Facebook is merging Messenger and Instagram chat features. It’s for Zuckerberg’s benefit, not yours
Tama Leaver, Curtin University
Facebook Messenger and Instagram’s direct messaging services will be integrated into one system, Facebook has announced.
The merge will allow shared messaging across both platforms, as well as video calls and the use of a range of tools drawn from both platforms. It’s currently being rolled out across countries on an opt-in basis, but hasn’t yet reached Australia.
Facebook CEO Mark Zuckerberg announced plans in March last year to integrate Messenger, Instagram Direct and WhatsApp into a unified messaging experience.
At the crux of this was the goal to administer end-to-end encryption across the whole messaging “ecosystem”.
Ostensibly, this was part of Facebook’s renewed focus on privacy, in the wake of several highly publicised scandals. Most notable was its poor data protection that allowed political consulting firm Cambridge Analytica to steal data from 87 million Facebook accounts and use it to target users with political ads ahead of the 2016 US presidential election.
In a statement released yesterday on the new merge, Instagram CEO Adam Mosseri and Messenger vice president Stan Chudnovsky wrote:
… one out of three people sometimes find it difficult to remember where to find a certain conversation thread. With this update, it will be even easier to stay connected without thinking about which app to use to reach your friends and family.
While that may seem harmless, it’s likely Facebook is actually attempting to make its apps inseparable, ahead of a potential anti-trust lawsuit in the US that may try to see the company sell Instagram and WhatsApp.
Together, with Facebook, 24/7
The Messenger/Instagram Direct merge will extend to features rolled out during the pandemic, such as the “Watch Together” tool for Messenger. As the name suggests, this lets users watch videos together in real time. Now, both Messenger and Instagram users will be able to use it, regardless of which app they’re on.
For example, in the new merged messaging ecosystem, a user you previously blocked on Messenger won’t automatically be blocked on Instagram. Thus, the blocked person will be able to once again contact you. This could open doors to a plethora of unexpected online abuse.
Why this is good for Mark Zuckerberg
This first step – and Facebook’s full roadmap for the encrypted integration of WhatsApp, Instagram Direct and Messenger – has three clear outcomes.
Firstly, end-to-end encryption means Facebook will have complete deniability for anything that travels across its messaging tools.
It won’t be able to “see” the messages. While this might be good from a user privacy perspective, it also means anything from bullying, to scams, to illegal drug sales, to paedophilia can’t be policed if it happens via these tools.
This would stop Facebook being blamed for hurtful or illegal uses of its services. As far as moderating the platform goes, Facebook would effectively become “invisible” (not to mention moderation is expensive and complicated).
This is all great news for Mark Zuckerberg, especially as Facebook stares down the barrel of potential anti-trust litigation.
Secondly, once the apps are merged, functionally they will no longer be separate platforms. They will still exist as separate apps with some separate features, but the vast amount of personal data underpinning them will live in one giant, shared database.
Deeper data integration will let Facebook know users more intimately. Moreover, it will be able to leverage this new insight to target users with more advertising and expand further.
Finally, and perhaps most concerning, is that by integrating its apps Facebook could legitimately respond to anti-trust lawsuits by saying it can’t separate Instagram or WhatsApp from the main Facebook platform – because they’re the same thing now.
And if they can’t be separated, there’s no way Facebook could sell Instagram or WhatsApp, even if it wanted to.
100 billion messages a day
The messaging traffic across Facebook’s platforms is vast, with more than 100 billion messages sent daily. And this has only increased during the COVID-19 pandemic.
With the sheer size of its user database, Facebook continues to either purchase, or squash, its competition. Concerns about the company being a monopoly aren’t without merit.
Researchers and founding Facebook employees have called to have the company split up – and for Instagram and Whatsapp to become separate again.
Just a few months ago, Facebook released its Instagram-housed tool Reels which bears a striking resemblance to TikTok, another social app sweeping the globe.
