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Dr Horrible, Brisbane & ANZCA 2009
Just to reassure you all that I’ve not turned into a automated link-posting robot, I thought I’d make an actual post since I’m about to head to Brisbane for The Australian and New Zealand Communication Association 2009 conference, held at QUT this week. It should be a great conference, with a number of my Internet Studies colleagues presenting, lots of great sounding papers and the Oxford Internet Summer Doctoral Programme folks also around QUT at present, making for a pretty vibrant atmosphere, I’m sure!
For those of you interested (or looking at the 5 parallel streams of papers, trying to decide which one looks interesting) here is the abstract for my talk, ‘What Dr Horrible Can Teach Media Creators About Participatory Culture’:
During the 2007/2008 US Writer’s Guild of America strike writer-director Joss Whedon came up with the notion of a one-off online “show” made outside of the studio system, on a miniscule budget, and entirely publicised using the web and social networks. Thus, Dr Horrible’s Sing-Along Blog, a three-act online musical comedy centred on a flawed supervillian, was conceived. In promoting Dr Horrible, Whedon and his team used both official websites and presences on Facebook, MySpace, Twitter, Digg as well as engaging with Whedon’s existing legion of fans via fansites such as Whedonesque.com. Moreover, far from using these websites purely as one-way advertising delivery platforms, the producers, writers and some Dr Horrible actors engaged fans in meaningful dialogue via these platforms.
Fan discussion and remixing of the show emerged rapidly; within weeks of its release there were hundreds of fan sing-along videos on YouTube, joined by everything from fan-created artwork and wallpaper to unofficial sheet music. Far from shunning these unofficial creations, the Dr Horrible producers actively congratulated and promoted the best fan creations. Despite Dr Horrible initially being available for free in its first week, subsequent sales via the iTunes store, and later on DVD, at times rivaled all but the most successful Hollywood blockbusters. Thus, in an era where media companies and startups are increasingly becoming concerned about brand loyalty, not just Nielsen ratings, Dr Horrible may serve as a model for producers and fans interacting in mutually beneficial ways as part of participatory culture. This paper will attempt to examine the way Whedon and his team utilised participatory culture in promoting Dr Horrible, asking which elements built on the foundation of Whedon’s past successes, but even more importantly what lessons Dr Horrible has for both existing and emerging media creators.
And here are the slides I’ll be using:
What Dr Horrible Can Teach Media Creators About Participatory Culture
View more presentations from Tama Leaver.
I’ll probably be Twittering from the conference (Wed – Fri) and I think the default Twitter hashtag will be #anzca2009.
Annotated Digital Culture Links: June 12th 2009
Links for June 10th 2009 through June 12th 2009:
- Find Creative Commons Images in Google Image Search [Google OS] – "Google Image Search added the option to restrict the results to images that are licensed using Creative Commons, a list of flexible licenses that allow content creators to share their works with the world. The options aren't yet available in the interface, but you can use the search box below to find images that are licensed using some of the most popular Creative Commons licenses…" (I'm looking forward to this being implemented in the advanced search options, it'll make finding CC images even easier!)
- UK CVN Killer Flu – Killer Flu game; not bad at breaking past the pandemic hype and seeing how different types of flu can and can't spread and mutate: "Killer Flu!! Or, maybe, “non-killer flu” to describe the current outbreak of swine flu! Here is a game that allows you to learn more about how the influenza virus is transmitted and how it changes every year – which explains why you can get more than one dose of the flu over your lifetime and why vaccines need changing every year. We also hope it will be a bit of fun."
- Facebook racial taunts [WA Today] – "A rapidly expanding social networking site has been slammed for its racist taunts against immigrants to Australia. The Facebook Group, F*** Off, We’re Full, has nearly 65,000 members and believes any immigrants coming to Australia must adapt to what it calls the ‘Aussie lifestyle.’ “This idea of Australia being a multicultural community has served only to dilute our sovereignty and our national identity,” the site states. “As Australians, we have our own culture, our own society, our own language and our own lifestyle.” The website is full of debate on its discussion board. The latest topics put up for comment include: Will Indian race-rioters be hunted down? and All foreigners need to be euthanised." (Another disheartening reminder that racism is all too alive in this day and age.)
- Twitterers defy China's firewall [BBC NEWS | Asia-Pacific] – "On the eve of the 20th anniversary of the Tiananmen killings, social networking sites such as Twitter and the photo-sharing site Flickr were blocked in China in an attempt by the government to prevent online discussion on the subject. But Chinese twitterers proved that there are ways to get round the great firewall of China. … Besides the Tiananmen anniversary itself, what seemed to be most important to Chinese twitterers was the blocking of sites. Advice on how to access Twitter – by using a proxy, VPN (virtual private network) or Hotspot shield – spread around quickly. While some were clearly annoyed at this interference, others did not lose their sense of humour. One user congratulated his fellow twitterers with "Happy Chinese Internet Maintenance Day!"."
