Facebook “Likes” Everything
Facebook’s annual developer’s conference, f8, has resulted in a deluge of news about new Facebook changes and tools which will keep commentators and analysts busy for days to come, but the most significant is clearly the redevelopment of the tools which connect Facebook and other websites according to the social activities of Facebook’s more than 400 million users. In a post with a deceptively philanthropic tone, Building the Social Web Together, Facebook’s Mark Zuckerberg reinforces his company’s vision of making the web more meaningful to users (and advertisers):
People are increasingly discovering information not just through links to web pages but also from the people and things they care about. This flow of social information has profound benefits—from driving better decisions to keeping in touch more easily—and we’re really proud that Facebook is part of the shift toward more social and personalized experiences everywhere online. […] Three years ago […] I introduced the concept of the social graph, which is the idea that if you mapped out all the connections between people and the things they care about, it would form a graph that connects everyone together. Facebook has focused mostly on mapping out the part of the graph around people and their relationships. At the same time, other sites and services have been mapping out other parts of the graph so you can get relevant information about different types of things. For example, Yelp maps out the best local businesses and Pandora maps out which songs are related to each other. All of these connections are important parts of the social graph, but until now it hasn’t been possible to easily share the connections
So, in an attempt to create your total ‘social graph’ and link up all of your social data, Facebook’s has a raft of new social plugins and personal integration tools which will allow any website, news story or media item, to become something you can ‘Like’. More to the point, through Facebook you can share every single thing you ‘Like’ with all of your Facebook friends (or the entire world if you happen to have a public profile!).
The simplest explanation of ‘Like’ generated by these tools: you go to a website, you like that website, you click the Facebook ‘Like’ button and two things happen: (1) a message appears on your Facebook profile telling your friends you liked that website; and (2) on the website in question a picture of you (from your Facebook profile image) appears on the website you liked, saying you liked this website, along with pictures of any of your Facebook friends who also liked that website (importantly this personalised list is only visible to you and only if logged in to Facebook). Mashable also has a good overview, noting how very simple it is to integrate Facebook’s ‘Like’ into other websites and services. Facebook’s own explanation of the social plugins and the Like buttons is here, but it’s noteworthy that from the very beginning they are try to stress that Facebook is not giving your private Facebook data to other people:
It’s important to note that none of your personal data is shared with a site when you view these new features, and they will only be visible to you when you’re logged in to Facebook. Also, none of these features impact or change Facebook’s advertising programs or policies.
However, it is of course true that every little ‘Like’ you click deepens the profile of you that Facebook owns, and that richer information becomes more and more valuable it is to advertisers – even when that information has specific personal identifiers removed. While I do think Facebook are showing a healthier concern for people’s privacy, I’m far from convinced sharing all of this information with Facebook is a good thing. Personalisation can be incredibly useful (I find Amazon’s suggestions quite useful, for example, and that’s only possible because they cleverly mine my Amazon purchase history) but it always has some cost and that’s worth keeping in mind. Most of all, what really makes me nervous is how terribly excited marketing folks are by Facebook’s new tools; for them privacy is usually an obstacle, not a right. And, of course, privacy advocates are doing some very sensible flag-waving, asking people think before they ‘Like’. With Zuckerberg boasting that he expects a billion ‘Like’ buttons on the web within 24hours, it’s probably time for everyone to think through exactly how much information they’re willing to share, and what you’ll like Facebook to know, and remember, about you.
Digital Culture Links: April 21st 2010
Links for April 21st 2010:
- Hitler Is Very Upset That Constantin Film Is Taking Down Hitler Parodies [TechCrunch] – It looks like the Hitler Gets Upset About [Whatever] meme might be drawing to an end thanks to copyright issues. Constantin Film, the production company behind Downfall (Der Untergang in German) have asserted their copyright over the Downfall footage and YouTube’s automated system appears to be pulling the clips down all over their service. I’d like to think everyone will be filing counter-claims since this is clearly Fair Use according to US copyright law (how could this not be parody or satire?) but we’ll have to see what happens. (An Open Video Alliance post notes that the”videos were blocked by YouTube’s Content ID system, not taken down via DMCA notices”). Meanwhile, until it disappears, here’s Hitler’s thoughts on the Downfall videos disappearing.
