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Digital Culture Links: April 28th 2011
April 28, 2011 / 2 Comments on Digital Culture Links: April 28th 2011
Links for April 13th 2011 through April 28th 2011:
- Copyright – 25 April 2011 [Rocketboom] – This 5 minute Rocketboom episode focuses on copyright in the US, looks at what Fair Dealing can and can’t do (especially with regarding to sampling) with reference to the Mickey Mouse protection act (Copyright Term Extension) of 1998.
- YouTube founders’ Delicious new venture [The Age] – Delicious lives on, and may yet prosper! “Yahoo! has sold Delicious to YouTube founders Chad Hurley and Steve Chen, who promised to continue and grow the popular social bookmarking site. Financial details of the transaction were not disclosed. Hurley and Chen, who sold YouTube to Google for $US1.65 billion in 2006, said they planned to integrate Delicious with their new San Mateo, California-based internet company AVOS. “We’re excited to work with this fantastic community and take Delicious to the next level,” AVOS chief executive Hurley said in a statement. “We see a tremendous opportunity to simplify the way users save and share content they discover anywhere on the web,” Hurley said. The YouTube co-founders said they would seek to use Delicious to “develop innovative features to help solve the problem of information overload.””
- No Tweets Allowed at the Royal Wedding [Mashable] – “Any 140-character loving guests attending the April 29 wedding of Prince William and Catherine (Kate) Middleton will be sorely disappointed, as signal-blocking technology will be installed at Westminster Abbey to nix cellphone use. According to Yahoo, the idea was suggested by members of the royal family and confirmed by police and security. They hope nixing phones and tweeting will cut down on news photos and videos featuring cellphone-toting guests, distracting ringtones and info about the wedding getting out ahead of the ceremony.”
- YouTube star TomSka ‘makes thousands’ every month [BBC – Newsbeat] – “… 20-year-old student Tom Ridgewell, [is] one of a new generation of YouTube stars making thousands of pounds through the site every month. “I like to think I work in comedy,” he says. “I just try to make funny videos really – ones that make me laugh.” He’s written, produced and directed dozens of short films, sketches and cartoons. But get onto his channel and it’s the numbers that really stand out: 55 million views and 220,000 subscribers – numbers he’s been able to translate into money. “They put adverts around your videos and you get a cut of that,” Tom explains. He wouldn’t give away specific numbers but told Newsbeat he earns between £3,500 and £7,000 each month. The student makes his money through YouTube’s partner programme.”
- Many under-13s ‘using Facebook’ [BBC News] – “Almost half of British children aged 9 to 12 are using social networking sites, despite minimum age limits, a report claims. One in five has a Facebook page, even though rules say they must be 13, according to EUKidsOnline. The report’s authors suggest that removing such requirements would make it easier to monitor online behaviour. However, children’s charity Kidscape criticised the idea and warned it would lead to more cyber bullying. The research, carried out by the London School of Economics for the European Commission, was based on a survey of 25,000 young people – aged between nine and 16 – from across Europe. It asked if they maintained a social networking profile. In the UK, 43% of 9 to 12-year-olds answered yes, along with 88% of 13 to 16-year-olds.” [EU Kids Online Social Networking, Age and Privacy Report PDF]
- E-Book Sales Surpass Print: Is This a Win or a Loss for the Publishing Industry? [RW Web] – eBooks surpass print in US sales: “When the Association of American Publishers (AAP) released its sales figures for the month of February , the headlines were easy to compose: e-books have surpassed print in all trade categories. E-books have become the format-of-choice, these figures suggest. In January, the AAP said that e-book sales were up 116% year-over-year, and for the month of February that growth accelerated even further. February 2011 sales were up 202.3% from the same time last year. “
- iPhone 4 About To Be Flickr’s Top Camera. Point & Shoots? Pretty Much The Opposite. [TechCrunch] – The iPhone 4 is now the second most popular camera being used by Flickr photo sharers, well on the way to becoming the most popular. In comparison, point’n’click cameras are declining in use. This article also laments Flickr’s failure to create a mobile app, especially since it’s very clear that a large percent of vernacular photography will be done on mobile devices.
- White House unveils cyber ID proposal [SMH] – “The White House has unveiled a plan [for] the creation of a single, secure online credential. “By making online transactions more trustworthy and better protecting privacy, we will prevent costly crime, we will give businesses and consumers new confidence, and we will foster growth and untold innovation,” President Barack Obama said in a statement. “That’s why this initiative is so important for our economy,” Obama said. The National Strategy for Trusted Identities in Cyberspace (NSTIC) proposes the creation of secure and reliable online credentials that would be available to consumers who want to use them. It would be private-sector driven and participation would be voluntary. The “identity ecosystem” would involve the use of a single credential – unique software on a smartphone, a smart card or a token that generates a one-time digital password, for example, – and would eliminate the need to remember multiple passwords.”