Annotated Digital Culture Links: May 29th 2009
Links for May 28th 2009 through May 29th 2009:
- Cambridge study: DRM turns users into pirates [ Boing Boing] – “A long and deep study of user behaviour in the UK by a Cambridge prof confirms that when an honest person tries to do something legal that is blocked by Digital Rights Management technology, it encourages the person to start downloading infringing copies for free from the net, since these copies are all DRM-free.” [Via] [Full Study] [(Readable) Study Summary]
- Illegal downloads soar as hard times bite [SMH] – Asher Moses suggests: “Hundreds of thousands more Australians have turned to illegal download sites in the past year to save money on movies, music, software and TV shows during the economic downturn, new figures show. Total visits by Australians to BitTorrent websites including Mininova, The Pirate Bay, isoHunt, TorrentReactor and Torrentz grew from 785,000 in April last year to 1,049,000 in April this year, Nielsen says. This is a year-on-year increase of 33.6 per cent. The figures, which do not include peer-to-peer software such as Limewire, are in line with a Newspoll survey of 700 Australians in April, which found almost two-thirds of respondents said they were more tempted to buy or obtain pirated products in tough financial times.” (I wonder if more immediate legal options to purchase tv would actually fare rather well in these tough times – more folks willing to pay a little to watch something at home rather than a cinema ticket?)
Annotated Digital Culture Links: April 21st 2009
Links for April 17th 2009 through April 21st 2009:
- Courts throw Facebook at digital navel gazers [WA Today] – “Const Robert Hogan claimed he was just playing around outside a nightclub when an off-duty military commando bit his face so hard that he drew blood and a five-centimetre gash. A judge ultimately punished his assailant with a suspended jail sentence but not before Constable Hogan’s private life was tendered to court as evidence, courtesy of his Facebook site. … These digital collections are so convincing to a jury, fed a constant diet of television forensics, that a Sydney University law professor, Mark Findlay, believes it is leading to cases being increasingly won on circumstantial evidence. “You are going to see a trend in trials away from oral evidence to documentary trials,” Professor Findlay said. Such a trend was concerning because documentary evidence was easier to fabricate than that provided by a witness, he said. Juries were also less likely to doubt the quality of the information. For example, they do not doubt that a text belongs to the owner of the mobile phone.”
- Telstra cracks down on Twitter, Facebook mischief [ABC News (Australian Broadcasting Corporation)] – “Telstra is the first major Australian company to tell its employees how to behave on social media like Twitter, Facebook and Myspace …. there’s a decidedly old-fashioned flavour to its “3 Rs” document. It’s not reading, writing and arithmetic in this case though – Telstra employees are implored to observe responsibility, respect and representation. The guidelines tell employees who are using social media for personal use – a far more common and risky situation for the company – to include a disclaimer if they talk about Telstra. They say if someone plans to comment regularly about the company then they should post a permanent disclaimer but if they post infrequently they should use one on a case-by-case basis. A disclaimer would be similar to those attached to company emails, with words to the effect of “the views in this post are my own and do not necessarily reflect those of Telstra”. The guidelines are backed up with the threat of disciplinary action.”
- With Oprah Onboard, Twitter Grows [NYTimes.com] – “One small message from Oprah, one giant leap for Twitter. On Friday morning, Twitter received the blessing of Oprah Winfrey, one of Middle America’s most influential tastemakers, when Ms. Winfrey tapped out her inaugural message using the microblogging service as the cameras of her talk show cameras rolled. “HI TWITTERS,” Ms. Winfrey wrote, using all capital letters in the Internet equivalent of shouting. “THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY.”” (Good to see Shaq calling her out for using caps! And how can Twitter remain kewl now? :P)
- House, FB: A Consideration of Convergence Marketing [Jacqueline Vickery / Flow 9.11] – Fascinating look at how the death of a character on House in the US was followed by a seemingly real commemoration page on Facebook. After a thoughtful article, Vickery notes: “Once users were on Facebook however, Fox was provided with an instant demographic snapshot of House viewers – their gender, age, location, sexuality, and probably even their political and religious affiliations (since all of this information is privileged as “basic demographics” at the top of a Facebook profile). It is important to note that this snapshot is of course limiting and limited (by those with computers, internet access, and maybe a higher level of fan motivation), but nonetheless extremely valuable to Fox.”
