On the Importance of Dating Felicia Day’s Avatar in Australia!
If you’ve glanced at YouTube, or your iTunes store, or Twitter, or even Facebook in the last few days you may very well have noticed people talking about and linking to this video:
What you might not have realised if you’ve only just heard of The Guild or Felicia Day, is that this little video represents something of a leap forward in terms of indie-based web productions finding a way to make a healthy amount of money while still giving away their content predominantly for free. For those of you who’ve not come across The Guild before, it’s a comedy web series created and written by Felicia Day (of Dr Horrible and Buffy fame), looking at the ‘real’ lives of six MMO (videogame) players. The ‘game’ is never explicitly named, but the characters and situations are largely based on play in and around World of Warcraft.
Anyway, one of the most important things is that after the first season of The Guild, Day very cleverly managed to strike a deal with Microsoft which would allow them to co-produce The Guild and thus season two was initially, exclusively available via the Xbox Live, MSN and Zune websites. Significantly, Day retained all intellectual property regarding The Guild, meaning that the show remains under her ownership and control (about which Day is rightly proud). Indeed, just striking that deal is a significant business move for an indie web media creator. Of course, Day ensured that episodes also appeared on YouTube and other venues after a period of time, ensuring fans could access The Guild in whichever manner they preferred. The Guild has built a very healthy following (as has Day herself, with over a million Twitter followers) and after initially being available for free, Day released DVDs of season one
However, the music video which I’m focusing on today is The Guild’s ‘(Do You Wanna Date My) Avatar’ which was written by Felicia Day, features the cast of The Guild, and was directed by Jed Whedon (one of Joss’ brothers, who also co-wrote Dr Horrible). Initially revealed at Comic-Con, the music video playfully engages with pretty much every stereotype that there is about gamers, electronically dancing a fine line between knowing parody and unadulterated fandom. Following the deal with Microsoft, ‘Avatar’ was available exclusively on the Xbox and Zune websites for a week, before hitting the rest of the web both for free on YouTube and as paid download via iTunes stores, Amazon and elsewhere. And that’s where the story gets impressive, as the music video has hit number one on the US iTunes store and on Amazon as an mp3 download. More to the point, Day has learnt from the successes and problems that Dr Horrible hit last year.
While Dr Horrible was a huge hit in the US iTunes store, there were problems even viewing Dr Horrible outside of the US for the first few days, and it took months before Australians had a legal option to purchase Dr Horrible online
. In contrast, Day seems acutely aware that The Guild’s fans are spread all across the globe and that all ‘national’ versions of the iTunes store (all of which have separate licensing agreements) should be ready to spread The Guild’s musical talents. [Update: To distribute the mp3 versions, Day used the Tunecore service which lets artists release their mp3s across a range of international stores simultaneously for a small fee.] The image visible on the left shows today’s Top Music Videos in the Australian iTunes store, with (Do You Wanna Date My) Avatar [feat. Felicia Day] sitting proudly at the top of the charts; it also topped the UK iTunes store (and elsewhere across the globe, too, I’m sure). While there was a delay of a day or so getting some versions of the music video or mp3 into particular national online stores, Day has no doubt affirmed the loyalty of fans across the globe by ensuring they have access to ‘Avatar’ for free, or to buy, on exactly the same terms as fans in the US. While we may never know exactly how much ‘Avatar’ earns (or even what the music video cost to make) even the $2.59 a pop for the music video in Australia, or $1.69 for the mp3 single, will surely combine with sales across the globe to make a very respectable amount. Indeed, I’d guess it could make more than a full season of The Guild webisodes!
Most importantly, though, Felicia Day has shown the sort of foresight that comes from being a clever media creator in the digital era: rather than bowing to the tyranny of digital distance, and letting the globe be arbitrarily cut into different regions in which different media companies can license and re-sell content, Day clearly views her loyal fans as a truly global, participative audience who all deserve equal access to the highly enjoyable media she creates! Felicia Day is someone who understands that digital media can, and should, also mean global media.
