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Links for January 21st 2011 through January 27th 2011:
- The Old Spice Guy Returns [VIDEO] – The most-viewed, most lauded ad campaign of 2010, Old Spice’s “Smell Like a Man, Man,” is back, along with spokesman Isaiah Mustafa. In a 74-second clip loaded on YouTube on January 20 (but apparently just made public this morning), a barechested Mustafa speaks to the camera from his shower. “As you can see, I’ve returned and it’s not because I forgot my jacket,” says Mustafa. “Actually, my wildly exaggerated body-muscle distribution makes creating such a garment an impossibility.” Mustafa goes on to say that he’s returned in for a campaign of new advertisements “to inform the people on this crazy blue marble that we call earth how they or their man can use Old Spice to smell as fresh as the freshest-smelling places on earth.”
- What Glee Means for Twitter & Television [RW Web] – “Twitter CEO Dick Costolo discussed the Glee phenomena earlier this month at the Consumer Electronics Show when he sat down to talk with Kara Swisher. Costolo explains that TV and Twitter have an interesting relationship because, more and more, viewers have a device in their hand while they’re watching TV. “The characters on Glee actually tweet and they tweet during the show. When Glee starts, the moment it airs for the first time on the East Coast, the tweets per second for Glee shoot up,” said Costolo. “They stay up there at a super high level at hundreds of [times] what they are before the show comes on until the moment the show ends and then they drop. […] People feel like they have to watch the show while it’s going on because the community is tweeting about the show and the characters are tweeting as the show’s happening so [they have to] watch it in real time.”” (Video here.)
- Apple app store reaches 10 billion downloads [BBC – Newsbeat] – “The 10 billionth download has been made from Apple’s app store, the company has announced. The world’s largest technology firm reached the milestone on Saturday night (22 January). […] It’s taken just two and a half years for the app store to reach 10 billion downloads. Apple says seven billion of those have come in the last 12 months. There are 350,000 apps available to more 160 million iPhone, iPod touch and iPad users in 90 countries around the world. But Apple is facing growing competition. In the mobile phone market Google’s Android and RIM’s (the makers of Blackberry) operating systems have a greater share than Apple’s. The company’s iPad is also facing a much tougher market than when it launched last year. At the recent Consumer Electronics Show in Las Vegas around 80 new tablet PCs were unveiled.”
Links for June 4th 2010 through June 10th 2010:
- Copyright: The Elephant in the Middle of the Glee Club – Christina Mulligan [Balkinization] – Great post from Christina Mulligan about copyright and the (fantasy of) Glee: “The fictional high school chorus at the center of Fox’s Glee has a huge problem — nearly a million dollars in potential legal liability. For a show that regularly tackles thorny issues like teen pregnancy and alcohol abuse, it’s surprising that a million dollars worth of lawbreaking would go unmentioned. But it does, and week after week, those zany Glee kids rack up the potential to pay higher and higher fines. […] Defenders of modern copyright law will argue Congress has struck “the right balance” between copyright holders’ interests and the public good. They’ll suggest the current law is an appropriate compromise among interest groups. But by claiming the law strikes “the right balance,” what they’re really saying is that the Glee kids deserve to be on the losing side of a lawsuit. Does that sound like the right balance to you?”
- Second Life in second incarnation [The Age] – “Linden Lab, creator of the online virtual world Second Life, is laying off 30 per cent of its staff and restructing it to make the once popular online world more relevant to social networking times. The San Francisco company did not reveal how many people it was letting go as part of what it called a “strategic restructuring,” but it is understood it has more than 300 employees. […] Chief executive Mark Kingdon, known inworld as M Linden, said the company plans to create an internet browser-based virtual world experience, eliminating the need to download software, and extend Second Life into social networks. […] Second Life was an online sensation after Linden Lab launched the virtual world in 2003 as a place for people to play, socialise and do business but its popularity has faded in recent years.”
- Ashton Kutcher: ‘Bruce Willis? At first it was difficult. He’s the guy who used to sleep with my wife…but it got easier’ [Mail Online] – Ashton Kutcher on how he used Twitter to escape the paparazzi: “There used to be five or six cars full of paparazzi following us – I stopped that with Twitter. Except for rare occasions, they don’t follow us any more. I definitely try to lead the long tail of the press, so if I’m going to an event I break the story myself – I don’t need somebody making money from breaking a story about me. If I’m going to be in a zoo, I want the keys to the cage – I saturate the market with images of myself, so their images won’t have any value.” (5th June 2010)
- The ‘Star Wars Kid’: Where is he now? [The Age] – “Today, Canadian law student Ghyslain Raza is president of a nonprofit organisation dedicated to preserving the heritage, culture and history of a riverside French-Canadian town called Trois-Rivières. But before that, the world knew him by a different title: The “Star Wars Kid.” Raza is now a law student at Montreal’s McGill University. In February of this year, he took control of the Patrimoine Trois-Rivières (formerly called the Society for Conservation and Promotion of Cultural Heritage), which was founded more than 30 years ago. […] Is that where you expected the Star Wars kid to be today? The short attention spans of viral video viewers prevent the subjects of the videos from fully and accurately presenting themselves. Few people would want to be entirely defined by one minute and 48 seconds of fame, but that’s the hand Raza was dealt in his youth. Hardly anyone would recognise him these days, though.”
- Court uses Facebook to serve paternity test order [The Age] – Australian courts allow Facebook to be used as a communication platform for serving legal papers: “In a case which highlights the difficulties of keeping a low profile when you have a Facebook account, a court has ordered that the social networking site be used to serve legal documents on an elusive father in a child support dispute. The federal magistrate who made the order, Stewart Brown, said the Adelaide case was unusual but ”demonstrative of social movements and the currency of the times”.”
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