Home » Articles posted by Tama (Page 29)

Author Archives: Tama

Digital Culture Links: March 8th 2011

March 8, 2011

Links for March 2nd 2011 through March 8th 2011:

Angry Birds is coming to Facebook, which means it has now pretty much conquered the entire world [News.com.au] – I’m genuinely curious how a hugely popular single-player game will deploy the social dynamics of Facebook in when Angry Birds is re-engineered as a social game: “ANGRY Birds will be flinging itself onto Facebook next month, the makers of the hugely popular game said today. Finland-based Rovio Mobile told tech magazine Wired UK that the Facebook version of Angry Birds will include new aspects of gameplay. “There will be completely new aspects to it that just haven’t been experienced on any other platform,” said Rovio chief executive Mikael Hed. “The pigs will have a more prominent role.””
Angry Birds – Letters from the Front Lines [McSweeney’s Internet Tendency] – “Dearest Martha, It has been some time since I’ve had the opportunity to write you, perhaps seven or eight levels. The green pigs have fortified their defenses and there seems to be no end to this madness. They are an industrious lot who have remarkable construction skills in spite of their lack of arms or legs. They’re a formidable enemy but I still envision the day we can bring our eggs home safely. Keep the nest warm for me, Yellow Bird” There’s a lot more where that came from! 🙂
Twitter Spoils the Oscars Party for Channel Nine [Mapping Online Publics] – “In addition to their massive global TV audience, the 2011 Academy Awards also featured the #Oscars hashtag for the first time, of course, encouraging even more discussion of the Oscar ceremony on Twitter. And discuss they did – globally, over 500,000 tweets were posted during the marathon five-hour live event of the red carpet arrivals and awards ceremony, peaking at nearly 2500 tweets per minute during the tongue-in-cheek ‘best movie’ song montage. […] what’s especially interesting from our perspective in Australia is the local takeup of Twitter to discuss the Oscars. With ‘spoilers’ about winners and losers being posted on Twitter and other social media sites, it’s now almost impossible not to be aware of the Oscar results well before they reach our screens in the evening – which means that local viewers may still watch the delayed telecast to catch the full pomp and circumstance of the Academy Awards, but the party’s already over by then.”
German minister quits amid plagiarism scandal [ABC News (Australian Broadcasting Corporation)] – “Germany’s popular defence minister Karl-Theodor zu Guttenberg has announced his resignation a month after being stripped of his doctoral title over accusations of plagiarism. […] The suave aristocrat, who can trace his family back to the 12th century and whose wife is a direct descendent of the 19th century “Iron Chancellor” Otto von Bismarck, had been dubbed “Baron Cut-And-Paste” and “Zu Googleberg” by the media. […] the plagiarism row, which broke after a law professor close to the opposition went through his doctoral thesis, was what finally broke him. Internet sleuths set up a wiki, or collaborative website, to comb through the 475 pages, concluding that more than two-thirds of the dissertation contained evidence of unattributed copying.”
Bloody battle over Mortal Kombat ban as critics decry ‘broken’ classification system [The Age] – Australian Video Game Classification: Still Broken, Still Confusing Everyone. “Warner Bros. is appealing a ban on one of the most anticipated game releases of the year, Mortal Kombat, as the federal government’s censors defend their decision to ban Mortal Kombat while allowing a sexy spanking game to be classified PG. Earlier this week it was revealed that the Classification Board had given Mortal Kombat a “refused classification” rating due to its violent gameplay, effectively banning it from sale in this country unless the publisher, Warner Bros., submits a more toned-down version. At the same time, a new risqué title for the Wii, We Dare, is due for release tomorrow and has been given a PG rating despite the game promoting spanking, stripping and sexual partner swapping. The Australian Christian Lobby said the We Dare decision showed the classification system was “broken”. Even the game’s publisher, Ubisoft, says the game is intended for an “adult” audience.”
Charlie Sheen Joins Twitter [The Age] – Could the whole Sheen meltdown be part of a campaign to sell a brand of milk? (I’m joking … I think?)
“Charlie Sheen has once again become an advocate for chocolate milk consumption in his much-anticipated debut on Twitter this morning. The troubled actor, who has been racking up a phenomenal 100,000 followers an hour after joining the micro-blogging site overnight, posted a Twitpic of himself in a kitchen holding a bottle of flavoured milk. Last month the Hollywood bad boy received a round of applause from a university baseball team in California when he offered some anti-drug advice during a congratulatory speech. “Stay off the crack. Drink a chocolate milk,” Sheen said at the time. In an apparent reference to that, the dairy fan posted on Twitter a photograph of himself, the milk and porn star Bree Olson, one of two “goddesses” who lives with him in his Los Angeles home. Olson is pictured holding organic “Naked” juice.”

