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Digital Culture Links: April 28th 2011
Links for April 13th 2011 through April 28th 2011:
- Copyright – 25 April 2011 [Rocketboom] – This 5 minute Rocketboom episode focuses on copyright in the US, looks at what Fair Dealing can and can’t do (especially with regarding to sampling) with reference to the Mickey Mouse protection act (Copyright Term Extension) of 1998.
- YouTube founders’ Delicious new venture [The Age] – Delicious lives on, and may yet prosper! “Yahoo! has sold Delicious to YouTube founders Chad Hurley and Steve Chen, who promised to continue and grow the popular social bookmarking site. Financial details of the transaction were not disclosed. Hurley and Chen, who sold YouTube to Google for $US1.65 billion in 2006, said they planned to integrate Delicious with their new San Mateo, California-based internet company AVOS. “We’re excited to work with this fantastic community and take Delicious to the next level,” AVOS chief executive Hurley said in a statement. “We see a tremendous opportunity to simplify the way users save and share content they discover anywhere on the web,” Hurley said. The YouTube co-founders said they would seek to use Delicious to “develop innovative features to help solve the problem of information overload.””
- No Tweets Allowed at the Royal Wedding [Mashable] – “Any 140-character loving guests attending the April 29 wedding of Prince William and Catherine (Kate) Middleton will be sorely disappointed, as signal-blocking technology will be installed at Westminster Abbey to nix cellphone use. According to Yahoo, the idea was suggested by members of the royal family and confirmed by police and security. They hope nixing phones and tweeting will cut down on news photos and videos featuring cellphone-toting guests, distracting ringtones and info about the wedding getting out ahead of the ceremony.”
- YouTube star TomSka ‘makes thousands’ every month [BBC – Newsbeat] – “… 20-year-old student Tom Ridgewell, [is] one of a new generation of YouTube stars making thousands of pounds through the site every month. “I like to think I work in comedy,” he says. “I just try to make funny videos really – ones that make me laugh.” He’s written, produced and directed dozens of short films, sketches and cartoons. But get onto his channel and it’s the numbers that really stand out: 55 million views and 220,000 subscribers – numbers he’s been able to translate into money. “They put adverts around your videos and you get a cut of that,” Tom explains. He wouldn’t give away specific numbers but told Newsbeat he earns between £3,500 and £7,000 each month. The student makes his money through YouTube’s partner programme.”
- Many under-13s ‘using Facebook’ [BBC News] – “Almost half of British children aged 9 to 12 are using social networking sites, despite minimum age limits, a report claims. One in five has a Facebook page, even though rules say they must be 13, according to EUKidsOnline. The report’s authors suggest that removing such requirements would make it easier to monitor online behaviour. However, children’s charity Kidscape criticised the idea and warned it would lead to more cyber bullying. The research, carried out by the London School of Economics for the European Commission, was based on a survey of 25,000 young people – aged between nine and 16 – from across Europe. It asked if they maintained a social networking profile. In the UK, 43% of 9 to 12-year-olds answered yes, along with 88% of 13 to 16-year-olds.” [EU Kids Online Social Networking, Age and Privacy Report PDF]
- E-Book Sales Surpass Print: Is This a Win or a Loss for the Publishing Industry? [RW Web] – eBooks surpass print in US sales: “When the Association of American Publishers (AAP) released its sales figures for the month of February [2011], the headlines were easy to compose: e-books have surpassed print in all trade categories. E-books have become the format-of-choice, these figures suggest. In January, the AAP said that e-book sales were up 116% year-over-year, and for the month of February that growth accelerated even further. February 2011 sales were up 202.3% from the same time last year. “
- iPhone 4 About To Be Flickr’s Top Camera. Point & Shoots? Pretty Much The Opposite. [TechCrunch] – The iPhone 4 is now the second most popular camera being used by Flickr photo sharers, well on the way to becoming the most popular. In comparison, point’n’click cameras are declining in use. This article also laments Flickr’s failure to create a mobile app, especially since it’s very clear that a large percent of vernacular photography will be done on mobile devices.
