VegeSmite? Some quick thoughts on #vegefail & #nestlefamily
Posted by Tama on October 2, 2009
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Twitter hastags are quickly becoming the popular shorthand to express corporate disasters with social media. Two cases in point recently: #vegefail, the dramatic, vitriolic and 100% negative response to Kraft naming a new Vegemite and Cheese product ‘iSnack 2.0’ after opening to public suggestions, and #nestlefamily in which the many, many questionable practices for Nestle [...]