Now, after all that, if you’ve not done so already, stop listening to me, and check out ‘(Do You Wanna Date My) Avatar’!
Google Opt Out Feature!
Speaking of privacy issues, The Onion has once again hit the nail on the head with their “Google Opt Out Feature Lets Users Protect Privacy By Moving To Remote Village” video:
Google Opt Out Feature Lets Users Protect Privacy By Moving To Remote Village
Privacy, Power, Permanence & Politics!
One of the reasons I’ve been so quiet is that in the past few weeks I’ve started teaching two new units here at Curtin. Both of these units have been completely redeveloped and this is their first run in the new form. I’ll talk about Web Communications 101 another day, but I wanted to point out how much I’m enjoying teaching our new Internet Politics and Power unit. The unit has a healthy dose of thinking from people like Lessig and Zittrain and really tackles many of the big issues for digital culture today. So I’m now required to stay on top of many of those issues I like to blog about, like privacy and copyright, rather than having to steal a hour here or there! 🙂 There are so many issues that are relevant today, but one area which is really getting me thinking is the way that Apple, Google, Facebook and others are creating their own bounded realms of control!
A recent example that really highlights the complexity of these issues is the policing of Apple’s application store for the iPhone. Recently there was a a fairly heated discussion after Apple rejected the Ninjawords: iPhone Dictionary application ostensibly for offensive words (but words which are present in many other apps). It turns out Apple had more complex reasoning which was, among other things, wrapped up with new parental controls being introduced for apps. While this rationale is less bizzare, John Gruber still makes the very important point that the biggest issue is there needs to be "fairness, consistency, and common sense in the App Store review process" and that consistency is, thus far, sorely lacking.
Apple’s app store has also been under fire for rejecting a Google app which would allow many users to access cheaper calls and services. Elisabeth Oppenheimer, writing at Zittrain’s Future of the Internet blog, notes that Apple claimed that they rejected Google’s app since it "duplicates iPhone functionality" but in real terms many people suspect it was rejected since it threatened the monopoly AT&T have enjoyed in being the exclusive iPhone service provider in the US. Oppenheimer is "hopeful that killing Google Voice will be the one step too far that inspires consumers and regulators to sit up and work to get sensible open-access rules" but I’m not necessarily that optimistic.
Meanwhile, Rupert Murdoch is demanding Amazon hand over the details of Kindle users who subscribe to media from Murdoch’s vast empire. So far Amazon has not complied, but I wonder if they’re willing to risk their relationship with Newscorp in the long run? Along similar lines, this week Facebook purchased Friendfeed which potentially adds even more information to Facebook’s vast array of user information that they manage in, at times, curiously questionable ways.
While not quite an app, on another front the permanence of archives has come under threat from another third-party tool. While there have been concerns for a while about URL-shortening services, the upcoming closure of tr.im is the first one that I know of to go under. These services have become extremely popular, allowing people to create tiny web page addresses that can fit alongside a tweet and still fit Twitter’s 140 character limit. However, what will happen to all of the tweets which contain tr.im address? They’ll go dead, effectively making those tweets useless. While tr.im is not really to blame (really, what is the business model for a URL-shortener?), our reliance on these services leaves our tweets and related links fragile and vulnerable when a company or service collapses under the weight of their own popularity. This is less a privacy issue than an issue of utility: relying on third-party tools with no real backup function leaves the usefulness of our personal and collective archives in the hands of folks who, ultimately, may not have the resources to run these services forever!
Update: On the tr.im font there appears to be a happy ending, with the announcement that tr.im is becoming a community-developed open source project.
Update 2: Apple claim that they “did not reject an iPhone application submitted by Google and that it was still studying it, in part because of privacy concerns.”
Digital Culture Links: August 14th 2009
Links for August 6th 2009 through August 14th 2009:
- Gaiman and Doctorow Discuss Giving It Away [Tor.com / Science fiction and fantasy] – A few short questions with Doctorow and Gaimain about the usefulness (and profitability) of giving books away for free online. This quote from Neil Gaiman about giving away American Gods for a month is probably the most important: “It’s been really fun in my own slow way nudging HarperCollins out of the stone ages and into the dark ages. As far as I’m concerned the entire argument [of the validity of giving digital books away] was won at the point where I got them to put American Gods online…we gave it away for free for a month, and during the course of that month and for about four weeks after, the number of copies of all of my books…went up three hundred percent. As far as I’m concerned, that answered that question.”