- White House unveils cyber ID proposal [SMH] – “The White House has unveiled a plan [for] the creation of a single, secure online credential. “By making online transactions more trustworthy and better protecting privacy, we will prevent costly crime, we will give businesses and consumers new confidence, and we will foster growth and untold innovation,” President Barack Obama said in a statement. “That’s why this initiative is so important for our economy,” Obama said. The National Strategy for Trusted Identities in Cyberspace (NSTIC) proposes the creation of secure and reliable online credentials that would be available to consumers who want to use them. It would be private-sector driven and participation would be voluntary. The “identity ecosystem” would involve the use of a single credential – unique software on a smartphone, a smart card or a token that generates a one-time digital password, for example, – and would eliminate the need to remember multiple passwords.”
- YouTube Live: The makeover continues – youtube, web, media streaming, internet [PC World Australia] – “Another sign that Google is positioning YouTube to compete with broadcast and cable TV, as well as other video-streaming services like Hulu and Netflix: YouTube Live, a new branch of the hugely popular video-sharing service, debuted on Friday. As its name suggests, YouTube Live provides live-streaming events rather than the recorded videos found on the regular YouTube site. “With over 2 billion views a day, it’s easy to think about YouTube as a place to watch videos recorded in the past. But you’ve told us you want more — and that includes events taking place right now,” Google managers Joshua Siegel and Christopher Hamilton wrote in a Friday post on The Official YouTube Blog.”
- Cisco plans to shut its Flip camcorder business [The Age] – This is extremely disappointing news (and appears quite silly in business terms, too!): “Cisco Systems, one of the titans of the technology industry, said it is killing the Flip Video, the most popular video camera in the US, just two years after it bought the startup that created it. It appears to be a case of a big company proving a poor custodian of a small one, even one that makes a hit product. Cisco never meaningfully integrated the Flip Video into its main business of making computer networking gear. Flip Video users are now lamenting the demise of a camera that broke new ground. It was inexpensive, pocketable and very easy to use, from shooting to editing and online sharing. These features have been copied by many other manufacturers, but the Flip Video still outsells them.”
Three Big Pigs: Angry Birds/Disney Middle East Mashup
As Ethan Zuckerman says: “There’s something very 2011 about a Russian video using a soundtrack from American cartoons and characters from a Finnish mobile phone game (based on an English fairytale) to satirize North African politics.”
The Old Spice Super Fan and Insanely Clever Marketing (Updated)
You probably remember last year’s amazing Old Spice social media campaign (details here and here) in which the man from the ads started replying to people’s comments on YouTube. It was incredibly well put together and the most endearing and genuine use of social media for marketing to date. In a really clever move, after announcing that newly crafted ads were coming soon, the marketing team decided the best way to share the first new ad would be to give the link to just one fan and let them decide how/when/if to share it. Here’s Isaiah Mustafa in his Old Spice Guy persona looking for his Super Fan:
And here’s the just announced winning reply, a very endearing parody from teenager Chris Gatewood (@chrisscross):
Having a teenage winner is a slick move, since it really targets the aging Old Spice brand at a youthful demographic. It’s also a little risky, but acknowledging the importance and power of Old Spice’s fans (fans of the videos, and thus fans of the brand, even if not yet prominent users) is important and will endear the brand even further. The risk, and probably reward, comes in giving Chris Gatewood the only link to the new Old Spice advertisement, which a lot of people are waiting to see. If Chris uses this opportunity, it’ll certainly drive traffic to his twitter page and elsewhere. For the Old Spice folks, it really empowers one fan and encourages others to see Old Spice once again as truly interacting with their fans/consumers rather than just talking at them (as 90% of online brands tend to do).
