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Digital Culture Links: November 29th
Links for November 25th through November 29th:
- Aussie viral video, ‘Dumb Ways to Die’, lives on [The Age]– “Australia’s fastest-spreading viral video, “Dumb Ways to Die”, has taken on a life of its own, inspiring more than 65 cover versions, 85 parodies and 170 re-posts on YouTube. The original clip, made to promote safety on Melbourne Metro Trains, has amassed more than 28 million views on YouTube since it was posted on November 14. Its creator, ad agency McCann Worldgroup Australia, said its “conservative” estimate was that the campaign had generated $50 million in “global-earned media value” so far, in addition to more than 700 press hits. A new parody clip by Seattle-based creative team Cinesaurus about the Curiosity Mars mission, dubbed “Cool Things to Find”, joins dozens of other parodies and covers including a classic rock version, a Russian cover … “It’s entered popular culture,” said John Mescall, executive creative director of McCann Worldgroup Australia.”
- Google is publisher according to Australian court [David Banks | Law | guardian.co.uk] – “Google will have to be quicker to remove defamatory content, at least in Australia, after it lost a $200,000 libel action there. […] the tale of Australia’s most successful libel litigant may give Google and other search engines pause for thought. Milorad Trkulja, a music promoter, took action against Google over material online, which linked him with criminal figures in Melbourne. Trkulja has never been involved in any criminal activity, but was unfortunate enough to have been shot in a restaurant in 2004. His lawyers wrote to Google in October 2009 asking for the offending material, which included a number of images, to be removed, but received a reply saying that in line with Google’s policies on content removal he should contact the owners of the website concerned instead. Trkulja sued Google and the jury concluded that the search engine was the publisher of images of Trkjulja and related information which suggested he was involved in crime … “
- The one-way street to digital lock-in [The Age] – A simple but very important reminder from Hayley Tsukayama that when you buy a mobile device, you’re not just buying a device – you’re committing to a cloud ecosystem and a provider of apps and content that you’ll be locked into for a long time, and probably can’t easily transfer between devices. iPhone apps won’t ever work on a Nexus tablet, nor will Google Play books end up being read on iPads any time soon.
- PSY Passes Bieber; ‘Gangnam Style’ New Most-Viewed Video of All Time [YouTube Trends] – “Today, global sensation PSY and his wildly popular “Gangnam Style” music video surpassed Justin Bieber’s “Baby” as the most viewed music video (and overall video) of all time on YouTube. As of noon on Saturday (24 Nov 2012), the viewcounts stood at 805 million to 803 million.”
Digital Culture Links: August 22nd
August 22, 2012 / 1 Comment on Digital Culture Links: August 22nd
Links – catching up – through to August 22nd:
- Instagram 3.0 – Photo Maps & More [Instagram Blog]– Instagram releases a substantial new update for iOS and Android, adding a new photo maps feature. If the user chooses to do so, the photo maps places all geotagged photos onto an interactive map of the globe which can be navigated by Instagram users’ contacts.
Instagram 3.0 – Photo Maps Walkthrough from Instagram on Vimeo.
While the maps function is being rolled out with very clear warnings about revealing locations publicly – with tools to remove geotags from some, groups or all photos – this rollout will no doubt remind (and shock many) users that the geographic tags on their photos mean that these aren’t just photos – they’re important and complex assemblages of data that can be reused and repurposed in a variety of ways.
- Google to push pirate sites down search results [BBC – Newsbeat] – “Google is changing the way it calculates search results in an effort to make sure legal download websites appear higher than pirate sites. The world’s biggest search engine announced the change in a blog post on its website. The move has been welcomed by record companies in the UK and Hollywood film studios. Movie and music firms have complained in the past that Google should have been doing more to fight piracy. They say searching for an artist, song or film often brings up pages of illegal sites, making it hard to find a place to download a legal version. From next week, search results will take into account the number of “valid copyright removal notices”. Sites with more notices will rank lower, although Google has not said what it considers a valid notice.”
- Gotye – Somebodies: A YouTube Orchestra [YouTube]– Fantastic remix by Gotye, using a huge range of fan remixes of Somebody that I Used to Know and mashing them together. Comes with a full credits list, too: http://gotye.com/reader/items/original-videos-used-in-somebodies-a-youtube-orchestra.html (A great example for Web Media 207.)
- Facebook removes ‘racist’ page in Australia [BBC News] – “A Facebook page that depicted Aboriginal people in Australia as drunks and welfare cheats has been removed after a public outcry. The Aboriginal Memes page had allowed users to post jokes about indigenous people. An online petition calling for the removal of “the racist page” has generated thousands of signatures. The government has also condemned it. The page’s creator is believed to be a 16-year-old boy in Perth, reports say. “We recognise the public concern that controversial meme pages that Australians have created on Facebook have caused,” Facebook said in a statement to local media. A meme is an idea that spreads through the internet.”
- Twitter ‘sorry’ for suspending Guy Adams as NBC withdraws complaint [Technology | guardian.co.uk] – “Twitter on Tuesday reinstated the account of a British journalist it suspended for publishing the email address of an executive at NBC, which had been attracting a significant amount of incoming fire over its Olympics coverage. The incident has not done Guy Adams of the Independent much harm. Apart perhaps from a little hurt pride, he has returned to the twittersphere with tens of thousands of new followers. For NBC, it was another blow to its already battered reputation over its coverage of the London Olympic Games. But Twitter found itself in a deeply unfamiliar situation: as the subject of one of the firestorms of indignation that characterises the platform, but which are usually directed at others.”
