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Digital Culture Links: December 6th 2010

Links for December 2nd 2010 through December 6th 2010:

  • Facebook Causes One In Five Divorces In US [Link Newspaper] – I think ’causes’ is an overstatement; facilitates, perhaps: “Flirty messages and photographs found on social networking website Facebook are now leading to at least one in five divorces in the US, a survey has revealed. A new survey by the American Academy of Matrimonial Lawyers also says around 80 per cent of divorce lawyers have reported a spike in the number of cases that use social media for evidence of cheating, according to the Daily Mail. Many cases revolve around social media users who get back in touch with ex-girlfriends and lovers they had not heard from in many years. Facebook was by far the biggest offender, with 66 per cent of lawyers citing it as the primary source of evidence in a divorce case. MySpace followed with 15 per cent, Twitter at five per cent and other websites together at 14 per cent.”
  • When Oprah Winfrey educates Yanks on our ‘hip’ McCafes, it’s the dollar talking [News.com.au] – For Oprah, Australia = product placement: “Oprah Winfrey has already given Americans an insight into our culture. This is despite the fact the TV queen some say is the most influential woman in the world doesn’t arrive in Australia until tomorrow. According to Oprah’s Aussie Countdown, which screened to 10 million Americans last week, we Australians call men “blokes”, women “sheilas” and we like to meet up at “hip joints” called McCafes to sip on gourmet coffee. Some of the one-million-strong Australian audience who saw this report on the Ten Network last week were a little surprised to hear of the importance of McCafes to the Australian lifestyle. […] The Australian asked the Ten Network and McDonald’s about the curious reference and they confirmed McDonald’s was a “broadcast sponsor and had a global arrangement directly with Harpo Productions for the in-program McCafe activity that appeared in Carrie’s segment”. In other words, the segment was paid for and funded by McDonald’s”
  • Labor to back adults-only games classification [ABC News (Australian Broadcasting Corporation)] – Good news: “The Federal Government has announced it will support a push for an adults-only classification for video games. A decision on the matter is expected on Friday at a meeting of the Standing Committee of Attorneys-General. A recent Galaxy survey has found strong support for an R18+ classification, with 80 per cent of people surveyed saying they believed an adult classification was needed, while a government public consultation on the matter received close to 60,000 responses – with 98 per cent in favour of an adult rating. Currently in Australia, games classed above MA15+ are refused classification and cannot be brought into the country. Home Affairs Minister Brendan O’Connor says an adults-only classification would include games with excessive violence or adult themes.”
  • Life on Mars? Not yet. But in the meantime, NASA has found a new kind of life on Earth… [Perth Now] – It’s life, Jim, but its diet is not as we know it: “Lurking in the depths of a California lake is a bacteria that can thrive on arsenic, an explosive discovery that could expand the search for other life on Earth and beyond, researchers have found. The NASA-funded study released today and published in the journal Science redefines what biologists consider the necessary elements for life, currently viewed as carbon, hydrogen, nitrogen, oxygen, phosphorus and sulphur. Not only does the bacteria survive on arsenic, it also grows by incorporating the element into its DNA and cell membranes. “What is new here is arsenic is being used as a building block for the organism,” said Ariel Anbar, co-author of the study. “We have had this idea that life requires these six elements with no exceptions and here it turns out, well maybe there is an exception.””
  • Making Copyright Work Better Online [Google Public Policy Blog] – From the point of view of digital libertarians, Google just got a bit more evil as they’ve pledged to act on reducing the ease of access to links to allegedly pirate material in their index. Google aren’t removing links (except where a DMCA takedown notice is submitted) but will prevent suspect material appearing in auto-complete, act faster on DMCA takedown notices, more carefully ensure AdSense doesn’t get used for ads pointing to pirated material, and other experiments. So the material is still returned in normal search results unless you’ve got the autocomplete on by default.
  • BBC Plans Subscription-Only U.S. iPlayer On iPad [mocoNews] – “This is huge. The BBC will launch the long-awaited global version of its iPlayer TV catch-up service on a subscription-only basis, and initially only on iPad. The service, carrying BBC shows like Doctor Who on-demand, will likely be very popular in the U.S., generating new income for the BBC back in Britain. The significance of the move is clear – it means the BBC will operate a subscription worldwide media channel that, in time, could become one of its biggest.”