- YouTube Live: The makeover continues – youtube, web, media streaming, internet [PC World Australia] – “Another sign that Google is positioning YouTube to compete with broadcast and cable TV, as well as other video-streaming services like Hulu and Netflix: YouTube Live, a new branch of the hugely popular video-sharing service, debuted on Friday. As its name suggests, YouTube Live provides live-streaming events rather than the recorded videos found on the regular YouTube site. “With over 2 billion views a day, it’s easy to think about YouTube as a place to watch videos recorded in the past. But you’ve told us you want more — and that includes events taking place right now,” Google managers Joshua Siegel and Christopher Hamilton wrote in a Friday post on The Official YouTube Blog.”
- Cisco plans to shut its Flip camcorder business [The Age] – This is extremely disappointing news (and appears quite silly in business terms, too!): “Cisco Systems, one of the titans of the technology industry, said it is killing the Flip Video, the most popular video camera in the US, just two years after it bought the startup that created it. It appears to be a case of a big company proving a poor custodian of a small one, even one that makes a hit product. Cisco never meaningfully integrated the Flip Video into its main business of making computer networking gear. Flip Video users are now lamenting the demise of a camera that broke new ground. It was inexpensive, pocketable and very easy to use, from shooting to editing and online sharing. These features have been copied by many other manufacturers, but the Flip Video still outsells them.”
Digital Culture Links: April 12th 2011
Links for April 5th 2011 through April 12th 2011:
- Logies 2011: Twitter Banned [The Age] – “When Australian television’s biggest stars walk the Logies red carpet on May 1, there will be one notable absence. This year, Twitter is not invited to the party. Having snaffled back-to-back awards for Most Attention-Seeking Performance in 2009 and 2010, Twitter has been effectively blackballed by organisers of this year’s awards. Invitations to the ceremony at Crown carry, in very small print, the words: ”Please note, mobiles will not be permitted. Your co-operation is appreciated.”” Unsurprisingly, tweeting celebs and followers alike are unimpressed.
- Google ‘to boost spend on original YouTube content’ [Technology | guardian.co.uk] – Broadcast YourTV just doesn’t have the same ring to it: “Google is strengthening its relationship with Hollywood and online programme-makers in an attempt to reposition YouTube for the rise of internet-connected TV. The world’s most popular video website will invest tens of millions of dollars in professionally-produced original programming as more viewers watch YouTube from their living room. Google is also reported to be planning a “major overhaul” of YouTube this year, with the introduction of channels for topics such as arts and sports. About 20 of these channels would feature several hours of professional programming a week, according to the Wall Street Journal. The move would represent a big shift away from the user-generated video that made YouTube the third most-popular site on the planet.”
- ‘School asked us to airbrush class photo,’ company says [The Age] – “A photographic company that digitally altered the school portraits of six Melbourne students says the girls’ college at the centre of the controversy specifically requested for the images to be airbrushed. Parents were outraged yesterday when their daughters returned home from Our Lady of Sion College in Box Hill with school photographs that had been touched up to change hairstyles, hide ears and eliminate earrings. Several students’ had their ponytails removed, while one parent, Mary, said her 16-year-old daughter had hair drawn across her ears and ended up sporting a ridiculous ‘‘bouffant’’. ‘‘It didn’t even look like her in the end, it just didn’t look like her at all,’’ said Mary, who did not want to reveal her name to protect the identity of her daughter. ‘‘My daughter said to me, ‘What was wrong with me mum? Why did they need to do that?’ It’s just sending the wrong message to the girls. Their self-esteem isn’t the best at that age.’’”
- Amazon’s new Cloud Drive rains on everyone’s parade [Technology | The Observer] – A solid piece which explains why Google, Apple and the music companies are probably feeling a little threatened by Amazon’s new Cloud Drive and, more importantly, the CloudPlayer which makes Amazon purchased music or any other music you own accessible on smartphones and other mobile media devices as streaming media.
- ‘Angry Birds Rio’ a Big Hit: 10 Million Downloads in 10 Days – “Angry Birds fans can’t get enough of the bird-hurling application and game franchise from mobile developer Rovio. Angry Birds Rio, the latest iOS and Android edition of the game, features a theme based on the upcoming FOX animated motion picture Rio. The app saw ten million downloads in its first ten days after release. The milestone metric spans all free and paid versions available in the App Store, Android Marketplace and Amazon Appstore. The stat was first announced on Rovio’s Twitter account.”