- Facebook Further Reduces Your Control Over Personal Information [Electronic Frontier Foundation] – EFA on Facebook’s advertiser-orientated, privacy-diminishing strategies: “Today, Facebook removed its users’ ability to control who can see their own interests and personal information. Certain parts of users’ profiles, “including your current city, hometown, education and work, and likes and interests” will now be transformed into “connections,” meaning that they will be shared publicly. If you don’t want these parts of your profile to be made public, your only option is to delete them. […] The new connections features benefit Facebook and its business partners, with little benefit to you. But what are you going to do about it? Facebook has consistently ignored demands from its users to create an easy “exit plan” for migrating their personal data to another social networking website, even as it has continued — one small privacy policy update after another — to reduce its users’ control over their information. The answer: Let Facebook hear your frustration.”
- More Changes to Facebook Privacy, and More to Come [Social Hacking] – “… Facebook is changing the “Become a Fan” buttons to “Like” buttons. If you want to connect with a page for something you’re interested in, you now will simply “like” the page. In a blog post, Facebook spun the connections as an exciting improvement: “Instead of just boring text, these connections are actually Pages, so your profile will become immediately more connected to the places, things and experiences that matter to you.” I can see three main reasons why Facebook would make this change, and none of them involve text being boring. […] First, this helps software more easily process your interests. […] Second, the shift to “liking” reduces friction. The semantics may be subtle, but I’m sure Facebook has done research on this. “Liking” implies a simple, casual gesture […] Third, this increases the useful data Facebook can offer to others.”
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Digital Culture Links: April 20th 2010
Links for April 19th 2010 through April 20th 2010:
- Media Watch: A Lesson in Facebook Friends (19/04/2010) [ABC TV] – Media Watch piece about two Warwich (QLD) teachers whose private Facebook photos of themselves dressed in supposedly suggestive school uniforms got them suspended from their jobs after the photos were posted in the local newspaper. It seems the photos were lifted from private Facebook accounts and that the journalists who ‘uncovered’ the story were actually Facebook friends with one of the two teachers they exposed. A suitable reminder that ‘friend’ isn’t always the best word for a social network connection! (The two teachers are now suing the journalists in question.)
- Teens and Mobile Phones – Report April 2010 [Pew Research Center’s Internet & American Life Project] – “Daily text messaging among American teens has shot up in the past 18 months from 38% of teens texting friends daily in February of 2008, to 54% of teens texting daily in September 2009. And its not just frequency – teens are sending enormous quantities of text messages a day. Half of teens send 50 or more text messages a day, or 1,500 texts a month and one in three send more than 100 texts a day, or more than 3,000 texts a month. Older teen girls ages 14-17 lead the charge on text messaging, averaging 100 messages a day for the entire cohort. The youngest teen boys are the most resistant to texting – averaging 20 messages per day.”
- Facebook Now Commands 41% of Social Media Traffic – STATS [Mashable] – “Facebook and YouTube are displacing rivals and taking over the social web, according to data we’ve just received from comScore. In addition to showing massive and continued traffic growth throughout 2009 and the beginning of 2010, Facebook and YouTube continued to capture the highest volume of social web traffic. Twitter also garnered a ton of mainstream attention, helping the company increase the number of visitors to its site by fivefold over the course of the year. […] Taking a look at the unique visitors charts, we see the widespread migration from MySpace to Facebook even more clearly. As of March 2010, Facebook traffic made up 41% of all traffic on a list of popular social destinations. MySpace was in second place, capturing around 24% of traffic. Gmail had 15%, and Twitter had 8%. However, during the same period in 2009, MySpace was in the lead with 38% of site visits over Facebook’s 33%.” (Original post has some useful graphs, albeit without a scale.)
- How Tech Start-ups Like Foursquare and Meetup Are Tring to Overthrow Old Media and Build a Better New York [New York Magazine] – Long article from Doree Shafrir about the tech start-up culture that has gripped New York city. The featured start-up is definitely Foursquare, and there are plenty of quotes about the role of start-ups in relation to tech giants like Google and Yahoo. There is some sense that the realm of start-ups is moving toward a new tech bubble, but the dominant business model still seems to be: get popular, get the eyeballs, and then let Yahoo and Google (and maybe Microsoft) bid to buy your business.
