Unless you’ve been buried under a rock, you’ve probably heard of the amazing successful Old Spice viral video marketing campaign (I’ve mentioned it here, and here). Since the original videos became popular, there have been a lot of parodies, but the recent “Smell Like a Monster” parody video from Sesame Street is just brilliant, so here you go:

PS If you really don’t get why that’s funny, re-watch it after you’ve check out the original ad:

(Which has now clocked over 20 million views on YouTube!) [Via Peter Black]