Digital Culture Links: March 25th 2011
Links for March 21st 2011 through March 25th 2011:
- Record Industry: Limewire Could Owe $75 Trillion – Judge: “Absurd” [Crunch Gear] – “… this is beyond ridiculous. This is… sublime. The record companies suing Limewire were asked to estimate the damages that should be paid by the file-sharing service. Their estimate? $400 Billion on the low end, and at the high end — $75 trillion dollars. That’s more than the GDP of the entire world. The judge, in a refreshing stroke of good sense, deemed these potential damages “absurd” and the plaintiff’s approach “untenable”. The $75tn figure relies on an interpretation of copyright law that provides statutory damages for each instance of copying, and with the numbers of downloads and individual songs the industry is alleging, the money adds up quickly. Even the $400bn figure is certainly grossly inflated, however “conservative” it may appear to Virgin, Atlantic, Sony, and so on. It was decided that an interpretation of copyright law enabling the music industry to sue for more money than they’ve made in the history of recorded music was necessarily wrong…”
- Troll jailed for posting child porn on tribute pages for dead children [News.com.au] – A MAN charged over Facebook vandalism for plastering child pornography over sites set up to pay tribute to two slain schoolchildren has been jailed. The Brisbane District Court was told Bradley Paul Hampson, 29, posted offensive messages and photographs on Facebook “RIP tribute” pages for a 12-year-old boy stabbed at a Brisbane school and a nine-year-old Bundaberg girl abducted and murdered in February last year. Hampson, of Tarragindi, on Brisbane’s southside, today pleaded guilty to two counts using a carriage service, the internet, to cause offence and one each of distributing and possessing child exploitation material between February 14 and June 4 last year. […] Judge Kerry O’Brien jailed Hamspon for three years, but ordered he be released after serving 12 months. Judge O’Brien ordered Hampson be placed on a two-year probation order upon his release from jail.”
- Tweeting with the telly on [BBC News] – Twitter TV – it can be more than just #qanda! “The days of families reverentially gathered around the box may be long gone but the doom-mongers who said that on-demand would kill linear TV completely may also be somewhat off the mark. A new generation of viewers is watching what has been dubbed social TV – a synthesis between TV and social networking. A recent study from marketing agency Digital Clarity found that 80% of under-25s used a second screen to communicate with friends while watching TV and 72% used Twitter, Facebook or a mobile app to comment on shows. Currently it is little more sophisticated than watching TV with one eye on Twitter or Facebook, but that is beginning to change as TV executives start to experiment with greater social networking integration. In New Zealand, TVNZ has just launched a new youth channel which sees Facebook heavily integrated to create an interactive entertainment and music show.”
- Amazon Appstore: what does it mean for developers? [guardian.co.uk] – Amazon launch their new Android App store. Testimony to the choice available on an open system. However, launching it US-only seems ridiculous. Rovio’s ‘Angry Birds Rio’ is free for the first day of Amazon’s App Store, but no one in the US can ‘buy’ it (ie download it) at all. Not a terribly auspicious start. (Oh, and Apple are going to sue them for use of ‘App’ in the name of their App Store.)
- Piracy: are we being conned? [The Age] – A thoroughly research article which rebukes some of the ridiculous claims in several recent industry-backed “piracy” scare reports: “This month, a new lobbying group, the Australian Content Industry Group (ACIG), released new statistics to The Age, which claimed piracy was costing Australian content industries $900 million a year and 8000 jobs. The report claims 4.7 million Australian internet users engaged in illegal downloading and this was set to increase to 8 million by 2016. By that time, the claimed losses to piracy would jump to $5.2 billion a year and 40,000 jobs. But the report, which is just 12 pages long, is fundamentally flawed. It takes a model provided by an earlier European piracy study (which itself has been thoroughly debunked) and attempts to shoe-horn in extrapolated Australian figures that are at best highly questionable and at worst just made up.”
- Google accuses China of interfering with Gmail email system [The Guardian] – Google vs China, round two: “Google has accused the Chinese government of interfering with its popular Gmail email system. The move follows extensive attempts by the Chinese authorities to crack down on the “jasmine revolution” – an online dissident movement inspired by events in the Middle East. According to the search giant, Chinese customers and advertisers have increasingly been complaining about their Gmail service in the past month. Attempts by users to send messages, mark messages as unread and use other services have generated problems for Gmail customers. In the wake of the catastrophic earthquake in Japan, Google set up an application to help people find relatives and friends lost in the disaster. This service too seems to have been compromised. “Relating to Google there is no issue on our side. We have checked extensively. This is a government blockage carefully designed to look like the problem is with Gmail,” said a Google spokesman.”
Digital Culture Links: March 14th 2011
March 14, 2011 / 1 Comment on Digital Culture Links: March 14th 2011
Links for March 8th 2011 through March 14th 2011:
- Twitter angers third-party developers with ‘no more timelines’ urging [Technology | guardian.co.uk] – “Twitter has amazed and outraged developers by warning them that it will severely curtail their ability to build apps that use its output. The announcement on Twitter’s development mailing list – which has notably not been repeated or referred to on its company blog – comes from Ryan Sarver, the head of platform and API at Twitter. The site, which has grown from 48m to 140m tweets per day in the last year, and which celebrated its fifth birthday on Sunday night, now says that it is going in effect to take over the process of writing “the best client” for connecting to Twitter. The move follows the temporary suspension last month of a number of Twitter apps for “violating Twitter’s terms of service” But for the dozens of third-party apps which hook into Twitter’s API, and which fund themselves and their ongoing development through adverts, payments, or a combination of both, the announcement is a threat to their existence.”