Digital Culture Links: April 19th 2010
Links for April 19th 2010:
- Why the Library of Congress cares about archiving our tweets [Ars Technica] – Interesting look at the motivations behind the US Library of Congress twitter archive – and their perspective on how Twitter has changed communication – and why Facebook hasn’t. Some of the challenges the Library of Congress archive will face are important issues for researchers, including dealing with shortened urls through third parties such as bit.ly and tinyurl; and whether or not to archive photos on twitter specific photos (eg twitpic) – this one seems unlikely.
- Twitter Chirp Conference – Videos [Justin.tv ] – A video archive of Twitter’s first official conference – Chirp – in April 2010.
- Facebook Ads Will Use Your Web History [Mashable] – “Facebook will soon use your activity on other web pages to target ads based on your interests, Financial Times reports. That’s potentially a big boon for advertisers, but it won’t sit well with privacy advocates. Note that Facebook already targets ads using information from your profile, and this new system will not track all of your browsing. Rather, Facebook will offer sharing buttons to interested websites. Readers will be able to click on them to share the links with their Facebook friends via Facebook Connect […] Once the user shares a link with his friends, Facebook will assume that person shared it because he or she liked it, so the company will include content from that web page in the data it uses to target ads based on user interest. The ads will appear whenever the user visits the Facebook website.”
- Internet dating [SMH] – “Australians are changing the way they date and mate, a survey shows. A Nielsen poll found one in four adults have used the internet to find a partner and another 38 per cent are considering using online dating. The other 37 per cent – many presumably in relationships – said they would never go online to meet someone. Of those who had used online dating, 33.6 per cent reported a short-term relationship, 16.2 per cent said they had a long-term relationship, 8.9 per cent said they had married or were in a defacto relationship, and 2.7 per cent had children. […] The survey shows that:
* Of those who had used online dating, 62 per cent had dated someone they met online;
* Men were slightly more likely than women to use online dating services; and
* Most of those polled (72 per cent) were seeking a serious relationship, but many were looking for friendship or just sex.
Nielsen polled 3057 people online in November and 3764 in January, with the data weighted to the general population.”
Digital Culture Links: April 16th 2010
Links for April 13th 2010 through April 16th 2010:
- No Free Lunch for Ning Users; Still Plenty of Bargains Elsewhere [Read Write Web] – “The social networking platform Ning announced today that it was making some substantial changes to the company. The news, coming just one month after Jason Rosenthal replaced Gina Bianchini as CEO, was sour for both employees and for many users of the service. Ning will cut 70 jobs and will end free subscriptions to the site. Rosenthal writes in the press release, “We will phase out our free service. Existing free networks will have the opportunity to either convert to paying for premium services, or transition off of Ning.” According to the release, paying subscribers account for 75% of the service’s traffic. These fees have ranged from $4.95 per month to use your own domain name, to $24.95 per month to remove Ning’s promotional links, although it’s unclear if those fees will change. But the service has long been used by many small groups and organization, many of which are in a tail-spin over today’s announcement.”
- Youth, Privacy and Reputation (Literature Review) – April 12, 2010 Authored by Alice E. Marwick, Diego Murgia Diaz, John Palfrey, Youth and Media Policy Working Group Initiative [Berkman Center] – Fantastically useful overview of youth & privacy writing & research: “The scope of this literature review is to map out what is currently understood about the intersections of youth, reputation, and privacy online, focusing on youth attitudes and practices. We summarize both key empirical studies from quantitative and qualitative perspectives and the legal issues involved in regulating privacy and reputation. This project includes studies of children, teenagers, and younger college students. For the purposes of this document, we use “teenagers” or “adolescents” to refer to young people ages 13-19; children are considered to be 0-12 years old. However, due to a lack of large-scale empirical research on this topic, and the prevalence of empirical studies on college students, we selectively included studies that discussed age or included age as a variable. Due to language issues, the majority of this literature covers the United States, the United Kingdom, the European Union, and Canada.”
