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Interesting links for June 30th 2008 through July 2nd 2008:
- The Internet Has the Power to Transform Your TV Show into a TV Brand [Deep Focus/Yahoo!] – New research (from a survey of 2000) which shows viewers under 35 treat the TV show as part of a franchise or brand, and that engaging with the franchise online strengthens brand ties (viewers > 35 see the TV show as the main event). [Via Nancy]
- World’s Best Presentation Contest [SlideShare] – Online slide sharing service Slideshare are running their annual competition to find the best slides (ppt, keynote, whatever else in pdf form) from around the world. We need many examples of powerpoint done better, so get sliding! (Entries close July 31st 08).
- Fast-talking Fred is the toast of YouTube [The Age] – Fourteen year old Lucas Cruikshank and his online persona, 6 year old Fred (with anger management issues and a chipmunked voice), is YouTube’s latest (and very annoying) micro-celeb. Visit Fred’s Channel.
- The romantic appeal of the “long tail hypothesis” [PopMatters | Blogs] – An interesting critique of Chris Anderson’s Long Tail theory: “With our identity riding on what we consume, we come to believe that there’s something valuable about having unique tastes, but we don’t actually pursue such a course in practice.”
- That Violet Blue thing [Boing Boing] – Boing Boing respond to accusations of censorship, stating their own position (they can retrospectively delete whatever they want) and getting quite a few comments in response!
- MySpace suicide: new law outlaws cyberbullying [The Age] – “Missouri Governor Matt Blunt signed a bill today outlawing cyberbullying, just kilometres from where a 13-year-old girl committed suicide nearly two years ago after being harassed on the Internet.”
- EA Grabs Your “Spore Creature Creator” IP [Clickable Culture] – “Talk about harshing my buzz. Electronic Arts is going to let us design creatures with its long-awaited Spore game and stand-alone Creature Creator, but in using the game and creator, we agree to hand over all rights in our creations to the megalithic publisher…”
- swedish teenager making millions off her blog? [jill/txt] – Jill Walker Rettberg looks at the fascinating case of a Swedish teenager who appears to be making a very healthy sum blogging by inserting paid ads and editorial comment without disclosure. [More links here.]
Interesting links for June 17th 2008 through June 19th 2008:
- Study: 82 Percent of Consumers Accept In-Game Ads [Life from Wired.com] – “… according to a recent study crafted as a joint venture between the Nielsen company and in-game ad entrepreneurs IGA Worldwide. “82 percent felt games were just as enjoyable with ads as without,” the study reveals…”
- NSFW: A Beginners Guide To Sporn [Rock, Paper, Shotgun] – (Contains Images Only Intended for Adults!) “You give humanity a creative tool, the first thing a human will do is – well – make a tool with it. Since the Spore demo?s release, it?s become a bukkake wave sweeping the web: comedy pornographic images via Spore. Spornography – aka “Sporn”.”
- This is Sparta! ? Facebook prank or political statement?[ Examiner.com] – When 30,000 students taking a literature exam all write “This Is Sparta!” somewhere during the test and cross it out again, examiners discover there’s a Facebook meme at work, 300 style.
- Mum pleads not guity in web suicide case [PerthNow] – “A US woman who prosecutors say drove a 13-year-old girl to suicide with a cruel MySpace hoax has pleaded not guilty. Lori Drew of Missouri, who is accused of creating the fake MySpace persona of a 16-year-old boy…”
- Hollywood relying more on franchises [The Hollywood Reporter] – June 16, 2008: Hollywood is using more and more existing franchises and ‘superbrands’ in an effort to capitalise on existing consumer demand rather than risking new material in an era when promotion is harder and harder.
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