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Digital Culture Links: July 14th 2010

Links for July 11th 2010 through July 14th 2010:

  • Recycle, Remix and Re-use with Creative Commons on Vimeo Staff Blog [Vimeo Staff Blog] – Video-sharing website Vimeo adds support for Creative Commons licenses. Yay!
  • Google’s Do-It-Yourself App Tool [NYTimes.com] – Nifty: “Google is bringing Android software development to the masses. The company will offer a software tool, starting Monday, that is intended to make it easy for people to write applications for its Android smartphones. The free software, called Google App Inventor for Android (appinventor.googlelabs.com/about), has been under development for a year. User testing has been done mainly in schools with groups that included sixth graders, high school girls, nursing students and university undergraduates who are not computer science majors. The thinking behind the initiative, Google said, is that as cellphones increasingly become the computers that people rely on most, users should be able to make applications themselves. “
  • Facebook ClickCeop app to offer optional ‘panic button’ [Technology | The Guardian] – “After months of pressure to improve its online safety features, Facebook has reached an agreement to provide an application not dissimilar to the “panic button” critics have called for, which users can add to their homepage and links to the UK’s online child protection watchdog. […] Now Facebook UK is to launch a new initiative with the Child Exploitation and Online Protection Centre, one of its harshest critics, to give all users the potential to access the organisation’s advice and reporting centre. The service, accessible via a ClickCeop button, includes a dedicated facility for reporting instances of suspected grooming or inappropriate sexual behaviour. Facebook said that it marks the first time in the UK that all users, and especially the target demographic of 13-to-18-year-olds, will be able to have direct access to CEOP’s services. However, the new system is opt-in, meaning that Facebook users will have to actively choose to download, add, or bookmark the new button …”
  • Facebook relents on doll nipples ban [The Age] – Not so prudebook (just bad management): “A Sydney jeweller has castigated Facebook for its “opaque” and “arbitrary” moderation system after the site apologised for censoring her images of a nude porcelain doll posing with her works. The social networking site admitted this morning that it made a “mistake” in removing Victoria Buckley’s photos, after last week sending her several warning notices for publishing “inappropriate content” and erasing both censored and uncensored versions of the image from Facebook. “We’ve investigated this further and determined that we made a mistake in removing these photos,” Facebook said in a statement.”
  • iChatr: Chatroulette For the iPhone [TechCrunch] – “Oh, Internet, is there anything you can’t do? iChatr, a new app for the iPhone, is essentially Chatroulette for the iPhone. It’s pretty barren right now – I saw the same people once or twice – but the quality is pretty good …”

Old Spice 2.0!

When Old Spice is mentioned, if anything comes to mind at all, it’s … old. And not old in a dignified or wise way. That’s all changed for me today, as I’ve just seen evidence that their current marketing campaign is one of the cleverest commercial use of social media I’ve ever seen (thanks to a post from mUmbrella). The story begins with this well-produced, amusing advertisement for Old Spice:

Apparently it won some awards and so forth, but it’s still just a normal tv spot. 

Then, today, things started to get interesting on the Old Spice YouTube channel (with links on Twitter, Facebook and even Reddit) as Isaiah Mustafa, in his Old Spice role, started replying to comments from people online.  First off, a big media nod to Ellen DeGeneres, and it seemed like there might be a series of carefully scripted replies to recognisable celebrities and media platforms (all amplifying the Old Space brand, of course).  But then the Old Spice marketers did something really clever: the replies in the videos shifted aim, towards non-celebrity, ‘ordinary’ internet users who’ve made comments somewhere (YouTube, Facebook, Reddit, Twitter, etc) about the Old Spice ads. Suddenly, that netherworld of social media comments, which so often feels like screaming into the wind, brought a deluge of replies from the Old Spice guy. Over one hundred Old Spice replies were uploaded in 24 hours, the vast majority of which are in reply to comments made today. Just as impressive, the writing team have obviously enjoyed their energy drinks, because the scripts were hilarious, endearing, ironic and certainly every single reply is worth watching. 

