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Digital Culture Links: February 7th 2010

Links for February 3rd 2010 through February 7th 2010:

  • Blogging: a great pastime for the elderly [Rough Type – Nicholas Carr’s Blog] – LOL: “I remember when it was kind of cool to be a blogger. You’d walk around with a swagger in your step, a twinkle in your eye. Now it’s just humiliating. Blogging has become like mahjong or needlepoint or clipping coupons out of Walgreens circulars: something old folks do while waiting to croak. Did you see that new Pew study that came out yesterday? It put a big fat exclamation point on what a lot of us have come to realize recently: blogging is now the uncoolest thing you can do on the Internet. It’s even uncooler than editing Wikipedia articles or having a Second Life avatar. In 2006, 28% of teens were blogging. Now, just three years later, the percentage has tumbled to 14%. Among twentysomethings, the percentage who write blogs has fallen from 24% to 15%. Writing comments on blogs is also down sharply among the young. It’s only geezers – those over 30 – who are doing more blogging…”
  • Symbian phone operating system goes open source [BBC News] – This is a bit like Netscape going open source (and becoming Firefox) BEFORE they went broke! A good idea, if you ask me: “The group behind the world’s most popular smartphone operating system – Symbian – is giving away “billions of dollars” worth of code for free. The Symbian Foundation’s decision to make its code open source means that any organisation or individual can now use and modify it “for any purpose”. Symbian has shipped in more than 330m mobile phones, the foundation says. It believes the move will attract new developers to work on the system and help speed up the pace of improvements.”
  • Memes as Mechanisms: How Digital Subculture Informs the Real World [MIT Convergence Culture Consortium] – Alex Leavitt takes a look at memes (especially the Downfall meme), their mixed reception depending on context and familiarity, and gives a great overview of the many instances of the Hitler YouTube parodies, concluding: “Memes tend to be jokes, first, but they represent a valuable example of networked knowledge online. Although most memes do not escape the subcultural barriers of small Internet communities, a few do make an impact on the real world. Of course, many Internet memes are simply humor. But the evolutionary structure of some memes create a strong cultural value that acts as a grammar for information networks.”

Digital Culture Links: January 1st 2010

A bunch of links to see in the New Year (Happy 2010!):

