iCloud: Winners & Losers
Today Apple made some big announcements about their desktop operating system OS X Lion and their mobile iOS 5, and most importantly the service which will more intimately bind these two: iCloud. Globally, news services will continue their iFetish and splash reports everywhere, so I’ll leave you to catch the full details elsewhere. However, the iCloud is interesting for all sorts of reasons, not least of all because Apple, Google and Amazon are all dancing around the same territory, so I thought I’d take a minute and consider who (apart from Apple, of course) are the obvious winners and losers in the wake of the iCloud announcements.
The Big Winners:
- The Big Music Companies. Here’s Apple’s description of iMatch service, part of the iCloud:
iTunes determines which songs in your collection are available in the iTunes Store. Any music with a match is automatically added to your iCloud library for you to listen to anytime, on any device. Since there are more than 18 million songs in the iTunes Store, most of your music is probably already in iCloud. All you have to upload is what iTunes can’t match. Which is much faster than starting from scratch. And all the music iTunes matches plays back at 256-Kbps iTunes Plus quality — even if your original copy was of lower quality.
Those songs that iTunes can’t match may very well be unauthorised downloads, but once you’ve paid $25 to use iTunes in the cloud, you’ve got access to it on any Apple device. And where is that money going? Estimates suggest the bulk is going to the music labels, with Apple keeping their customary 30% (which might just pay for the service, but this item by itself is probably going to be making a loss, especially for people who have huge music libraries). As Mashable note, Apple Has Just Monetized Pirated Content. The music labels are once again getting paid for ‘pirated’ music – a big win for them!
- Twitter: iOS 5 integrates Twitter into almost everything, making Apple the Twitter OS of choice (and implicitly waving goodbye to Apple’s failed music social network, Ping). As the official Twitter blog celebrates: “Building Twitter into iOS 5 truly creates the easiest way to share everything that’s happening in your world. Take a picture, tap “Tweet”. Tweeting has never been simpler.”
- And, of course, “The Cloud”: while the cloud and cloud computing are nebulous terms, Sony’s recent PlayStation Network hacks have really dampened the reputation of web-based storage and services, especially in terms of security. Now that Apple have stuck and ‘i’ in front of the cloud, Steve Jobs’ “it just works” magic will no doubt ensure the cloud stays cool and secure (even their brushed metal iCloud logo emphasises strength and security).
The Big Losers:
- PC manufacturers and Microsoft: iOS 5, and the cloud-based services, will all be available on Apple devices (iPhones, iPads ,touchscreen iPods) without needing to connect to a PC. These devices can now be activated on their own terms, working using cloud services, and for many people may do away with the need for a PC altogether. A big plus for Apple hardware sales, but a really clear slap in the face to standard PC manufacturers. I wonder, though, if this will force PC makers to form more robust alliances with Google (or maybe Amazon) to keep a competitive edge? Perhaps PC manufacturers will suddenly be falling over themselves to create Chromebooks. None of this will help Microsoft, because these conversations don’t involve anyone needing to run Windows anymore!
- Amazon/Google: Apple is almost certainly running iMatch and the iTunes in the cloud services as a loss-leader (ie making little or no profit), using these services to drive hardware sales. Google and Amazon have both been trying to carve out the same cloud-based music sharing (and other services) but don’t have the core hardware sales business to offset the cost of keeping the music labels on side. It’s hard to see how they’ll compete without having to at least match Apple’s costs and security imperatives.
- Point’n’click camera manufacturers: a smaller change in iOS 5, but a big one of you rely on your iPhone for photography, is that you can go straight to the iPhone camera from the locked phone in one click. This makes photography a lot easier, and avoids the clicks through the navigation screens. This does seems a small change, but for many folks the only reason to carry a point’n’click camera and an iPhone was that the camera could get to the point of actually taking a shot faster – it really doesn’t look like that’ll be the case soon.