No doubt the most notable Old Spice reply will be one done in reply to jsbeals’s request to pass on his marriage proposal; the story ends well as she apparently said yes! However, what really impressed me is that the masculinity of the Old Spice ads, while driving the marketing pitch, is also deeply ironic (which rather suits the a brand of this vintage), poking particular fun at its own notion of ‘being a man’:

The Old Spice replies are also littered with internet-driven humour, with a particular take on the age old pirates vs ninjas debate, a good poke at stupid YouTube handles in the form of a decent robot joke, an hilarious jab (and brave) jab at 4chan, /b/, and anonymous,  and lots of other references to please us all.  My favourite quirky video, though, was this seemingly innocuous reply to a tweet that came from Isaiah Mustafa

tweet_isaiah_meta
and got this reply:

The funny thing, of course, is that Isaiah Mustafa is the guy in the ads, in the bathroom … in a towel (and I guess we know what’s under that towel now: the iPhone from which he’s tweeting to his own account!). Indeed, Mustafa has been a great sport, going along with some very quirky scripts that he’s obviously delivered very quickly. When the boundary between a game, a conversation and an advertising campaign becomes so thin, it’s everyone who wins. Old Spice 2.0 has certainly made me laugh today and I’m sure I’ll be reading about the Old Spice replies in pretty much every news media I go near tomorrow!

Digital Culture Links: July 10th 2010

Links through July 10th 2010:

  • Regarding real names in forums [World of Warcraft – English (NA) Forums] – Blizzard backtracks, deciding against mandatory use of real names in their forums – fans applaud.
  • RealID and WoW Forums: Classic Identity Design Mistake [Habitat Chronicles] – As Blizzard shift to a ‘real names’ model for their forums, including all official World of Warcraft forums, many folks are unhappy. Blizzard are trying to get some users to be more responsible for their posts, but as Randy Farmer argues Blizzard haven’t learnt from many, many identity-related mistakes in online fora of the past!
  • Ridley Scott and YouTube Want You To Film One Day in Your Life [Mashable] – “YouTube has announced a project called Life in a Day, which attempts to document one day, July 24, seen through the camera lens of people around the world. The project will be executive produced by Ridley Scott […] edited by Kevin Macdonald, best known for directing films such as The Last King of Scotland and One Day in September. The film will premiere at the 2011 Sundance Film Festival; if your footage makes the final cut, you’ll be credited as a co-director, and 20 contributors will be selected to attend the premiere. If you’re hoping for financial gain, however, you’ll be disappointed; for this one, glory is your only reward. To contribute to the project, you need to capture July 24, 2010, on camera, and upload the footage to the Life in the Day channel sometime before July 31. As for what your footage should consist of, YouTube (YouTube) wants you to have no limits, to be personal, to film anyone you like…”
  • Prank leaves Justin Bieber facing tour of North Korea [BBC News] – LOL: “Justin Bieber’s Twitter page has become the target of an internet joke. A public vote on the Canadian singer’s My World Tour page asked users which country he should tour next, with no restrictions on the nations that could be voted on. This spurred users of imageboard website 4Chan to nominate North Korea, with the vote now turning viral. There are now almost half a million votes to send Bieber to the secretive communist nation. The contest, which ends at 1800 on 7 July, saw North Korea move from 24th to 1st place in less than two days, several thousand votes ahead of Israel.”

Digital Culture Links: July 5th 2010

Links for July 5th 2010:

  • Facebook bans doll nipples [The Age] – Prudebook? “Facebook’s prude police are out in force yet again, this time threatening action against a Sydney jeweller for posting pictures of an exquisite nude porcelain doll posing with her works. Victoria Buckley, who owns a high-end jewellery store in the Strand Arcade on George Street, has long used dolls as inspiration for her pieces and hasn’t had one complaint about the A3 posters of the nudes in her shop window. But over the weekend she received six warnings from Facebook saying the pictures of the doll, which show little more than nipples, constituted “inappropriate content” and breached the site’s terms of service.The warnings said Facebook would remove the images and Buckley is worried she will be banned from the site if she posts them again.”
  • 4Chan hackers blamed for redirecting Justin Bieber fans to porn websites [News.com.au] – 4chan Vs Bieber: “Hackers wreaked havoc with a series of Justin Bieber YouTube pages today – redirecting users to pornography websites and videos saying the Canadian pop star had died in a car accident. The first YouTube spoof sent fans of the 16-year-old singer into a panic after hackers changed the sound of a video falsely reporting that Bieber died in a car accident, Mashable social media blog reported. Other YouTube pages featured pop up windows of pornography websites and videos exposing underage Bieber fans to explicit content. Internet forum 4Chan was blamed for the attacks but it is believed others joined in once the hack was discovered. YouTube said it was working to fix the problem as soon as possible. The stunt came just days after Bieber took to his Twitter account to dispel rumours regarding the identity of his father, claims that he was dead and reports his mother was offered a hefty sum to pose topless for Playboy magazine.”
  • Guardian Takes Next Step in Open Content Strategy With Blog Plugin [Giga OM] – As many other newspapers try and lock their content behind paywalls and paid apps, the Guardian is moving boldly in the opposite direction, releasing a free WordPress application to embed full articles from the Guardian in any WordPress blog. The Guardian makes money by keeping their advertising intact, but gives bloggers the full right to re-post Guardian content (not just snippets). It’s not a perfect app – nor that easy to install – but it’s definitely a move in the right direction, and evidence for a very sensible business plan for the Guardian group – sharing content further, not restricting it! Take notes, Rupert Murdoch!

Digital Culture Links: July 2nd 2010

Links for July 2nd 2010:

  • Google to Add Pay to Cover a Tax for Same-Sex Benefits [NYTimes.com] – On this front, at least, Google have got their ‘Don’t be Evil’ stance right: “On Thursday, Google is going to begin covering a cost that gay and lesbian employees must pay when their partners receive domestic partner health benefits, largely to compensate them for an extra tax that heterosexual married couples do not pay. The increase will be retroactive to the beginning of the year. “It’s a fairly cutting edge thing to do,” said Todd A. Solomon, a partner in the employee benefits department of McDermott Will & Emery, a law firm in Chicago, and author of “Domestic Partner Benefits: An Employer’s Guide.” Google is not the first company to make up for the extra tax. At least a few large employers already do. But benefits experts say Google’s move could inspire its Silicon Valley competitors to follow suit, because they compete for the same talent.”
  • Don’t buy The Australian iPad app [Refined Geek – Blog] – A detailed look at the shortcomings of The Australian’s iPad application (almost all text is presented as images, for example, which is silly to start with …)
  • [Media] Cognitive surplus, the soma of television and being on Newsnight with Clay Shirky [Aleks Krotoski] – Aleks Krotoski outlines her disagreements with Clay Shirky’s ‘cognitive surplus’ argument: basically, she suggests Shirky makes too sweeping an argument, which encompasses too many people, and devalues the participatory nature of earlier media forms, especially television, in ways less visible to contemporary social media forms.
  • Foursquare Puts Money Before Privacy [Threat Level | Wired.com] – Foursquare demonstrates they really don’t care about users’ privacy, when they take a long time to fix one privacy flaw, fail to fix two more, don’t disclose any of this to users, and spend most of their energies pursuing more funding.
  • Apple introduces iHand: the right way to hold your iPhone [Scoopertino] – Yes, it’s a parody: “Responding to complaints that the new iPhone 4 loses signal when held by a human hand, Apple today launched iHand — a synthetic appendage that makes it easy for anyone to “get a grip” on iPhone and remain connected. iHand is so easy to use, it doesn’t require a manual. Simply insert iPhone 4 into iHand’s adjustable fingers, raise it to your ear and start talking. With iHand, you get all the functionality of the human hand, without the signal-sucking biology that encumbers most iPhone owners.”

