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Make A Cylon?!?
First thought: if we’ve learnt anything at all from Battlestar Galactica, shouldn’t we know better than to make a Cylon? (Intelligent machines evolving and rising up against their human oppressors and so on…)
That said, when MAKE, DVICE and the SciFi Channel team up and recruit Cylon actors Tricia Helfer (Number Six) and Grace Park (Boomer) to judge a competition in which entrants must physically construct (not just photoshop) a Cylon, I’m intrigued to see what emerges! Let’s just hope the entries aren’t too realistic. Details here.
e-Lection.au
No Australian can have missed the news that we’ll be voting in a Federal Election on November 24. The advertising onslaught has begun and, unlike past campaigns, this one’s taking online campaigning seriously, with the current Liberal government apparently spending upward of $5 million on their web-based advertising. In the lead up to the official election campaign we’ve seen Labor make considerable inroads with both MySpace and Facebook. Indeed, Team Rudd have been so clever with Facebook that Kevin not only has his maximum-allowed 5000 friends, but there is also an “I want to be Kevin Rudd’s Facebook Friend, Too!” Facebook group which has over 10,000 members and uses Facebook’s structural limitation as a popularity mechanism! Given their knowledge of web campaigning, it’s hardly a surprise that the Kevin07 web campaign is so clearly modeled on the high-profile runners for the 2008 US elections.
Things have really kicked into overdrive for both main political parties – and the others – with Google’s 2007 Australian Federal Election page which has lots of usefully aggregated material as well as a dedicated YouTube channel for each of the political parties. While the potential social affordances of these tools aren’t necessarily being explored that well by the major parties, at least the web is being taken seriously as a battleground for the minds and hearts of the Australian public. In that direction, it’s great to see Australia’s national broadcaster – the ABC – getting in on the act with their Poll Vault, which collates reporting from their various sources.
Also important for this election – and really, this is the first Australian election in which it’s been a major player – is the influx of citizen journalism and participatory cultural portals centred on the election. For example the ambitious YouDecide07 attempts to bring citizen journalists across the country together tightly focusing on the election seat-by-seat. This project is run through QUT‘s Centre for Creative Industries and Innovation with Jason Wilson doing a lot of the hard yards in running the website itself, with the help of media-savvy folk like Barry Saunders. Also of note is the Election 07 Norg from the people who bring you PerthNorg. This user-voted website with at least partially user-generated content (and mainstream media reports ranked via a Digg-style voting system) is just getting started but looks quite promising. It’ll probably retain a WA flavour given it’s run here, but there’s nothing stopping sharing between this Norg and the many other mainstream and user-generated election 07 sources. Similarly the team at New Matilda have launched a focused groupblog called Polliegraph while the always political Lavartus Prodeo have kicked into election overdrive.
Of course, there are still many individual bloggers offering insightful – or sometimes just vicious – commentary but you’ve probably got your own favourites so I shan’t run through the major individual bloggers. I will, however, end by mention two newer folks well worth reading: Peter Black from Law at QUT is blogging at his dedicated sub-site Australian Politics 2.0 while Elliott Bledsoe from Creative Commons Australia and Vibewire (who have their own youth-orientated political bloggers) , among other things, has upped his what it feels like for a boi into full election mode. And if you’re already over the campaign promises and just want the election-related comedy clips, Elliot’s also focused on building an Election on YouTube stream. In that spirit, as elections always bring out the most amusing video clips, I’ll finish with a satire from the self-anointed Axis of Awesome, called their Rudd Vs Howard rap…
Dove’s Onslaught
Last year as part of Dove’s ‘Real Beauty’ campaign they produced the important and memorable Evolution video which graphically illustrated the many, many steps between a photograph being taken and the image based on that photograph ending up on a billboard or fashion magazine cover. This year Dove have, in my opinion, produced another fine clip which looks at the tirade of body images and messages young girls and women encounter through various media in their everyday life. It’s called Onslaught:
Incidentally, while I know these viral videos are something of a marketer’s dream, I don’t think that distracts from the message one little bit.
Kevin 07! (Or: Team Rudd gets its Web2.0 on!)
So, Kevin07 is here! Australian Labor leader Kevin Rudd has gotten all web2.0 and has a new portal website which integrates nicely with Labor and Rudd’s re-vamped MySpace page, YouTube and Facebook. As I’ve discussed in the past month, Labor has already shown far more success in using MySpace and Facebook than the Liberal party. Liberal leader and current PM John Howard has tried to use YouTube, but each video clip led to the deleting of comments and each video also seems to have less and less viewers.
Kevin07 was launched today, so for historical archival purposes, here is a full screenshot from day one:
The layout is fairly straight-forward and is clearly based on a the design of both the Hillary08 (screenshot) and Obama08 (screenshot) campaigns for the 2008 US Presidential election. There is a little danger in Australia in pushing the individual (Kevin) over the party (Labor) since Australians are still less comfortable with celebrity politics (hence, among other things, no Australia President) but I’ve got to say I think the Labor media advisors have done a very decent job on this portal. In an article in PerthNow, Rudd’s team certainly seem to be making the right noises about how social software would work during the election campaign:
“Kevin07 will encourage supporters to interact with one another, participate in blogs and stay in touch with what is happening on the campaign trail,” Labor’s campaign director Tim Gartrell said.
On the negative side, ABC News has a story about some very strongly worded responses from Liberal Party faithful:
But Assistant Treasurer Peter Dutton says voters will eventually see the light, and has labelled Mr Rudd’s approach as a “load of crap”.