One to watch: I’m really curious how Apple’s End User License Agreements will shape the iCloud. If users are really going to rely on Apple to make mp3s available via the cloud, regardless of whether there is any evidence of a legal purchase or otherwise, Apple will own an vast and important database of what people actually possess. While the big music labels are implicitly supporting the iCloud and iMatch service for now, what happens if the relationship sours? How will Apple react to lawsuits demanding individually identifiable information, especially, say, for music which is leaked or not legally available in one country or another? Even the date of access would be enough to show unauthorized file-sharing in action and do we really trust Apple to be a custodian of that information? (For those interested in this issue, you should really read Jonathan Zittrain’s The Future of the Internet and How to Stop It.)
Digital Culture Links: June 6th 2011
Links for May 31st 2011 through June 6th 2011:
- Parents using Facebook to attack school staff, Principals Federation says [Perth Now] – “Parents are using Facebook and other social networks to attack principals and teachers they dislike or believe have wronged them or their children. The growing practice of raging against school staff online has sparked calls for the Education Department to step in. “These forums can also fuel the sort of misplaced anger and hatred that can end in physical confrontations and school lockdowns,” Australian Principals Federation president Chris Cotching said. Lawyers acting for the federation have warned the department it could be legally culpable if it continued to ignore online campaigns against staff.”
- Palin Fans Trying to Edit Wikipedia Paul Revere Page [Little Green Footballs] – Interesting case study on Wikipedia’s accuracy – after Sarah Palin gets history wrong, her supporteres try and edit Wikipedia to make the Palin version; drama and editorial warfare ensue: “Man, you’ve gotta almost admire the sheer blind dedication of Sarah Palin’s wingnut acolytes. Now they’re trying like crazy to edit the Wikipedia page for “Paul Revere” to make it match Palin’s botched version of history. Here’s the Revision history of Paul Revere; check out the edits that are being reversed. Also see the discussion page for an entertaining exchange between Wikipedia editors and a would-be revisionist.”
- Google Chrome: Lady Gaga [YouTube] – Clever ad for Google Chrome featuring Lady Gaga (and simultaneously a Lady Gaga ad featuring Chrome!) which really highlights how she’s deeply engaging with her fanbase via social media.
- Google’s YouTube policy for Android users is copyright extremism [guardian.co.uk] – Cory Doctorow laments Google’s copyright-driven philosophical contradictions: “The news that Android users who have jailbroken their phones will be denied access to the new commercial YouTube pay-per-view service is as neat an example of copyright extremism as you could hope for. Android, of course, is Google’s wildly popular alternative to Apple’s iOS (the operating system found on iPhones and iPads). Android is free and open – it costs nothing to copy, it can be legally modified and those modifications can be legally distributed […] unless you’re running a very specific version of Google’s software on your phone or tablet, you can’t “rent” movies on YouTube. Google – the vendor – and the studios – the rights holders – are using copyright to control something much more profound than mere copying. In this version of copyright, making a movie gives you the right to specify what kind of device can play the movie back, and how that device must be configured.”
Digital Culture Links: May 30th 2011
Links for May 26th 2011 through May 30th 2011:
- China used prisoners in lucrative internet gaming work [guardian.co.uk] – Chinese prisons used as gold farms (ie playing games to earn virtual gold to sale): “As a prisoner at the Jixi labour camp, Liu Dali would slog through tough days breaking rocks and digging trenches in the open cast coalmines of north-east China. By night, he would slay demons, battle goblins and cast spells. Liu says he was one of scores of prisoners forced to play online games to build up credits that prison guards would then trade for real money. The 54-year-old, a former prison guard who was jailed for three years in 2004 for “illegally petitioning” the central government about corruption in his hometown, reckons the operation was even more lucrative than the physical labour that prisoners were also forced to do.”
- Better Facebook – Browser Extension – Nifty browser extension that makes Facebook more useful – including tracking comments, far more detailed filtering options, unfriend tracking, themes and so forth. Works on most browsers except IE.
- “Literally Unbelievable” – The extremely odd, disheartening and worrying Tumblr blog which captures people’s reactions to stories in The Onion without realising they’re parody and satire. All a little worrying.