- Bringing the power of Creative Commons to Google Books [Inside Google Books] – Google Books now supports Creative Commons licenses: “Rightsholders who want to distribute their CC-licensed books more widely can choose to allow readers around the world to download, use, and share their work via Google Books. Creative Commons licenses make it easier for authors and publishers to tell readers whether and how they can use copyrighted books. You can grant your readers the right to share the work or to modify and remix it. You can decide whether commercial use is okay. There’s even a license to dedicate your book to the public domain. If you’re a rightsholder interested in distributing your CC-licensed book on Google Books, you have a few different options. If you’re already part of our Partner Program, you can make your book available under CC by updating account settings. If not, you can sign up as a partner. You can select from one of seven Creative Commons licenses, and usage permissions will vary depending on the license.”
- apophenia: Teens Don’t Tweet… Or Do They? – danah boyd unpacks the claim that teens don’t tweet and finds the data lacking and misinterpreted.
- Murdoch signals end of free news [BBC NEWS | Business] – “News Corp is set to start charging online customers for news content across all its websites. The media giant is looking for additional revenue streams after announcing big losses. Mr Murdoch said he was “satisfied” that the company could produce “significant revenues from the sale of digital delivery of newspaper content”. “The digital revolution has opened many new and inexpensive methods of distribution,” he added. “But it has not made content free. Accordingly, we intend to charge for all our news websites. I believe that if we are successful, we will be followed by other media. “Quality journalism is not cheap, and an industry that gives away its content is simply cannibalising its ability to produce good reporting,” he said.” (It’s far too late to put the free genie back in the bottle … this plan could easily materialise as the move which killed NewsCorp!)
- News Corp records £2bn loss [guardian.co.uk] – “Rupert Murdoch’s global media empire, News Corporation, slumped to a [US] $3.4bn (£2bn) net loss for the 12 months to June as a combination of plunging advertising revenue, impairment charges and online losses contributed to the company’s worst year in recent memory. The group suffered hefty accounting charges related to a drop in the value of its assets. After stripping out these one-off items, its full-year operating profit dropped by 32% to $3.6bn, with growth in revenue at the group’s cable television networks failing to make up for a slump in income from films, newspapers, books, magazines and online offerings. … n the final quarter of the year, News Corp made a $203m loss, compared to a $1.1bn profit for the same period in 2008, hit by a $680m impairment charge at Fox Interactive Media – the division that includes the social networking website MySpace, which recently shed 400 staff as it struggles to compete with larger rival Facebook.”
Digital Culture Links: August 5th 2009
Links for August 5th 2009:
- Women comprise 55% of Twitter users [SheSpotter] – “A new study released in Harvard Business publishing examines gender trends in Twitter.
Highlights include: Females hold a slight majority on Twitter: men comprise 45% of Twitter users, while women represent 55%. ” While there are slightly more women using Twitter, there are a lot less young people Tweeting according to Mashable. - Music off the menu as licensing row heats up [SMH] – “The fee paid by restaurants and cafes for background music is due to skyrocket if a new licensing proposal goes ahead. For Stuart Knox, the owner of the 55-seat Fix St James restaurant in the city, it means his annual licence fee would rise from $69 to more than $5500. ‘‘For that sort of fee, I’d prefer to buy my customers an iPod each and they can listen in private at their table,” he says. There is widespread concern in the restaurant industry that new tariffs suggested by the Phonographic Performance Company of Australia will make the cost of playing music prohibitive.” (If costs get too out of hand, I wonder if someone will collate a whole range of Creative Commons Attribution – CC BY – music and point Australian restaurants to it – they wouldn’t need to pay a cent!)
