politician on MySpace are actually likely to see their own profiles). That said, in ‘MPs cast cyber net in hunt for votes’, Cath Hart points out that:

The emergence of e-campaigning in Australia is set to mirror the trend in the US, where presidential candidates have embraced the internet – for fundraising and profile building – as the 2008 race moves into full swing. Speaking at the launch of MySpace’s new political channel, Impact, yesterday, Mr Rudd described the site as the “public meeting place for the 21st century”, where his goal is “to get 50per cent … plus one more friend than Mr Howard”. “It’s a good shot in the arm for Australian democracy to keep it alive into the next century.” […]

But media and internet experts have warned Mr Rudd and the swag of other “e-MPs”, or online politicians, that social networking sites can be a double-edged sword. Internet networking expert Joanne Jacobs said the sites offered access to the “student market” of people under 24. “The trouble with these networking sites is that … they open the writer up to criticism. It also means you don’t have a moderating path to vet out unpopular comment,” she said.

Following Joanne Jacobs’ comments, I suspect the real test of Rudd’s take on social networking websites will come when he does something massively unpopular and has to deal with the backlash!

For today, thought, lets look at MySpace friends:

Labor leader Kevin Rudd, has 3382 friends;

Julia Gillard (Deputy Leader for Labor) has 687 friends.

In the middle, Bob Brown (leader of the Greens) has 173 friends, while Democrat Senator Andrew Bartlett has 163 friends (although, already being Australia’s most web2.0-savvy politician, Bartlett already blogs extensively and has clearly stated that he only has time to treat MySpace as a re-posting space for his blog);

Meanwhile, Australian Prime Minister John Howard only has 8 friends (and Peter Costello, oddly enough, isn’t one of them!). While the generation gap is clearly one factor, I strongly suspect that Howard’s camp simply aren’t checking friend requests (and thus Howard will probably never have more than 8 friends!). This is similar to what Jill mentions about politics in Norway, in that candidates are using online networks like MySpace or YouTube without having teams literate in how these websites actually work. (Another argument for the importance of digital literacies right there!)

Incidentally, the popularity of certain politicians doesn’t seem to be rubbing off on the youth arms of either major party: on MySpace the Young Liberals currently have 50 friends while Young Labor isn’t doing much better with 110 friends.

Returning to Australian Politics on Facebook discussed last week, Kevin Rudd is up to 1296 friends, while there still doesn’t appear to be a real John Howard. I’ll leave you to draw your on conclusions on that front!

(All friend counts and screenshots were taken between 3pm and 3.40pm Perth Time on 13 July 2007.)