“People at the moment are looking at Kevin Rudd like they’re looking at a promo for Big Brother,” he said.
“I mean it’s exciting, it’s fresh and when the big night comes, and people actually have a closer look and they look at the detail and they get a better understanding about what the show is about, they actually realise that the show is a load of crap.”
“The thing I say to Australians is please, don’t just look at the media tart, look at the policy detail.”
However, what Peter Dutton fails to understand, is that a generation who started watching Big Brother when they were 13 are old enough to vote this year. More to the point, dismissing the web, which is a central social space for those in the late teens and twenties, is clearly alienating the majority of a key demographic group. On more stable ground, The Age has tried to take Team Rudd to task for not registering all the possible Kevin07 variant domains (.net, .org etc) but if that’s the only issues the mainstream media can find, then I’d have to say Kevin07 is a winner in terms of design and its connectivity with voters.
The US Presidential Race ’08 is now a pillow-fight between bikini-clad crush girls!
As Chuck and a quite a few others have pointed out, Barely Political have released another viral video, this time featuring an MTV style showdown between the singing, dancing political spokesmodel* Obama Girl and her political nemesis, Giuliani Girl:
I rather like Chuck’s description of this clip as a “a singing and dancing competition on the streets of Brooklyn that suggests a spiced up version of West Side Story, with a little politics thrown in.” As with the Obama Girl and Hott4Hill clips discussed earlier, the question as to whether these clips actually have any meaningful place in promoting political awareness is an important one. The lyrics certainly presume some knowledge of politics and of the candidates, but I suspect the demographic most likely to be watching the videos in YouTube are probably not of voting age.
As Craig Rubens from NewTeeVee asks:
Is this the “Happy Birthday Mr. President” of the YouTube era? The ladies of Barely Political owe quite a bit to the imitable Marilyn Monroe. Or is this more the Jib Jab of the 2008 election, whose This Land traveled in very much the same media circles back on ‘04?
I like the comparison with Jib Jab, as it certainly reminds us that US politics has already had its first election (’04) with viral video input, and the Crush Girl vids have some sort of history. That said, I also worry with Rubens that for all the cynicism about politics in the US, given such a narrow ranges of choices at the end of the day, these clips really could make a difference in an apathetic voter’s mind:
So, will Barely Political work its way up to political punditry levels of Stewart/Colbert? Likely not, but it’s broken new ground with the powers of viral videos, coming out with multiple iterations of a successful formula. I’d like to think that my vote won’t be influenced by Hooters girls chanting political candidates names, but like I said before, I am a member of an easily swayed demographic. So, while maybe not the most cerebral of political commentaries, Obama girl very well might be the most primal.
In a clearer light, it’s great to see Taryn Southern (who didn’t just perform, but also wrote the Hott4Hill clip) bemused by the fact that many commentators are missing the that fact that her clip, at least, is definitely satirical:
I’m still surprised at the number of people who don’t realize the video is a parody. Between Hillary’s face in Mt. Rushmore and my bikini body superimposed on George Washington crossing the Delaware, how could it get anymore silly?
Meanwhile, on the home front, the Oz in 30 Seconds citizen-produced political video campaign in Australia (run by GetUp) has entered the voting phase. Nothing as racy as the US clips, but some really impressive political commentary to be seen here!
* I’ve loved the term spokesmodel ever since hearing it for the first time in the wonderful film LA Story. I’m so pleased to finally have an appropriate context in which to use it!
Facebook and Australian Politics?
Over the past month I’ve suddenly seen Facebook grow from an oddity to something on which the majority of my university-based friends appear. Since I spent some of yesterday pondering the oddities of US politics and digital culture, I thought I’d spend a little of today looking at Australian politics. For those of you not in the know, Australia has what amounts to a two-party political system, divided between Liberal (close to Republican/Tory parties) and Labor (close to the Democrat/UK Labor parties); the Liberal party is led by John Howard, who is our current Prime Minister, while the Labor party, after many years of leadership ambiguity, is led by Kevin Rudd.
Unlike the US (and a lesser extent the UK), mainstream press and politics in Australia really hasn’t embraced either the blogosphere or social networking as a means of promotion or gaining support (and Australian politicians can’t and don’t fund-raise in the explicit way US politicians do). That said, younger voters are clearly looking for some sort of connection with the political sphere, even if its not done through the same rhetoric of civil participation that comes through the US education and advocacy systems. So, that said, is either Australia’s Prime Minster or his Labor rival on Facebook? The answer, initially, appears yes to both, although after some scrutiny, the answer changes to yes for Rudd and no for John Howard – there are, in fact, three Howards, but all are fake.
Of the three Howards, two are obvious fakes, while one is more subtle, but still not authentic. Since this is a fun moment to think about digital literacy, I’ve taken screenshots of the three Howard profiles and circled in red the most obvious indicators that these aren’t authentic pages.
and John Howard #3 …
In contrast, Kevin Rudd’s Facebook page is rather dull, but clearly authentic. (I’ve just made a friend request, so if there’s anything exciting in friends-only land, I’ll write a little more.) It is worth noting that comments which cast John Howard as a sexual or ‘hot’ figure are unambiguously meant to be satirical, in contrast to the clips from the US mentioned yesterday which, while playful, aren’t necessarily ironic (although they might be, especially Hott4Hill).
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