“I’m on a horse … cow.”
Unless you’ve been buried under a rock, you’ve probably heard of the amazing successful Old Spice viral video marketing campaign (I’ve mentioned it here, and here). Since the original videos became popular, there have been a lot of parodies, but the recent “Smell Like a Monster” parody video from Sesame Street is just brilliant, so here you go:
PS If you really don’t get why that’s funny, re-watch it after you’ve check out the original ad:
(Which has now clocked over 20 million views on YouTube!) [Via Peter Black]
Facebook finally lets you export all of YOUR data!
Sure, in part it’s a defensive public relations move in the face of The Social Network, and in part a pre-emptive reply to Diaspora and similar social networks touting better control over your information, but it is nevertheless a massive step in the right direction as Facebook finally allows users to easily download all of their personal information. Here’s a quick video explaining how:
This feature is rolling out over the next few days, and while I’m deeply curious how the information is formatted (since this will determine how hard it is to import into a different network), I commend Facebook for taking a step in the right direction (of course, they’ve still got a lot of work to do in other areas).
Google TV Outside the US?
After announcing the service earlier this year, Google today began the hard sell of their forthcoming Google TV platform. It has hardware and software components, with the hardware either wired into new TVs (such as the flagship Sony Internet TV) or via a connected box (like a tuner or Apple TV box), but its main innovation is what looks to be a pretty sophisticated but non-threatening interface which combines web video, broadcast tv and recorded media. While it’s not out yet, it’s worth taking a look at the Quick Tour of Google TV as it demonstrates most of the capabilities and really emphasises how an application-driven web tv experience could be something pretty impressive. Twitter, for example, have already announced their Google TV app will come bundled in the initial software.
As Google moves further and further into the domain of big media distributors, there will inevitably be something of a power struggle, as this quote from the New York Times reminds us:
Google TV has been in talks with the major networks and Hollywood studios about optimizing their Web sites for TV screens and about obtaining data about their programs for search purposes. But one executive described the relationship between Google and the networks as being at the “first date” stage.
According to executives involved, some networks want Google to share revenue from the ads that it overlays on videos. Some want Google to weed out illegal Internet sources of their shows and make sure that their marquee programs still stand out on a service that potentially levels the playing field for all makers of video.
The struggle for our TV screens will reach new heights, and even the Apple TV box looks positively safe and conservative in comparison. Given the ongoing war between corporate copyright owners and unauthorised downloaders, Google TV seems like a fertile battleground since the experience of watching either streaming tv or unauthorised downloads may be very similar (with the absence of ads for unauthorised downloads being potentially the only meaningful difference).
For those of us outside the US, the question of international versions of this service is a thorny one. For each and every country, Google will have to negotiate new relationships with the existing broadcasters. Indeed, the analogue-era tradition of cutting the globe into national zones for the purposes of media distribution looks even more arbitrary than ever as the web and television edge even closer together. Certainly, there is the potential for the tyranny of digital distance to really throw a spanner in Google’s no doubt global aspirations for Google TV, but looking through Australian eyes, the service would definitely be welcomed by viewers. Indeed, if Google negotiate carefully, they can probably win the support of the networks, too, who are all seeking to profit on catch-up tv services. From ABC’s iView to Plus7, Nine’s FixPlay, Ten’s Full Episodes and Video site and even SBS’s developing catch-up service all the Australian national broadcasters have presences online from which viewers can stream full episodes. With some minor tweaks, most of these services could easily be optimised for Google’s TV platform.