  • it’s too late, it’s too soon [the kleptones] – A new Kleptones remix album to see in 2010. Nice.
  • Social media terms are Words Of The Year 2009 [Computerworld] – “Words from the world of technology and social media are among those identified as the “Words of the Year 2009” in a list commissioned by Oxford University Press. The New Oxford American Dictionary had already announced the verb ‘unfriend’ (“To remove someone as a ‘friend’ on a social networking site such as Facebook”) as its word of the year, confirming the social-networking term’s ubiquity. […] Also derived from Twitter is the word “Hastag” – meaning the # [hash] sign added to a word or phrase that enables Twitter users to search for tweets that contain similarly tagged items. “Tag cloud” (a visual depiction of the word content of a website, or of user-generated tags attached to online content) was also picked out as one of the words of the year.”
  • In 2009, Social Media Overtook Web 2.0 – GRAPHS [Mashable] – “Web 2.0. A few years ago, it was the hottest buzzword around. It refers to the second generation of web apps following the Internet bubble that devastated not only Silicon Valley, but our economy in general. Social Media. While its definition is not yet etched in stone, most believe it describes a new type of media and communication that creates a world conversation and dialogue. Instead of being fed news (a one-to-many dissemination approach), everyone is welcomed to be a content creator and to generate a debate around that content. While its focus is the web, it goes beyond it as well. Web 2.0 is a term that has been around since 2004. And as this graph of Google search volume indicates, it reached its peak in 2007 and 2008. But while the term is less frequently used and is in many ways outdated, its been a far more well-known and popular term than social media — until now.”
  • Location, Location, Location: 5 Big Predictions for 2010 [Mashable] – Will location be the next big thing in social media? Where did you update your Facebook status from … and did you really want to share it? “GPS-aware mobile devices have become commonplace, which means connecting the dots between what you’re doing and where you’re doing it is easier than ever. In 2009, location-sharing applications finally emerged in user-friendly formats, altering the way we think about where we are and helping us understand more of the meaning behind the data in aggregate. Technology early adopters showed a predilection towards mobile location-based games, discovering that check-ins could mean something and that being the mayor of a venue might earn them a free drink. Now that businesses are actively exploring the opportunities that these location-aware services provide, we’ll see location matter more than ever in 2010. 1. Facebook Status Updates Will Become Location-Aware […] 5. Location Will Be Both Media Darling and Cautionary Tale”
  • [MLA 09] “Blogging, Scholarship, and the Networked Public Sphere” Draft [The Chutry Experiment ] – Chuck Tryon takes a fresh look at scholarly blogging from the 2009 MLA: “… the most notable aspect of blogging may be the temporal orientation that encourages daily or semi-daily publication. Although writing frequently may seem to discourage the deeper reflection privileged in academic essays, writing often, for a large audience, also provides the opportunity not only to benefit from the expertise of a wide range of readers–whether scholars or industry professionals–but also to build a well-developed, cross-referenced archive that can serve as a kind of history of the present. In this sense, it is worthwhile to return to Shambu’s comments about what he values about blogging: blogs allow us to educate ourselves in public, to learn collectively about pertinent issues, as we seek to make sense of our current moment of media transition.”
  • Race and Social Network Sites: Putting Facebook’s Data in Context [apophenia] – danah boyd takes a hard look at race in relation to social networks: “A few weeks ago, Facebook’s data team released a set of data addressing a simple but complex question: How Diverse is Facebook? Given my own work over the last two years concerning the intersection of race/ethnicity/class and social network sites, I feel the need to respond. And, with pleasure, I’m going to respond by sharing a draft of a new paper. […] access is important. But I’m much more concerned about how racist and classist attitudes are shaping digital media, how technology reinforces inequality, and how our habit of assuming that everyone uses social media just like we do reinforces social divisions that we prefer to ignore.”
  • United State of Pop 2009: Blame It on the Pop [DJ Earworm – Music Mashups] – DJ Earworm mixes the top 25 US billboard chart singles into a single mashup. The source material isn’t exactly inspiring, but there’s a lot of art getting all of this into a single song. (For my money, the United States of Pop 2008 was probably better, but that might just be because I knew at least some of those songs!) The video’s on YouTube, too.
  • The Absent Presence: Today’s Faculty [Brian Croxall] – Brian Croxall’s MLA paper (presented in absentia) which clearly elucidates the casualisation of US academia (like Australia and elsewhere, too): “… having a faculty majority comprised of contingent faculty means a lot more than just conferences being less and less attended. In my case, it means that my students cannot easily meet with me for office hours since contingent faculty don’t really have offices. It means that they do not get effective, personal mentoring because I have too many students. It means that I cannot give the small and frequent assignments that I believe teach them more than a “3-paper class” because I do not have time to grade 90 students’ small and frequent assignments. It means that the courses they can take from me will not be updated as frequently as I think is ideal because I will be spending all of my spare time looking for more secure employment—or working a part-time job.”
  • HP camera ‘can’t see’ black faces [BBC News] – A very clear way to explain how race is still an issue in software and hardware design – it’s the presumption of a ‘normal user’ which is so often white: “A YouTube video suggesting that face recognition cameras installed in HP laptops cannot detect black faces has had over one million views. The short movie, uploaded earlier this month, features “Black Desi” and his colleague “White Wanda”. When Wanda, a white woman, is in front of the screen, the camera zooms to her face and moves as she moves. But when Desi, a black man, does the same, the camera does not respond by tracking him. The clip is light-hearted in tone but is titled “HP computers are racist”.” The video:
  • Avatar To Sink Titanic at Box Office [WA Today] – In Australian movie theatres: “Avatar has raced to almost $36 million in its first 13 days. Helped by higher ticket prices for 3-D, giant screen and premium cinema sessions, the science-fiction epic is expected to become one of the country’s top 10 highest-grossing movies by today or tomorrow. The general manager of film for the Greater Union chain, Peter Cody, predicted yesterday that Avatar would top Titanic after an ”outstanding” opening fortnight. ”There’s every likelihood it will go on to gross north of $60 million,” he said. ”Even if the film drops 50 per cent in week three – and I don’t think it will – that’s $50 million.’ […] Despite the financial downturn and the popularity of home cinema, the Australian box office is expected to break the $1 billion mark for the first time this year. Given it was up 15 per cent to the end of November, the annual tally is expected to easily top last year’s record $945.4 million.”
  • UK Government Report Shows That Digital Economy Bill Will Cost More Than Highest ‘Piracy’ Estimates, Drive 40,000 Offline [Techdirt] – Even just on the economic side this seems rather silly: “As the UK considers Peter Mandelson’s Digital Economy Bill, a UK government report that looks into the likely impact of the law is incredibly damning. It finds that the plans to send threat letters to users and eventually kick them offline based on accusations (not convictions) would cost consumers in the neighborhood of £500 million. Note, of course, that the music industry itself claims that £200 million worth of music is downloaded in the UK per year (and, of course, that’s only “losses” if you use the ridiculous and obviously incorrect calculation that each download is a “lost sale”).”