Digital Culture Links: December 2nd 2010

Links for November 25th 2010 through December 2nd 2010:

  • Report on video games clears way for R18+ rating [News.com.au] – This is a BIG DEAL in the battle to get an R18+ rating for Aussie videogames: “Violent video games have no “greater impact” on players than movies or music clips, government research has found just days ahead of a decision expected to allow the sale of R18+ games. Games are currently limited to a top rating of MA15+, which means violent titles are either banned outright or have some graphic content removed. In some cases, games have been given a MA15+ rating here despite copping an 18+ rating overseas. Australia’s attorneys-general will meet in Canberra tomorrow to discuss the introduction of an R18+ classification for video games, bringing their ratings into line with those of films and literature. Both the gaming community and family groups believe the adult rating is almost a certainty after Home Affairs Minister Brendan O’Connor yesterday released a research paper into their impact on encouraging violent behaviour.” (See full report here.)
  • Justin Bieber Swears Off YouTube For Facebook, Unwittingly Steps In Copyright Minefield [Forbes] – “Over the past weekend, Internet pop sensation Justin Bieber went to upload the music video of his new song called “Pray” to his personal YouTube site. He was in for a rude surprise: YouTube automatically blocked his video upload on “copyright grounds” that the video contained content from Universal Music Group (UMG), parent company to Bieber’s record label, Island Def Jam records. “yo youtube…how u gonna block my own song?!?!?!” wrote an outraged Bieber on his Twitter account. In another Twitter update, he wrote, “dear youtube…we started this journey and now u r cheatin on me with this vevo chica…i see how it is…i will be over here with facebook [sic].” (Vevo is the music video website responsible for Bieber’s official YouTube syndication, and is a joint venture between music giants Sony Music Entertainment, UMG and Abu Dhabi Media.) In response, YouTube wrote back to Bieber on its Twitter account, “sorry about the upload pain around ‘Pray’. That’s between you and your label …”
  • WikiLeaks website pulled by Amazon after US political pressure [Media | The Guardian] – “The US struck its first blow against WikiLeaks after Amazon.com pulled the plug on hosting the whistleblowing website in reaction to heavy political pressure. The company announced it was cutting WikiLeaks off yesterday only 24 hours after being contacted by the staff of Joe Lieberman, chairman of the Senate’s committee on homeland security. WikiLeaks expressed disappointment with Amazon, and insisted it was a breach of freedom of speech as enshrined in the US constitution’s first amendment. The organisation, in a message sent via Twitter, said if Amazon was “so uncomfortable with the first amendment, they should get out of the business of selling books.” While freedom of speech is a sensitive issue in the US, scope for a full-blown row is limited, given that Democrats and Republicans will largely applaud Amazon’s move. Lieberman, though an independent, is a former Republican who switched to the Democrats last year.”
  • Report: In-Game Purchases To Blow Mobile Games Revenues Past $11 Billion By 2015 [TechCrunch] – “A new report from Juniper Research forecasts global mobile games revenues to surpass $11 billion by 2015, nearly double what they were in 2009. All in all, it’s a fairly conservative prediction in my opinion, but what’s interesting is that the research firm also says in-game purchases will overtake the traditional pay-per-download model, with Apple’s in-app billing mechanism leading the way, as the primary source of monetizing mobile games in about two years (by 2013). At the same time, Juniper Research acknowledges that, with the ever-increasing amount of apps on all popular platforms (and app stores for that matter), discoverability remains a problem for game developers and publishers alike.”
  • Western Australian Premier’s Book Awards [State Library of Western Australia] – Significantly, this year, the WA Premier’s Book Awards will be offering a Digital Narrative Award which has a $5000 prize attached to it, and fairly broad parameters of what a digital narrative might be. (Only open to Australians, though, sorry!)
  • Facebook looks to trademark the word ‘face’ [BBC News] – My MyFace, FaceWorld and CyFace domains will be worthless! “The social networking giant Facebook is a few steps away from trademarking the word face, online documents reveal. The site has been asked to detail a “statement of use” by the US Patent and Trademark Office, explaining how it intends to use the word. If granted, the trademark will only apply to online sites and services used to exchange messages. It could limit the use of the word in other social networks and services, such as Apple’s Facetime, lawyers said.”
  • Axl Rose sues Guitar Hero makers over animated Slash [Music | guardian.co.uk] – “Axl Rose even hates the cartoon version of Slash. The Guns N’ Roses frontman is suing the makers of Guitar Hero for $20m (£12.6m), claiming they “spun a web of lies and deception” by including an animated Slash in the video-game version of his band. Slash left the group in 1996. According to his claim, Rose licensed Welcome to the Jungle to Guitar Hero III on the condition that any reference to the departed guitarist or his new band, Velvet Revolver, would be omitted. But in early versions of the game, a Slash-like character could be seen parading around the stage in the guitarist’s trademark top hat, sunglasses and nose piercing. […] One of the highest-grossing video games of all time, Guitar Hero III has amassed more than $1bn. “This lawsuit is about protecting Guns N’ Roses and Welcome to the Jungle, and is about holding Activision accountable for its misuse of these incredibly valuable assets,” Rose’s lawyer insisted.”