- The Tunnel – The Tunnel is an Australian horror film released in May 2011 which took the unique approach of officially and legally releasing the entire film exclusively as a Bittorrent file, while offering other ways to support the film (buy stills and various types of DVDs and extras), betting that working with p2p communities rather than against them would win fans and financial support in the long run. There’s a quick write-up in the SMH and some fascinating background: IMDb initially refused to let the film be listed since it wasn’t using any recognised channels for release (eventually IMDb bowed to fan pressure and it’s listed there now).
- Thanks, YouTube community, for two BIG gifts on our sixth birthday! [YouTube Blog] – YouTube turns six with some amazing stats: “Today, more than 48 hours (two days worth) of video are uploaded to the site every minute, a 37% increase over the last six months and 100% over last year. […] We’re amazed that over this last weekend, you drove YouTube past the 3 billion views a day mark, a 50% increase over last year. That’s the equivalent of nearly half the world’s population watching a YouTube video each day, or every U.S. resident watching at least nine videos a day.”Last year YouTube celebrated their 5th birthday with a dedicated channel page and a 5-year YouTube timeline which are still useful, too.
Social Media in Asia Infographic
Useful social media infographic for the Asia Pacific region. Interestingly, New Zealand has a higher internet penetration rate than South Korea (although there are a lot more South Koreans, with 39 million wired users – and their internet is faster, too!) Source: Edelman Digital, May 2011.
Digital Culture Links: May 25th 2011
Links for May 14th 2011 through May 25th 2011:
- Lady Gaga Fans Swamp Amazon for a Cut-Rate Copy of a New Album [NYTimes.com] – “Lady Gaga has made herself a paragon of pop ambition and a spokeswoman for equal rights, but on Monday she became an unwitting symbol for something else: the pitfalls of cloud computing. “Born This Way” (Interscope), her new album, arrived with a blitz of marketing, and Amazon surprised the singer’s fans by offering a one-day sale of the MP3 version of the album for 99 cents, a full $11 less than its price at iTunes, the Web’s dominant music retailer. The discount was widely seen as a way for Amazon to promote its new Cloud Drive service, which allows users to store music files on remote servers and stream them over the Internet to their computer or smartphone. But Amazon may have underestimated the zeal (or thrift) of Lady Gaga’s fans. By early afternoon the company’s servers stalled, and many users were unable to download or listen to the album in full. Frustrated customers quickly took to Twitter and to Amazon’s user review page for “Born This Way.” “
- Lady Gaga’s $0.99 Album Download Overwhelms Amazon [Mashable] – “Lady Gaga fans were delighted Monday to learn that they could download her new album, Born This Way, from Amazon for a mere $0.99 — until, of course, technical difficulties set in. Downloads of the album are delayed, leaving folks unable to get the entire album immediately upon purchase. Amazon issued the following statement: “Amazon is experiencing high volume and downloads are delayed. If customers order today, they will get the full Lady Gaga, Born This Way album for $0.99. Thanks for your patience.” However, the damage has already been done, as users are meting out one-star ratings in droves, most of which deal with Amazon’s slow service as opposed to the quality of the music …”
- How to Use Your Android as a Photo Tool + Top 10 Apps | Photojojo – Good list of current, useful Android photo apps. Still no Instagram, but getting close.
- Zuckerberg: Kids under 13 should be allowed on Facebook [Fortune Tech] – Mark Zuckerberg wants under-13s to be legally able to join Facebook due to the educational value of social networking. There are much better spaces online and offline, to learn these lessons! “Zuckerberg said he wants younger kids to be allowed on social networking sites like Facebook. Currently, the Children’s Online Privacy Protection Act (COPPA) mandates that websites that collect information about users (like Facebook does) aren’t allowed to sign on anyone under the age of 13. But Zuckerberg is determined to change this. “That will be a fight we take on at some point,” he said. “My philosophy is that for education you need to start at a really, really young age.” But just how would Facebook’s social features be used by younger children? “Because of the restrictions we haven’t even begun this learning process,” Zuckerberg said. “If they’re lifted then we’d start to learn what works. We’d take a lot of precautions to make sure that they [younger kids] are safe.””