Digital Culture Links: December 6th 2009

Links for December 3rd 2009 through December 6th 2009:

  • Panic Attack and YouTube Discovery [The Chutry Experiment] – Great post from Chuck Tryon about Fede Alvarez’s sudden appearance on the Hollywood radar thanks to his YouTube short “Ataque de Pánico,” (Panic Attack!), 4 minute special effects driven extravagnaza in which a city is destroyed and a career created: “One of the underlying narratives associated with Hollywood mythology is the “discovery story,” the idea that a talented newcomer emerges by chance, out of nowhere, to become a Hollywood “star.” Lana Turner was discovered, so the legend goes, on a barstool at Schwab’s drugstore. Now, as the tools of filmmaking and film distribution have been democratized, those discovery stories have expanded to filmmakers as well. And although it is the case that such stories can be read ideologically, it is also true that YouTube and other video sharing sites still offer us the opportunity to be astonished by the talents of an aspiring filmmaker.”
  • Memories of a paywall pioneer | Media | guardian.co.uk – Scott Rosenberg reflects on Salon’s experiments with a paywall, suggesting it’s not the model for future news media: “I’m not hostile to the notion of people paying for online content. I do so myself. I’m glad people stepped up and paid for Salon. But the value of stuff online is usually tied to how deeply it is woven into the network. So locking your stuff away in order to charge for it means that you are usually making it less valuable at the moment that you are asking people to pay for it. And that’s why people so often respond with: “No thanks.””
  • Vampire Politics by Lisa Nakamura et al [Flow TV, 11.03, 2009] – “True Blood is socially conservative, gesturing towards a radical politics (or any social movement based politics) that it cannot (or will not) deliver. Likewise, the form of the medium itself is conservative. Like its vampires, True Blood is a relic – it airs on television, not the Internet, and it is broadcast rather than streamed. Though HBO claims “it’s not television, it’s HBO,” we know better. Like the credit sequence’s time-delayed decayed foxes and possums, True Blood is a memento mori – to the Civil Rights South, to broadcast television, to civil rights organizing and “unsexy” rights-based movements. True Blood pursues vampire politics, which are all about sexy self fashioning. Were it not for the exquisite Godric’s self-immolation in season two, the program’s credo might be “survival of the sexiest.””
  • Networking Families: Battlestar Galactica and the Values of Quality by Jordan Lavender-Smith [Flow TV, 11.03, 2009] – “Galactica’s interrogation of post-nuclear family mechanics and what it means to be human was potentially groundbreaking, but by the show’s end the reconstitution of the family breaks down, and a thick line is drawn between the natural and artificial, delivering an outmoded humanism through posthuman technologies.”
  • Identity Wars: Google & Yahoo! Bow to Facebook & Twitter [RW Web] – “Yahoo! announced this morning that it is adding Facebook Connect across many of its properties. This afternoon Google Friend Connect announced the inclusion of Twitter as a top-level log-in option. These moves will be convenient for users, but may not be good for the future of the web.” (This is a really interesting article looking at what happens when Facebook and Twitter become default identity authentication systems – so much power then resides in these systems, and what happens to attempts at standards like OpenID?)

Digital Culture Links: November 17th 2009

Links for November 15th 2009 through November 17th 2009:

  • Nose, face, cut, spite: Blocking Google [BuzzMachine] – Jeff Jarvis has a neat little summary of what the research suggests would happen to Google is Murdoch stops letting the search engine index his news properties: in short, not much damage to Google, and whole world of loss-of-revenue pain for News Corps. Interestingly, pulling Wikipedia out of Google searches would do more damage!
  • Social media focus [BBC – The Editors] – The BBC appoints a social media editor. (This is the shape of things to come …)
  • I’m Belle de Jour [Times Online] – “Meet Belle de Jour, the anonymous blogger and former prostitute whose explicit, funny, articulate, eye-popping online Diary of a London Call Girl has fascinated millions of readers worldwide. Here she is: Belle, the famous tart, whose books became runaway bestsellers, who was played on screen by Billie Piper in the television series based on them, whose brand is instantly recognisable to anyone who uses the internet or bookshops and who has stirred up a considerable amount of controversy through her writing-as-a-whore career, not least because she has always refused to condemn prostitution as being necessarily bad or sad: our very own second-wave Happy Hooker. […] She’s real, all right, and I’m sitting on the bed next to her. Her name is Dr Brooke Magnanti. Her specialist areas are developmental neurotoxicology and cancer epidemiology. She has a PhD in informatics, epidemiology and forensic science and is now working at the Bristol Initiative for Research of Child Health.”

