Digital Culture Links: September 28th 2009

Links for September 22nd 2009 through September 28th 2009:

  • Creators’ Corner [YouTube] – YouTube have just announced ‘Creative Corner’, a series of resources to help aspiring digital video creators learn better techniques, add special effects, and make the most of getting views on YouTube.  Seems like a useful resource.
  • Online Aussies: ‘We won’t pay for news’ [mUmBRELLA] – “A large majority of Australians say they would not pay for online news, a survey suggests. According to a poll of more than 18,000 Australians released today by Pure Profile, only 5% said they would be willing to pay for “high quality articles”. A further 7% said they would be willing to pay if there was no advertising. 10% said they would not pay because the quality of online news was unimportant to them, while the vast majority – 78% – said they would simply refuse to pay for online news.”
  • An Infusion of Another $100 Million Is Seen for Twitter [NYTimes.com] – “…the start-up appears to have chalked up another achievement. Twitter, which has no discernible revenue, is set to raise about $100 million of new funding that would value the company at around $1 billion, a person briefed on the company’s plans said Thursday. … But Twitter’s cash infusion and exospheric valuation are not easily reduced to the level of the blind bets of past dot-com bubbles. In its three and a half years, Twitter has become a magnet for media attention, and its Web site now attracts 54 million visitors a month, according to comScore, the tracking firm. Along with Facebook, it is helping to remake the Web as a forum for the perpetual sharing of even the most trivial bits of information about people’s lives.” (A billion dollars … seems a lot to me.)
  • ‘Nigel the Crazy Noonga’ Website Shut Down | Racism Outrage – “A website set up by a Perth student about a fictional Aboriginal character has been shut down and is being investigated by police amid racism claims. The website, which Radio 6PR reports was created by a 19-year-old Curtin University student, features audio excerpts of a character called “Nigel the crazy Noonga”, who prank calls businesses and fast-food outlets with a fake Aboriginal accent. The portrayal of negative Aboriginal stereotypes has sparked outrage from the Aboriginal community. Craig Somerville, lecturer at the Curtin University Centre for Aboriginal Studies, told 6PR he believed the material on the website had crossed the line between humour and racism. “This is very nasty, rude and bad material,” he said. “It’s not only bad humour; it perpetuates a wrong judgment about Aboriginal people.” Mr Somerville expressed his disappointment at claims the student who set up the website was from his university.”
  • Ubiquitous Media, Rare Earths [sean cubitt’s blog] – “… we act as if computing and network resources were unbounded. But materials, manufacture, use and recycling put boundaries round the materiality of internet and convergent media. The squalor and penury associated with extracting metals, building computers and recycling mobiles, TVs and digital devices are one half of a story which includes toxic waste, toxic working conditions, human waste from the maquilladoras, atnospheric and water pollution in the recycling villages of Africa and China, species and habitat loss . . . Like any other form of organisation, maintaining the negentropy of the internet requires vast amounts of energy, physical and human. It also requires materials that are becoming more strategic and costly by the minute. “
  • US proposes net neutrality rules [BBC NEWS | Technology] – The US has proposed new rules that would require internet firms to respect the principle of “network neutrality”. The head of the Federal Communications Commission (FCC) said that “all web traffic should be treated equally”. The new rules are intended to prevent firms throttling bandwidth-sapping web traffic such as streaming video. … [The FCC] proposed two new rules to guide the FCC’s approach to network neutrality. The first would prevent internet service providers (ISPs) from discriminating against bandwidth-intensive web-content and applications by slowing or blocking it. … The second would mean that ISPs would have to be more transparent about how they manage network traffic. The two new rules join four previous guiding principles of the FCC, which state that all consumers must be able to access “lawful” content, applications, and services, and attach non-harmful devices to the network.” (Network Neutrality FTW!)
  • In Facebook Fracas, Beauty School Goes After Student for Online Comments [The Wired Campus] – “A beauty school in Illinois is suing a student for his “defamatory” comments on a Facebook site that encouraged students to vent about their instructors. The Salon Professional Academy of Elgin, Ill., says Nicholas Blacconiere created a site called Tspa RobinHood that looked similar to TSPA Elgin’s Facebook page because it used the academy’s logo. The suit, filed in July, also says that he posted libelous comments about school officials on the site. Print-outs of the Facebook page included in the suit show several posts by “Tspa RobinHood.” The site says it gives “the students a voice, because what happens when we need to be heard? Nobody gives a s___.” It encourages students to send messages to the site, which it says will then be posted anonymously.” (Reputation management: it’s a game everyone can play!)