- Twitter Libel Case | First Twitter Libel Case [The Age] – “A former Welsh mayor became the first Briton to be ordered to pay libel damages over a Twitter entry after a political rival sued him in the high court, a report said at the weekend. Colin Elsbury, a former mayor in the south Wales town of Caerphilly had tweeted ahead of a council election that his independent challenger Eddie Talbot had been “forcibly removed” from a polling station by police before realising that it was a case of mistaken identity, The Times newspaper said. Although Elsbury later tried to correct the tweet, Talbot took him to court in the Welsh capital Cardiff where a judge on Friday handed down a fine of £3,000 ($4751) and ordered him to pay costs of around £50,000 ($79,196) as well as apologise publicly to Talbot on his Twitter feed.”
- The once mighty medium of television is on its last legs [The Punch] – “Here’s a simple statistic that TV executives are happy you didn’t know. Back in the 1980s the population of Australia was about 14 million. A good TV show would rate about 5 million viewers. Fast forward to 2011. Australia’s population has grown to 20 million and TV execs are dancing on their mini-bars if their show attracts over 1.2 million viewers.The population has doubled, the viewers have halved. The maths is not good. “Masterchef” peaked last year with over 3.5 million viewers. Proportionally, based on 1980’s viewing habits, Masterchef should have rated nine million viewers. The velocity of the decline is increasing. For an industry that was once a sizable chunk of the life and breath of Australian culture, the Australian free TV industry is “circling the drain”. That’s cop show talk for dying. It’s not just competition from DVD’s, pay TV and on-line. Woeful staff management and lack of vision has seen free TV become embittered and as irrelevant to the next generation …”
- From “Businesses” To “Tools”: The Twitter API ToS Changes [TechCrunch] – “Yesterday, Twitter made a swift and sweeping move to alter their ecosystem. In an email to developers, Twitter laid out the new rules. Essentially, third-party developers should no longer try to compete with Twitter on clients; instead they should focus on things like data and specific verticals for tweets. Not surprisingly, there’s quite a bit of backlash against this maneuver.”
[TOS] January 3 version: “We want to empower our ecosystem partners to build valuable businesses around the information flowing through Twitter.”
March 11 version: “We want to empower our ecosystem partners to build valuable tools around the information flowing through Twitter.” Now perhaps you see why the ecosystem, the “partners”, are so enraged.
- I hope these people aren’t your friends [Pharyngula] – Horrible, offensive comments in the wake of Japan’s recent earthquake and tsunami devastation. Surely these people have never ever thought about the longevity of their comments online: “Japan has a tragic and devastating earthquake. American responses follow a range of attitudes. […] And then there’s a third reaction. I was sent a collage of messages posted on Facebook in the last day or so, and these make me ashamed to share a culture with these wretched people. I may be about to ruin your morning. Don’t click on this compilation of facebook entries unless you’re one of those cynical people who already has low expectation of the worst of Americans.” (The same rubbish can be found on Twitter, too.)
- It’s the (virtual) economy, stupid [SMH] – “Mark Pincus has amassed a $US1 billion fortune selling bits and bytes that have no intrinsic value to an army of virtual farmers and city planners. Every month, 275 million people sign on to one of Pincus’ addictive games, paying real money to buy virtual seeds and crops in Farmville, construct fake buildings in CityVille or expand their criminal empire in Mafia Wars. Pioneers of the “virtual goods” market, Pincus’ company Zynga – just three years old – earned $850 million in revenue last year and is now valued between $US7 billion and $US9 billion, according to The Wall Street Journal. It’s not a new phenomenon – for years people have been spending real money to buy their own virtual islands and toys in the online world Second Life and others have spent thousands on rare items in online games like World of Warcraft. Last year, a virtual space station in Entropia Universe sold for $US330,000. But with Zynga, virtual goods have hit the mainstream …”
Digital Culture Links: March 8th 2011
Links for March 2nd 2011 through March 8th 2011:
- Angry Birds is coming to Facebook, which means it has now pretty much conquered the entire world [News.com.au] – I’m genuinely curious how a hugely popular single-player game will deploy the social dynamics of Facebook in when Angry Birds is re-engineered as a social game: “ANGRY Birds will be flinging itself onto Facebook next month, the makers of the hugely popular game said today. Finland-based Rovio Mobile told tech magazine Wired UK that the Facebook version of Angry Birds will include new aspects of gameplay. “There will be completely new aspects to it that just haven’t been experienced on any other platform,” said Rovio chief executive Mikael Hed. “The pigs will have a more prominent role.””