Digital Culture Links: October 4th 2010
Links for September 30th 2010 through October 4th 2010:
- The Short Lifespan of a Tweet: Retweets Only Happen Within the First Hour [Read Write Web] – Interesting stats on the lifespan of a tweet: “For some, Twitter is a social network and for others it is just a broadcast medium. Judging from the latest data from social media analytics and monitoring service Sysomos, for the majority of users, Twitter is indeed mostly a broadcast medium. After analyzing over 1.2 billion tweets, the Sysomos team found that only 29% of tweets actually produce a reaction – that is, a reply or a retweet. According to Sysomos, just 6% of all tweets are retweeted and these retweets have a very short lifespan. Virtually all retweets happen within the first hour after the original tweet. If you are looking to get retweeted and nobody picks your tweet up within the first hour, chances are that nobody ever will. Only 1.63% of all retweets happen in the second hour and a minuscule 0.94% in the third hour. The same is true for @replies, too; 97% of all replies happen within the first hour.”
- MP in strife over Overland Facebook slur [ABC News (Australian Broadcasting Corporation)] – “A Victorian Liberal MP has used Facebook to attack the state’s Police Chief Commissioner, Simon Overland. Upper House backbencher Bernie Finn yesterday wrote he was “dreaming of when Victoria will have a real police officer as Chief Commissioner”. The post labelled Mr Overland and his predecessor, Christine Nixon, as “political appointees” who have “proven themselves incompetent in the areas of law enforcement and community protection”. Asked by a Facebook follower when Victoria might have a “real copper running the show”, Mr Finn replies: “after November 27…”, which is the date of Victoria’s looming state election.”
- Can companies ignore social media like Facebook, Twitter and YouTube? [BBC News] – Beware or harness? “Once upon a time companies could afford to be rude. Unhappy customers would grumble to a few friends, withdraw their custom, but there was little else they could do. Today, they still tell their friends, but they do it online, using social media websites like YouTube, Facebook and Twitter. Take the Canadian folk singer, Dave Carroll. After nine months of complaining he had had enough. United Airlines baggage handlers had damaged his $3,500 guitar, but the airline refused to pay compensation and its customer service agents were less than courteous. So he made a music video about the experience and on 6 July 2009 posted it on YouTube. Within three days it had been watched half a million times; by mid-August it had reached five million. United had a massive public relations crisis at its hands, not least as thousands of other unhappy customers now came forward to vent their frustration. These days one witty Tweet, one clever blog post, one devastating video …”
- Twitter Now Getting More Traffic Than MySpace [Mashable] – “Twitter’s number of monthly unique visitors finally surpassed that of MySpace in August. Though it ranked third among social networking sites, Twitter ranked #50 in the list of top 50 properties overall. The numbers were crunched by the marketing research firm comScore. Twitter’s (Twitter) lead over MySpace (MySpace) was marginal — 96 million versus 95 million — but the trend over time paints a prettier picture of the microblogging service. Between August 2009 and August 2010, Twitter grew 76% while MySpace dropped 17%.”
- U.S. single digital music sales flat this year: Nielsen [Reuters] – I wonder how this compares to the rise of micropayments for App purchases? “The rapid rise of single digital music sales has stalled in the United States, the world’s biggest and most important market, with sales in the first half of 2010 flat compared with a year before. According to research group Nielsen, digital sales for single track downloads were flat in the U.S. market after a 13 percent increase from 2008 to 2009 and 28 percent growth from 2007 to 2008. When combined with the growth in digital album sales, overall digital music sales were up over 5 percent in the U.S. Major music companies such as Vivendi’s Universal Music and EMI have pinned their hopes on boosting legal digital sales to counter online piracy and the collapse in CD sales.”
The Pangalactic Interwebs Podcast
After minimal deliberation and driven entirely by our own folly, my colleague and I have started a new podcast that we’re rather geekily calling The Pangalactic Interwebs. We’re trying to mix a few thoughts about online culture with some other thoughts and opinions about science fiction and pretty much anything else that takes our fancy. We’re cautiously calling our schedule irregular, but we’re hoping to do a new podcast every two or three weeks. The first episode of the Pangalactic Interwebs has just been posted, so if you’re interested, please have a listen. If you like what you hear, please consider subscribing!
[Image by Colleen AF Venable; CC BY SA]