It seems this is just another example of Facebook trying to use the sheer size of its network to stifle growing competition, aided (perhaps unwittingly) by Donald Trump’s anti-China sentiment.
If competition is important to encouraging innovation and diversity, then the newest development from Facebook discourages both these things. It further entrenches Facebook and its services into the lives of consumers, making it harder to pull away. And this certainly isn’t far from monopolistic behaviour.
Tama Leaver, Associate Professor in Internet Studies, Curtin University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Targeted PhD Projects with Scholarship in Internet Studies @ Curtin Uni (to start 2021, applications close 1 Sept 2020)
Opportunities exist to apply for a range of targeted PhD scholarships located within the Internet Studies Discipline at Curtin University. The window of opportunity for these is short, so if you’re interested, please email the contact person listed in the specific project pages as soon as you’re able!
If folks could share these opportunities with current and recent Masters and Honours completions (and those completing this year), we would be grateful!
The projects available:
1. An Ethnography of Influencers and Social Justice Cultures https://scholarships.curtin.edu.au/Scholarship/?id=4270
2. Analysing Virtual Influencers: Celebrity, Authenticity and Identity on Social Media https://scholarships.curtin.edu.au/Scholarship/?id=4324
3. Climate Action and the Internet https://scholarships.curtin.edu.au/Scholarship/?id=4285
4. Digital Disability and Disability Media https://scholarships.curtin.edu.au/Scholarship/?id=4318
5. Digital Disability Inclusion across the Lifecourse https://scholarships.curtin.edu.au/Scholarship/?id=4291
6. Digital intimacies and social media https://scholarships.curtin.edu.au/Scholarship/?id=4286
7. Diversity, Equity and Impact: Exploring the Open Knowledge performance of Universities https://scholarships.curtin.edu.au/Scholarship/?id=4341
8. Ethical and Sociocultural Impacts of AI/Autonomous Machines as Communicators https://scholarships.curtin.edu.au/Scholarship/?id=4360
9. Tracking Australia’s Research Response to the COVID Pandemic https://scholarships.curtin.edu.au/Scholarship/?id=4347
10. The Audio Internet https://scholarships.curtin.edu.au/Scholarship/?id=4322
To apply for these project opportunities applicants must submit an email to the contact Project lead listed on the project listing. The email must include their current curriculum vitae, a summary of their research skills and experience and the reason they are interested in this specific project.
The Project Lead will select one preferred applicant for this project and complete a Primary reference on their behalf.
After confirmation from the Project Lead that they will receive a primary reference for this project the applicant must submit an eApplication [https://study.curtin.edu.au/applying/research/#apply] for admission into the applicable HDR course no later than 1st September 2020.
All applicants must send an external referee template [https://scholarships.curtin.edu.au/wp-content/uploads/sites/8/2020/07/RTP2021-Round-2-External-Referee-Report.pdf] to their chosen external reference.
All references are confidential and must be submitted by the referee directly to HDRSCHfirstname.lastname@example.org no later than 1st September 2020.
Scholarship applications submitted without a primary reference or a completed application for admission will be considered incomplete.
For further information on the application process or for more RTP2021 Round 2 scholarship project opportunities visit: https://scholarships.curtin.edu.au/hdr-scholarships-funding/rtp-policy/
Thanks for sharing!
Hybrid Learning and Teaching in Higher Education Pre-Date the Pandemic
One of the most tiresome things about thought pieces on the future of universities pumping out at the moment is the constant presumption that a move to a ‘hybrid’ model of teaching (ie mixing face-to-face and online learning) is something new to everyone. It’s not. As just one example, Internet Studies has taught both face-to-face and online versions of all the units in our major for more than 15 years, both at Curtin University and via Open Universities Australia. Students have *chosen* whichever mode fit their lives best, and students can excel in either.