- Angry Birds – Letters from the Front Lines [McSweeney’s Internet Tendency] – “Dearest Martha, It has been some time since I’ve had the opportunity to write you, perhaps seven or eight levels. The green pigs have fortified their defenses and there seems to be no end to this madness. They are an industrious lot who have remarkable construction skills in spite of their lack of arms or legs. They’re a formidable enemy but I still envision the day we can bring our eggs home safely. Keep the nest warm for me, Yellow Bird” There’s a lot more where that came from! 🙂
- Twitter Spoils the Oscars Party for Channel Nine [Mapping Online Publics] – “In addition to their massive global TV audience, the 2011 Academy Awards also featured the #Oscars hashtag for the first time, of course, encouraging even more discussion of the Oscar ceremony on Twitter. And discuss they did – globally, over 500,000 tweets were posted during the marathon five-hour live event of the red carpet arrivals and awards ceremony, peaking at nearly 2500 tweets per minute during the tongue-in-cheek ‘best movie’ song montage. […] what’s especially interesting from our perspective in Australia is the local takeup of Twitter to discuss the Oscars. With ‘spoilers’ about winners and losers being posted on Twitter and other social media sites, it’s now almost impossible not to be aware of the Oscar results well before they reach our screens in the evening – which means that local viewers may still watch the delayed telecast to catch the full pomp and circumstance of the Academy Awards, but the party’s already over by then.”
- German minister quits amid plagiarism scandal [ABC News (Australian Broadcasting Corporation)] – “Germany’s popular defence minister Karl-Theodor zu Guttenberg has announced his resignation a month after being stripped of his doctoral title over accusations of plagiarism. […] The suave aristocrat, who can trace his family back to the 12th century and whose wife is a direct descendent of the 19th century “Iron Chancellor” Otto von Bismarck, had been dubbed “Baron Cut-And-Paste” and “Zu Googleberg” by the media. […] the plagiarism row, which broke after a law professor close to the opposition went through his doctoral thesis, was what finally broke him. Internet sleuths set up a wiki, or collaborative website, to comb through the 475 pages, concluding that more than two-thirds of the dissertation contained evidence of unattributed copying.”
- Bloody battle over Mortal Kombat ban as critics decry ‘broken’ classification system [The Age] – Australian Video Game Classification: Still Broken, Still Confusing Everyone. “Warner Bros. is appealing a ban on one of the most anticipated game releases of the year, Mortal Kombat, as the federal government’s censors defend their decision to ban Mortal Kombat while allowing a sexy spanking game to be classified PG. Earlier this week it was revealed that the Classification Board had given Mortal Kombat a “refused classification” rating due to its violent gameplay, effectively banning it from sale in this country unless the publisher, Warner Bros., submits a more toned-down version. At the same time, a new risqué title for the Wii, We Dare, is due for release tomorrow and has been given a PG rating despite the game promoting spanking, stripping and sexual partner swapping. The Australian Christian Lobby said the We Dare decision showed the classification system was “broken”. Even the game’s publisher, Ubisoft, says the game is intended for an “adult” audience.”
- Charlie Sheen Joins Twitter [The Age] – Could the whole Sheen meltdown be part of a campaign to sell a brand of milk? (I’m joking … I think?)
“Charlie Sheen has once again become an advocate for chocolate milk consumption in his much-anticipated debut on Twitter this morning. The troubled actor, who has been racking up a phenomenal 100,000 followers an hour after joining the micro-blogging site overnight, posted a Twitpic of himself in a kitchen holding a bottle of flavoured milk. Last month the Hollywood bad boy received a round of applause from a university baseball team in California when he offered some anti-drug advice during a congratulatory speech. “Stay off the crack. Drink a chocolate milk,” Sheen said at the time. In an apparent reference to that, the dairy fan posted on Twitter a photograph of himself, the milk and porn star Bree Olson, one of two “goddesses” who lives with him in his Los Angeles home. Olson is pictured holding organic “Naked” juice.”
Digital Culture Links: March 1st 2011
March 1, 2011 / 2 Comments on Digital Culture Links: March 1st 2011
Links for March 1st 2011:
- Should an employer ever require your social media passwords as an employment condition? [eGov AU] – “At least one state agency in the US, Maryland Division of Correction, recently started requiring employees to provide their personal Facebook password and allow their employer to scrutinise their account as a condition of continued employment. Apparently this request wasn’t illegal – although it breaches Facebook’s usage policy (which could mean the employee loses their account). The rationale given by the employer was that they needed to review the contents of the account as part of the employment contract. A video of one staff member asked to provide his personal Facebook password is below. […] A number of law enforcement agencies have also apparently begun requesting this information as part of their recruitment process, as reported by USANow in the article, Police recruits screened for digital dirt on Facebook, etc. […] Should employers be allowed to request your passwords?” My answer: absolutely not!
- Your view from the #Oscars stage [Twitter Media] – “The 83rd Annual Academy Awards captured the country’s attention on Sunday night, but ABC’s cameras didn’t provide the only view. This year’s show was a new kind of 360-degree event, with:
* a camera-snapping, live-tweeting host;
* an official hashtag on air; and
* a big, sustained second-screen conversation on Twitter.
First: whatever you thought of his hosting, there’s no question that James Franco broke new ground with his tweeting. […] And all together, that represents a brand-new kind of event experience: one where viewers get to experience it from every vantage point, from even the stage itself. And the experience went both ways, because Franco got to hear what the viewers at home were saying, too; his account was mentioned 63,737 times during the show. Second: an official #oscars hashtag appeared on air twice—once near the beginning of the telecast and again near the end: Now, we know that when a hashtag shows up on TV, it causes a surge of Tweets.”
