Home » Posts tagged 'monetize' (Page 2)
Tag Archives: monetize
Digital Culture Links: September 17th 2009
Links for September 11th 2009 through September 17th 2009:
- 50 Cent: Piracy Is A Part Of The Marketing [Techdirt] – “…rapper 50 Cent (Curtis Jackson) was apparently on CNBC recently talking about his “business acumen.” I have to admit that having three different people all trying to interview him at once is rather annoying — as they almost never let him complete a thought. However, when they ask him about piracy, and whether or not it makes him angry (around 2 minutes), he responds that: he sees it as a part of the marketing of a musician, because “the people who didn’t purchase the material, they end up at the concert.” He says that people can fall in love with the music either way, and then they’ll go to concerts. He notes that you can’t stop piracy either way, so why try to fight it? He also talks about other business opportunities for musicians.” (Can’t say I’m a fan of his music, but his perspective on piracy, fans and the business futures for music are spot on!)
- Why the White House is Hiring a Social Media Archivist [Mashable] – The US White House is seeking to archive all of their social media presence and conversation. While their motivations are legal (they’re required to archive all correspondence of any sort) this is still an important archiving process of important historical value. It would be nice to see all national governments following a similar procedure for their national records (hello Mr Rudd).
- Hands-On: iPod Nano vs. Flip SD [NewTeeVee] – The new iPod Nano with video-recording offers a direct challenge to the Flip market. Testing a new Nano versus a Flip HD, the results: “Overall — the Flip offered a MUCH better picture both indoor and out, providing way more detail in the image. The Flip microphone was also a little more discerning in our test, able to distinguish our subject’s voice in a crowded room much better than the Nano.
- Wikipedia’s Rapid Reaction to Outburst During Obama Speech [The Lede Blog – NYTimes.com] – “If journalism is the first draft of history, what is a Wikipedia entry when it is updated within minutes of an event to reflect changes in a person’s biography? This is the very live issue that cropped up in a heated argument on the discussion page that accompanies Wikipedia’s entry on Representative Joe Wilson Wednesday night, just 30 minutes after the Republican from South Carolina interrupted President Barack Obama’s speech by shouting “You lie!””
Annotated Digital Culture Links: February 16th 2009
Links for February 9th 2009 through February 16th 2009:
- Vigilantes publish alleged arsonist’s image online [The Age] – “Facebook vigilantes, frustrated at a court order protecting a man charged with lighting one of the deadly Victorian bushfires, which killed at least 11 people, have published his photograph and address on the social networking site and threatened his life. The move potentially breaches an order suppressing his image and address amid fears of a violent backlash by angry victims. Victoria Police has contacted Facebook seeking the removal of the details and urged people to let police do their job. This morning the suppression order on naming the man, Brendan Sokaluk, 39, was lifted, but the order remains in place on publishing his street address or his image. At least two Facebook groups have been created to name and shame the alleged arsonist, and thousands of Facebook users have joined them. Membership is growing rapidly as word spreads.” (While I completely understand people’s anger, this sort of social networking lynch mob mentality is really quite dangerous.)
- Fair Use Held Hostage by ABC-Disney [Just TV] – Jason Mittell’s tale of how aquiring copyright permission from ABC/Disney for a cover image for his new book, Television and American Cuture, became a debacle with Disney refusing to license the cover image unless the publishers licensed every internal Disney image – something that should be covered by fair use – but with the book already at the printers, the publishers gave into Disney’s demands. As Mittell notes, Disney are legally able to do this, but it’s a bit of a slap in the face for fair and educational uses.
- Murdoch looks for new ways to monetise MySpace traffic [The Age] – “”Rupert Murodch has delivered a sobering assessment about the internet as a growth engine, revealing search and advertising revenues at News Corp’s Fox Interactive Media division – which houses the popular MySpace networking site – have stalled. The new-media unit, which has invested heavily to expand MySpace, contributed just $US7 million ($10.4 million) to News Corp’s $US818 million second-quarter operating income, the company said on Friday. There was a “slight downturn” in revenue at the social networking site, Mr Murdoch said. That compares to $US179 million News Corp made from newspapers including The Wall Street Journal and information services such as the Dow Jones news wire. Asked about his views on the long-term viability of the internet, Mr Murdoch said generating a return on investment for assets such as MySpace, which News Corp bought for $US580 million in 2005, was still a challenge. “I think we have to find new ways to monetise our huge audiences,” he told analysts.”
Annotated Digital Culture Links: January 13th 2009
Links for January 11th 2009 through January 13th 2009:
- The Evolution of Dance 2 Proves You Can’t Go Home Again [YouTube Reviewed] – “That guy who has done arguably the worst job in the history of the internet capitalizing on one of the most widely viewed viral videos ever is back (and, of course, featured on the front page of YouTube) with Evolution of Dance 2. While the original was kind of fun because it seemed like one of those really cool moments that just happened to be captured on film, the corporately co-opted sequel reeks of a coordinated production trying way too hard to look like a spontaneous moment caught on tape.