Also deeply disheartening is the presumption that online teaching is intrinsically less impactful than face-to-face. It’s not. But it takes significant work in curriculum design and learning & teaching modes (yes, even via lectures) to engage online learners. Despite workload models that presume the opposite, teaching units online well takes more time, not less, & it’s rare that just one platform (or ‘learning’ management system) offers enough to encompass that learning. Multiple tools work if there is sufficient support for each. Shifting learning material online at very short notice (because of a pandemic) does not equal online learning, it’s making the best of a bad situation (& colleagues across the sector have done so much more than that), but this isn’t the benchmark against which online learning should be judged.
And despite unprecedented pandemic times, hybrid teaching, online teaching, or even face-to-face teaching that is mindful of the complicated context learners are living in, can clearly be better designed by consulting the mountains of work & research on each of these modes. The pandemic has challenged higher education in profound ways, but we have to do what we do best: build our responses on the research, scholarship & best practice that already exist. We know better than reinventing the wheel in any other context, let’s remember it in this one, too.
Edit: On Facebook Mark Pegrum pointed me to work that frames going online for teaching during the pandemic as ERT, or emergency remote teaching, which is quite compelling terminology. I particularly like this quote:
In contrast to experiences that are planned from the beginning and designed to be online, emergency remote teaching (ERT) is a temporary shift of instructional delivery to an alternate delivery mode due to crisis circumstances.
Approaching Instagram: New Methods and Modes for Examining Visual Social Media
Due to the global pandemic, this year’s International Communication Association conference was held online. This post shares the abstracts and short videos made for our roundtable on ‘Approaching Instagram: New Methods and Modes for Examining Visual Social Media’. Hopefully it might prove useful to those studying Instagram and thinking about methodologies. The participants in this roundtable were Crystal Abidin (Curtin University), Tim Highfield, (University of Sheffield), Tama Leaver, (Curtin University), Anthony McCosker (Swinburne University of Technology), Adam Suess, (Griffith University), Katie Warfield (Kwantlen Polytechnic University) and Alice Witt (Queensland University of Technology).
The Panel Overview
Instagram has more than a billion users, yet despite being owned by Facebook remains a platform that’s vastly more popular with young people, and synonymous with the visual and cultural zeitgeist. However, compared to parent-company Facebook, or competitors such as Twitter, Instagram has been comparatively under-studied and under-researched. Moreover, as Facebook/Instagram have limited researcher access via their APIs, newer research approaches have had to emerge, some drawing on older qualitative approaches to understand and analyse Instagram media and interactions (from images and videos to comments, emoji, hashtags, stories, and more). The eight initial participants in this roundtable, from Australia, Canada, Finland and the United Kingdom, roundtable have pioneered specific research methods for approaching Instagram (across quantitative and qualitative fields), and our intention is to broaden the discussion moving beyond (just) methods to larger questions and ideas of engaging with Instagram as a visual social media icon on which larger social, cultural changes and questions are necessarily explored.
Contributions set the scene for a larger discussion, examining the invisible labour of the ‘Instagram Husband’ as a highly important but almost always hidden figure, particularly mythologized by online influencers. Broader conceptual questions are also raised in terms of how the Instagram platform reconfigures time from 24-hour Stories, looping Boomerangs, to temporality measured relative to when content was posted, with Instagram becoming the centre of its own time and space. Another contributor argues that Instagram users are always creating and fashioning each other, not just themselves, using the liminal figures of the unborn (via ultrasounds) and the recently deceased as case studies where Instagram users are most obviously creating other people in the feeds. Another contributor asks how the world of art is being reconfigured by the aesthetics and practices of being ‘insta-worthy’. Another contribution asks how to move beyond hashtags as the primary method of discovering collections of content. On a different note, the practices of commercial wedding photographers are examined to ask how weddings are being reimagined and renegotiated in an era of social media visuality. Finally, important questions are raised about the content that is not visualized and not allowed on Instagram at all, and how these moderation practices can be mapped against the ‘black box’ of Instagram’s algorithms.