Dr Horrible’s Sing-Along Emmy Award Night Presentation Thingy

Twas funny:

Digital Culture Links: September 21st 2009

Links for September 18th 2009 through September 21st 2009:

  • RIP Facebook Beacon [Mashable] – “Facebook launched its ad platform “Beacon” in Nov 2007, hoping to revolutionize advertising by posting updates to your Facebook profile when you interacted with its partner sites. This week Facebook said that it has settled a class-action lawsuit against the product, agreed to shut it down completely, and will establish a $9.5 million “settlement fund” to fund initiatives related to online privacy. … Facebook Beacon was a system that posted your activity on third-party websites – Blockbuster, Gamefly, Overstock.com and more – back to your Facebook profile. Privacy advocates rallied against it, however, arguing that data was being sent without the users’ explicit permission. The situation worsened after a report claimed that Beacon was collecting data from partner sites regardless of whether users were Facebook members …” (Beacon remains one of those most teachable examples of Facebook’s privacy woes, but I’m delighted with the idea of money being spent privacy initiatives.)
  • Nigeria ‘offended’ by sci-fi film [BBC NEWS | Africa] – “Nigeria’s government is asking cinemas to stop showing a science fiction film, District Nine, that it says denigrates the country’s image. Information Minister Dora Akunyili told the BBC’s Network Africa programme that she had asked the makers of the film, Sony, for an apology. She says the film portrays Nigerians as cannibals, criminals and prostitutes. An actor from the film said that it was not just Nigerians who were portrayed as villains. … But Mr Khumbanyiwa said Nigerians in the cast did not seem worried by the portrayal of their country. He suggested that the film, which depicts people wanting to eat aliens to gain the superhuman powers, should not be taken too literally. “It’s a story, you know,” he said. “It’s not like Nigerians do eat aliens. Aliens don’t even exist in the first place.”” (Well said, Mr Khumbanyiwa, well said.)
  • Welcome to the (anonymous) rabbit hole [Unleashed] – Mark Pesce’s playful take on the largely unsuccessful attempts by Anonymous to take down the ACMA and Australian Prime Minster’s websites on 09/09/09/
  • VICTORY: FCC to Mandate Net Neutrality for the Web [Mashable] – “The Federal Communications Commission has been in the middle of it, as it has outlined loose net neutrality guidelines in the past. But according to The Wall Street Journal, the FCC is about to propose definitive rules that could have major repercussions for the entire web. The new rules, expected to be announced Monday by Julius Genachowski, the FCC Chairman, will outline requirements for ISPs to treat all traffic on the Internet equally. This means that Comcast can’t decide that Google gets less bandwidth and Microsoft/Bing (Bing) gets more for any reason (i.e. one pays for preferential treatment). It’s also expected that the net neutrality rules will apply to wireless services, meaning they would be in effect for Internet data via your phone and 3G networks. The impact of this cannot be understated, especially as iPhones and other smart phones make the mobile web a major part of our lives.” (Excellent!)
  • Google slams Murdoch plan to charge for online news [The Age] – “Publishers of general news would find it hard to charge for their content online because too much free content is available, the chief executive of Google said. Speaking to a group of British broadcasting executives via video link, Eric Schmidt said he could, however, imagine niche providers of content such as business news succeeding in this area. Schmidt was responding to an announcement by News Corp CEO Rupert Murdoch that he could start charging for content online. “In general these models have not worked for general public consumption because there are enough free sources that the marginal value of paying is not justified based on the incremental value of quantity,” he said. “So my guess is for niche and specialist markets … it will be possible to do it but I think it is unlikely that you will be able to do it for all news.””
  • Meme Analysis: Kanye Interrupts, the Internet (and Obama) Listens [NewTeeVee] – Everything you ever wanted to know about the Kayne West interrrupts Taylor Swift meme …

Digital Culture Links: September 17th 2009

Links for September 11th 2009 through September 17th 2009:

  • 50 Cent: Piracy Is A Part Of The Marketing [Techdirt] – “…rapper 50 Cent (Curtis Jackson) was apparently on CNBC recently talking about his “business acumen.” I have to admit that having three different people all trying to interview him at once is rather annoying — as they almost never let him complete a thought. However, when they ask him about piracy, and whether or not it makes him angry (around 2 minutes), he responds that: he sees it as a part of the marketing of a musician, because “the people who didn’t purchase the material, they end up at the concert.” He says that people can fall in love with the music either way, and then they’ll go to concerts. He notes that you can’t stop piracy either way, so why try to fight it? He also talks about other business opportunities for musicians.” (Can’t say I’m a fan of his music, but his perspective on piracy, fans and the business futures for music are spot on!)
  • Why the White House is Hiring a Social Media Archivist [Mashable] – The US White House is seeking to archive all of their social media presence and conversation. While their motivations are legal (they’re required to archive all correspondence of any sort) this is still an important archiving process of important historical value. It would be nice to see all national governments following a similar procedure for their national records (hello Mr Rudd).
  • Hands-On: iPod Nano vs. Flip SD [NewTeeVee] – The new iPod Nano with video-recording offers a direct challenge to the Flip market. Testing a new Nano versus a Flip HD, the results: “Overall — the Flip offered a MUCH better picture both indoor and out, providing way more detail in the image. The Flip microphone was also a little more discerning in our test, able to distinguish our subject’s voice in a crowded room much better than the Nano.
  • Wikipedia’s Rapid Reaction to Outburst During Obama Speech [The Lede Blog – NYTimes.com] – “If journalism is the first draft of history, what is a Wikipedia entry when it is updated within minutes of an event to reflect changes in a person’s biography? This is the very live issue that cropped up in a heated argument on the discussion page that accompanies Wikipedia’s entry on Representative Joe Wilson Wednesday night, just 30 minutes after the Republican from South Carolina interrupted President Barack Obama’s speech by shouting “You lie!””

YouTube in Australia (and marketing to Australians)

Google Australia have released the results of a survey of 3000 Australian YouTube users which is interesting in its statistics, but also for its main message: corporate marketers should be on YouTube, because well-made entertaining advertising content is just as welcome as user-generated content.  I wonder how many user-generated content creators really agree?  Take a look:

It’s a nifty little presentation, but in case you just want the stats, here they are from the Google Australia blog:

We’re large and diverse

  • Includes all the family – 14-17 year olds only make up 7% of Australian YouTube users, 18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10%
  • Are workers, students, stay-at-home mums and retirees – 57% are working, 19% are stay at home, and only 15% are studying
  • Encompasses all life stages – 55% are married, 35% are single and 9% are divorced
  • Are not just techies and nerds – 61% of YouTube users are not tech-savvy

We’re active and engaged

  • 86% of the community say YouTube is their favourite place to watch videos and 63% agree YouTube is one of their favourite websites
  • 79% stay longer than they intended (on average 1 hour and 09 mins per week).
  • 62% visit at least once a week
  • 47% share videos when they find a video which they love
  • 86% spend time on YouTube for entertainment
  • 2 out of 3 people do more than just watch videos in YouTube
  • 20% uploaded video

We watch a broad range of content:

  • 51% music videos
  • 31% movie trailers
  • 27% user-generated content
  • 26% TV shows
  • 25% TV ads
  • 22% news clips
  • 18% sports news/highlights

[Via Mumbrella]

Digital Culture Links: September 9th 2009

Links for September 9th 2009:

  • Food marketing, blogging, and how not to respond to reviews [unwakeable] – Lisa Dempster explains how the over-the-top response of the owners of Melbourne restaurant Lord of the Fries to a fairly harmless review in her blog illustrates how business, restaurants and anyone else should spend a little more time understanding how their customers use and converse using social media. Short version: don’t Twitter angry and then delete critical comments on your own Facebook fan pages!
  • When’s the Best Time to Tweet? [Flickr – Photo Sharing!] – Nice infographic showing the average uses of Twitter (if there were only 100 Twitter users). Useful for lecture slides.
  • The Hierarchy Of Digital Distractions [Information Is Beautiful] – Visualisation of distraction in the digital age. All far too true!
  • Warcraft and Twilight Fans Make Wikia Profitable [RW Web] – “According to this year’s Comscore stats, consumer publishing platform Wikia has surpassed DIY social network competitor Ning for monthly unique visitors. Since July 2008 the company’s traffic has more than doubled from 2.8 million to 6.5 million unique US visitors per month. Despite abandoning Wikia search in early March, it seems Wikipedia co-founder Jimmy Wales has built another great company. As of this evening, Wikia’s CEO Gil Penchina is announcing the company’s profitability due to its custom sponsorships program. … Best known for its “enthusiast” wikis, Wikia hosts more than 50,000 fan sites including the Star Wars Wookieepedia, Harry Potter Wiki, Twilight Saga Wiki and World of Warcraft WoWWiki.”

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