- Auto-Tune the News Rocks the Oscars: Online Video News [NewTeeVee] – “I’m probably not the only one who was ready to fall asleep halfway through the show during last night’s Oscars telecast, but then it happened: Anne Hathaway and James Franco joked slightly awkwardly about this being “the year of the movie musical,” only to wake up the audience with an awesome auto-tune mash-up, featuring Harry Potter pals Ron Weasley and Hermione Granger, Woody from the Toy Story franchise, Justin Timberlake playing Sean Parker and Twilight’s Edward, Jacob and Bella. […] The video wasn’t just a tribute to the YouTube auto-tune mash-up phenomenon, though; it was actually produced by none other than the Gregory Brothers, best known for Auto-Tune the News and their Songify This videos. Asked about the collaboration, Evan Gregory told me via email: “The producers of the broadcast reached out to us and asked us to do a piece. Then we collaborated with them over a period of several weeks to pull it together.””
- 5 Reasons Why Your Online Presence Will Replace Your Resume in 10 years [Dan Schawbel – Personal Branding – Forbes] – While I don’t agree with all of these points, it is a useful indicator of how central web presence will be in terms of employment now and even more so in the future:
“5 reasons why your online presence will replace your resume:
1. Social networking use is skyrocketing while email is plummeting
2. You can’t find jobs traditionally anymore
3. People are managing their careers as entrepreneurs
4. The traditional resume is now virtual and easy to build
5. Job seeker passion has become the deciding factor in employment”
- Gmail back soon for everyone [Official Gmail Blog] – Apparently it was “0.02%” of gmail accounts that were temporarily deleted – still tens of thousands of accounts. Google sound confident all data will be back, soon, but that’s an awfully big scare, especially given how stable and reliable Gmail has appeared in the past compared to other cloud email services (yes, Hotmail, I’m looking at you!).
- Many Gmail Users Can’t Find Their Messages [Google OS] – Woah: Google has (accidentally?) deleted “0.08%” of all gmail accounts. That must be hundreds or thousands of accounts! While I love Gmail, it’s this sort of accident that reminds us all how precarious data in the cloud can be. Google are in the process of restoring these accounts, but even a few days with none of your email or email account would cause real challenges for most people! (Actually the BBC note that this might mean up to 150,000 Gmail accounts!!)
- iiNet again slays Hollywood in landmark piracy case [The Age] – “The giants of the film industry have lost their appeal in a lawsuit against [Australian] ISP iiNet in a landmark judgment handed down in the Federal Court today. The appeal dismissed today had the potential to impact internet users and the internet industry profoundly as it sets a legal precedent surrounding how much ISPs are required to do to prevent customers from downloading movies and other content illegally. The film studios had sued iiNet arguing that, by not acting to prevent illegal file sharing on its network, it was essentially “authorising” the activity. “I have concluded that the appeal should be dismissed,” Justice Arthur Robert Emmett said in court this afternoon…”
- Filmed on a phone, spy movie takes out junior Tropfest award [WA Today] – Tropfest under-15 winner shot the whole film on an iPhone: “Simeon Bain cites the 2010 blockbuster Inception as the motivation for his own film, for which he won the Tropfest film festival’s Trop Jr prize this year. Like Inception, Simeon’s film, Imagine, follows the story of a skilled spy, but that is where the similarities end. Simeon’s film was much cheaper, costing $70 to make over three days, and being shot entirely with a mobile phone. ”I was between cameras,” Simeon, from Gisborne, said. ”I was on the verge of getting a new one, and my old camera just wasn’t good enough, so I decided to use my iPhone instead. Filming with a phone has its benefits, because it requires very little set up and it’s highly portable.””
- What is ‘The Streisand Effect’? [YouTube] – Quirky little video which actually explains the Streisand Effect very clear (short version: attempts to censor information online often lead to that information becoming a lot more popular and viewed!).
- Facebook Privacy: 10 Settings Every User Needs to Know [Mashable] – Useful list of privacy settings every Facebook user should be aware of.
- How Angry Birds really took off: 200m minutes a day spent playing it [SMH] – Fluffy article on the development of Angry Birds, but it does highlight the importance of the Apple App Store as a reliable single portal for developers: “Rovio needed a solution and the iPhone provided one. After the phone’s launch in 2007, Rovio realised that their industry was about to change completely. For the first time, users from all over the world would be able to download games from the same place: Apple’s online App Store. So a manufacturer only had to produce one version of a game, reducing costs dramatically.”