 The Instagram Husband / Crystal Abidin, Curtin University
Social media has become a canvas for the commemoration and celebration of milestones. For the highly prolific and commercially viable vocational internet celebrities known as Influencers, coupling up in a relationship is all the more significant, as it impacts their public personae, their market value to sponsors, and their engagement with followers. However, behind-the-scenes of such young women’s pristine posturing are often their romantic partners capturing viable footage from behind-the-camera, in a phenomenon known in popular discourse as “the Instagram husband”. These (often heterosexual male) romantic partners toggle between ‘commodity’ on camera to ‘creator’ off camera. Although the narrative of the Instagram Husband is usually clouded in the notions of sacrificial romance, the unremunerated work is wrought with strain. Between the domesticity of Influencers’ romantic coupling and the publicness of their branded individualism, this chapter considers the labour, tensions, and latent consequences when Influencers intertwine commodify their relationships into viable entities. Through traditional and digital ethnographic research methods and in-depth data collection among Singaporean women Influencers and their (predominantly heterosexual) partners, the chapter contemplates the phenomenon of the Instagram Husband and its impact on visual representations of romantic relationships online.
 Examining Instagram time: aesthetics and experiences / Tim Highfield, University of Sheffield
Temporal concerns are critical underpinnings for the presentation and experience of popular social media platforms. Understanding and transforming the temporal is key to the operation of these platforms, becoming a means for platforms to intervene in user activity. On Instagram, temporality plays out in different ways. Ostensibly describing in-the-moment, as-it-happens sharing and live documentation, the Insta- of Instagram has long been complicated by features of the platform and cultural practices and norms which encourage different types of participation and temporal framing. This contribution focuses on how Instagram time is presented and experienced by the platform and its users, from how content appears in non-linear algorithmic feeds to aesthetics that suggest, or explicitly callback to, older technologies and eras. These create temporal contestation as, for example, the implied permanence of the photo stream is contrasted with the ephemerality of Stories, where content usually lasts for only 24 hours, and the trapped seconds-long loops of Boomerangs. This temporal contestation apparent between different features of the platform also plays out in Instagram’s aesthetics, which include retro throwbacks of filters to the explicit visuals of Story filters reminiscent of VHS tape and physical film. Such platformed approaches then raise questions for researchers about Instagram’s temporality, how it is experienced by its users, and how it is repositioned and reframed by the platform’s own architecture, displays, and affordances.
 Creating Each Other on Instagram / Tama Leaver, Curtin University
While visual social media platforms such as Instagram are, by definition, about connecting and communication between multiple people, most discussions about Instagram practices presume that accounts, profiles and content are managed by individual users with the agency to make informed choices about their activities. However, Instagram photos and videos more often than not contain other people, and thus the sharing of visual material is often a form of co-creation where the Instagram user is often contributing and shaping another person or group’s online identity (or performance). This contribution outlines some of the larger provocations that occur when examining the way loves ones use Instagram to visualize the very young and the recently deceased. Indeed, even before birth, the sharing of the 12- or 20-week ultrasound photos and gender reveal parties often sees an Instagram identity begin to be shaped by parents before a child is even born. At the other end of life, mourning and funereal media often provide some of the last images and descriptions of a person’s life, something that can prove quite controversial on Instagram. Considering these two examples, this contribution argues that content creation could, and probably should, be considered visual co-creation, and Instagram should be seen as a platform on which users fashion each others identities as much as their own.
 Navigating Instagram’s politics of visibility / Anthony McCosker, Swinburne University of Technology
This contribution reflects on several research projects that have had to negotiate Instagram’s depreciated API access, and its increasingly restrictive moderation practices limiting what the company sees as sensitive or harmful content. One project with Australian Red Cross was designed to access and analyse location data for posts engaging with humanitarian activity, in order to generate new insights and information about how to address humanitarian needs particular locations. The other examined users’ engagement with content actively engaged with the depression through hashtag use. Both cases required the adjustment of methods to sustain the research beyond the API restrictions and enable future work to continue to draw insights about the respective research problems. I discuss the development of an inclusive hashtag practices method, data collaborative co-research practices, and visual methods that can account for situational and contextual analysis through a targeted sampling and theory building approach.
