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Digital Culture Links: August 25th 2011

Links for August 16th 2011 through August 25th 2011:

  • OK Go and The Muppets – Muppet Show Theme Song [YouTube] – OK Go and the Muppets, doing The Muppets Theme. I’m pretty sure this is what teh interwebz were built for! (Also, the new Muppets: The Green Album looks great [iTunes link]).
  • Compare the new CGI Yoda from the Blu-Ray Star Wars Episode One with the original puppet [io9] – George Lucas goes back to Star Wars Episode 1 (The Phantom Menace) and replaces the scenes of Yoda that still used some puppetry with completely CGI ones. I guess Lucas is now fully postmodern: there is no original.
  • Samsung uses 2001: A Space Odyssey as prior art in Apple’s iPad lawsuit [io9] – “Did Apple invent the iPad? Or did Stanley Kubrick and Arthur C. Clarke? Samsung is using the above clip as a piece of evidence in its defense against Apple’s patent lawsuit over the Galaxy S and similar tablet computers. Samsung notes that “the tablet disclosed in the clip has an overall rectangular shape with a dominant display screen, narrow borders, a predominately flat front surface, a flat back surface (which is evident because the tablets are lying flat on the table’s surface), and a thin form factor.” You don’t actually see the actor interacting with the tablet’s user interface, but plenty of other science fiction movies and TV shows have depicted tablets, including Star Trek’s PADD.”
  • Copyright: Forever Less One Day – YouTube – Concise, clear and well-argued video decrying the current length (and beneficiaries) of copyright law.
  • On Pseudonymity, Privacy and Responsibility on Google+ [TechnoSocial] – Superb post by Kee Hinckley looking at the many challenges and issues raised by the ‘nymwars’ (Google+ forcing users to have ‘real names’, not pseudonyms).
  • Youth in the dark about sexting [ABC News (Australian Broadcasting Corporation)] – “Australia’s leading cyber-safety expert has told a women and policing conference young people do not understand the consequences of sending sexually explicit images via mobile phones. […] Susan McLean from Cyber Safety Solutions Victoria says many people under 18 do not realise taking and sending sexual images of themselves can be child pornography. […] Ms McLean is calling for child pornography law reform to address the growing number of young people exchanging sexual photos. She says while some people under 18 send explicit pictures through coercion, others are just expressing themselves and child pornography laws are not designed for that. […] “What I think we need to look at is the consensual sexting if you like, the image that might go from A to B and no further. Should these people be charged with manufacturing child pornography and should they risk being placed on the sex offenders register and of course the answer is no.””
  • Fox’s 8-Day Delay on Hulu Triggers Piracy Surge [TorrentFreak] – Despite having had streaming versions of man of their shows legally available online immediately after broadcast via Hulu and their own websites, Fox in the US have now added a 7-day delay to all streaming releases (ostensibly to drive viewers back to scheduled TV). And the result of increasing the tyranny of digital distance? More TV show piracy: “Over the last week TorrentFreak tracked two Fox shows on BitTorrent to see if there was an upturn in the number of downloads compared to the previous weeks, and the results are as expected. For both Gordon Ramsay’s Hell’s Kitchen and MasterChef the download numbers have surged. During the first 5 days, the number of downloads from the U.S. for the latest episode of Hell’s Kitchen increased by 114% compared to the previous 3 episodes. For MasterChef the upturn was even higher with 189% more downloads from the U.S. For MasterChef; the extra high demand may in part have been facilitated by the fact that it was the season finale.”
  • Facebook tribute site for Ayen Chol ruined by racists [Courier Mail] – “Vulgar photographs and racist posts have ruined a Facebook tribute site dedicated to the little girl mauled to death by a dog last week. The State Government and police will try to erase the posts. The two pages have 35,000 followers, several of whom have contacted Crimestoppers. Some vile comments and images already have been removed. But others remain on the sites dedicated to four-year-old Ayen Chol. One post on a page described the pit bull-cross linked to the girl’s death last Wednesday as a legend. […] A Victoria Police spokeswoman said police would work with Facebook to try to have any offensive content removed. A Facebook spokeswoman said the site wanted to express its sympathies to Ayen’s family and friends.”
  • Inquiry ordered as law lags behind teen sexting [The Age] – The Victorian government will launch an inquiry into sexting to investigate whether the law needs an overhaul […] Victorian Attorney-General Robert Clark said sexting raised serious issues for victims and offenders and the law needed to catch up with changes in behaviour and technology […] The inquiry is to report back by mid-next year. In America, some states have changed their laws to decriminalise the consensual exchange of sexts between teenagers. But forwarding the pictures to others without permission remains an offence. In the cases of youths who were registered as sex offenders after sexting offences, Mr Clark said: ”The implications of the sex offender register are a key part of what we would expect the inquiry to look at. This seems to be an example of where the law can apply in a context which was not in mind at the time the law was enacted and which may well be having consequences that the community would not think were appropriate or intended.””
  • Warning: Those Facebook rants can get you sacked [News.com.au] – “Fair Work Australia has upheld the right of an employer to sack a worker over an expletive-filled Facebook rant against a manager that was posted out of hours on his home computer. In a case that highlights the hazy line between work and private lives, computer technician Damian O’Keefe was dismissed after posting on Facebook last year that he “wonders how the f *** work can be so f***ing useless and mess up my pay again. C***s are going down tomorrow.” Mr O’Keefe’s employer, a Townsville franchise of the retail electrical goods business, The Good Guys, believed the post constituted a threat to Kelly Taylor, an operations manager responsible for processing the pay of employees. […] The tribunal’s deputy president, Deidre Swan, said “common sense would dictate” that a worker could not publish insulting and threatening comments about another employee. “The fact that the comments were made on the applicant’s home computer, out of work hours, does not make any difference,” she said.”
  • England riots: pair jailed for four years for using Facebook to incite disorder [guardian.co.uk] – “Two men have been jailed for four years for using Facebook to incite disorder. Jordan Blackshaw, 20, from Marston near Northwich, and Perry Sutcliffe-Keenan, 22, from Warrington, appeared at Chester crown court on Tuesday. They were arrested last week following incidents of violent disorder in London and other cities across the UK. Neither of their Facebook posts resulted in a riot-related event. During the sentencing, the recorder of Chester, Elgin Edwards, praised the swift actions of Cheshire police and said he hoped the sentences would act as a deterrent to others. Assistant Chief Constable Phil Thompson said: “If we cast our minds back just a few days to last week and recall the way in which technology was used to spread incitement and bring people together to commit acts of criminality, it is easy to understand the four year sentences that were handed down in court today.”
  • Study finds third of teachers have been bullied online [BBC News] – “More than a third of teachers have been subject to online abuse, according to a survey conducted by Plymouth University. The majority of the abuse – 72% – came via pupils but over a quarter was initiated by parents. The majority of teachers claiming online abuse were women. Much of the abuse is via chat on social networks but the study also found that many were setting up Facebook groups specifically to abuse teachers. In some cases, people posted videos of teachers in action on YouTube while others put abusive comments on ratemyteacher.com. In total, 35% of teachers questioned said they had been the victim of some form of online abuse. Of these, 60% were women.”