Digital Culture Links: June 28th 2010

Links through June 28th 2010 (catching up on the last week!):

  • Fairfax and content theft – mUmBRELLA – Mumbrella asks if Fairfax media is copying YouTube videos and placing them onlive via a Fairfax media player, then using them on Fairfax online properties: is this “piracy”? Aren’t Fairfax ripping off YouTube creators who are relying on advertising (on their YouTube clips) to make a little money? I’ve no idea if Fairfax has some sort of license to do this (or if it might be legal under fair dealing – although using the whole clip can’t be) but it’s an important question given the rhetoric of piracy being a problem with individuals, rather than corporations, downloading “illegally”.
  • Google’s mismanagement of the Android Market [Jon Lech Johansen’s blog] – Jon Lech Johansen’s critique of the current Android marketplace. While it’s preferable to the closed Apple App store, the Android Marketplace clearly needs a lot more work on its centralised architecture to sell and distribute apps effectively.
  • Exercising Our Remote Application Removal Feature [Android Developers Blog] – Android centrally nukes their first app from the marketplace and all phones using it; from the Android blog: “The remote application removal feature is one of many security controls Android possesses to help protect users from malicious applications. In case of an emergency, a dangerous application could be removed from active circulation in a rapid and scalable manner to prevent further exposure to users. While we hope to not have to use it, we know that we have the capability to take swift action on behalf of users’ safety when needed. This remote removal functionality — along with Android’s unique Application Sandbox and Permissions model, Over-The-Air update system, centralized Market, developer registrations, user-submitted ratings, and application flagging — provides a powerful security advantage to help protect Android users in our open environment.”
  • Pakistan to monitor Google and Yahoo for ‘blasphemy’ [BBC News] – “Pakistan will start monitoring seven major websites, including Google and Yahoo, for content it deems offensive to Muslims. YouTube, Amazon, MSN, Hotmail and Bing will also come under scrutiny, while 17 less well-known sites will be blocked. Officials will monitor the sites and block links deemed inappropriate. In May, Pakistan banned access to Facebook after the social network hosted a “blasphemous” competition to draw the prophet Muhammad. The new action will see Pakistani authorities monitor content published on the seven sites, blocking individual pages if content is judged to be offensive. Telecoms official Khurram Mehran said links would be blocked without disturbing the main website.”
  • ASCAP Assails Free-Culture, Digital-Rights Groups [Threat Level | Wired.com] – ASCAP (American Society of Composers, Authors and Publishers) tries to rally against alternative copyright licensing, even those which actually assist creators to license clearly! “ASCAP’s attack on EFF and Public Knowledge are farfetched. Those groups do not suggest music should be free, although they push for the liberalization of copyright law. But the attack on Creative Commons is more laughable than ASCAP’s stance against EFF and Public Knowledge. While lobby groups EFF and Public Knowledge advocate for liberal copyright laws, Creative Commons actually creates licenses to protect content creators. […] The licenses allow the works in the public domain, with various rules regarding attribution, commercial use and remixing. The group’s creative director, Eric Steuer, said nobody forces anybody to adopt the Creative Commons credo. “I think it’s false to claim that Creative Commons works to undermine copyright,” he said in a telephone interview. “It’s an opt-in system.””
  • dev:wordpress [Zotero Documentation] – Plugins to make the COins data on blogs visible from WordPress (ie makes Zotero recognise WordPress blog metadata).
  • Sex domain gets official approval [BBC News] – .xxx is coming: “Official approval has been given for the creation of an internet domain dedicated to pornography. The board of net overseer Icann gave initial approval for the creation of the .xxx domain at its conference in Brussels. Icann’s approval will kick off a fast-track process to get the porn-only domain set up. ICM Registry, which is backing the domain, said .xxx would make it easier to filter out inappropriate content. The decision ends a long campaign by ICM Registry to win approval. Stuart Lawley, chairman of ICM, welcomed the decision and said it was “great news for those that wish to consume, or avoid, adult content”.”
  • Risky Behaviors and Online Safety: A 2010 Literature Review [danah boyd | apophenia] – “I’m pleased to announce a rough draft of Risky Behaviors and Online Safety: A 2010 Literature Review for public feedback. This Literature Review was produced for Harvard Berkman Center’s Youth and Media Policy Working Group Initiative, co-directed by John Palfrey, Urs Gasser, and myself and funded by the MacArthur Foundation. This Literature Review builds on the 2008 LitReview that Andrew Schrock and I crafted for the Internet Safety Technical Task Force. This document is not finalized, but we want to make our draft available broadly so that scholars working in this area can inform us of anything that we might be missing. Risky Behaviors and Online Safety: A 2010 Literature Review.”