Digital Culture Links: November 5th 2009

Links for November 3rd 2009 through November 5th 2009:

  • The ABC of social media use [ABC News (Australian Broadcasting Corporation)] – How bizzare: social media use guidelines in a major corporation which actually make sense! “ABC managing director Mark Scott has announced new social media guidelines, which the national broadcaster’s journalists and staff must abide by. […] In an email sent to ABC staff this morning, the new Use of Social Media policy gives four standards which staff and contractors must follow when using both work and personal social media interaction:
    1. Do not mix the professional and the personal in ways likely to bring the ABC into disrepute.
    2. Do not undermine your effectiveness at work.
    3. Do not imply ABC endorsement of your personal views.
    4. Do not disclose confidential information obtained through work.”
  • The temporary web [BuzzMachine] – Jeff Jarvis articulates some important concerns about the way Twitter and other social services are contributing to a more temporary, less archivable (or, at least, less searchable in the long term) web: “…search is turning social and our search results are becoming personalized, thus we don’t all share the same search results and it becomes tougher to manage them through SEO. Put these factors together – the social stream – and relationships matter more than pages (but then, they always have). “
  • Internet piracy [Background Briefing – 1 November 2009] – Australia’s Radio National programme Backgroud Briefing takes a look at copyright in the digital age, featuring the big arguments and comments from everyone from AFACT to Lessig and Girl Talk. Segment by Oscar McLaren.

VegeSmite? Some quick thoughts on #vegefail & #nestlefamily

Twitter hastags are quickly becoming the popular shorthand to express corporate disasters with social media. Two cases in point recently: #vegefail, the dramatic, vitriolic and 100% negative response to Kraft naming a new Vegemite and Cheese product ‘iSnack 2.0’ after opening to public suggestions, and #nestlefamily in which the many, many questionable practices for Nestle regarding infant formula, and other things, resurfaced as the company courted influential ‘mummybloggers’ (a shorthand which, I gather, should really be ‘parent bloggers’ since some dads blog in this fashion, too).

First, Kraft: while having a national competition to name the new Vegemite product actually seemed a great way to harness Aussie love for all things Vegemite, especially when you receive more than 50,000 suggestions, letting Kraft simply pick a winner from all those suggestions was not such a good plan, especially when they picked ‘iSnack 2.0’ (which might be a good name for Steve Jobs’ new toaster, but not for an Australia food icon). Since the announcement last Saturday, there has been complaints, loud, angry, and funny (see one person’s response Downfall meme style! and the satirical iSnack 2.0 Twitter stream) but at the same time, the love for Vegemite was the most thing most central in these responses.  All the complaints may have looked like a massive marketing fail (hence #vegefail) yet Kraft have announced today (a mere 6 days later) that they’re going back to the drawing boards and getting another new name:

isnack3.0

In the end, though, I tend to agree that the iSnack 2.0 reaction was far from a PR disaster – whether planned from the beginning, or a clever reaction to overwhelming customer sentiment, in going back to their consumers and letting them vote once again (albeit from six safe and crappy names) Kraft both reminded most Australians how much they care about Vegemite and got more publicity for a new product than you could possibly generate with a traditional advertising campaign. (And despite the cynicism, yes, I’ve voted.)

By contrast, the recent #nestlefamily controversy erupted when Nestle attempted to court influential ‘mummybloggers’ in the US by inviting 20 or so of them to a paid retreat where Nestle could show off their latest products and get authentic mummyblogger feedback.  However, Nestle seemed to give no thought at all to what openly courting social media attention might actually mean. On hearing about the planned event, and noting that some of the attendees were people she respected, PhD in Parenting wrote a long post entitled ‘An open letter to the attendees of the Nestle Family blogger event’ which reminded a lot of people about the many issues with Nestle as a company, including their long history of unethical behaviour, especially in relation to infant products, most notably, of course, being pushing infant formula in Africa.  Needless to say, before the event even started, a massive debate began on Twitter between supporters and detractors of Nestle; the oddest thing, though, was the deafening silence from Nestle.  For most of the debate, they remained silent and let people rage on blogs and Twitter. In leaving others to defend Nestle, some of the most angry defenders have clearly done more harm than good.  I don’t have time to go too far into the details, but I recommend reading the summary by Crunchy Domestic Goddess which gives an even-handed overview of the guts of the debate in terms of the way social media has been used.

Then, in a last ditch effort, Nestle have officially joined Twitter to try and manage the #nestlefamily debates, but they still don’t understand that this is a conversation, not a PR engine.  At the end of the day, this tweet seems to sum up perfectly why Nestle just don’t get social media:

nestlefamily

Of course, now that questions are being asked loudly, if Nestle doesn’t answer them, others will.

The difference between Nestle and Kraft is simple: at the end of the day, Kraft listened and that was their salvation.  Nestle could learn from their corporate cousin.

Twitter


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