Three Big Pigs: Angry Birds/Disney Middle East Mashup

As Ethan Zuckerman says: “There’s something very 2011 about a Russian video using a soundtrack from American cartoons and characters from a Finnish mobile phone game (based on an English fairytale) to satirize North African politics.”

The Old Spice Super Fan and Insanely Clever Marketing (Updated)

You probably remember last year’s amazing Old Spice social media campaign (details here and here) in which the man from the ads started replying to people’s comments on YouTube. It was incredibly well put together and the most endearing and genuine use of social media for marketing to date. In a really clever move, after announcing that newly crafted ads were coming soon, the marketing team decided the best way to share the first new ad would be to give the link to just one fan and let them decide how/when/if to share it.  Here’s Isaiah Mustafa in his Old Spice Guy persona looking for his Super Fan:

 

And here’s the just announced winning reply, a very endearing parody from teenager Chris Gatewood (@chrisscross):

Having a teenage winner is a slick move, since it really targets the aging Old Spice brand at a youthful demographic. It’s also a little risky, but acknowledging the importance and power of Old Spice’s fans (fans of the videos, and thus fans of the brand, even if not yet prominent users) is important and will endear the brand even further. The risk, and probably reward, comes in giving Chris Gatewood the only link to the new Old Spice advertisement, which a lot of people are waiting to see. If Chris uses this opportunity, it’ll certainly drive traffic to his twitter page and elsewhere.  For the Old Spice folks, it really empowers one fan and encourages others to see Old Spice once again as truly interacting with their fans/consumers rather than just talking at them (as 90% of online brands tend to do).