- Twitter’s Massive 2008: 752 Percent Growth [Mashable] – “There’s little doubt that Twitter was one of the most talked about startups over the past year. But just how much did it grow in 2008? The final numbers are in, and according to Compete, they’re astounding: 752%, for a total of 4.43 million unique visitors in December. After starting the year with only around 500,000 unique monthly visitors, Twitter saw its most dramatic growth in the back half of ’08, picking up more than one million additional visitors in December alone. And that’s all just in the US.”
- The Curious Case Of Benjamin Button: Possible “Benjamin Button” Snub Proves Oscars Hate Science Fiction [io9] – “Variety reports that the Oscars are considering passing over Brad Pitt’s performance in The Curious Case Of Benjamin Button for a Best Actor nod, because his acting was enhanced by special effects. Especially in the early scenes where he’s an old-man infant, some critics say he’s more of an animated Gollum-esque figure than an actual actor. Variety wonders whether Paramount did too good a job of exposing the movie’s makeup and CG wizardry in the promotional campaign, and that biased Pitt’s critics against the role.”
Annotated Digital Culture Links: December 24th 2008
Links for December 23rd 2008 through December 24th 2008:
- Top 10 Most Pirated TV-Shows of 2008 [TorrentFreak] – ” Lost is without a doubt the most downloaded TV-show, with over 5 million downloads for one single episode. TV-shows are getting increasingly more popular on BitTorrent. Most TV-broadcasters won’t be happy to hear this, but one could argue that BitTorrent has actually helped TV-shows to build a stronger, broader, and more involved fanbase. Perhaps even more importantly, the rise of unauthorized downloading of TV-shows is a signal that customers want something that is not available through other channels. Availability seems to be the key issue why people turn to BitTorrent.” (In order: Lost, Heroes, Prison Break, Terminator The Sarah Connor Chronicles, Desperate Housewives, Stargate Atlantis, Dexter, House, Grey’s Anatomy, & Smallville.)
- Making the Intangible Tangible, the Economic Contribution of Australia’s Copyright Industries IP Down Under [PricewaterhouseCoopers report] – “PricewaterhouseCoopers, for the Australian Copyright Council, has released its report Making the Intangible Tangible, the Economic Contribution of Australia’s Copyright Industries, which has found that Australia’s copyright industries in 2007:
• employed more than 837,000 people (8 percent of the nation’s workforce) – up 21 percent since 1996;
• generated $97.7 billion in economic activity (10.3 percent of GDP) – up 66 percent since 1996; and
• accounted for $6.8 billion in exports (4.1 percent of all exports) – up 6.3 percent since 1996.” [Via Terry Flew] - Aussie ‘Doctor Who’ Fans Set to Time Travel With BitTorrent [TorrentFreak] – “Australia has been the focus of much tech news recently, as the country struggles with its Internet piracy ‘problem’. Thanks to the infinite wisdom of ABC, Aussie Doctor Who fans are left with a tough decision – wait until mid-January to watch the show’s pivotal ‘Christmas Special’ – or pirate it with BitTorrent.”
- WoW! How The Guild beat the system [Media | The Guardian] – “The Guild was written as an hour-long TV pilot but was rejected by a number of studios. “We were fighting against the stereotype of online gamers as pickly-faced teenagers living in their basements,” she recalls. In the end, Day and her co-producer, Kim Evie, funded the first episodes themselves and spent eight hours a day emailing bloggers about the show and marketing it through the Buffy and WoW communities. The next seven episodes were funded through donations collected via a PayPal button on their website and donors were credited at the end of each show. … The Guild has been a masterclass in direct marketing of content to a niche peer group. “The web is an amazing opportunity for people who want to tell stories but aren’t permitted because they aren’t the mainstream,” says Day.” (Profile of The Guild as a rags to riches webisode series now it has been picked up by Microsoft.)
- Net music theory ends up a tall tale [Australian IT] – “The internet was supposed to bring vast choice for customers, access to obscure and forgotten products and a fortune for sellers who focused on niche markets. But a study of digital music sales has posed the first big challenge to this “long tail” theory: more than 10 million of the 13 million tracks available on the internet failed to find a single buyer last year. The idea that niche markets were the key to the future for internet sellers was described as one of the most important economic models of the 21st century when it was spelt out by Chris Anderson in his book The Long Tail in 2006. But a study by Will Page, chief economist of the MCPS-PRS Alliance, a not-for-profit royalty collection society, suggests that the niche market is not an untapped goldmine and that online sales success still relies on big hits. It found that for the online singles market, 80 per cent of all revenue came from about 52,000 tracks. For albums … 1.23million available, only 173,000 were ever bought”
Annotated Digital Culture Links: December 22nd 2008
Links for December 18th 2008 through December 22nd 2008:
- Better Than Free (Manifesto by Kevin Kelly) [ChangeThis] – “When copies are super abundant, they become worthless. When copies are super abundant, stuff which can’t be copied becomes scarce and valuable. When copies are free, you need to sell things which can not be copied. Well, what can’t be copied?” (A very timely and insightful look at what can be ‘sold’ in an era in which all media can, by and large, be obtained through various channels for free.)