 Appreciating art through Instagram / Adam Suess, Griffith University
Instagram is an important application for art galleries, museums, and cultural institutions. For arts professionals it is a key tool for promotion, accessibility, participation, and the enhancing of the visitor experience. For arts educators it is an opportunity to influence the number of people who value the arts and seek lifelong learning through the aesthetic experience. Instagram also has pedagogical value in the gallery and is relevant for arts based learning programs. There is limited research about the use of Instagram by visitors to art galleries, museums, and cultural institutions and the role it plays in their social, spatial, and aesthetic experience. This study examined the use of Instagram by visitors to the Gerhard Richter exhibition at the Queensland Gallery of Modern Art (14 October 2017 – 4 February 2018). The research project found that the use of Instagram at the gallery engaged visitors in a manner that transcended the physical space, evolving and extending their aesthetic experience. It also found that Instagram acted as a tool of influence shaping the way visitors engaged with art. This finding is significant for arts educators seeking to engage students and the community through Instagram, centered on their experience of art.
 Instagram Visuality and The West Coast Wedding / Katie Warfield, Kwantlen Polytechnic University
The intersection of artsy, youthful, beautiful, and playful aesthetics alongside corporate branding have established certain normative modes of visuality on the globally popular social media platform Instagram. Adopting a post-phenomenological lens alongside an intersectional feminist critique of the platform, this paper presents the findings of working with six commercial wedding photographers on the west coast of Canada whose photographs are often shared for clients on social media. Via interviews, photo elicitation, and participant observation, this paper teases apart the multi-stable and manifold socio-technical forces that shape Instagram visuality or the visual sedimented ways of seeing shaped by Instagram and embodied and performed by image producers. This paper shows the habituation of these modes of seeing and argues that Instagram visuality is the result of various and complex intimate conversational negotiations between: discursive visual tropes (e.g. lighting, subject arrangement, and material symbols of union), material technological affordances (in-built filters, product tagging, and the grid layout of user pages), and sedimented discursive-affective “moods” (white material femininity and nature communion) that assemble to shape the normative depictions of west coast weddings.
 Probing the black box of content moderation on Instagram: An innovative black box methodology / Alice Witt, Queensland University of Technology
The black box around the internal workings of Instagram makes it difficult for users to trust that their expression through content is moderated, or regulated, in ways that are free from arbitrariness. Against the particular backdrop of allegations that the platform is arbitrarily removing some images depicting women’s bodies, this research develops and applies a new methodology for empirical legal evaluation of content moderation in practice. Specifically, it uses innovative digital methods, in conjunction with content and legal document analyses, to identify how discrete inputs (i.e. images) into Instagram’s moderation processes produce certain outputs (i.e. whether an image is removed or not removed). Overall, across two case studies comprising 5,924 images of female forms in total, the methodology provides a range of useful empirical results. One main finding, for example, is that the odds of removal for an expressly prohibited image depicting a woman’s body is 16.75 times higher than for a man’s body. The results ultimately suggest that concerns around the risk of arbitrariness and bias on Instagram, and, indeed, ongoing distrust of the platform among users, might not be unfounded. However, without greater transparency regarding how Instagram sets, maintains and enforces rules around content, and monitors the performance of its moderators for potential bias, it is difficult to draw explicit conclusions about which party initiates content removal, in what ways and for what reasons. This limitation, among others raised by this methodology, underlines that many vital questions of trust in content moderation on Instagram remain unanswered.