Digital Culture Links: November 5th 2010

Links for November 2nd 2010 through November 5th 2010:

  • Digital Primetime Arrives Just in Time to Crush the Net [The Steve Rubel Stream] – Will the massive increasing in demand for, and quality of, streaming online video create a ‘digital primetime’ which the current internet infrastructure is unable to cope with? Interesting question!
  • Woman to pay $1.5m for downloading music [ABC News (Australian Broadcasting Corporation)] – “A US jury has ordered a Minnesota woman to pay $US1.5 million for illegally downloading 24 songs in a high-profile digital piracy case. Jammie Thomas-Rasset, a single mother of four, was found liable by a jury on Wednesday (local time) of copyright infringement for using Kazaa, a peer-to-peer file-sharing network, to download the songs from the internet. She has been ordered to pay $US62,500 for each of the 24 songs – a total of $US1.5 million. The verdict is the third in the long-running case and it has been welcomed by the Recording Industry Association of America (RIAA).[…] In December 2008, the RIAA said it would stop suing people who download music illegally and focus instead on getting internet service providers to take action.”
  • The Cooks Source Scandal: How a Magazine Profits on Theft [Edward Champion’s Reluctant Habits] – The very sad and nasty story of Cooks Source Magazine, which appears to have been ripping large amounts of stories, photos and recipes off the internet, claiming the internet is entirely public domain, and ignoring all copyright on these works. Understandably, a number of people are upset, and the magazine’s editor has a lot of explaining to do.
  • iBookstore Australia Launch: iBookstore Opens In Australia [SMH] – “Australians can now use ther iPhone, iPad or iPod Touch as a serious e-book reader after Apple opened the doors to its iBookstore today. It’s taken the company five months since the iPad’s launch to get the store up and running but it has succeeded in signing up a wide range of book publishers including Macmillan, Hachette, HarperCollins, Hardie Grant, Murdoch Publishers and Wiley. Previously, Australians viewing the iBookstore could only access old out-of-copyright books but now there is a range of new release titles on offer. The exact number is unclear but an Apple spokeswoman said they numbered in the “thousands”.”
  • Children and ultra-violent video games: court to decide [SHM] – Wow: the ‘do violent videogames hurt kids’ debate rolls into the US Supreme Court: “The US Supreme Court has expressed sympathy for a California law that aims to keep children from buying ultra-violent video games in which players maim, kill or sexually assault images of people. But several justices said the law faces a high constitutional hurdle before going into effect. The high court has been reluctant to carve out exceptions to the First Amendment, striking down a ban on so-called “crush videos” that showed actual deaths of animals earlier this year. California officials argue that they should be allowed to limit minors’ ability to pick up violent video games on their own at retailers because of the purported damage they cause.”
  • Google gaining on booming smartphone market [The Age] – “Google’s Android software platform rose to the number two spot globally on the booming smartphone market in the third quarter, research firm Canalys said this week. Nokia’s Symbian continued to lead the market with a 37 per cent share, while Android had 17 per cent of the market. It has surpassed Research In Motion, Apple and Microsoft this year. Growing popularity of Android phones – made by companies including Motorola, HTC and Samsung Electronics – puts Google in a good position as handsets look set to surpass computers for browsing the web. Google chief executive Eric Schmidt said in September he expects mobile searches to generate most of the firm’s revenue eventually, but it could take a long time, despite growing at a rapid clip.”
  • Facebook posting boasting led to sack [WA Today] – Be ye not so stupid: “A West Australian schoolgirl who was sacked over Facebook for comments she made on the popular social network has had her dismissal upheld by the national workplace watchdog. The 15-year-old was fired after it was claimed she had written to a possible competitor of her employer, despite being told not to. In a peculiar twist, her employer then fired her via Facebook. The sacking has since been upheld by Fair Work Australia after the girl, who cannot be named, took too long to file a complaint. The case marks something of an increasing trend of workplace folly that has come from misuse of the social networking site. There have been at least five cases before Fair Work Australia where employees have been sacked after something they wrote or did was recorded on Facebook. There are likely to be many more dismissals that went unchallenged and never reached the tribunal.”