- Murdoch’s tablet The Daily lays off nearly a third of its staff [Media | guardian.co.uk] – “The Daily, Rupert Murdoch’s tablet newspaper, has laid off close to a third of its staff just 18 months after its glitzy launch. Executives at the News Corp-owned title told its 170 employees on Tuesday that 50 of them would be let go. Sources told the Guardian that security staff were brought onto the Daily’s editorial floor at News Corp in New York to escort the laid-off employees out of the building. Earlier this month the paper’s editor-in-chief Jesse Angelo denied reports that the media giant had put the title “on watch” and was considering closing it. In a statement Tuesday Angelo said the title was dropping its opinion section and would be taking sports coverage from Fox Sports, also part of News Corp, and other partners. In another cost-saving move the title will also stop producing pages that can be read vertically and horizontally on a tablet, sticking to straight up and down.”
- If Twitter doesn’t reinstate Guy Adams, it’s a defining moment [Dan Gillmor | Comment is free | guardian.co.uk] – “Once again, we’re reminded of a maxim when it comes to publishing on other people’s platforms: we publish at their sufferance. But there’s a corollary: When they take down what we publish, they take an enormous risk with their own futures.
This time, Twitter has suspended the account of a British journalist who tweeted the corporate email address of an NBC executive. The reporter, Guy Adams of the Independent, has been acerbic in his criticisms of NBC’s (awful) performance during the Olympics in London. Adams has posted his correspondence with Twitter, which claims he published a private email address. It was nothing of the kind, as many, including the Deadspin sports blog, have pointed out. … What makes this a serious issue is that Twitter has partnered with NBC during the Olympics. And it was NBC’s complaint about Adams that led to the suspension. That alone raises reasonable suspicions about Twitter’s motives.”
Digital Culture Links: July 25th through July 30th
Links for July 25th through July 30th:
- Apple, Microsoft refuse to appear before IT pricing inquiry [The Age] – “A[n Australian] parliamentary committee wants to force computer giant Apple to appear before it after members became frustrated with the company’s refusal to co-operate. Hearings into the pricing of software and other IT-related material such as games and music downloads will begin in Sydney tomorrow but neither Apple nor Microsoft will appear. ”Some of the big names in IT have taken local consumers for a ride for years but when legitimate questions are asked about their pricing, they disappear in a flash,” Labor MP and committee member Ed Husic told Fairfax Media. ”Within our growing digital economy, there are reasonable questions to be answered by major IT companies on their Australian pricing. These companies would never treat US consumers in this way.” Both Microsoft and Adobe provided submissions to the inquiry.”
- Don’t tweet if you want TV, London fans told [The Age] – “Sports fans attending the London Olympics were told on Sunday to avoid non-urgent text messages and tweets during events because overloading of data networks was affecting television coverage. Commentators on Saturday’s men’s cycling road race were unable to tell viewers how far the leaders were ahead of the chasing pack because data could not get through from the GPS satellite navigation system travelling with the cyclists. It was particularly annoying for British viewers, who had tuned in hoping to see a medal for sprint king Mark Cavendish. Many inadvertently made matters worse by venting their anger on Twitter at the lack of information. An International Olympic Committee spokesman said the network problem had been caused by the messages sent by the hundreds of thousands of fans who lined the streets to cheer on the British team. “Of course, if you want to send something, we are not going to say ‘Don’t, you can’t do it’,… “
- Olympics 2012, Sir Tim Berners Lee and Open Internet [Cerebrux] – Great to see the 2012 London Olympics celebrating World Wide Web inventor, Sir Tim Berners-Lee. “Flash forward to last night, he was honored as the ‘Inventor of the World Wide Web’ at the 2012 Summer Olympics opening ceremony. Berners-Lee is revealed in front of a computer keyboard into which he types a message, which is then rendered in lights in the stands of Olympic Stadium: “This is for everyone.” and a message simultaneously appeared on his Twitter account: Tim Berners-Lee@timberners_lee This is for everyone #london2012 #oneweb #openingceremony @webfoundation @w3c
28 Jul 12. A great quote that resembles the openness and the fact that some things should belong to humanity.”
- The Rise of the “Connected Viewer” [Pew Research Center’s Internet & American Life Project] – “Half of all adult cell phone owners now incorporate their mobile devices into their television watching experiences. These “connected viewers” used their cell phones for a wide range of activities during the 30 days preceding our April 2012 survey:
- 38% of cell owners used their phone to keep themselves occupied during commercials or breaks in something they were watching
- 23% used their phone to exchange text messages with someone else who was watching the same program in a different location
- 22% used their phone to check whether something they heard on television was true
- 20% used their phone to visit a website that was mentioned on television
- 11% used their phone to see what other people were saying online about a program they were watching, and 11% posted their own comments online about a program they were watching using their mobile phone
- Taken together, 52% of all cell owners are “connected viewers”—meaning they use their phones while watching television …”
- RIAA: Online Music Piracy Pales In Comparison to Offline Swapping [TorrentFreak] – “A leaked presentation from the RIAA shows that online file-sharing isn’t the biggest source of illegal music acquisition in the U.S. The confidential data reveals that 65% of all music files are “unpaid” but the vast majority of these are obtained through offline swapping. […] In total, 15 percent of all acquired music (paid + unpaid) comes from P2P file-sharing and just 4 percent from cyberlockers. Offline swapping in the form of hard drive trading and burning/ripping from others is much more prevalent with 19 and 27 percent respectively. This leads to the, for us, surprising conclusion that more than 70% of all unpaid music comes from offline swapping. The chart is marked “confidential” which suggests that the RIAA doesn’t want this data to be out in the open. This is perhaps understandable since the figures don’t really help their crusade against online piracy.”
- Robin Hood Airport tweet bomb joke man wins case [BBC News] – Finally: “A man found guilty of sending a menacing tweet threatening to blow up an airport has won a challenge against his conviction. Paul Chambers, 28, of Northern Ireland, was found guilty in May 2010 of sending a “menacing electronic communication”. He was living in Doncaster, South Yorkshire, when he tweeted that he would blow up nearby Robin Hood Airport when it closed after heavy snow.