Talking about Coronavirus/covid19 and misinformation online
I spoke with Hilary Smale on ABC Perth Radio’s Focus program this morning about Coronavirus/ COVID19 and the challenges of misinformation (or what’s now called an ‘infodemic’ on social media). You can hear the program here: https://www.abc.net.au/radio/perth/programs/focus/corona-reset/12046430 (I’m on at about 29.30 in the recording).
My main advice to all social media users remains: slowing down and checking in with known credible sources *before sharing* is vital in stopping misinformation spreading rapidly online (even that sharing is done with the best of intentions).
Locally, the most reliable source remains the WA Health Department, and their specific page with up-to-date COVID19 information, here: https://ww2.health.wa.gov.au/Articles/A_E/Coronavirus
Their official daily snapshot comes in a particularly shareable visual form:
[Example of WA Health Department COVID-19 Infographic for 10 March 2020.]
Nationally, the Australian Government’s Department of Health website remains the best national resource for reliable information (despite, to be fair, a really unfriendly website): https://www.health.gov.au/health-topics/novel-coronavirus-2019-ncov.
Finally, the World Health Organization (WHO) not only provides a reliable global overview but also, vitally, addresses many online rumours about COVID-19 and answers with known facts! https://www.who.int/emergencies/diseases/novel-coronavirus-2019/advice-for-public/myth-busters
[Examples of World Health Organisation Mythbusting Images, 10 March 2020.]
Life and Death on Social Media Podcast
As part of Curtin University’s new The Future Of podcast series, I was recently interviewed about my ongoing research into pre-birth and infancy at one end, and digital death at the other, in relation to our presence(s) online. You can hear the podcast here, or am embedded player should work below:
Facebook hoping Messenger Kids will draw future users, and their data
Facebook has always had a problem with kids.
The US Children’s Online Privacy Protection Act (COPPA) explicitly forbids the collection of data from children under 13 without parental consent.
Rather than go through the complicated verification processes that involve getting parental consent, Facebook, like most online platforms, has previously stated that children under 13 simply cannot have Facebook accounts.
Many children have utilised some or all or Facebook’s features using their parent’s or older sibling’s accounts as well. Facebook’s internal messaging functions, and the standalone Messenger app have, at times, been shared by the named adult account holder and one or more of their children.
Sometimes this will involve parent accounts connecting to each other simply so kids can Video Chat, somewhat messing up Facebook’s precious map of connections.
Enter Messenger Kids, Facebook’s new Messenger app explicitly for the under-13s. Messenger Kids is promoted as having all the fun bits, but in a more careful and controlled space directed by parental consent and safety concerns.
To use Messenger Kids, a parent or caregiver uses their own Facebook account to authorise Messenger Kids for their child. That adult then gets a new control panel in Facebook where they can approve (or not) any and all connections that child has.
Kids can video chat, message, access a pre-filtered set of animated GIFs and images, and interact in other playful ways.
PHOTO: The app has controls built into its functionality that allow parents to approve contacts. (Supplied: Facebook)
In the press release introducing Messenger Kids, Facebook emphasises that this product was designed after careful research, with a view to giving parents more control, and giving kids a safe space to interact providing them a space to grow as budding digital creators. Which is likely all true, but only tells part of the story.
As with all of Facebook’s changes and releases, it’s vitally important to ask: what’s in it for Facebook?
While Messenger Kids won’t show ads (to start with), it builds a level of familiarity and trust in Facebook itself. If Messenger Kids allows Facebook to become a space of humour and friendship for years before a “real” Facebook account is allowed, the odds of a child signing up once they’re eligible becomes much greater.
Facebook playing the long game
In an era when teens are showing less and less interest in Facebook’s main platform, Messenger Kids is part of a clear and deliberate strategy to recapture their interest. It won’t happen overnight, but Facebook’s playing the long game here.
If Messenger Kids replaces other video messaging services, then it’s also true that any person kids are talking to will need to have an active Facebook account, whether that’s mum and dad, older cousins or even great grandparents. That’s a clever way to keep a whole range of people actively using Facebook (and actively seeing the ads which make Facebook money).