Digital Culture Links: October 18th 2010

Links for October 13th 2010 through October 18th 2010:

  • Facebook in Online Privacy Breach; Applications Transmitting Identifying Information [WSJ.com] – *sigh* “Many of the most popular applications, or “apps,” on the social-networking site Facebook Inc. have been transmitting identifying information—in effect, providing access to people’s names and, in some cases, their friends’ names—to dozens of advertising and Internet tracking companies, a Wall Street Journal investigation has found. The issue affects tens of millions of Facebook app users, including people who set their profiles to Facebook’s strictest privacy settings. The practice breaks Facebook’s rules, and renews questions about its ability to keep identifiable information about its users’ activities secure. […] The Journal found that all of the 10 most popular apps on Facebook were transmitting users’ IDs to outside companies. […] include Zynga Game Network Inc.’s FarmVille, with 59 million users, and Texas HoldEm Poker and FrontierVille. Three of the top 10 apps, including FarmVille, also have been transmitting personal information about a user’s friends to outside companies”
  • Apple stores teeming with germs [WA Today] – Finally, viruses come to Apple! 😛 “A leading Australian expert in infectious diseases says people who use display iPads and iPhones at Apple stores are risking serious infections and the company should do more to maintain hygiene. The call by Professor Peter Collignon, the director of infectious diseases and microbiology at the Australian National University, follows research that found a higher risk of transmitting pathogens from glass surfaces like iPads to human skin. “You wouldn’t have hundreds of people using the same glass or cup, but theoretically if hundreds of people share the same keyboard or touch pad, then effectively that’s what you’re doing,” Collignon said in a phone interview.”
  • Facebook and Microsoft Team Up on Social Search [NYTimes.com] – Searching your social graph? “Bing just got a little more help from its friend, Facebook. On Wednesday, Microsoft announced that Facebook users would be able to see recommendations and relevant links from their friends in search results on Bing. “It isn’t just about the common connections between data and the offline world, it’s about the connections between people,” said Yusuf Mehdi, a senior vice president of online business at Microsoft, during an event held at Microsoft’s campus in Mountain View, Calif. Mr. Mehdi gave the example of a Bing user trying to decide whether or not to see the science fiction film “Inception.” When a user searches for the film on Bing, information about how many of their friends “liked” the movie on Facebook and relevant links they have shared will appear alongside reviews, ticketing information and movie show times, he said. […] Facebook and Microsoft are increasingly deepening ties, perhaps in an effort to better fend off a common adversary, Google”
  • Unlogo – Nifty! “Unlogo is a web service that eliminates logos and other corporate signage from videos. On a practical level, it takes back your personal media from the corporations and advertisers. On a technical level, it is a really cool combination of some brand new OpenCV and FFMPEG functionality. On a poetic level, it is a tool for focusing on what is important in the record of your life rather than the ubiquitous messages that advertisers want you to focus on. In short, Unlogo gives people the opportunity to opt out of having corporate messages permanently imprinted into the photographic record of their lives.” [Video: http://vimeo.com/14566198]
  • Facebook keeps ‘deleted’ user photos for years [WA Today] – “Even if you delete incriminating photos on your Facebook profile, the company is keeping them accessible to anyone online for up to 30 months. The social networking site admitted it had been keeping deleted photos for a “limited” amount of time. But users who have kept the direct link to photos that were originally uploaded to the social networking site have been able to still gain access to them months, even years after deletion. In one report, a Facebook user said they had deleted an image from the site 2.5 years ago (30 months), and that it was still available to see on the site. Another said a photo from April 2009 was still accessible after it was deleted.”
  • Baby Born From 20-Year-Old Frozen Embryo [io9] – “Cryopreservation was once the domain of sci-fi novels and B-rate movies. (Think Encino Man.) But it’s increasingly real, as the recent birth of a healthy boy from a frozen embryo created 20 years earlier shows. The birth, which is reported in a study in the online edition of the journal Fertility and Sterility, sets a record. Until now, no embryo frozen for this long has resulted in a live birth. The 42-year-old mother of the boy, who is not named in the study, began trying to get pregnant using IVF ten years ago. At the time, she and her husband received embryos from a heterosexual couple who had themselves undergone IVF. That couple had anonymously donated their leftover embryos after the woman successfully gave birth. Thing was, they did so in 1990 …”
  • Half of second-hand mobile phones contain personal data [SMH] – “Consumers are unwittingly passing much of their most private personal data to strangers when they discard mobile phones, with intimate photos and credit card numbers and pins frequently left on handsets, according to new research. An analysis of 50 handsets bought from second-hand resellers on eBay found that more than half contained personal messages or photos, according to exclusive research from the mobile and forensics experts Disklabs. More than 60 per cent still contained phone numbers left on a call log. A number were sold with pornographic material still on the phone. […] Personal security information, including home address, credit card numbers and pin numbers, was on 26 of the handsets.”