Digital Culture Links: March 1st 2011

March 1, 2011 / 2 Comments on Digital Culture Links: March 1st 2011

Links for March 1st 2011:

Should an employer ever require your social media passwords as an employment condition? [eGov AU] – “At least one state agency in the US, Maryland Division of Correction, recently started requiring employees to provide their personal Facebook password and allow their employer to scrutinise their account as a condition of continued employment. Apparently this request wasn’t illegal – although it breaches Facebook’s usage policy (which could mean the employee loses their account). The rationale given by the employer was that they needed to review the contents of the account as part of the employment contract. A video of one staff member asked to provide his personal Facebook password is below. […] A number of law enforcement agencies have also apparently begun requesting this information as part of their recruitment process, as reported by USANow in the article, Police recruits screened for digital dirt on Facebook, etc. […] Should employers be allowed to request your passwords?” My answer: absolutely not!
Your view from the #Oscars stage [Twitter Media] – “The 83rd Annual Academy Awards captured the country’s attention on Sunday night, but ABC’s cameras didn’t provide the only view. This year’s show was a new kind of 360-degree event, with:
* a camera-snapping, live-tweeting host;
* an official hashtag on air; and
* a big, sustained second-screen conversation on Twitter.
First: whatever you thought of his hosting, there’s no question that James Franco broke new ground with his tweeting. […] And all together, that represents a brand-new kind of event experience: one where viewers get to experience it from every vantage point, from even the stage itself. And the experience went both ways, because Franco got to hear what the viewers at home were saying, too; his account was mentioned 63,737 times during the show. Second: an official #oscars hashtag appeared on air twice—once near the beginning of the telecast and again near the end: Now, we know that when a hashtag shows up on TV, it causes a surge of Tweets.”
Auto-Tune the News Rocks the Oscars: Online Video News [NewTeeVee] – “I’m probably not the only one who was ready to fall asleep halfway through the show during last night’s Oscars telecast, but then it happened: Anne Hathaway and James Franco joked slightly awkwardly about this being “the year of the movie musical,” only to wake up the audience with an awesome auto-tune mash-up, featuring Harry Potter pals Ron Weasley and Hermione Granger, Woody from the Toy Story franchise, Justin Timberlake playing Sean Parker and Twilight’s Edward, Jacob and Bella. […] The video wasn’t just a tribute to the YouTube auto-tune mash-up phenomenon, though; it was actually produced by none other than the Gregory Brothers, best known for Auto-Tune the News and their Songify This videos. Asked about the collaboration, Evan Gregory told me via email: “The producers of the broadcast reached out to us and asked us to do a piece. Then we collaborated with them over a period of several weeks to pull it together.””
5 Reasons Why Your Online Presence Will Replace Your Resume in 10 years [Dan Schawbel – Personal Branding – Forbes] – While I don’t agree with all of these points, it is a useful indicator of how central web presence will be in terms of employment now and even more so in the future:
“5 reasons why your online presence will replace your resume:
1. Social networking use is skyrocketing while email is plummeting
2. You can’t find jobs traditionally anymore
3. People are managing their careers as entrepreneurs
4. The traditional resume is now virtual and easy to build
5. Job seeker passion has become the deciding factor in employment”
Gmail back soon for everyone [Official Gmail Blog] – Apparently it was “0.02%” of gmail accounts that were temporarily deleted – still tens of thousands of accounts. Google sound confident all data will be back, soon, but that’s an awfully big scare, especially given how stable and reliable Gmail has appeared in the past compared to other cloud email services (yes, Hotmail, I’m looking at you!).
Many Gmail Users Can’t Find Their Messages [Google OS] – Woah: Google has (accidentally?) deleted “0.08%” of all gmail accounts. That must be hundreds or thousands of accounts! While I love Gmail, it’s this sort of accident that reminds us all how precarious data in the cloud can be. Google are in the process of restoring these accounts, but even a few days with none of your email or email account would cause real challenges for most people! (Actually the BBC note that this might mean up to 150,000 Gmail accounts!!)
iiNet again slays Hollywood in landmark piracy case [The Age] – “The giants of the film industry have lost their appeal in a lawsuit against [Australian] ISP iiNet in a landmark judgment handed down in the Federal Court today. The appeal dismissed today had the potential to impact internet users and the internet industry profoundly as it sets a legal precedent surrounding how much ISPs are required to do to prevent customers from downloading movies and other content illegally. The film studios had sued iiNet arguing that, by not acting to prevent illegal file sharing on its network, it was essentially “authorising” the activity. “I have concluded that the appeal should be dismissed,” Justice Arthur Robert Emmett said in court this afternoon…”
Filmed on a phone, spy movie takes out junior Tropfest award [WA Today] – Tropfest under-15 winner shot the whole film on an iPhone: “Simeon Bain cites the 2010 blockbuster Inception as the motivation for his own film, for which he won the Tropfest film festival’s Trop Jr prize this year. Like Inception, Simeon’s film, Imagine, follows the story of a skilled spy, but that is where the similarities end. Simeon’s film was much cheaper, costing $70 to make over three days, and being shot entirely with a mobile phone. ”I was between cameras,” Simeon, from Gisborne, said. ”I was on the verge of getting a new one, and my old camera just wasn’t good enough, so I decided to use my iPhone instead. Filming with a phone has its benefits, because it requires very little set up and it’s highly portable.””
What is ‘The Streisand Effect’? [YouTube] – Quirky little video which actually explains the Streisand Effect very clear (short version: attempts to censor information online often lead to that information becoming a lot more popular and viewed!).
Facebook Privacy: 10 Settings Every User Needs to Know [Mashable] – Useful list of privacy settings every Facebook user should be aware of.
How Angry Birds really took off: 200m minutes a day spent playing it [SMH] – Fluffy article on the development of Angry Birds, but it does highlight the importance of the Apple App Store as a reliable single portal for developers: “Rovio needed a solution and the iPhone provided one. After the phone’s launch in 2007, Rovio realised that their industry was about to change completely. For the first time, users from all over the world would be able to download games from the same place: Apple’s online App Store. So a manufacturer only had to produce one version of a game, reducing costs dramatically.”

