Archive for the ‘advertising’ Category
Tuesday, April 1st, 2008
Interesting links for March 31st 2008 through April 1st 2008:
Police take a tip from YouTube [Australian IT] - "Call it BlueTube. Citizen-supplied video evidence of crimes appears set to take off with police forces around Australia."
Embracing the torrent of online video [BBC NEWS | Technology] - Very positive piece from ...
Posted in advertising, australia, bittorrent, convergence, del.icio.us links, participatory culture, tv, youtube | No Comments »
Friday, March 28th, 2008
Do the Test. [Via Graeme's Training Wheels]
Posted in advertising, marketing, youtube | No Comments »
Thursday, March 27th, 2008
Does making a book freely available online hurt or enhance the sales of the hardcopy? Advocates suggest that if you read a bit of the book online you're more likely to buy the hardcopy if you like it and finish reading it on paper. You're also more likely to recommend ...
Posted in advertising, blogs, convergence, copyright, marketing, web2.0 | No Comments »
Sunday, March 23rd, 2008
We've been talking about all sorts of things to do with media production these past few weeks in my Digital Media unit, including some conversations about stock footage. So, it's rather timely to see that, as has been widely blogged elsewhere, one of Hillary Clinton's campaign advertisements has turned back ...
Posted in advertising, copyright, marketing, politics | No Comments »
Sunday, March 23rd, 2008
First thought: if we've learnt anything at all from Battlestar Galactica, shouldn't we know better than to make a Cylon? (Intelligent machines evolving and rising up against their human oppressors and so on...) That said, when MAKE, DVICE and the SciFi Channel team up and recruit Cylon actors ...
Posted in Battlestar Galactica, advertising, marketing | No Comments »
Wednesday, October 17th, 2007
No Australian can have missed the news that we'll be voting in a Federal Election on November 24. The advertising onslaught has begun and, unlike past campaigns, this one's taking online campaigning seriously, with the current Liberal government apparently spending upward of $5 million on their web-based advertising. ...
Posted in advertising, australia, blogs, citizen journalism, participatory culture, politics, web2.0 | 4 Comments »
Thursday, October 11th, 2007
Last year as part of Dove's 'Real Beauty' campaign they produced the important and memorable Evolution video which graphically illustrated the many, many steps between a photograph being taken and the image based on that photograph ending up on a billboard or fashion magazine cover. This year Dove have, in ...
Posted in advertising, marketing, web2.0 | 1 Comment »
Tuesday, August 7th, 2007
So, Kevin07 is here! Australian Labor leader Kevin Rudd has gotten all web2.0 and has a new portal website which integrates nicely with Labor and Rudd's re-vamped MySpace page, YouTube and Facebook. As I've discussed in the past month, Labor has already shown far more success in using MySpace and Facebook ...
Posted in advertising, australia, blogs, marketing, participatory culture, politics, web2.0 | 7 Comments »
Tuesday, July 17th, 2007
As Chuck and a quite a few others have pointed out, Barely Political have released another viral video, this time featuring an MTV style showdown between the singing, dancing political spokesmodel* Obama Girl and her political nemesis, Giuliani Girl: I rather like Chuck's description of this clip as a "a singing and ...
Posted in advertising, australia, convergence, marketing, participatory culture, politics, web2.0, youtube | 1 Comment »
Thursday, July 5th, 2007
Over the past month I've suddenly seen Facebook grow from an oddity to something on which the majority of my university-based friends appear. Since I spent some of yesterday pondering the oddities of US politics and digital culture, I thought I'd spend a little of today looking at Australian politics. For ...
Posted in advertising, australia, blogs, marketing, participatory culture, politics | 3 Comments »