- Angry Birds: 200m downloads are the tip of the mobile gaming iceberg [guardian.co.uk] – “The Angry Birds phenomenon shows no sign of slowing up. Developer Rovio Mobile says that the franchise has now generated more than 200m downloads across all platforms, with its latest incarnation Angry Birds Rio racking up 35m since its launch in March. Depending which report you read, Rovio is now making preparations for an IPO sometime in the next two to three years, or planning to launch location-based services around the Angry Birds brand. The company’s executives also have a fairly transparent strategy of talking Rovio up as a potential Disney. Angry Birds is now a cross-platform success, with a big share of its last 100m downloads coming from Android devices …”
- How Viral PDFs Of A Naughty Bedtime Book Exploded The Old Publishing Model [Fast Company] – Did the massive online distribution of a ‘pirated’ PDF lead to satirical kids book for adults _Go The Fuck To Sleep_ hitting the #1 spot on Amazon’s book sales list even before the official publication date? Looks like it.
- NCIS, Idol Top TVGuide.com’s List of the Most Social Shows [TVGuide.com] – A TVGuide.com (of 1586 people) reports significant use of social media to discuss TV shows both before, during and after, although conversations during shows being the least active of these three periods. Twitter users are more likely to talk about the shows they are watching (50% of the time) than Facebook users (35% of the time). More results and graphs at the TVGuide website.(This survey was conducted in April 2011 on TVGuide.com, with 1,586 respondents. )
Digital Culture Links: May 12th 2011
Links for April 29th 2011 through May 12th 2011:
- Millions of Facebook users under 10 [The Age] – “Some 7.5 million of the 20 million US minors who used Facebook in the past year were younger than 13, and a million of them were bullied, harassed or threatened on the site, an American study shows. More than 5 million Facebook users were aged 10 or younger, and they were allowed to use Facebook largely without parental supervision, the State of the Net survey by Consumer Reports found.”
- chrome-angry-birds [Nelson’s Weblog] – Angry Birds comes in HTML5, too! “One of Google’s big announcements this week was the launch of Chrome Angry Birds, a port of the hugely popular mobile game to Google’s browser. But calling it “Chrome Angry Birds” is missing the point because what’s really interesting is that it’s a real-time multimedia cross-platform HTML 5 app. It runs fine in MSIE 9 and Firefox on Windows (sound and save games included) and I’ve heard reports it works in Safari on Macs, too. And because the game is based on open browser technologies, we can easily pull it apart and see how it’s built just like we’ve been pulling apart web pages since 1993 via the magic of “view source”. [Play.]
- Chromebook – Google partners to release Chromebooks, cloud-centric computers which boot amazingly fast are are designed to operate with everything in and from the cloud. Built upon the Chrome ‘browser’ (or OS) technology.
- Introducing Music Beta by Google [YouTube] – Google introduces “Music Beta”, their entry into the cloud music services, allowing individuals to upload their music collection, then use Google or Android to stream that music to portable and fixed devices. (Currently invitation-only and US-only.)
- Zynga goes Gaga! Lady Gaga and Zynga team up to celebrate new album “Born This Way” [Zynga] – Well, Zynga and Gaga get points for an original combination of media elements, at least: “Lady Gaga and Zynga today announced a partnership to launch the mega-artist’s new album “Born this Way.” Launching May 17, the first-of-its-kind program gives “little monsters” throughout the world a first listen to exclusive un-released songs from the upcoming when they visit GagaVille, a uniquely designed neighboring farm in FarmVille (There will be unicorns and crystals. Enough said.). The full album also comes bundled as a free download with the purchase of a special Zynga $25 game card, available exclusively at Best Buy. The program reaches across Zynga games and across platforms. Words With Friends, the popular mobile social game available iPhone, iPad, as well as Android devices, will feature a daily “Words with Gaga” contest …”
- Google Launches Movie Rentals on Android Market: Online Video News [GigaOm] – Android rentals: “Google announced a new cloud movie service for Android that will be available as part of the Android Market. At its Google I/O developers conference Tuesday, the company said the service will have “thousands of movies available,” with titles including Inception, The King’s Speech and Despicable Me, and rentals starting at $1.99. Users will be able to rent titles on the Android Market’s website and then watch them on the web, stream them to Android devices and even download them to play on the go where no network connectivity is available.”