- Apple tries to silence owner of exploding iPod with gagging order [Times Online] – “Apple attempted to silence a father and daughter with a gagging order after the child’s iPod music player exploded and the family sought a refund from the company. The Times has learnt that the company would offer the family a full refund only if they were willing to sign a settlement form. The proposed agreement left them open to legal action if they ever disclosed the terms of the settlement.”
- 2009 Social Network Analysis – Social Network Demographics – Social Network Geographic Data [Ignite Social Media] – Useful 2009 snapshot of the demographics and for: Badoo.com, Bebo.com, Digg.com, Facebook.com, Fark.com, Flickr.com, Flixster.com, Friendster.com, Gather.com, Habbo.com, Hi5.com, Iambored.com, Identi.ca, IndianPad.com, Last.fm, Linkedin.com, Livejournal.com, Meetup.com, Metafilter.com, Mixx.com, Multiply.com, Myspace.com, Netlog.com, Newsvine.com, Ning.com, Plaxo.com, Plurk.com, Pownce.com, Propeller.com, Reddit.com, Reunion.com, Shoutwire.com, Skyrock.com, Stumbleupon.com, Tribe.net, Tuenti.com, Twitter.com, Wayn.com, Xanga.com, Yelp.com, YouTube.com.
Digital Culture Links: July 30th 2009
Links for July 24th 2009 through July 30th 2009:
- Law 2.0 – Law 2.0: The Challenge of User-generated and Peer-produced Networks, Content & Culture [Peter Black’s Freedom to Differ] – Peter Black’s primer on the changing legal landscape in the ‘Web 2.0’ era. Pitched at legal educators, but a really useful overview for anyone interested. [Talk on Vimeo] [Powerpoint Slides]
- Microsoft and Yahoo Reach Search Agreement [NYTimes.com] – “Microsoft and Yahoo announced a partnership in Internet search and advertising on Wednesday morning intended to create a stronger rival to the industry powerhouse Google. Under the pact, Microsoft will provide the underlying search technology on Yahoo’s popular Web sites. The deal provides a lift for Microsoft’s recent overhaul of its search engine, renamed Bing, which has won praise and favorable reviews, after years of falling further and further behind Google. Running such a search system proves expensive, and Microsoft can now filter more searches through the Bing technology infrastructure. It expects to deliver better answers to search queries over time as well by learning from more peoples’ queries.” Yacrosoft or Mihoo! ?
- Would the real social network please stand up? [apophenia] – Some useful thoughts about social networks and their differences from danah boyd and Bernie Hogan: “The truth of the matter is that there is no “real” social network. It all depends on what you’re trying to measure, what you’re trying to do with those measurements. We do ourselves an intellectual disservice when we assume that these different types of networks are interchangeable or that studying one automatically tells us about another. Most scholars get this, even when they’re quoted out of context by journalists to suggest otherwise (see Cameron Marlow). But I get the sense that a lot of journalists, marketers, advertisers, politicians, and everyday folks don’t. This is a problem.”
- China now has 338m internet users [News.com.au] – “The number of internet users in China is now greater than the entire population of the United States, after rising to 338 million by the end of June, state media reported today. China’s online population, the largest in the world, rose by 40 million in the first six months of 2009, the official Xinhua news agency reported, citing a report by the China Internet Network Information Centre. The number of broadband internet connections rose by 10 million to 93.5 million in the first half of the year, the report said.”
- 6 Gorgeous Twitter Visualizations [Mashable] – Cool visualisation tools for Twitter – useful for explaining the potentially global conversations going on.
- Movie studios try to harness Twitter effect | Technology [Internet | Reuters] – “Box office watchers say Twitter, a micro-blogging service that allows anyone to post on-the-fly wisecracks for all the world to see, is the latest weapon in an arsenal of cell phones and computers that audiences use to critique films quickly, often when they are still sitting in theaters. Such word-of-mouth publicity from fan to fan can boost, or bomb, ticket sales. “Has everything speeded up? The answer is yes,” said Adam Fogelson, Universal’s president of marketing and distribution. “Depending on how big your opening day audience is, word-of-mouth starts playing a factor immediately,” he said.”
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