Digital Culture Links: October 12th 2010

Links for October 10th 2010 through October 12th 2010:

  • Simpsonic Business as Usual? [Antenna] – Jonathan Gray’s excellent piece discussing the tensions evident in Bansky’s Simpsons’ opening sequence: “… it leaves us with uncomfortable questions about Groening and co. How are they complicit, and are they simply making this a joke so that they and we can say, “Oh yes, that is bad, isn’t it? But we know about it, so it’s all okay. Let’s just get back to business as usual, shall we? Pass the Cheetos”? I was left with many conflicting responses here myself, on one hand thinking it was a brilliant statement, on the other hand feeling deeply uncomfortable that this is the show’s response to its labor practices – making an opening credit sequence rather than actually fucking doing something about them. Yet, the contestation of authorship in which the sequence engages leaves us wondering whether the American animators (who are largely responsible for the couch gags, by the way – these rarely involve the writers) can do anything about The Simpsons Factory.”
  • Traditional developers look to Facebook games for inspiration [WA Today] – The rise of casual gaming: “While casual games might seem like innocuous time wasters, the sort of drop-in, drop-out games played on Facebook, mobile phones and through web portals have seen revenue grow from $US300 million in 2005 to at least $US3 billion ($3.05 billion) today. The real-time farming simulation game, FarmVille, made for Facebook and smartphones by the developer Zynga, has more than 62 million active users, which is equivalent to about 10 per cent of Facebook users. […] While console-game developers charge a large upfront fee, casual-games revenue is derived through micro-transactions. “You may see 90 per cent or more of your audience never pay you a dime,” Kozik says. “They engage in the game absolutely free and can see if it is something that appeals to them or not. Then the 10 per cent or less who do pay more than justifies the continued expansion of the game.” Casual and social games are less expensive to develop than console games.”
  • Apple Awarded Trademark for “There’s an App for That” [Mashable] – There’s a trademark for that: “Apple has filed a trademark application for the company’s now ubiquitous catchphrase, “There’s an app for that.” Apple filed for the trademark back in December 2009, citing first commercial use of the phrase on January 26, 2009, per trademark documentation. The trademark was filed in the Advertising, Business and Retail Services, Computer and Software Services and Scientific Services categories. The trademark applies to “retail store services featuring computer software provided via the Internet (Internet) and other computer and electronic communication networks; retail store services featuring computer software for use on handheld mobile digital electronic devices and other consumer electronics.””
  • The Search – Is Your Web Identity Hurting Your Employment Chances? [NYTimes.com] – Web presences as (un)intended CVs: “You looked wonderful on your résumé. Your references raved about you. The interview went swimmingly. Yet you didn’t get the job. Oh, no: did they see that Facebook photo of you dancing on a table? Or find out that you’re six months behind on your mortgage payment? You may never know why you weren’t hired, but be aware that background checks can make or break a job application. And in a data-rich world, the person with the fewest red flags may get the job. Little hard research has been done on how hiring managers use the Internet to vet applicants. But you should assume that they are at least looking you up on search engines. So it’s wise to review the results of a quick search of your name. It is very hard to remove anything questionable about yourself from a search engine, but you can at least push it lower by adding positive entries, said Barbara Safani, owner of Career Solvers, a career management business in New York. “
  • Short Attention Spans for Web Videos [NYTimes.com] – I suspect the quality of the content matters, too! “After watching an online video for a full minute, 44.1 percent of viewers will have clicked away, according to Visible Measures. But an outsize slice of that loss occurs in the first 10 seconds, during which 19.4 percent of a video’s audience defects. This phenomenon, known as “viewer abandonment,” is of intense interest to those who make online videos or advertise alongside them. Visible Measures studied the abandonment rate of 40 million videos over seven billion viewings. Music videos had especially high rates of abandonment, as did videos slow to reach a punchline — for example, a Budweiser ad about a man humiliated while buying pornography, which loses nearly 40 percent of viewers in the first 10 seconds. “It took a shocking 12 seconds to get to the conceit,” said Matt Cutler, the head of research at Visible Measures.”
  • Keeping Our Distance, the Facebook Way [NYTimes.com] – It’s all about the weak ties: “Facebook is the best distancing tool since the creation of the Christmas card. Sending holiday greeting cards began in the 1850s in England and spread quickly as a way to stay in touch with far-flung friends and relatives. The cards, whether religious or not in theme, went to people you rarely wrote to and even more rarely spoke to, but for whom you still had a measure of affection — or curiosity. You wanted to know what was going on in their lives, and one exchange a year did the trick. The cards kept the people in your social network at a distance, while maintaining ties to them. I recall my parents sending and receiving Christmas cards. I did it for a year after I married, but I stopped because it was just too much work. Facebook, which tries to replicate our real-world relationships online, now helps me maintain those connections. But it does cards one better. It preserves the weak ties in my social network without creating obligations.”
  • 10 Unbelievable Twitter Stories [Oddee.com] – A bit silly, but some useful extreme stories of what Twitter communication is very good for (and very bad for).
  • Bathurst delay angers viewers [The Age] – Interesting idea; I don’t think a social media blackout would work, but there are definitely issues to sort out: “A social media blackout is needed when watching so-called live sport. The poor TV networks just can’t win when it comes to sport. They regularly get canned for cutting away from the action to screen ads. But Sunday’s Bathurst 1000 race was so tight that Seven claims it didn’t want to risk missing too much of the action. Instead, the network started pausing the coverage to drop in ad breaks. As a result, the broadcast was almost half an hour behind the race by the time the cars crossed the finish line. […] Rather than treat viewers like idiots, perhaps the networks should start treating them like a precious commodity that will dry up if not handled with care. This means being honest when live sport isn’t really live.”