Annotated Digital Culture Links: March 30th 2009
Links for March 25th 2009 through March 30th 2009:
- Vintage DHARMA ads.[Flickr] – An outstanding set of fan-made ads for the more banal side of Lost‘s Dharma Initiative! By Adam Campbell [Via io9]
- Shooter video games ‘sharpen vision’ [News.com.au] – “Slaying hordes of bad guys in fast-paced video games improves vision, a study has shown for the first time. Far from being harmful to eyesight, as some had feared, action games provide excellent training for what eye doctors call contrast sensitivity, the study found. Contrast sensitivity is the ability to notice tiny changes in shades of grey against a uniform background, and is critical to everyday activities such as night driving and reading. It often degrades with age. The findings, published in Nature Neuroscience, reveal a previously unsuspected adaptability in the brain, and could open the way to new therapies, the researchers said.” (This week, video games are good! 🙂
- When Stars Twitter, a Ghost May Be Lurking – NYTimes.com – “The rapper 50 Cent is among the legion of stars who have recently embraced Twitter to reach fans who crave near-continuous access to their lives and thoughts. On March 1, he shared this insight with the more than 200,000 people who follow him: “My ambition leads me through a tunnel that never ends.” Those were 50 Cent’s words, but it was not exactly him tweeting. Rather, it was Chris Romero, known as Broadway, the director of the rapper’s Web empire, who typed in those words after reading them in an interview. “He doesn’t actually use Twitter,” Mr. Romero said of 50 Cent, whose real name is Curtis Jackson III, “but the energy of it is all him.” … someone has to do all that writing, even if each entry is barely a sentence long. In many cases, celebrities and their handlers have turned to outside writers — ghost Twitterers, if you will — who keep fans updated on the latest twists and turns, often in the star’s own voice.” (If you need a ghostwriter for 140chars, you’re not trying!)
- Conroy admits blacklist error, blames ‘Russian mob’ [SMH] – “The Communications Minister, Stephen Conroy, has admitted that Bill Henson images were added to the communications regulator’s list of prohibited websites in error, while blaming the addition of a dentist’s site to the blacklist on the “Russian mob”. Meanwhile, the website of the Federal Government’s censorship body, the Classification Board, was hacked last night and defaced with an anti-censorship screed. The admission by Senator Conroy on ABC television’s Q&A program last night casts significant doubt on the Government’s ability to filter the internet without inadvertently blocking legitimate websites. Q&A was inundated with 2000 questions from the public about the Government’s hugely unpopular policy, and the audience last night ridiculed Senator Conroy by laughing at a number of his responses.”
- YouTube Being Blocked in China, Google Says [NYTimes.com] – “Google said Tuesday that its YouTube video-sharing Web site had been blocked in China. Google said it did not know why the site had been blocked, but a report by the official Xinhua news agency of China on Tuesday said that supporters of the Dalai Lama had fabricated a video that appeared to show Chinese police officers brutally beating Tibetans after riots last year in Lhasa, the Tibetan capital. Xinhua did not identify the video, but based on the description it appears to match a video available on YouTube that was recently released by the Tibetan government in exile. It purports to show police officers storming a monastery after riots in Lhasa last March, kicking and beating protesters. It includes other instances of brutality and graphic images of a protester’s wounds. According to the video, the protester later died.”
Annotated Digital Culture Links: March 20th 2009
Links for March 19th 2009 through March 20th 2009:
- The Hugo Awards : 2009 Hugo Award Nominations – Doctor Horrible’s Sing-Along Blog is up for a 2009 Hugo for Best Dramatic Presentation, Short Form. That’s quite an achievement for a web one-off!
- 94% of Facebook users hate new design – web – Technology – theage.com.au – “Facebook’s redesign is getting an emphatic thumbs down from the notoriously change-wary users of the social network. Ninety-four per cent of the nearly 800,000 Facebook users who have voted in a poll on the site said they do not like the changes rolled out in the past two weeks. Only six per cent said they approve the redesign. Among those writing comments alongside the poll, user Nik McCarthy said the change “Pretty much sucks. Better before.”” (Interesting use of stats, but, yes, new Facebooktwitter design is silly. Very silly.)
- (fake?) ACMA Blacklist leaked; citizens threatened with prosecution [nic.suzor.com] – Nic asks a very good question: “The list is apparently from late last year, and contains just over two thousand URLs (about double the size of the current list). On the list are some sites which look like they may possibly contain some child sexual abuse material. Unfortunately, there are also a very high number of innocuous sites – dentists, tuckshops, dog kennels, favourite collections of lolcats. Reports are coming out that these sites may have been hacked in the past and found their way on to the blacklist. This raises an immediate problem – what happens when the website owner fixes its security hole and removes prohibited content? How do you (a) find out you’re on the blacklist; and then (b) get your site removed?”
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