The Old Spice Super Fan and Insanely Clever Marketing (Updated)
February 4, 2011 / 4 Comments on The Old Spice Super Fan and Insanely Clever Marketing (Updated)
You probably remember last year’s amazing Old Spice social media campaign (details here and here) in which the man from the ads started replying to people’s comments on YouTube. It was incredibly well put together and the most endearing and genuine use of social media for marketing to date. In a really clever move, after announcing that newly crafted ads were coming soon, the marketing team decided the best way to share the first new ad would be to give the link to just one fan and let them decide how/when/if to share it. Here’s Isaiah Mustafa in his Old Spice Guy persona looking for his Super Fan:
And here’s the just announced winning reply, a very endearing parody from teenager Chris Gatewood (@chrisscross):
Having a teenage winner is a slick move, since it really targets the aging Old Spice brand at a youthful demographic. It’s also a little risky, but acknowledging the importance and power of Old Spice’s fans (fans of the videos, and thus fans of the brand, even if not yet prominent users) is important and will endear the brand even further. The risk, and probably reward, comes in giving Chris Gatewood the only link to the new Old Spice advertisement, which a lot of people are waiting to see. If Chris uses this opportunity, it’ll certainly drive traffic to his twitter page and elsewhere. For the Old Spice folks, it really empowers one fan and encourages others to see Old Spice once again as truly interacting with their fans/consumers rather than just talking at them (as 90% of online brands tend to do).
Now, it’s certainly true that the largest single audience will be when the Old Spice ad plays during the US Superbowl (which is the peak ratings event in the US, and also where their most expensive ads usually debut), but reaching out to the online fans first is still a clever move. Here’s the hilariously kitsch video of the Old Spice Man calling Chris to tell him he’s going to posses the only link to the new Old Spice video in the entire universe for the next three days:
And if you want to see the new Old Spice ad … I guess you’ll have to follow Chris Gatewood on Twitter and wait for him to share a link. 🙂
Update: Chris has shared the link, so here’s the brand new Old Spice ad “Scent Vacation”:
Digital Culture Links: January 27th 2011
Links for January 21st 2011 through January 27th 2011:
- The Old Spice Guy Returns [VIDEO] – The most-viewed, most lauded ad campaign of 2010, Old Spice’s “Smell Like a Man, Man,” is back, along with spokesman Isaiah Mustafa. In a 74-second clip loaded on YouTube on January 20 (but apparently just made public this morning), a barechested Mustafa speaks to the camera from his shower. “As you can see, I’ve returned and it’s not because I forgot my jacket,” says Mustafa. “Actually, my wildly exaggerated body-muscle distribution makes creating such a garment an impossibility.” Mustafa goes on to say that he’s returned in for a campaign of new advertisements “to inform the people on this crazy blue marble that we call earth how they or their man can use Old Spice to smell as fresh as the freshest-smelling places on earth.”
- What Glee Means for Twitter & Television [RW Web] – “Twitter CEO Dick Costolo discussed the Glee phenomena earlier this month at the Consumer Electronics Show when he sat down to talk with Kara Swisher. Costolo explains that TV and Twitter have an interesting relationship because, more and more, viewers have a device in their hand while they’re watching TV. “The characters on Glee actually tweet and they tweet during the show. When Glee starts, the moment it airs for the first time on the East Coast, the tweets per second for Glee shoot up,” said Costolo. “They stay up there at a super high level at hundreds of [times] what they are before the show comes on until the moment the show ends and then they drop. […] People feel like they have to watch the show while it’s going on because the community is tweeting about the show and the characters are tweeting as the show’s happening so [they have to] watch it in real time.”” (Video here.)
- Apple app store reaches 10 billion downloads [BBC – Newsbeat] – “The 10 billionth download has been made from Apple’s app store, the company has announced. The world’s largest technology firm reached the milestone on Saturday night (22 January). […] It’s taken just two and a half years for the app store to reach 10 billion downloads. Apple says seven billion of those have come in the last 12 months. There are 350,000 apps available to more 160 million iPhone, iPod touch and iPad users in 90 countries around the world. But Apple is facing growing competition. In the mobile phone market Google’s Android and RIM’s (the makers of Blackberry) operating systems have a greater share than Apple’s. The company’s iPad is also facing a much tougher market than when it launched last year. At the recent Consumer Electronics Show in Las Vegas around 80 new tablet PCs were unveiled.”
Digital Culture Links: December 6th 2010
December 6, 2010 / 2 Comments on Digital Culture Links: December 6th 2010
Links for December 2nd 2010 through December 6th 2010:
- Facebook Causes One In Five Divorces In US [Link Newspaper] – I think ’causes’ is an overstatement; facilitates, perhaps: “Flirty messages and photographs found on social networking website Facebook are now leading to at least one in five divorces in the US, a survey has revealed. A new survey by the American Academy of Matrimonial Lawyers also says around 80 per cent of divorce lawyers have reported a spike in the number of cases that use social media for evidence of cheating, according to the Daily Mail. Many cases revolve around social media users who get back in touch with ex-girlfriends and lovers they had not heard from in many years. Facebook was by far the biggest offender, with 66 per cent of lawyers citing it as the primary source of evidence in a divorce case. MySpace followed with 15 per cent, Twitter at five per cent and other websites together at 14 per cent.”