After a hearing at the High Court in London his conviction was quashed.”
- The Instagram Community Hits 80 Million Users [Instagram Blog] – As of July 2012, after finally launching an Android app, and being purchased by Facebook, Instagram has 80 million registered users, who’ve posted cumulatively more than 4 billion photos.
- Music stars accuse Google of helping pirates rip off material [WA Today] – “LONDON: Roger Daltry of the Who and Brian May of Queen are among rock and pop stars who publicly attacked search engines such as Google for helping users get access to pirated copies of their music. Elton John, Andrew Lloyd Webber and Robert Plant of Led Zeppelin have also signed a letter to The Daily Telegraph in London calling for more action to tackle the illegal copying and distribution of music. Other signatories include the producer and creator of The X Factor, Simon Cowell. The letter, which will also be sent to the British Prime Minister, David Cameron, this week, highlighted the role that search engines can play in giving people access to illegal copies. Search engines must ”play their part in protecting consumers and creators from illegal sites”, the signatories said, adding that broadband companies and online advertisers must also do more to prevent piracy.”
Digital Culture Links: July 10th through July 19th
July 20, 2012 / 1 Comment on Digital Culture Links: July 10th through July 19th
Links for July 10th through July 19th:
- Jon Stewart Blasts Viacom For Stupid Blackout; Viacom Sheepishly Turns Web Streams Back On [Techdirt] – Geography isn’t the only rationale behind imposing digital distance: “Last week, we wrote about Viacom’s really short-sighted decision to use its fans as hostages in a silly dispute with DirecTV over fees. To prevent any DirecTV customer from seeing any of its key shows, Viacom stopped streaming them online… for all customers, meaning that even those who had nothing to do with any of this couldn’t legally watch the shows they liked. As we noted, this would likely only serve to drive more people to find unauthorized versions…. Of course, one of Viacom’s most popular shows — and one of the key ones turned off from streaming — is The Daily Show with Jon Stewart, which had been on break last week anyway. However, it returned last night with a vengeance, and target number one: his corporate masters at Viacom for acting as if they were China in blocking the internet, and likely driving more fans to unauthorized streams.”
- Face blurring: when footage requires anonymity [YouTube Blog] – YouTube launches a face-blurring tool within YouTube: “Whether you want to share sensitive protest footage without exposing the faces of the activists involved, or share the winning point in your 8-year-old’s basketball game without broadcasting the children’s faces to the world, our face blurring technology is a first step towards providing visual anonymity for video on YouTube.”
- Shell social media oil spill a ‘coordinated online assassination’ [The Age] – Shell’s brand has been hijacked in what marketing experts say is a “social media oil spill” and a “coordinated online assassination of the Shell brand”. It’s a fake PR disaster that has snowballed into a very real one for Shell as web users are under the impression that it is an official company campaign. It started when an Arctic Ready website appeared online about two months ago that looked almost identical to the Arctic section on Shell’s own site. The site appeared to be an educational site about Shell’s oil drilling in the Arctic – complete with “Angry Bergs” kids game – but invited people to create their own ads by adding their own marketing copy over supplied photographs of the Arctic. User-generated ads could then be shared on social media. … For all intents and purposes, it looks like a real Shell marketing idea that has spun out of control …
But in reality … the Arctic Ready website, and the viral video, were created by activists Greenpeace and The Yes Men.”
- Downloads: ‘It’s cheaper to pay a wage, fly to the US and back twice’ [SMH]– “Australians are paying 50 per cent more than American shoppers for downloaded music and games, as well as computer software and hardware, consumer watchdog Choice says. In a submission to a parliamentary inquiry into IT Pricing, Choice says Australians are on the wrong end of of international price discrimination by copyright holders. New research carried out by the group found price differences across a range of IT products including iTunes downloads, PC games, personal and business software, Wii console games and computer hardware. “In Australia you pay, on average, 52 per cent more than an American consumer will for the same 50 top iTunes songs,” says Choice head of campaigns, Matt Levey.””A selection of 44 popular home and business software products were, on average, 34 per cent more expensive in Australia than the US.”
- Council’s new social media policy – rethinking our networks [Marketing Summit 2012] – While these things are never perfect, the new Australia Council for the Arts Social Media Policy is well-written, mindful of the specificities of social media platforms and engagement (not risk!) centred. This policy will probably prove a useful template for corporations and organisations trying to figure out their own policies for social media use. Kudos to former Creative Commons stalwart Elliot Bledsoe for spearheading the new policy development.
- Facebook scans chats and posts for criminal activity [Internet & Media – CNET News] – Facebook is intensively data-mining Facebook chat; the justification: “If [Facebook] detects suspicious behavior, it flags the content and determines if further steps, such as informing the police, are required. The new tidbit about the company’s monitoring system comes from a Reuters interview with Facebook Chief Security Officer Joe Sullivan. Here’s the lead-in to the Reuters story: “A man in his early 30s was chatting about sex with a 13-year-old South Florida girl and planned to meet her after middle-school classes the next day. Facebook’s extensive but little-discussed technology for scanning postings and chats for criminal activity automatically flagged the conversation for employees, who read it and quickly called police. Officers took control of the teenager’s computer and arrested the man the next day.” Facebook’s software focuses on conversations between members who have a loose relationship on the social network.”
- Facebook set to unfriend anonymous snooping[The Independent]– I genuinely doubt this will be rolled out on Timelines; it’d reduce time spent on Facebook. Stalking – more advertising views, after all.”The end is nigh for anonymous stalking on the social media website Facebook. The website has announced that it is going to start letting users know who has viewed items on the social network, a change which is expected to cause the amount of online snooping to plummet. For now, the change to the Facebook website, which has more than 900m active users, applies to group pages, meaning users can see who has visited any group of which they are a member. But already there are suggestions that Facebook may unfurl the technology across the site, meaning the naughty-naughty-stalky-stalky generation may soon see their fingerprint-free snooping habits curtailed, or face the embarrassment of their ex’s new boyfriend/girlfriend realising they were too curious to resist an online-curtain twitch.”
- CV Dazzle: Camouflage From Computer Vision by Adam Harvey – “CV Dazzle™ is camouflage from computer vision (CV). It is a form of expressive interference that combines makeup and hair styling (or other modifications) with face-detection thwarting designs. The name is derived from a type of camouflage used during WWI, called Dazzle, which was used to break apart the gestalt-image of warships, making it hard to discern their directionality, size, and orientation. Likewise, the goal of CV Dazzle is to break apart the gestalt of a face, or object, and make it undetectable to computer vision algorithms, in particular face detection. Because face detection is the first step in automated facial recognition, CV Dazzle can be used in any environment where automated face recognition systems are in use, such as Google’s Picasa, Flickr, or Facebook (see CV Dazzle vs PhotoTagger by Face.com). [Via Jill]
Digital Culture Links: November 5th 2010
November 5, 2010 / 2 Comments on Digital Culture Links: November 5th 2010
Links for November 2nd 2010 through November 5th 2010:
- Digital Primetime Arrives Just in Time to Crush the Net [The Steve Rubel Stream] – Will the massive increasing in demand for, and quality of, streaming online video create a ‘digital primetime’ which the current internet infrastructure is unable to cope with? Interesting question!
- Woman to pay $1.5m for downloading music [ABC News (Australian Broadcasting Corporation)] – “A US jury has ordered a Minnesota woman to pay $US1.5 million for illegally downloading 24 songs in a high-profile digital piracy case. Jammie Thomas-Rasset, a single mother of four, was found liable by a jury on Wednesday (local time) of copyright infringement for using Kazaa, a peer-to-peer file-sharing network, to download the songs from the internet. She has been ordered to pay $US62,500 for each of the 24 songs – a total of $US1.5 million. The verdict is the third in the long-running case and it has been welcomed by the Recording Industry Association of America (RIAA).[…] In December 2008, the RIAA said it would stop suing people who download music illegally and focus instead on getting internet service providers to take action.”
- The Cooks Source Scandal: How a Magazine Profits on Theft [Edward Champion’s Reluctant Habits] – The very sad and nasty story of Cooks Source Magazine, which appears to have been ripping large amounts of stories, photos and recipes off the internet, claiming the internet is entirely public domain, and ignoring all copyright on these works. Understandably, a number of people are upset, and the magazine’s editor has a lot of explaining to do.
- iBookstore Australia Launch: iBookstore Opens In Australia [SMH] – “Australians can now use ther iPhone, iPad or iPod Touch as a serious e-book reader after Apple opened the doors to its iBookstore today. It’s taken the company five months since the iPad’s launch to get the store up and running but it has succeeded in signing up a wide range of book publishers including Macmillan, Hachette, HarperCollins, Hardie Grant, Murdoch Publishers and Wiley. Previously, Australians viewing the iBookstore could only access old out-of-copyright books but now there is a range of new release titles on offer. The exact number is unclear but an Apple spokeswoman said they numbered in the “thousands”.”
- Children and ultra-violent video games: court to decide [SHM] – Wow: the ‘do violent videogames hurt kids’ debate rolls into the US Supreme Court: “The US Supreme Court has expressed sympathy for a California law that aims to keep children from buying ultra-violent video games in which players maim, kill or sexually assault images of people. But several justices said the law faces a high constitutional hurdle before going into effect. The high court has been reluctant to carve out exceptions to the First Amendment, striking down a ban on so-called “crush videos” that showed actual deaths of animals earlier this year. California officials argue that they should be allowed to limit minors’ ability to pick up violent video games on their own at retailers because of the purported damage they cause.”
- Google gaining on booming smartphone market [The Age] – “Google’s Android software platform rose to the number two spot globally on the booming smartphone market in the third quarter, research firm Canalys said this week. Nokia’s Symbian continued to lead the market with a 37 per cent share, while Android had 17 per cent of the market. It has surpassed Research In Motion, Apple and Microsoft this year. Growing popularity of Android phones – made by companies including Motorola, HTC and Samsung Electronics – puts Google in a good position as handsets look set to surpass computers for browsing the web. Google chief executive Eric Schmidt said in September he expects mobile searches to generate most of the firm’s revenue eventually, but it could take a long time, despite growing at a rapid clip.”
- Facebook posting boasting led to sack [WA Today] – Be ye not so stupid: “A West Australian schoolgirl who was sacked over Facebook for comments she made on the popular social network has had her dismissal upheld by the national workplace watchdog. The 15-year-old was fired after it was claimed she had written to a possible competitor of her employer, despite being told not to. In a peculiar twist, her employer then fired her via Facebook. The sacking has since been upheld by Fair Work Australia after the girl, who cannot be named, took too long to file a complaint. The case marks something of an increasing trend of workplace folly that has come from misuse of the social networking site. There have been at least five cases before Fair Work Australia where employees have been sacked after something they wrote or did was recorded on Facebook. There are likely to be many more dismissals that went unchallenged and never reached the tribunal.”
Digital Culture Links: November 1st 2010
November 1, 2010 / 2 Comments on Digital Culture Links: November 1st 2010
Links for October 25th 2010 through November 1st 2010:
- WikiLeaks on the wars in Iraq and Afghanistan [The New Yorker] – “Whether WikiLeaks will prove over time to be a credible publisher of such truths is another question. Assange disclosed the names of informants in some of the war reports, even though doing so might endanger them and possibly cause their death. […] If the organization continues to attract sources and vast caches of unfiltered secret documents, it will have to steer through the foggy borderlands between dissent and vandalism, and it will have to defend its investigative journalism against those who perceive it as a crime. Assange is animated by the idea of radical transparency, but WikiLeaks as yet lacks a fixed address. Nor does it offer its audiences any mechanism for its own accountability. […] if WikiLeaks cannot learn to think efficiently about its publishing choices, it will risk failure, not only because of the governmental opponents it has induced but also because so far it lacks an ethical culture that is consonant with the ideals of free media.”
- MI6 chief red over daughter’s Facebook shot [The Age] – This seems a ridiculous media beat-up to me: “British spy chief John Sawers is facing public embarrassment after his daughter posted a photo of herself posing with a gold Kalashnikov rifle on Facebook. Oxford graduate Corinne Sawers, 23, is seen standing in front of a family Christmas tree holding the gold-plated weapon – similar to those found among Saddam Hussein’s treasures after the 2003 Iraq invasion – in her profile pictures, The Sunday Mirror reports. The gun is a decommissioned Kalashnikov and is believed to have been a gift to Corinne’s father, MI6 boss Sir John, as a memento of his time in Iraq. All of Corinne’s 873 Facebook friends, and tens of thousands of their friends globally, can see her gun-toting picture on the networking site.”
- New Zealand is still Middle-earth: A summary of the Hobbit crisis [Observations on film art] – An outstanding summary by Kristin Thompson of the issues surrounding the ill-advised actors’ boycott of Peter Jackson’s The Hobbit, the subsequent debates, deliberations and the eventual change in New Zealand’s laws to accommodate the production and any other films with budgets of $NZ150 million (James Cameron is supposedly looking at shooting Avatar 2 and 3 there). If nothing else, the whole debate shows just how deeply tied New Zealand is not with Middle Earth, both metaphorically and emotionally.
- LimeWire file-sharing site shut down in US [BBC News] – “An injunction issued by the US district court in New York has effectively shut down LimeWire, one of the internet’s biggest file-sharing sites. It ends four years of wrangling between the privately-owned Lime Group and the Recording Industry Association of America (RIAA). The injunction compels Lime Group to disable its searching, downloading, uploading and file trading features. The firm plans to launch new services that adhere to copyright laws soon. Visitors to the LimeWire website are confronted with a legal notice that reads: “This is an offical notice that LimeWire is under a court ordered injunction to stop distributing and supporting its file-sharing software.””
- Tweeting celebrities in dash for cash [SMH] – “Australian celebrities are being offered as much as $10,000 for a single tweet endorsing products to their thousands of Twitter followers, say sponsorship experts. But while the US celebrities like Kim Kardashian, Lindsay Lohan and Snoop Dogg are reportedly already enjoying large one-off payments to promote brands and products on Twitter, the dash for cash is yet to take hold here. The celebrities need only post a one-line product endorsement in exchange for the fee, and according to Britain’s Marketing Week, Range Rover approached 40 British celebrities this week to tweet in a similar way about the recently unveiled Evoque 4×4 in the UK. Bruce Kaider, president of Sponsorship Australasia and founder of a sports management company, confirmed that high profile Australian sportspeople were already being approached to endorse products on Twitter for fees of anything between $500 to $10,000 per tweet.”
- Facebook and Farmville dominate 3’s mobile broadband data [Technology | guardian.co.uk] – Zynga and Farmville second only to Facebook in UK mobile network traffic: “The mobile network 3 has released the first in a series of research papers describing traffic use and behaviour among its mobile broadband customers, published here first by the Guardian. Of the 2,500 terabytes of data used across the network in July, it’s no surprise that Facebook (by several metrics now the most popular website in the world) came out top, accounting for 7.023 terabytes of data use across the network. 3 says the data, from more than 1 million customers, is specifically from mobile broadband or dongles, which evidently have moved far beyond primarily business use; 3 claims its users account for 40% of the dongle market. […] The surprise is that casual gaming company Zynga is second only to Facebook in volume of data used at 3.584 terabytes, while Zynga’s own flagship game, Farmville, is listed fifth with 1.68 terabytes for the month.”
- Go beyond the PC, Microsoft urged [BBC News] – “Microsoft must think beyond the PC if it is to weather the changes due to hit in the next five years. The warning was given by Microsoft’s chief software architect Ray Ozzie in a memo penned soon after he announced he was leaving the company. […] he said, the strengths that had helped Microsoft grow in the past now risked holding it back. The memo, called “Dawn of a New Day” mirrors one Mr Ozzie wrote soon after taking over from Bill Gates as the man in charge of charting the development direction of Microsoft’s portfolio of programs. That first memo imagined a world of seamless computing and kicked off Microsoft’s attempts to get its many different programs working together across lots of different devices. In Dawn of a New Day, Mr Ozzie praised the work Microsoft had done towards that end, but said rivals had done even better.”
- A Labor Issue Entangles ‘The Hobbit’ [NYTimes.com] – The real battle for Middle Earth: “Is Wellywood burning? New Zealand’s feisty film workers have taken to the streets this week to try to keep Peter Jackson’s production of “The Hobbit” in their country, nudging the prime minister, John Key, toward a Tuesday summit meeting with a visiting contingent of Warner Brothers executives. Filming had been threatened by a dispute over whether a New Zealand branch of an Australian union could engage in collective bargaining on the Hollywood films, which they have not been able to do in the past. As of Tuesday afternoon in Wellington — the New Zealand capital and the center of a growing movie industry sometimes called Wellywood — the matter was unsettled. But it was clear that Mr. Jackson’s furry little film creatures were not going anywhere without a fight.”
- Sony Kills The Cassette Walkman On The iPod’s Birthday [Gizmodo Australia] – Steve Jobs killed the cassette playing star? “After 30 years, Sony has announced that they will stop manufacturing and selling the venerable cassette Walkman. In a poetic twist, the official death of the Walkman also lands on the iPod’s 9th anniversary. The Sony Walkman was introduced on July 1, 1979 in Japan and it was a major breakthrough in delivering a low-cost portable stereo. […] Over its 30 year history of the Cassette Walkman, Sony sold 200 million units. A portable music player became a part of our lives, largely in part of the Walkman.”
Digital Culture Links: October 12th 2010
October 12, 2010 / 2 Comments on Digital Culture Links: October 12th 2010
Links for October 10th 2010 through October 12th 2010:
- Simpsonic Business as Usual? [Antenna] – Jonathan Gray’s excellent piece discussing the tensions evident in Bansky’s Simpsons’ opening sequence: “… it leaves us with uncomfortable questions about Groening and co. How are they complicit, and are they simply making this a joke so that they and we can say, “Oh yes, that is bad, isn’t it? But we know about it, so it’s all okay. Let’s just get back to business as usual, shall we? Pass the Cheetos”? I was left with many conflicting responses here myself, on one hand thinking it was a brilliant statement, on the other hand feeling deeply uncomfortable that this is the show’s response to its labor practices – making an opening credit sequence rather than actually fucking doing something about them. Yet, the contestation of authorship in which the sequence engages leaves us wondering whether the American animators (who are largely responsible for the couch gags, by the way – these rarely involve the writers) can do anything about The Simpsons Factory.”
- Traditional developers look to Facebook games for inspiration [WA Today] – The rise of casual gaming: “While casual games might seem like innocuous time wasters, the sort of drop-in, drop-out games played on Facebook, mobile phones and through web portals have seen revenue grow from $US300 million in 2005 to at least $US3 billion ($3.05 billion) today. The real-time farming simulation game, FarmVille, made for Facebook and smartphones by the developer Zynga, has more than 62 million active users, which is equivalent to about 10 per cent of Facebook users. […] While console-game developers charge a large upfront fee, casual-games revenue is derived through micro-transactions. “You may see 90 per cent or more of your audience never pay you a dime,” Kozik says. “They engage in the game absolutely free and can see if it is something that appeals to them or not. Then the 10 per cent or less who do pay more than justifies the continued expansion of the game.” Casual and social games are less expensive to develop than console games.”
- Apple Awarded Trademark for “There’s an App for That” [Mashable] – There’s a trademark for that: “Apple has filed a trademark application for the company’s now ubiquitous catchphrase, “There’s an app for that.” Apple filed for the trademark back in December 2009, citing first commercial use of the phrase on January 26, 2009, per trademark documentation. The trademark was filed in the Advertising, Business and Retail Services, Computer and Software Services and Scientific Services categories. The trademark applies to “retail store services featuring computer software provided via the Internet (Internet) and other computer and electronic communication networks; retail store services featuring computer software for use on handheld mobile digital electronic devices and other consumer electronics.””
- The Search – Is Your Web Identity Hurting Your Employment Chances? [NYTimes.com] – Web presences as (un)intended CVs: “You looked wonderful on your résumé. Your references raved about you. The interview went swimmingly. Yet you didn’t get the job. Oh, no: did they see that Facebook photo of you dancing on a table? Or find out that you’re six months behind on your mortgage payment? You may never know why you weren’t hired, but be aware that background checks can make or break a job application. And in a data-rich world, the person with the fewest red flags may get the job. Little hard research has been done on how hiring managers use the Internet to vet applicants. But you should assume that they are at least looking you up on search engines. So it’s wise to review the results of a quick search of your name. It is very hard to remove anything questionable about yourself from a search engine, but you can at least push it lower by adding positive entries, said Barbara Safani, owner of Career Solvers, a career management business in New York. “
- Short Attention Spans for Web Videos [NYTimes.com] – I suspect the quality of the content matters, too! “After watching an online video for a full minute, 44.1 percent of viewers will have clicked away, according to Visible Measures. But an outsize slice of that loss occurs in the first 10 seconds, during which 19.4 percent of a video’s audience defects. This phenomenon, known as “viewer abandonment,” is of intense interest to those who make online videos or advertise alongside them. Visible Measures studied the abandonment rate of 40 million videos over seven billion viewings. Music videos had especially high rates of abandonment, as did videos slow to reach a punchline — for example, a Budweiser ad about a man humiliated while buying pornography, which loses nearly 40 percent of viewers in the first 10 seconds. “It took a shocking 12 seconds to get to the conceit,” said Matt Cutler, the head of research at Visible Measures.”
- Keeping Our Distance, the Facebook Way [NYTimes.com] – It’s all about the weak ties: “Facebook is the best distancing tool since the creation of the Christmas card. Sending holiday greeting cards began in the 1850s in England and spread quickly as a way to stay in touch with far-flung friends and relatives. The cards, whether religious or not in theme, went to people you rarely wrote to and even more rarely spoke to, but for whom you still had a measure of affection — or curiosity. You wanted to know what was going on in their lives, and one exchange a year did the trick. The cards kept the people in your social network at a distance, while maintaining ties to them. I recall my parents sending and receiving Christmas cards. I did it for a year after I married, but I stopped because it was just too much work. Facebook, which tries to replicate our real-world relationships online, now helps me maintain those connections. But it does cards one better. It preserves the weak ties in my social network without creating obligations.”
- 10 Unbelievable Twitter Stories [Oddee.com] – A bit silly, but some useful extreme stories of what Twitter communication is very good for (and very bad for).
- Bathurst delay angers viewers [The Age] – Interesting idea; I don’t think a social media blackout would work, but there are definitely issues to sort out: “A social media blackout is needed when watching so-called live sport. The poor TV networks just can’t win when it comes to sport. They regularly get canned for cutting away from the action to screen ads. But Sunday’s Bathurst 1000 race was so tight that Seven claims it didn’t want to risk missing too much of the action. Instead, the network started pausing the coverage to drop in ad breaks. As a result, the broadcast was almost half an hour behind the race by the time the cars crossed the finish line. […] Rather than treat viewers like idiots, perhaps the networks should start treating them like a precious commodity that will dry up if not handled with care. This means being honest when live sport isn’t really live.”
Digital Culture Links: October 4th 2010
October 4, 2010 / 2 Comments on Digital Culture Links: October 4th 2010
Links for September 30th 2010 through October 4th 2010:
- The Short Lifespan of a Tweet: Retweets Only Happen Within the First Hour [Read Write Web] – Interesting stats on the lifespan of a tweet: “For some, Twitter is a social network and for others it is just a broadcast medium. Judging from the latest data from social media analytics and monitoring service Sysomos, for the majority of users, Twitter is indeed mostly a broadcast medium. After analyzing over 1.2 billion tweets, the Sysomos team found that only 29% of tweets actually produce a reaction – that is, a reply or a retweet. According to Sysomos, just 6% of all tweets are retweeted and these retweets have a very short lifespan. Virtually all retweets happen within the first hour after the original tweet. If you are looking to get retweeted and nobody picks your tweet up within the first hour, chances are that nobody ever will. Only 1.63% of all retweets happen in the second hour and a minuscule 0.94% in the third hour. The same is true for @replies, too; 97% of all replies happen within the first hour.”
- MP in strife over Overland Facebook slur [ABC News (Australian Broadcasting Corporation)] – “A Victorian Liberal MP has used Facebook to attack the state’s Police Chief Commissioner, Simon Overland. Upper House backbencher Bernie Finn yesterday wrote he was “dreaming of when Victoria will have a real police officer as Chief Commissioner”. The post labelled Mr Overland and his predecessor, Christine Nixon, as “political appointees” who have “proven themselves incompetent in the areas of law enforcement and community protection”. Asked by a Facebook follower when Victoria might have a “real copper running the show”, Mr Finn replies: “after November 27…”, which is the date of Victoria’s looming state election.”
- Can companies ignore social media like Facebook, Twitter and YouTube? [BBC News] – Beware or harness? “Once upon a time companies could afford to be rude. Unhappy customers would grumble to a few friends, withdraw their custom, but there was little else they could do. Today, they still tell their friends, but they do it online, using social media websites like YouTube, Facebook and Twitter. Take the Canadian folk singer, Dave Carroll. After nine months of complaining he had had enough. United Airlines baggage handlers had damaged his $3,500 guitar, but the airline refused to pay compensation and its customer service agents were less than courteous. So he made a music video about the experience and on 6 July 2009 posted it on YouTube. Within three days it had been watched half a million times; by mid-August it had reached five million. United had a massive public relations crisis at its hands, not least as thousands of other unhappy customers now came forward to vent their frustration. These days one witty Tweet, one clever blog post, one devastating video …”
- Twitter Now Getting More Traffic Than MySpace [Mashable] – “Twitter’s number of monthly unique visitors finally surpassed that of MySpace in August. Though it ranked third among social networking sites, Twitter ranked #50 in the list of top 50 properties overall. The numbers were crunched by the marketing research firm comScore. Twitter’s (Twitter) lead over MySpace (MySpace) was marginal — 96 million versus 95 million — but the trend over time paints a prettier picture of the microblogging service. Between August 2009 and August 2010, Twitter grew 76% while MySpace dropped 17%.”
- U.S. single digital music sales flat this year: Nielsen [Reuters] – I wonder how this compares to the rise of micropayments for App purchases? “The rapid rise of single digital music sales has stalled in the United States, the world’s biggest and most important market, with sales in the first half of 2010 flat compared with a year before. According to research group Nielsen, digital sales for single track downloads were flat in the U.S. market after a 13 percent increase from 2008 to 2009 and 28 percent growth from 2007 to 2008. When combined with the growth in digital album sales, overall digital music sales were up over 5 percent in the U.S. Major music companies such as Vivendi’s Universal Music and EMI have pinned their hopes on boosting legal digital sales to counter online piracy and the collapse in CD sales.”
Digital Culture Links: September 30th 2010
September 30, 2010 / 1 Comment on Digital Culture Links: September 30th 2010
Links for September 23rd 2010 through September 30th 2010:
- Why I’m quitting Twitter [Jason Wilson – ABC The Drum Unleashed] – Jason Wilson’s decision to quit Twitter begs some interesting questions about academics in public debate: “My first reaction to the Grog’sgate story was disbelief and disgust, which I put out there as soon as it registered. There’s still some of that in my considered response, but it’s my professional role as someone whose research and teaching crosses over with the events of Grog’sgate to lead with considered analysis, not trail with it. Twitter encourages one (or me, at least) to vent immediate replies, which may not match, may even contradict a more disinterested evaluation. I’m not paid or qualified for minute-by-minute commentary, but for analysis and research. My personal opinions are my own, and they’re quite distinct from, and often incompatible with any professional conclusions I might draw. But I need to make that clearer by not issuing professional and personal messages from the same space. Since I’ve ruled out separate accounts, the whole thing needs to come to a halt.”
- Tweets in your media, media in your Tweets [Twitter Blog] – Twitter officially pushes symbiotic relationships w/other media: “While Twitter is about all types of information, the ways that the service fits into media have long been important to us, and increasingly, media makers are weaving Tweets into the very fabric of their content. Look at segments like Jimmy Fallon’s Late Night Hashtags, where Tweets from viewers aren’t a gimmick; they’re great content. Look at sites like the Huffington Post, where Tweets underscore and amplify the headlines whenever there’s a big story brewing. Look at live shows like the VMAs, where Twitter came alive on a 95-foot-wide screen. Now, with the launch of the new Twitter, the ways that media fits into Twitter.com are just as important. Whenever there’s a new movie release, a TV show premiere, a big football game, or a breaking news story, people are talking about it on Twitter. With the new Twitter, they’re seeing glimpses of it, too, because photos and videos are now presented as part of the core Twitter experience.”
- Invasion of Privacy Charges After Death of Tyler Clementi [NYTimes.com] – A sad but timely reminder about the potential ramifications of not respecting people’s right to privacy: “It started with a Twitter message on Sept. 19: “Roommate asked for the room till midnight. I went into molly’s room and turned on my webcam. I saw him making out with a dude. Yay.” That night, the authorities say, the Rutgers University student who sent the message used a camera in his dormitory room to stream the roommate’s intimate encounter live on the Internet. And three days later, the roommate who had been surreptitiously broadcast — Tyler Clementi, an 18-year-old freshman and an accomplished violinist — jumped from the George Washington Bridge into the Hudson River in an apparent suicide.”
- When traditional media exposes public service bloggers [eGov AU] – Craig Thomler has a reasonable snapshot of “#grogsgate” as the anonymous writer behind political blog Grog’s Gamut has his identity revealed in the daily national newspaper (he’s a public servant). Thomler points out that Grog broke no rules, followed the social media and commentary policies of his employment, and that the ‘outing’ seems pretty petty and unnecessary. It does, though, remind us that having separable online and ‘real’ identities is a harder and harder thing to do these days. Read the outing in The Australian, and Grog’s Response.
- French court convicts Google and its boss for defamation [WA Today] – Is an algorithm a defense? If not, most search engines, and social networks, have troubled legal water to navigate: “A Paris court has convicted US search engine giant Google and its chief executive Eric Schmidt of defamation over results from its “suggest” function, a French legal affairs website has revealed. The new function, which suggests options as you type in a word, brought up the words “rapist” and “satanist” when the plaintiff’s name was typed into the search engine, legalis.net reported. The court ordered Google to make a symbolic payment of one euro in damages and take measures to ensure they could be no repeat of the offence. […] A Google spokesman told AFP by email that they would be appealing the ruling. The statement said that the Google Suggest function simply reflected the most common terms used in the past with words entered, so it was not Google itself that was making the suggestions.
Digital Culture Links: September 15th 2010
September 15, 2010 / 3 Comments on Digital Culture Links: September 15th 2010
Links for September 10th 2010 through September 15th 2010:
- Myths of the NBN myths [ABC The Drum Unleashed] – Stilgherrian rebukes the common myths associated with the National Broadband Network, showing their false logic and short-sightedness. A good read.
- The Rise of Apps Culture [Pew Research Center’s Internet & American Life Project] – New Pew study shows Apps are emerging, but far from ubiquitous just yet: “Some 35% of U.S. adults have software applications or “apps” on their phones, yet only 24% of adults use those apps. Many adults who have apps on their phones, particularly older adults, do not use them, and 11% of cell owners are not sure if their phone is equipped with apps. Among cell phone owners, 29% have downloaded apps to their phone and 13% have paid to download apps. “An apps culture is clearly emerging among some cell phone users, particularly men and young adults,” said Kristen Purcell, Associate Director for Research at the Pew Internet Project. “Still, it is clear that this is the early stage of adoption when many cell owners do not know what their phone can do. The apps market seems somewhat ahead of a majority of adult cell phone users.””
- The Agnostic Cartographer – John Gravois [Washington Monthly] – Interesting article looking at the politics behind all maps, but especially Google Maps – trying to create one definitive map for the world, when so many maps are bound to particular nations, politics and cultures, means a lot of diplomacy or a lot of disputes (both are currently happening).
- musing on child naming and the Internet [danah boyd | apophenia] – (Unborn) kids and digital footprints: “I am of the age where many of my friends are having kids and so I’ve been exposed to more conversations about what to name one’s child than I ever could’ve imagined. I’m sure people have always had long contested discussions with their partners and friends about naming, but I can’t help but laugh at the role that the Internet is playing in these conversations today. I clearly live in a tech-centric world so it shouldn’t be surprising that SEO and domain name availability are part of the conversation. But I’m intrigued by the implicit assumption in all of this… namely, that it’s beneficial for all individuals to be easily findable online and, thus, securing a fetus’ unique digital identity is a tremendous gift.”
- ‘That is so gay!’ [ABC The Drum Unleashed] – Matthew Sini on Stephanie Rice’s recent Twitter controversy: “A certain tweeting swimmer used the word faggot recently in a haphazard, inelegant and wholly unconscious way the other day. As many Rice-lovers have vocally pointed out, the intention behind the word choice was clearly not to insult. But that is the point. When you can use this sort of language in such a casual way, you have displayed an ignorance of very material prejudice and a history of oppression and suffering. Both Stephanie Rice, and me and my friends, make light of this history of suffering, but the difference is Rice does not acknowledge it when making light. She can only be accused of ignorance. In the same way that many ‘kids today’ use the phrase ‘that’s so gay’ or some cognate of it to describe something that is undesirable.”
- FarmVille – Facebook application metrics from AppData Facebook Application Metrics [AppData] – Statistics for Farmville use in terms of the Facebook plugin. 83,755,953 all-time high for monthly users to date.
- App Store Review Guidelines [Apple – App Store Resource Center] – Apple releases their guidelines for reviewing Apps for the Apple App store. Finally, developers can figure out exactly what they need to do to ensure their Apps are accepted, and critics can evaluate how Apple wield their power in policing the iWalled Garden.
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