  • Twitter has a bad day: FTC tells it off and the site’s not running well [Technology | guardian.co.uk] – “Twitter’s having a bad day. First it got told off by the US Federal Trade Commission for incidents in January and May last year when 33 accounts, including Barack Obama’s, were hacked using the company’s own internal support tools. And then it’s having to scale back on its API in order to get the site in order, according to its status page. The FTC settlement is “the agency’s first such case against a social networking site” over flawed data security. According to the FTC’s complaint, between January and May 2009, hackers who gained administrative control of Twitter were able to view nonpublic user information, gain access to direct messages and protected tweets, and reset any user’s password and send authorized tweets from any user account.”
  • 1 in 5 Android Apps Pose Potential Privacy Threat [REPORT] [Mashable] – Further fuel for Steve Jobs decision to police the Apple App store so tightly: “Mobile security company SMobile has looked into the potential privacy and security issues in more than 48,000 apps in the Android Market. The company’s findings are alarming for Android owners, since approximately 20% of Android apps request permission to access private or sensitive information.[…]. By contrast, the Android (Android) market is open, meaning that Google (Google) doesn’t minutely examine apps for approval (it did, however, ban certain apps from the Market) and Android apps don’t have to be acquired from the Market; users can obtain them from other sources, like a developer’s website. Google’s approach makes it easier on the developers, but it can also result in a security nightmare for consumers. According to the report, one out of every 20 apps can place a call to any number without approval from the user; 3% of apps can send an SMS to any number…”
  • HUGE: Twitter Lets You Automatically Follow Your Facebook Friends [UPDATED] [Mashable] – “Twitter has announced that it is launching major upgrades to its Facebook and LinkedIn (LinkedIn) applications, bringing added functionality and integration between Twitter and two of the world’s largest social networks. The new Twitter app for Facebook, which is now available here, not only allows you to syndicate your tweets to the world’s largest social network, but now has a feature that allow users to see which of their Facebook friends are also on Twitter and choose which ones they want to follow. The new feature could be huge: it brings existing Facebook connections into the Twitterverse, which is likely to spur new levels of engagement and growth.”
  • Judge Sides With Google in Viacom Suit Over Videos [NYTimes.com] – “In a major victory for Google in its battle with media companies, a federal judge on Wednesday dismissed Viacom’s $1 billion copyright infringement against YouTube, the video-sharing site owned by Google. The judge granted Google’s motion for summary judgment, saying that the company was shielded from Viacom’s copyright claims by “safe harbor” provisions of the Digital Millennium Copyright Act. That law generally protects user-generated sites from liability for copyrighted material uploaded by users as long as the operator of the site takes down the material when notified by its rightful owner that it was uploaded without permission. The dispute is over videos owned by Viacom that others had posted to YouTube. Viacom, which sued Google in 2007 for copyright infringement, had argued that Google was not entitled to the copyright act’s protections because Google deliberately turned a blind eye and profited from to the rampant piracy on YouTube.”
  • YouTube Video Editor [Google OS] – Useful for only the very basics, but still a useful on-the-fly tool: “YouTube has a new video editor that lets you create videos using excerpts from the videos you’ve already uploaded. You can also add a music file from the AudioSwap library, but YouTube mentions that it might display ads if you use some of the audio files.”
  • Content Is No Longer King: Curation Is King [Business Insider] – “”Content is King” — no longer. Today, the world has changed. “Curation Is King.” Ok, I hear all the content-makers sharpening their knives to take me on. I’m ready. First, why content is dead: Content used to be the high quality media that came out of the very pointed end of the funnel. Articles in the New York Times. Movies from Miramax. Thursday night comedy from NBC. Books published by Simon and Schuster. Creative folks wrote pitches, treatments, sample chapters, pilots, but only the best of the best got published. Then, the web came along and blew that up. Kaboom! Now content has gone from being scarce to being ubiquitous. […] We’ve arrived in a world where everyone is a content creator. And quality content is determined by context. Finding, Sorting, Endorsing, Sharing – it’s the beginning of a new chapter […] The emergence of a new King — a Curation King, reflects the rise of the new Aggregation Economy. It is an exciting time to be in content, and the best is yet to come.”

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