- When Oprah Winfrey educates Yanks on our ‘hip’ McCafes, it’s the dollar talking [News.com.au] – For Oprah, Australia = product placement: “Oprah Winfrey has already given Americans an insight into our culture. This is despite the fact the TV queen some say is the most influential woman in the world doesn’t arrive in Australia until tomorrow. According to Oprah’s Aussie Countdown, which screened to 10 million Americans last week, we Australians call men “blokes”, women “sheilas” and we like to meet up at “hip joints” called McCafes to sip on gourmet coffee. Some of the one-million-strong Australian audience who saw this report on the Ten Network last week were a little surprised to hear of the importance of McCafes to the Australian lifestyle. […] The Australian asked the Ten Network and McDonald’s about the curious reference and they confirmed McDonald’s was a “broadcast sponsor and had a global arrangement directly with Harpo Productions for the in-program McCafe activity that appeared in Carrie’s segment”. In other words, the segment was paid for and funded by McDonald’s”
- Labor to back adults-only games classification [ABC News (Australian Broadcasting Corporation)] – Good news: “The Federal Government has announced it will support a push for an adults-only classification for video games. A decision on the matter is expected on Friday at a meeting of the Standing Committee of Attorneys-General. A recent Galaxy survey has found strong support for an R18+ classification, with 80 per cent of people surveyed saying they believed an adult classification was needed, while a government public consultation on the matter received close to 60,000 responses – with 98 per cent in favour of an adult rating. Currently in Australia, games classed above MA15+ are refused classification and cannot be brought into the country. Home Affairs Minister Brendan O’Connor says an adults-only classification would include games with excessive violence or adult themes.”
- Life on Mars? Not yet. But in the meantime, NASA has found a new kind of life on Earth… [Perth Now] – It’s life, Jim, but its diet is not as we know it: “Lurking in the depths of a California lake is a bacteria that can thrive on arsenic, an explosive discovery that could expand the search for other life on Earth and beyond, researchers have found. The NASA-funded study released today and published in the journal Science redefines what biologists consider the necessary elements for life, currently viewed as carbon, hydrogen, nitrogen, oxygen, phosphorus and sulphur. Not only does the bacteria survive on arsenic, it also grows by incorporating the element into its DNA and cell membranes. “What is new here is arsenic is being used as a building block for the organism,” said Ariel Anbar, co-author of the study. “We have had this idea that life requires these six elements with no exceptions and here it turns out, well maybe there is an exception.””
- Making Copyright Work Better Online [Google Public Policy Blog] – From the point of view of digital libertarians, Google just got a bit more evil as they’ve pledged to act on reducing the ease of access to links to allegedly pirate material in their index. Google aren’t removing links (except where a DMCA takedown notice is submitted) but will prevent suspect material appearing in auto-complete, act faster on DMCA takedown notices, more carefully ensure AdSense doesn’t get used for ads pointing to pirated material, and other experiments. So the material is still returned in normal search results unless you’ve got the autocomplete on by default.
- BBC Plans Subscription-Only U.S. iPlayer On iPad [mocoNews] – “This is huge. The BBC will launch the long-awaited global version of its iPlayer TV catch-up service on a subscription-only basis, and initially only on iPad. The service, carrying BBC shows like Doctor Who on-demand, will likely be very popular in the U.S., generating new income for the BBC back in Britain. The significance of the move is clear – it means the BBC will operate a subscription worldwide media channel that, in time, could become one of its biggest.”
Digital Culture Links: November 17th 2010
Links for November 11th 2010 through November 17th 2010:
- The Shadow Scholar [The Chronicle of Higher Education] – A truly fascinating, albeit hugely disheartening, piece describing the inner workings of a paid student essay mill from the inside. The pseudonymous author talks candidly about her/his range and rates, as well as the sort of relationships that can form with repeat customers, who use this sort of service to pass entire degrees. It’s a huge indictment of huge chunks of the global education system, but also contains some implicit points about how to write assignments that are much harder to plagiarise. Some of the comments are well worth reading, too, although many are more about name-calling than taking the issues raised seriously.
- Riding the tube [SMH] – Profile of Natalie Tran, Australia’s most successful YouTuber, with near to a million subscribers, making a healthy living off the advertising.
- Twitter + Ping = Discovering More Music [Twitter Blog] – Now Twitter can be integrated into Apple’s Ping proto-social network, so you can share your musical likes in your Twitter stream. Ping is still at a very early, underdeveloped stage … I’m not sure what this will add for Twitter except a bunch of musical likes. For Apple, it’s a huge win since those links are pointing back to the Apple store (with integration into the new twitter, so you can click directly on the songs to purchase).
- Fox.com joins NBC, ABC and CBS by blocking Google TV [Engadget] – Google have some deals to strike with the networks very soon if Google TV is actually going to have any TV on it: “Looks like Fox has finally made a decision, following the other major networks, Hulu and several cable channels by opting to block streaming video on its website from Google TV devices. Blocking by Flash ID is the order of the day and takes simple browser workarounds out of play, so unless users want to go the PlayOn route, there’s large swaths of legitimate video on the web that’s now inaccessible.”
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