Google TV Outside the US?

Google_TV_Logo After announcing the service earlier this year, Google today began the hard sell of their forthcoming Google TV platform. It has hardware and software components, with the hardware either wired into new TVs (such as the flagship Sony Internet TV) or via a connected box (like a tuner or Apple TV box), but its main innovation is what looks to be a pretty sophisticated but non-threatening interface which combines web video, broadcast tv and recorded media. While it’s not out yet, it’s worth taking a look at the Quick Tour of Google TV as it demonstrates most of the capabilities and really emphasises how an application-driven web tv experience could be something pretty impressive. Twitter, for example, have already announced their Google TV app will come bundled in the initial software.

As Google moves further and further into the domain of big media distributors, there will inevitably be something of a power struggle, as this quote from the New York Times reminds us:

Google TV has been in talks with the major networks and Hollywood studios about optimizing their Web sites for TV screens and about obtaining data about their programs for search purposes. But one executive described the relationship between Google and the networks as being at the “first date” stage.

According to executives involved, some networks want Google to share revenue from the ads that it overlays on videos. Some want Google to weed out illegal Internet sources of their shows and make sure that their marquee programs still stand out on a service that potentially levels the playing field for all makers of video.

The struggle for our TV screens will reach new heights, and even the Apple TV box looks positively safe and conservative in comparison. Given the ongoing war between corporate copyright owners and unauthorised downloaders, Google TV seems like a fertile battleground since the experience of watching either streaming tv or unauthorised downloads may be very similar (with the absence of ads for unauthorised downloads being potentially the only meaningful difference).

For those of us outside the US, the question of international versions of this service is a thorny one. For each and every country, Google will have to negotiate new relationships with the existing broadcasters. Indeed, the analogue-era tradition of cutting the globe into national zones for the purposes of media distribution looks even more arbitrary than ever as the web and television edge even closer together. Certainly, there is the potential for the tyranny of digital distance to really throw a spanner in Google’s no doubt global aspirations for Google TV, but looking through Australian eyes, the service would definitely be welcomed by viewers.  Indeed, if Google negotiate carefully, they can probably win the support of the networks, too, who are all seeking to profit on catch-up tv services. From ABC’s iView to Plus7, Nine’s FixPlay, Ten’s Full Episodes and Video site and even SBS’s developing catch-up service all the Australian national broadcasters have  presences online from which viewers can stream full episodes. With some minor tweaks, most of these services could easily be optimised for Google’s TV platform.

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