PHOTO: Mark Zuckerberg and wife Priscilla Chan read ‘Quantum Physics for Babies’ to their son Max. (Facebook: Mark Zuckerberg)
Facebook wants data about you. It wants data about your networks, connections and interactions. It wants data about your kids. And it wants data about their networks, connections and interactions, too.
When they set up Messenger Kids, parents have to provide their child’s real name. While this is consistent with Facebook’s real names policy, the flexibility to use pseudonyms or other identifiers for kids would demonstrate real commitment to carving out Messenger Kids as something and somewhere different. That’s not the path Facebook has taken.
Facebook might not use this data to sell ads to your kids today, but adding kids into the mix will help Facebook refine its maps of what you do (and stop kids using their parents accounts for Video Chat messing up that data). It will also mean Facebook understands much better who has kids, how old they are, who they’re connected to, and so on.
One more rich source of data (kids) adds more depth to the data that makes Facebook tick. And make Facebook profit. Lots of profit.
Facebook’s main app, Messenger, Instagram, and WhatsApp (all owned by Facebook) are all free to use because the data generated by users is enough to make Facebook money. Messenger Kids isn’t philanthropy; it’s the same business model, just on a longer scale.
Facebook isn’t alone in exploring variations of their apps for children.
Google, Amazon and Apple want your kids
As far back as 2013 Snapchat released SnapKidz, which basically had all the creative elements of Snapchat, but not the sharing ones. However, their kids-specific app was quietly shelved the following year, probably for lack of any sort of business model.
PHOTO: The space created by Messenger Kids won’t stop cyberbullying. (ABC News: Will Ockenden )
Since early 2017, Google has also shifted to allowing kids to establish an account managed by their parents. It’s not hard to imagine why, when many children now chat with Google daily using the Google Home speakers (which, really, should be called “listeners” first and foremost).
Google Home, Amazon’s Echo and soon Apple’s soon-to-be-released HomePod all but remove the textual and tactile barriers which once prevented kids interacting directly with these online giants.
A child’s Google Account also allows parents to give them access to YouTube Kids. That said, the content that’s permissible on YouTube Kids has been the subject of a lot of attention recently.
In short, if dark parodies of Peppa Pig where Peppa has her teeth painfully removed to the sounds of screaming is going to upset your kids, it’s not safe to leave them alone to navigate YouTube Kids.
Nor will the space created by Messenger Kids stop cyberbullying; it might not be anonymous, but parents will only know there’s a problem if they consistently talk to their children about their online interactions.
Facebook often proves unable to regulate content effectively, in large part because it relies on algorithms and a relatively small team of people to very rapidly decide what does and doesn’t violate Facebook’s already fuzzy guidelines about acceptability. It’s unclear how Messenger Kids content will be policed, but the standard Facebook approach doesn’t seem sufficient.
At the moment, Messenger Kids is only available in the US; before it inevitably arrives in Australia and elsewhere, parents and caregivers need to decide whether they’re comfortable exchanging some of their children’s data for the functionality that the new app provides.
And, to be fair, Messenger Kids may well be very useful; a comparatively safe space where kids can talk to each other, explore tools of digital creativity, and increase their online literacies, certainly has its place.
Most importantly, though, is this simple reminder: Messenger Kids isn’t (just) screen time, it’s social time. And as with most new social situations, from playgrounds to pools, parent and caregiver supervision helps young people understand, navigate and make the most of those situations. The inverse is true, too: a lack of discussion about new spaces and situations will mean that the chances of kids getting into awkward, difficult, or even dangerous situations goes up exponentially.
Messenger Kids isn’t just making Facebook feel normal, familiar and safe for kids. It’s part of Facebook’s long game in terms of staying relevant, while all of Facebook’s existing issues remain.
Tama Leaver is an Associate Professor in the Department of Internet Studies at Curtin University in Perth, Western Australia.
[This piece was originally published on the ABC News website.]