For Christchurch.

February 23, 2011

Please donate: http://www.redcross.org.nz/

Digital Culture Links: February 7th 2011

February 7, 2011 / 3 Comments on Digital Culture Links: February 7th 2011

Links for February 1st 2011 through February 7th 2011:

The ex factor: when love doesn’t click, revenge does … online [SMH] – Another digital shadow: “In dating land, revenge is now a dish best served online, with jilted lovers using Google, Facebook, YouTube and Twitter to dish the dirt on their exes. And what would once have been a heat-of-the-moment spray can now live on forever, dredged up by a simple Google search. As the online reputation management company SR7 says, “what happens in Vegas stays on Facebook”. In the latest example, an angry ex-girlfriend took her ex-boyfriend’s professional photograph and overlaid it with derogatory text – then uploaded dozens of different versions to the web. They now come up every time someone Googles his name. The feud was first spotted by the SEO Roundtable blog, which also uncovered that the ex-boyfriend’s mother sought help from the Google Webmaster Help forum. The post has now been removed but not before hitting the blogosphere.”
Big business buys up to outsmart ‘typosquatters’ [The Age] – “BIG Australian companies are buying up ”misspelt” internet domain names to stop others making money from their brand. Corporations such as Qantas, Westpac and Woolworths have registered the incorrectly spelt internet names because many people are terrible typists or cannot spell. Consumers can type in quantas.com.au and still get to the airline’s website. And if they leave the ”s” off the end of Woolworths, they are still diverted to the giant retailer’s website. Australia Post has registered austaliapost.com.au and australipost.com.au to make sure clumsy typists can still get access. Another company, Weather.com.au, has also registered whether.com.au and wether .com.au. Internet authorities are also cracking down on so-called ”typosquatters” who register deliberately misspelt domain names to make money from big business. The ”domainers” run ads on the misspelt websites and get paid up to $20 a click by the advertisers.”
WikiLeaks has created a new media landscape [Clay Shirky | Comment is free | The Guardian] – Clay Shirky on Wikileaks: “WikiLeaks allows leakers transnational escape from national controls. Now, and from now on, a leaker with domestic secrets has no need of the domestic press, and indeed will avoid leaking directly to them if possible, to escape national pressure on national publishers to keep national secrets. WikiLeaks has not been a series of unfortunate events, and Assange is not a magician – he is simply an early and brilliant executor of what is being revealed as a much more general pattern, now spreading. Al-Jazeera and the Guardian created a transnational network to release the Palestine papers, without using WikiLeaks as an intermediary, and Daniel Domscheit-Berg is in the process of launching OpenLeaks, which will bring WikiLeaks-like capability to any publisher that wants it. It is possible to imagine that secrets from Moscow, Rome or Johannesburg will be routed through Iceland, Costa Rica, or even a transnational network of servers volunteered by private citizens.”
Single or Spoken For? Facebook Can Alert Your World [NYTimes.com] – “Why do so many Facebook users agree to announce their romantic entanglements? “What is a wedding ring, but a status report?” said Nancy Baym, an associate professor of communication studies at the University of Kansas and the author of “Personal Communications in the Digital Age.” But she noted that Facebook had changed the way people report developments in their love lives to the wider community, creating the ability to instantly send out an update, which, she said, “forces you to make things explicit.” “It can force you to have discussions, or arguments, or decision points,” she added. “When you start dating somebody, you go through the transition, ‘Gee, we are hanging out and having fun,’ you don’t usually make an announcement.””