- Murdoch hails iPad as saviour of news [The Age] – “Rupert Murdoch has launched a spirited defence of putting up paywalls around his newspaper websites, while embracing the game-changing potential of Apple’s iPad. The News Corporation chairman hailed the device as a possible saviour of the newspaper industry.Advocates of free newspaper websites often accuse Murdoch of being a technophobe but the Australian media mogul was happy to embrace the technology of Apple’s iPad tablet device, launched in the US on April 3. […] During an interview with journalist Marvin Kalb, Murdoch sat with an iPad and even picked it up to demonstrate how to navigate The Wall Street Journal’s website. He said the iPad could be the saviour of newspaper journalism – in electronic form, not print. ”I got a glimpse of the future … with the Apple iPad,” Murdoch said. ”It is a wonderful thing. If you have [fewer] newspapers and more of these … it may well be the saving of the newspaper industry.””
- Internet Filter Not Needed, Says US Ambassador to Australia [The Age] – US to Australia: don’t screw up the internet! “The US ambassador to Australia Jeff Bleich has criticised the Rudd government’s plan to filter the internet, saying the same goals can be achieved without censorship. The federal government’s $128.8 million Cyber Safety policy includes forcing ISPs to block access to certain websites and blacklist offensive material. Legislation to enable the scheme is set to be introduced this year. On ABC’s Q&A program last night, Mr Bleich said the “internet has to be free” and that there were other means of combating nasty content such as child pornography. “We have been able to accomplish the goals that Australia has described, which is to capture and prosecute child pornographers … without having to use internet filters,” he said. “We have other means and we are willing to share our efforts with them … it’s an ongoing conversation.””
Twitter: Coming of Age?
As one of the NY Times blogs reports, there are now quite a few Twitter users, and quite a lot of Tweets every day:
It has 106 million registered users who write 55 million posts a day.
Seventy-five percent of that traffic comes from outside Twitter, using third-party applications, like TweetDeck.
The site gets 180 million visits a month.
While one significant implication is, of course, that a lot of people with accounts don’t tweet every day (especially as those people who write dozens or even hundreds of tweets per day clearly make that average number a bit misleading), 55 million tweets a day is still an awful lots of bits of information being shared. Given the sheer size of Twitter’s operation, it’s no surprise that they’re moving on from their first revenue model (selling a license to Microsoft and Google to index tweets) to an advertising model (called promoted tweets) which will see advertising placed in certain twitter search results. Personally, I skim Twitter pretty quickly, so I can’t imagine this advertising strategy will worry me too much – as long as the percentage of advertising remains small, I’d guess most people will barely notice. Perhaps more significantly, Twitter will be launching their own URL-shortening service and it’s unclear how this will change the relationship between Twitter and current popular shorteners like bit.ly whose entire business is, in essence, based on Twitter.
Twitter also announced that the US Library of Congress will include an entire historical copy of all public tweets:
Since Twitter began, billions of tweets have been created. Today, fifty-five million tweets a day are sent to Twitter and that number is climbing sharply. A tiny percentage of accounts are protected but most of these tweets are created with the intent that they will be publicly available. Over the years, tweets have become part of significant global events around the world—from historic elections to devastating disasters.
It is our pleasure to donate access to the entire archive of public Tweets to the Library of Congress for preservation and research. It’s very exciting that tweets are becoming part of history. It should be noted that there are some specifics regarding this arrangement. Only after a six-month delay can the Tweets will be used for internal library use, for non-commercial research, public display by the library itself, and preservation.
At the same time Google, who already pay a license to index all public tweets, announced a far more refined Twitter element of their real-time search tool called Google Replay which is a graphical tool allowing you to easily find the tweets on a specific topic from a specific day. Both of these developments further shift the sense of Twitter as just real-time to a permanent digital archive. Public tweets always were archived, of course, but the relative difficulty in finding them meant most people didn’t treat Twitter as an archive, more as a conversation. These shifts remind us that every tweet is both a moment of dialogue and the creation of digital media that will last, potentially, forever.
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