- Australian Internet Filter Will Target BitTorrent Traffic [TorrentFreak] – “Previously thought to be limited to HTTP and HTTPs web traffic, the touted Australian Internet filter will also target P2P traffic. In response to a comment posted by a user on his department’s blog, Broadband Minister Stephen Conroy has admitted that BitTorrent filtering will be attempted during upcoming trials.”
- New Vision for Perth Community TV [TV Tonight] – “The Australian Communications and Media Authority has issued a community television trial licence in Perth for two years. The successful applicant, West TV Ltd, will provide an analogue television service, to be known as New Vision 31. New Vision 31 expects to commence broadcasting within the next six months.”
- The creators behind JibJab [Ourmedia] – “…a 4-minute video interview with Evan and Gregg Spiridellis, the founders and creators of the wildly popular animation site JibJab.com, conducted at the Pacific Film Archive in Berkeley, Calif. Gregg and Evan talk about how their business has evolved over the past nine years, what business models are working for them, and how their use of social media propels the site forward.”
- Warner Music pulls videos from YouTube [Australian IT] – “Warner Music Group ordered YouTube on Saturday to remove all music videos by its artists from the popular online video-sharing site after contract negotiations broke down. The order could affect hundreds of thousands of videos clips, as it covers Warner Music’s recorded artists as well as the rights for songs published by its Warner/Chappell unit, which includes many artists not signed to Warner Music record labels. The talks fell apart early on Saturday because Warner wants a bigger share of the huge revenue potential of YouTube’s massive visitor traffic. There were no reports on what Warner was seeking.”
- Australian couple served with legal documents via Facebook [Telegraph] – “In what may be a world first, lawyers from Canberra law firm Meyer Vandenberg persuaded a judge in the Australian Capital Territory’s Supreme Court to allow them to serve the documents over the internet after repeatedly failing to serve the papers in person. Lawyer Mark McCormack came up with the Facebook plan after it became clear that the couple did not want to be found.” (This sets a terrible precedent; how many dead social profiles do most people have that they never look at – that’s a pretty poor conduit for something as serious as legal notice!)
Annotated Digital Culture Links: December 16th 2008
Links for December 16th 2008:
- The writer’s guide to making a digital living [Australia Council for the Arts] – “The writer’s guide was developed through the Australia Council’s Story of the Future project to explore the craft and business of writing in the digital era. It includes case studies from Australia’s rising generation of poets, novelists, screenwriters, games writers and producers who are embracing new media and contains audio and video content from seminars and workshops, as well as extensive references to resouces in Australia and beyond.” (The online presentation is great, but you can also download the full guide as a PDF and watch the hilarious introductory video.)
- YouTube Videos Pull In Real Money [NYTimes.com] – Making videos for YouTube — for three years a pastime for millions of Web surfers — is now a way to make a living. Michael Buckley quit his day job in September. He says his online show is “silly,” but it helped pay off credit-card debt. One year after YouTube, the online video powerhouse, invited members to become “partners” and added advertising to their videos, the most successful users are earning six-figure incomes from the Web site. For some, like Michael Buckley, the self-taught host of a celebrity chatter show, filming funny videos is now a full-time job.”
- A “Run” of William Gibson’s “Agrippa” Poem from a Copy of Original 1992 Agrippa Diskette [The Agrippa Files] – A video capture of William Gibson’s infamous self-destroying poem Agrippa – to read it, you had to erase it! Amazing stuff.
- Top 10 Most Pirated Movies of 2008 [TorrentFreak] – Surprising no one, The Dark Knight is the most pirated movie of 2008, but how did The Bank Job end up at #3 given it took less than $US 65 million at the box office? The match between downloads and box office figures seems vague, at best!
- News About the News Business, in 140 Characters [NYTimes.com] – “With staff changes and reductions across the media industry, even a blog post can be too time-consuming a way to announce who is in and out of a job. That is why a public relations employee turned to the instant-blogging platform Twitter to create The Media Is Dying, a Twitter feed that documents media hirings and firings in one-sentence bursts of text. “These sorts of layoffs are unheard-of,” said the stream’s founder, who spoke on the condition of anonymity to preserve his sources in the industry. “It’s gotten insane to keep up with who was moving around and changing beats.” Initially, The Media Is Dying was accessible only to select Twitter members, as the feed was intended to help those in the P.R. industry stay on top of the revolving entries in their address books. But requests to be included flooded the founder, who decided to go public three weeks ago.”
- Iran’s bloggers thrive despite blocks [BBC NEWS | World | Middle East] – “With much of the official media controlled by the government or hardline conservatives, the internet has become the favoured way of communicating for Iran’s well-educated and inquisitive younger generation. Go online in Iran and you will find blogs or websites covering every topic under the sun. Politics, of course, but also the arts, Hollywood cinema, women’s issues, women’s sport, pop music. Whisper it quietly, there is even an online dating scene in the Islamic Republic. Day-by-day there is an intriguing cyber-war, as the government wrestles for control of the internet, and Iran’s bloggers wrestle it back. Iran hosts around 65,000 bloggers, and has around 22 million internet users. Not bad for a country in which some remote areas do not yet have mains electricity.”
Tama Leaver dot Net by Tama Leaver is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.