Finding the Global Village through a Twitter Bot [Just TV] – Media scholar Jason Mittell has responded to the misuse of Marshall McLuhan on Twitter by creating a Twitter bot which automatically assails tweets which mention MchLuhan with a famous line from Woody Allen’s Annie Hall. In that scene the real McLuhan confronts a pompous academic who misunderstands McLuhan, responding “You know nothing of my work! You mean my whole fallacy is wrong.” Now the Twitter bot shares that same retort; the Twitter profile points back to a YouTube clip of the scene in question, so anyone getting autotwittered at can share the joke (although not everyone does). Is this comedy, criticism, spam or the new face of the “digital humanities”? 🙂
ePub Converter – Online electronic publication converter. Creates .mobi and .epub out of lots of different formats, including Word documents and PDFs.
The New York Times vs. Fox News [POLITICO.com] – Damn right: “New York Times Executive Editor Bill Keller has become the most prominent media figure so far to blame Fox News for the polarized discourse that has become such a hot topic in the wake of the Tucson shooting. During an interview with Marvin Kalb in at the National Press Club in Washington Monday night, Keller expanded his complaint with Rupert Murdoch beyond the scope of the Wall Street Journal’s newspaper war with the Times, accusing Murdoch of poisoning the American discourse through Fox News. “I think the effect of Fox News on American public life has been to create a level of cynicism about the news in general,” Keller said. “It has contributed to the sense that they are all just out there with a political agenda, but Fox is just more overt about it. And I think that’s unhealthy.””
Media Life and Protests in the Arab World [Deuzeblog] – Mark Deuze: “It is safe to say that just about every news organization and technology-blog spends significant time these days engaging with the ongoing protests and turmoil across the Arab world and the role of internet and mobile media in general and Al-Jazeera, Twitter, Facebook, and texting in particular. […] I’m covering this debate in my (work-in-progress) Media Life book, aiming to articulate a position beyond whether ‘media did it’, instead suggesting that lived experience is synonymous with mediated experience, and therefore we cannot experience a revolution or indeed any kind of process of social change outside of media.”

The Old Spice Super Fan and Insanely Clever Marketing (Updated)

February 4, 2011 / 4 Comments on The Old Spice Super Fan and Insanely Clever Marketing (Updated)

You probably remember last year’s amazing Old Spice social media campaign (details here and here) in which the man from the ads started replying to people’s comments on YouTube. It was incredibly well put together and the most endearing and genuine use of social media for marketing to date. In a really clever move, after announcing that newly crafted ads were coming soon, the marketing team decided the best way to share the first new ad would be to give the link to just one fan and let them decide how/when/if to share it. Here’s Isaiah Mustafa in his Old Spice Guy persona looking for his Super Fan:

And here’s the just announced winning reply, a very endearing parody from teenager Chris Gatewood (@chrisscross):

Having a teenage winner is a slick move, since it really targets the aging Old Spice brand at a youthful demographic. It’s also a little risky, but acknowledging the importance and power of Old Spice’s fans (fans of the videos, and thus fans of the brand, even if not yet prominent users) is important and will endear the brand even further. The risk, and probably reward, comes in giving Chris Gatewood the only link to the new Old Spice advertisement, which a lot of people are waiting to see. If Chris uses this opportunity, it’ll certainly drive traffic to his twitter page and elsewhere. For the Old Spice folks, it really empowers one fan and encourages others to see Old Spice once again as truly interacting with their fans/consumers rather than just talking at them (as 90% of online brands tend to do).

Now, it’s certainly true that the largest single audience will be when the Old Spice ad plays during the US Superbowl (which is the peak ratings event in the US, and also where their most expensive ads usually debut), but reaching out to the online fans first is still a clever move. Here’s the hilariously kitsch video of the Old Spice Man calling Chris to tell him he’s going to posses the only link to the new Old Spice video in the entire universe for the next three days: