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Digital Culture Links: October 17th 2011
Links for October 5th 2011 through October 17th 2011 (catching up on a backlog of good links!):
- New YouTube features for music artists [YouTube Blog] – YouTube gets even further on the disintermediation bandwagon (ie cutting out the middle people), letting bands and music partners offer merchandising, concert tickets and link to digital sales (including iTunes) from their music videos. It’s all about the integration!
- Amazon Rewrites the Rules of Book Publishing [NYTimes.com] – “Amazon.com has taught readers that they do not need bookstores. Now it is encouraging writers to cast aside their publishers. Amazon will publish 122 books this fall in an array of genres, in both physical and e-book form. It is a striking acceleration of the retailer’s fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. It has set up a flagship line run by a publishing veteran, Laurence Kirshbaum, to bring out brand-name fiction and nonfiction. It signed its first deal with the self-help author Tim Ferriss. Last week it announced a memoir by the actress and director Penny Marshall, for which it paid $800,000, a person with direct knowledge of the deal said. Publishers say Amazon is aggressively wooing some of their top authors. And the company is gnawing away at the services that publishers, critics and agents used to provide.”
- Buyers dodge court’s Samsung tablet ban [The Age] – Surprising no one: “Australians are making a mockery of a Federal Court injunction banning the sale of Samsung Galaxy Tab 10.1 tablets in Australia by ordering them from online stores. Meanwhile, in the US, Samsung’s own lawyers were left red-faced after being unable to differentiate between Samsung’s and Apple’s tablets in court. Samsung has been forbidden by Federal Court Justice Annabelle Bennett from selling or marketing the device in Australia until a full hearing in its patent infringement case with Apple, which isn’t expected to take place until next year. Justice Bennett said Apple had a prima facie case that Samsung infringed two of its patents. But online sellers on eBay, and web stores such as MobiCity.com.au, Expansys, Techrific and dMavo, are bypassing Samsung Australia and obtaining stock from other countries, such as Hong Kong.”
- Google Announces Third Quarter 2011 Financial Results (GooglePlus = 40 million+) [Google Investor Relations] – In their third quarter financial resuts, Larry Page announces that Goole+ has passed 40 million users.
- Lady Gaga bans Lady Goo Goo song [BBC News] – Given Lady Gaga’s rhetoric about respecting her fans ignoring (her) copyright and that this effort seems like parody to me, I’ll be interested to see how this is justified: “Lady Gaga has won an injunction at London’s High Court to stop animated character Lady Goo Goo from releasing a single, its makers have said. Lady Goo Goo, a baby with a long blonde fringe from the Moshi Monsters online game – owned by UK firm Mind Candy – released The Moshi Dance on YouTube. But Lady Gaga’s injunction has stopped its full release, Mind Candy said. Law firm Mishcon de Reya confirmed it had represented Lady Gaga but said it could not comment further.”
- A fall sweep [Official Google Blog] – Google is killing off a number of poorly performing products. Google Buzz is the most notable closure. Hopefully Google learnt a lot from Buzz, especially about privacy.
- Felicia Day turns to Hangouts to promote new show [NewTeeVee – Online Video News] – “Web series veteran Felicia Day will promote her new online show Dragon Age: Redemption with a unique twist on Google+ Hangouts: The actress will be experimenting with something she dubbed Hangout Housecalls this coming Tuesday. Day is promising to visit as many Hangouts of her fans within a three-hour window as possible. She announced the house calls on Google+, where she explained: I’ll answer questions about the show and we can even pose for a photo that you can screencap and post later! Cool? Cool. The Dragon Age: Redemption house calls will kick off with a post on Day’s Google+ profile on Tuesday at 10 a.m. PST that will ask viewers to post links to their Hangouts in the comments. Day will then click through those links, visiting one Hangout after another.”
- The Guild turns product placement into merchandising gold [NewTeeVee – Online Video News] – Good wrap-up of the many, many different types of merchandise now available surrounding Felicia Day’s web series The Guild. Also interesting are both the careful deals – finding merchandise options which don’t threaten existing sponsorship from Microsoft and Sprint – but also how a lot of merchandise was strategically linked to Comic Conventions so that, eventually, they could be integrated into Season Five of The Guild which is largely set at a con. Day really is a canny business person and shows how far a recognisable web series can the deployed to make money across a wide range of products and tie-ins.
- 200 million Creative Commons photos and counting! [Flickr Blog] – Flickr users have now explicitly licensed and shared over 200 million photos using Creative Commons licenses. This is a fantastic and valuable resource. However, given there are more than 5 billion photos on Flickr, surely there could be more under CC licenses if the world was really spread? After all, being able to specify your license is one of the key things that Facebook really can’t do right now/
- Barcode Scanner for Zotero [Android App] – Android barcode scanning app for Zotero. If the barcode links to a book metadata, you can automatically add it to your Zotero library. “Scanner For Zotero brings Zotero’s magic wand tool out into the physical world. Scan the ISBN barcode on any book, and Scanner For Zotero will fetch that item’s bibliographic info from the web and allow you to add it to your Zotero library.That’s pretty cool.”
- Facebook’s privacy lie: Aussie exposes ‘tracking’ as new patent uncovered [The Age] – “Facebook has been caught telling porkies by an Australian technologist whose revelations that the site tracks its 800 million users even when they are logged out have embroiled Facebook in a global public policy – and legal – nightmare. Facebook’s assurances that “we have no interest in tracking people” have been laid bare by a new Facebook patent, dated this month, that describes a method “for tracking information about the activities of users of a social networking system while on another domain”.”
Old Spice Guy … versus Fabio?!?
It has been just over a year since Isaiah Mustafa’s Old Spice Man character moved from traditional advertising spaces and conquered the internet with the fantastic rolling campaign of YouTube ‘reply’ videos. I am a huge fan of that 2010 campaign and think it’s still one of the best examples of a dusty brand embracing participatory culture completely and reaping the rewards. This week, the next iteration in that social media campaign has kicked off, with cultural manhood cliché Fabio attempting to wrestle away Mustafa’s Old Spice man crown. Mustafa accepted the challenge and now a ‘battle’ rages ‘Live at Internet Stadium’ with the two both replying to challenges and comments from participants online.
Commentators have already jumped on this as an example of advertising embracing transmedia storytelling in what seems a quite meaningful way. For example, Hypervocal comments:
We don’t know how this will all play out today, but the Old Spice Guy campaign has now transcended mere advertising into the realm of long form digital storytelling. It’s fairly incredible what Old Spice and W+K have established. We’re seeing a full-on social media duel unfold across Twitter and YouTube that doubles as a quasi-advertising campaign (except that nobody cares about the Old Spice connection, they care about the characters and story) — people are being called out directly on both platforms, dates and times for the duel were announced, and tweets and videos will surely be published in a real-time, but coordinated, environment later today.
I agree that this has transcended traditional advertising, but in doing so it asks to be judged in terms of storytelling, not just advertising. Now perhaps I’m not the right person to ‘get’ this duel; I’ve never found Fabio a convincing character and just don’t find him funny. (Nor it seems does the internet; his challenge has more ‘dislikes’ than likes, but Mustafa’s reply is almost entirely ‘liked’.) However, for me, as a narrative experience, the Old Spice campaign has jumped the shark. The ‘duel’ doesn’t appear to be over yet, and perhaps I’ll be won over, but for now both the manly men vying for the Old Spice crown seem burdened by their roles, not excited by it. Fabio is a weary icon at best, and Mustafa’s lines just aren’t as funny as last year.
Update: Surprising no one, the Old Spice guy (Mustafa) won the ‘duel’, but the pathway there, through numerous odd videos, was a bizarre one, even by internet standards. Just watch the final showdown video to see odd things really got:
Update 2: YouTube have run the numbers, and the Old Spice Guy versus Fabio videos (over 100 of them) clocked up 22 million views in a week, with the viewing peaking with just over 5 million views in a single day.
Digital Culture Links: July 12th 2011
Links for July 5th 2011 through July 12th 2011:
- China’s first ‘virtual property’ insurance launched for online gaming sector [Global Times] – “A Chinese insurance company has unveiled a new type of “virtual property” insurance that might be the first of its kind in the world. The new service, tailored for online game players, was jointly launched by Sunshine Insurance Group Corporation and online game operator and manufacturer Gamebar. The two companies agreed to create the virtual property insurance amid an increasing number of disputes between online game operators and their customers, often related to the loss or theft of players’ “virtual property” such as “land” and “currency.” Over 300 million people engage in online gaming in China, and these players sometimes become involved in arguments with game operators due to the loss of property.” [Via]
- First lesson of viral video: No monkey business [Online Video News] – “Apes with assault rifles are just a bad idea: That’s the lesson 20th Century Fox wanted to convey with a viral video it published on YouTube last week. The video shows a group of soldiers from an unidentified African country having some fun with a chimpanzee. Then one of the soldiers hands the ape an AK-47, and the animal takes aim at the soldiers. The clip is a viral video ad for the upcoming Rise of the Planet of the Apes movie, complete with a semi-authentic and amateurish look and some subtle branding that identifies it as content of the “20th Century Fox Research Library.” And so far it has been a success, if you only measure view counts: The video has attracted more than 4.5 million views since being published last Wednesday. But a look at the YouTube comment section tells a different story: A substantial number of commenters take the opportunity to drop the n-word, compare black people to monkeys or publish other kinds of racial slurs.”
- Fifty Million [Matt Mullenweg] – On July 11, 2001, Worpress “passed over 50,000,000 websites, blogs, portfolios, stores, pet projects, and of course cat websites powered by WordPress.” That’s a lot! 🙂
- Smartphone Adoption and Usage – 11 July 2011 [Pew Research Center’s Internet & American Life Project] – “In its first standalone measure of smartphone ownership, the Pew Internet Project finds that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. That translates into 35% of all adults. […] Some 87% of smartphone owners access the internet or email on their handheld, including two-thirds (68%) who do so on a typical day. When asked what device they normally use to access the internet, 25% of smartphone owners say that they mostly go online using their phone, rather than with a computer.” [Full Report PDF]
- Apple App Store: 15 Billion Downloads & Counting [Mashable] – “Apple’s App Store has generated 15 billion downloads since its launch in July 2008, Apple has announced. The App Store now offers more than 425,000 apps, 100,000 of which are created specifically for Apple’s tablet, the iPad. Apple has paid developers more than $2.5 billion to date. Given Apple’s 30/70 revenue split with app developers, that means Apple itself has netted more than $1 billion directly from app sales. In January 2010, the App Store surpassed 3 billion downloads, and in January 2011, Apple announced that the App Store surpassed 10 billion downloads. It took Apple’s App Store only six months to jump from 10 billion to 15 billion downloads.”
- Zynga Launches PrivacyVille, a Gamified Version of Its Privacy Policies [Inside Social Games] – Gamification of Zynga’s privacy policy! “As Zynga edges closer to its initial public offering, the social game developer seems concerned with educating the masses both on social game revenue models and on the actual fine print of social game privacy policies. Today, the company announces PrivacyVille, an interactive walkthrough of its privacy policies that rewards participants with zPoints to spend in gift network RewardVille. The experience can be clicked through in about two minutes, with each structure on the CityVille-like map representing a different component of Zynga’s privacy policy. The tutorial text seems to stress to readers that Zynga will collect players’ information from Facebook and from mobile devices and share it with third-party service providers, the legal system in the case of a court ordered disclosure, and with other players in cases where a player’s icon displays a link back to their Facebook account.”
- Natalie Tran: Down Under’s Top YouTuber Considers Her Next Move [Forbes] – Quick profile of Natalie Tran, the person behind Australia’s most subscribed to YouTube channel (communitychannel): “Around the world, young adults like Natalie Tran are facing a key moment in their lives: they’ve been graduated from university and are examining the success and failures of their academic years to decide which direction to take their careers. It’s just that most of those students have not built an international fan-base at this point. Tran, 23, has. The Sydney, Australia resident recently received her Digital Media degree from the University of New South Wales. I hope she got at least one high mark for this fact: Tran is Australia’s most-subscribed-to YouTuber. Over the past five years, her “communitychannel” has amassed nearly 1 million subscribers and her videos have garnered nearly 400 million upload views. Reasons: Smart, funny, quirky, beautiful. Why complicate matters?”
- Google Realtime goes dark after Twitter agreement expires [VentureBeat] – “Google has taken its powerful Realtime search product offline after a 2009 agreement to display up-to-the-minute Twitter results expired. The shutdown of Realtime comes just as Google is in the process of rolling out Google+, its new social networking initiative that competes with Twitter. Google said it planned to relaunch Realtime search after retooling it and adding in Google+ results. “Since October of 2009, we have had an agreement with Twitter to include their updates in our search results through a special feed, and that agreement expired on July 2,” Google told Search Engine Land. “While we will not have access to this special feed from Twitter, information on Twitter that’s publicly available to our crawlers will still be searchable and discoverable on Google. Our vision is to have google.com/realtime include Google+ information along with other realtime data from a variety of sources.””
Digital Culture Links: June 6th 2011
Links for May 31st 2011 through June 6th 2011:
- Parents using Facebook to attack school staff, Principals Federation says [Perth Now] – “Parents are using Facebook and other social networks to attack principals and teachers they dislike or believe have wronged them or their children. The growing practice of raging against school staff online has sparked calls for the Education Department to step in. “These forums can also fuel the sort of misplaced anger and hatred that can end in physical confrontations and school lockdowns,” Australian Principals Federation president Chris Cotching said. Lawyers acting for the federation have warned the department it could be legally culpable if it continued to ignore online campaigns against staff.”
- Palin Fans Trying to Edit Wikipedia Paul Revere Page [Little Green Footballs] – Interesting case study on Wikipedia’s accuracy – after Sarah Palin gets history wrong, her supporteres try and edit Wikipedia to make the Palin version; drama and editorial warfare ensue: “Man, you’ve gotta almost admire the sheer blind dedication of Sarah Palin’s wingnut acolytes. Now they’re trying like crazy to edit the Wikipedia page for “Paul Revere” to make it match Palin’s botched version of history. Here’s the Revision history of Paul Revere; check out the edits that are being reversed. Also see the discussion page for an entertaining exchange between Wikipedia editors and a would-be revisionist.”
- Google Chrome: Lady Gaga [YouTube] – Clever ad for Google Chrome featuring Lady Gaga (and simultaneously a Lady Gaga ad featuring Chrome!) which really highlights how she’s deeply engaging with her fanbase via social media.
- Google’s YouTube policy for Android users is copyright extremism [guardian.co.uk] – Cory Doctorow laments Google’s copyright-driven philosophical contradictions: “The news that Android users who have jailbroken their phones will be denied access to the new commercial YouTube pay-per-view service is as neat an example of copyright extremism as you could hope for. Android, of course, is Google’s wildly popular alternative to Apple’s iOS (the operating system found on iPhones and iPads). Android is free and open – it costs nothing to copy, it can be legally modified and those modifications can be legally distributed […] unless you’re running a very specific version of Google’s software on your phone or tablet, you can’t “rent” movies on YouTube. Google – the vendor – and the studios – the rights holders – are using copyright to control something much more profound than mere copying. In this version of copyright, making a movie gives you the right to specify what kind of device can play the movie back, and how that device must be configured.”
Digital Culture Links: May 30th 2011
Links for May 26th 2011 through May 30th 2011:
- China used prisoners in lucrative internet gaming work [guardian.co.uk] – Chinese prisons used as gold farms (ie playing games to earn virtual gold to sale): “As a prisoner at the Jixi labour camp, Liu Dali would slog through tough days breaking rocks and digging trenches in the open cast coalmines of north-east China. By night, he would slay demons, battle goblins and cast spells. Liu says he was one of scores of prisoners forced to play online games to build up credits that prison guards would then trade for real money. The 54-year-old, a former prison guard who was jailed for three years in 2004 for “illegally petitioning” the central government about corruption in his hometown, reckons the operation was even more lucrative than the physical labour that prisoners were also forced to do.”
- Better Facebook – Browser Extension – Nifty browser extension that makes Facebook more useful – including tracking comments, far more detailed filtering options, unfriend tracking, themes and so forth. Works on most browsers except IE.
- “Literally Unbelievable” – The extremely odd, disheartening and worrying Tumblr blog which captures people’s reactions to stories in The Onion without realising they’re parody and satire. All a little worrying.
- The Tunnel – The Tunnel is an Australian horror film released in May 2011 which took the unique approach of officially and legally releasing the entire film exclusively as a Bittorrent file, while offering other ways to support the film (buy stills and various types of DVDs and extras), betting that working with p2p communities rather than against them would win fans and financial support in the long run. There’s a quick write-up in the SMH and some fascinating background: IMDb initially refused to let the film be listed since it wasn’t using any recognised channels for release (eventually IMDb bowed to fan pressure and it’s listed there now).
- Thanks, YouTube community, for two BIG gifts on our sixth birthday! [YouTube Blog] – YouTube turns six with some amazing stats: “Today, more than 48 hours (two days worth) of video are uploaded to the site every minute, a 37% increase over the last six months and 100% over last year. […] We’re amazed that over this last weekend, you drove YouTube past the 3 billion views a day mark, a 50% increase over last year. That’s the equivalent of nearly half the world’s population watching a YouTube video each day, or every U.S. resident watching at least nine videos a day.”Last year YouTube celebrated their 5th birthday with a dedicated channel page and a 5-year YouTube timeline which are still useful, too.
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