Now, it’s certainly true that the largest single audience will be when the Old Spice ad plays during the US Superbowl (which is the peak ratings event in the US, and also where their most expensive ads usually debut), but reaching out to the online fans first is still a clever move. Here’s the hilariously kitsch video of the Old Spice Man calling Chris to tell him he’s going to posses the only link to the new Old Spice video in the entire universe for the next three days:
And if you want to see the new Old Spice ad … I guess you’ll have to follow Chris Gatewood on Twitter and wait for him to share a link. 🙂
Update: Chris has shared the link, so here’s the brand new Old Spice ad “Scent Vacation”:
Everything is a Remix – Part 2
This one is focused on film (and Star Wars in particular). Well worth a watch:
Digital Culture Links: November 24th 2010
Links for November 19th 2010 through November 24th 2010:
- Long Live the Web: A Call for Continued Open Standards and Neutrality [Scientific American] – Inventor of the World Wide Web, Tim Berners-Lee, in a passionate defense of the open web (and a few pointed jabs at Facebook): “The Web is now more critical to free speech than any other medium. It brings principles established in the U.S. Constitution, the British Magna Carta and other important documents into the network age: freedom from being snooped on, filtered, censored and disconnected. […] If we want to track what government is doing, see what companies are doing, understand the true state of the planet, find a cure for Alzheimer’s disease, not to mention easily share our photos with our friends, we the public, the scientific community and the press must make sure the Web’s principles remain intact—not just to preserve what we have gained but to benefit from the great advances that are still to come.”
- Everything is a Remix – Part 1 [Vimeo] – Kirby Ferguson’s great video about remix, focusing on musical culture and the long history of remix as a core creative process (long before the web).
- The Attention-Span Myth [NYTimes.com] – A great read: “Whether the Web is making us smarter or dumber, isn’t there something just unconvincing about the idea that an occult “span” in the brain makes certain cultural objects more compelling than others? So a kid loves the drums but can hardly get through a chapter of “The Sun Also Rises”; and another aces algebra tests but can’t even understand how Call of Duty is played. The actions of these children may dismay or please adults, but anyone who has ever been bored by one practice and absorbed by another can explain the kids’ choices more persuasively than does the dominant model, which ignores the content of activities in favor of a wonky span thought vaguely to be in the brain. So how did we find ourselves with this unhappy attention-span conceit, and with the companion idea that a big attention span is humankind’s best moral and aesthetic asset? […] Instead, the problem with the attention-span discourse is that it’s founded on the phantom idea of an attention span.”
- New Facebook Messaging Continues to Block Some Links [Epicenter | Wired.com] – Facebook’s “not email” email system will block certain links. Definitely not email. “Facebook’s “modern messaging system” may make it convenient to seamlessly move between instant messaging and a Facebook.com e-mail account, but not if you are sharing a link to a file sharing site. Facebook began blocking BitTorrent link-sharing on Facebook walls and news feeds last spring, and also started blocking private messages between users that included a link to torrents on the Pirate Bay. Facebook says that content censorship policy isn’t changing, even as its new Facebook Messages service gives users e-mail accounts and encourages them to communicate even more through Facebook. “We have systems in place to prevent abuse on Facebook and prevent spam which we’ll continue to deploy with the new Messages,” a Facebook spokeswoman said in a written statement. “We don’t share specifics on those systems.””
- Facebook credits go on sale in UK [guardian.co.uk] – This is Facebook’s answer to the app store; watch the money flow! “Online currency, with which Facebook users can purchase pixel-based virtual farm animals or pay to attend virtual events, might seem small beer. But now the online goods economy may be about to boom in the UK, as Tesco and the games retailer Game start selling Facebook credits in more than 1,000 high street stores. The UK’s 33 million Facebook users will be able to buy so-called “Facebook credits” in the non-pixellated world. The gift cards, costing £10 or £20, will only be redeemable on Facebook, where users can spend the converted currency on any number of nonexistent objects. The virtual goods economy, where money is spent on items that only exist on the internet, is expected to exceed £550m for social gaming such as Zynga’s Farmville by the end of this year, according to a recent Inside Virtual Goods report.”