Now, it’s certainly true that the largest single audience will be when the Old Spice ad plays during the US Superbowl (which is the peak ratings event in the US, and also where their most expensive ads usually debut), but reaching out to the online fans first is still a clever move.  Here’s the hilariously kitsch video of the Old Spice Man calling Chris to tell him he’s going to posses the only link to the new Old Spice video in the entire universe for the next three days:

And if you want to see the new Old Spice ad … I guess you’ll have to follow Chris Gatewood on Twitter and wait for him to share a link. 🙂

Update: Chris has shared the link, so here’s the brand new Old Spice ad “Scent Vacation”:

Everything is a Remix – Part 2

This one is focused on film (and Star Wars in particular).  Well worth a watch:

Everything is a Remix Part 2 from Kirby Ferguson on Vimeo.

Digital Culture Links: November 24th 2010

Links for November 19th 2010 through November 24th 2010:

  • Long Live the Web: A Call for Continued Open Standards and Neutrality [Scientific American] – Inventor of the World Wide Web, Tim Berners-Lee, in a passionate defense of the open web (and a few pointed jabs at Facebook): “The Web is now more critical to free speech than any other medium. It brings principles established in the U.S. Constitution, the British Magna Carta and other important documents into the network age: freedom from being snooped on, filtered, censored and disconnected. […] If we want to track what government is doing, see what companies are doing, understand the true state of the planet, find a cure for Alzheimer’s disease, not to mention easily share our photos with our friends, we the public, the scientific community and the press must make sure the Web’s principles remain intact—not just to preserve what we have gained but to benefit from the great advances that are still to come.”
  • Everything is a Remix – Part 1 [Vimeo] – Kirby Ferguson’s great video about remix, focusing on musical culture and the long history of remix as a core creative process (long before the web).
  • The Attention-Span Myth [NYTimes.com] – A great read: “Whether the Web is making us smarter or dumber, isn’t there something just unconvincing about the idea that an occult “span” in the brain makes certain cultural objects more compelling than others? So a kid loves the drums but can hardly get through a chapter of “The Sun Also Rises”; and another aces algebra tests but can’t even understand how Call of Duty is played. The actions of these children may dismay or please adults, but anyone who has ever been bored by one practice and absorbed by another can explain the kids’ choices more persuasively than does the dominant model, which ignores the content of activities in favor of a wonky span thought vaguely to be in the brain. So how did we find ourselves with this unhappy attention-span conceit, and with the companion idea that a big attention span is humankind’s best moral and aesthetic asset? […] Instead, the problem with the attention-span discourse is that it’s founded on the phantom idea of an attention span.”
  • New Facebook Messaging Continues to Block Some Links [Epicenter | Wired.com] – Facebook’s “not email” email system will block certain links. Definitely not email. “Facebook’s “modern messaging system” may make it convenient to seamlessly move between instant messaging and a Facebook.com e-mail account, but not if you are sharing a link to a file sharing site. Facebook began blocking BitTorrent link-sharing on Facebook walls and news feeds last spring, and also started blocking private messages between users that included a link to torrents on the Pirate Bay. Facebook says that content censorship policy isn’t changing, even as its new Facebook Messages service gives users e-mail accounts and encourages them to communicate even more through Facebook. “We have systems in place to prevent abuse on Facebook and prevent spam which we’ll continue to deploy with the new Messages,” a Facebook spokeswoman said in a written statement. “We don’t share specifics on those systems.””
  • Facebook credits go on sale in UK [guardian.co.uk] – This is Facebook’s answer to the app store; watch the money flow! “Online currency, with which Facebook users can purchase pixel-based virtual farm animals or pay to attend virtual events, might seem small beer. But now the online goods economy may be about to boom in the UK, as Tesco and the games retailer Game start selling Facebook credits in more than 1,000 high street stores. The UK’s 33 million Facebook users will be able to buy so-called “Facebook credits” in the non-pixellated world. The gift cards, costing £10 or £20, will only be redeemable on Facebook, where users can spend the converted currency on any number of nonexistent objects. The virtual goods economy, where money is spent on items that only exist on the internet, is expected to exceed £550m for social gaming such as Zynga’s Farmville by the end of this year, according to a recent Inside Virtual Goods report.”

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