- Watching Together: Twitter and TV [Twitter Blog] – “Last week, Twitter enjoyed its widest television integration to date via the live coverage of the royal wedding, as Chloe Sladden from our media team discusses on the Twitter Media blog. During the wedding, users interacted with ABC News’ coverage by using the hashtags #RoyalSuccess and #RoyalMess to voice their opinion about the events unfolding in London. They shared their thoughts with CNN by including the hashtag #CNNTV in their Tweets, causing #CNNTV to trend early in the event. And as audiences around the world watched the events live on TV, they posted millions of Tweets, peaking at 16,000 Tweets per minute between 5 and 6 a.m. EST. The royal wedding is just one example of how real-time Twitter integration can enhance TV coverage and help drive viewership …” [ Related YouTube clip: http://youtu.be/Jc8TQppzORE ]
- Obi Wan Obama, Bin Laden’s Death, and Tumblr [Unmuzzled Thoughts] – Kelli Marshall looks at the memes and reactions emerging on Tumblr after US president Barack Obama announced that long saught terrorist leader Osama Bin Laden had been killed by US forces in Pakistan. (The post includes a useful archive of images.)
- Corporate Rule of Cyberspace – Slavoj Žižek [ Inside Higher Ed] – Slavoj Žižek Vs Cloud Computing: “To put it simply, Steve Jobs is no better than Bill Gates: whether it be Apple or Microsoft, global access is increasingly grounded in the virtually monopolistic privatization of the cloud which provides this access. The more an individual user is given access to universal public space, the more that space is privatized. Apologists present cloud computing as the next logical step in the “natural evolution” of the Internet, and while in an abstract-technological way this is true, there is nothing “natural” in the progressive privatization of global cyberspace. There is nothing “natural” in the fact that two or three companies in a quasi-monopolistic position can not only set prices at will but also filter the software they provide to give its “universality” a particular twist depending on commercial and ideological interests.”
- South Korea bans youngsters from playing online games after midnight [News.com.au] – “Young South Koreans will be banned from playing online video games later than midnight after lawmakers passed a new curfew law. Yonhap news agency reported the new law – which bans anyone under 16 from playing online into the early hours – was passed by lawmakers worried about growing levels of addiction to gaming among youngsters. Gaming companies fiercely contested the legislation but the Youth Protection bill passed late Friday.”
- Superman threatens to renounce US citizenship [Books | guardian.co.uk] – “After years of declaring he stood for “truth, justice and the American way,” Superman has provoked the ire of rightwingers by threatening to renounce his US citizenship. In the latest issue of Action Comics, which went on sale on Wednesday, the Man of Steel decides to take the step after he intervenes in a protest against the Iranian government. After the Islamic regime brands his non-violent protest as an act of war taken on behalf of the US president, the DC comic hero says he will renounce his citizenship before the United Nations. “I’m tired of having my actions construed as instruments of US policy,” he says. Although Superman never actually renounces his citizenship in the story, conservative commentators reacted with disgust.”
- Instagram Spawns a Photo Ecosystem [NYTimes.com] – “Instagram, the social-meets-photos app for the iPhone that transforms plain cellphone pictures into vintage-looking works of art, has attracted millions of users. In recent months, it has also begun to draw entrepreneurs who are eager to capitalize on its growing popularity. In particular, people are creating services that revolve around bringing Instagram photos, typically viewed on a phone screen, into the real world. Keepsy lets people quickly build a photobook of their favorite Instagram pictures and share it on Facebook and Twitter. They can then print a hard copy of the photobook for about $30. There is also Postagram, which lets its users mail a postcard created from an Instagram photo to a recipient of their choice for 99 cents. And Hatchcraft will frame favorite Instagram pictures in hand-carved bamboo shadow boxes that can be hung on a wall.”
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